Dr. Diddy: Let me explain something to you, all right? We got to get her half-naked and put her up front center stage. That's gonna make you all billionaires, because America loves hot white jailbait ass.
Peter: Wait a minute.... (deadpan) That's the smartest thing I've ever heard anyone say about anything.
Peggy Olson: Sex sells.
Don Draper: Says who? Just so you know, the people who talk that way think that monkeys can do this.
— Mad Men
"Males are predictable creatures. All successful advertising campaigns that target men include one of these two messages:
1. This product will help you get dates with bikini models.
2. This product will save you time and money, which you need if you want to date bikini models.
Compared to simpleminded, brutish men, women are much more intricate and complex. Your advertising message must appeal to women's greater range of intellectual interests and aesthetic preferences. Specifically, your message has to say this:
1. If you use this product you'll be a bikini model."
— Scott Adams, The Dilbert Principle
"May have been because the game involved at the centre of the plot was soccer — virtually unknown in America at the time — but I think the advertising campaign they dreamed up over there was really to blame. When I arrived in Los Angeles to promote the picture, I was stunned to open a newspaper and see an image of a naked woman sitting on the lap of a gangster who was holding a machine gun. The genius who thought that up was sending such a wrong signal about this U-certificate caper that I knew immediately that The Italian Job was doomed, so I got on the next plane and came home to England. After months of hard work, sweat and tears, it can sometimes only take one small mistake like that to screw the whole thing up."
"I've been ordering to Yoji to make the character more erotic, and he did it well. Recently I've been making characters this way. The initial target is to make u want to do cosplay or its figurine to sell well."
"I'm a beautiful, scantily-clad model standing in Times Square posing for this ad. Typical of Madison Avenue, they'll use sex to try and sell anything! Even something as wholesome as milk. Only one problem. Most readers are so busy checking out my fabulous body that they never really pay attention to the product being advertised."
"Lana instantly changes into a vampire. Of course, changing into a vampire usually requires a little bit of time, but hey.... Apparently, being a vampire turns you into a total nymph, too. No wait. That's sweeps."
"Know why we don't hang out? You may dominate at every FPS, but you know what really levels me up? Creating your own video game. And when you do, I'll be waiting."
—Mindfire Academy Video Game Design Bootcamp ad
"In a mere 15 seconds, the school makes it clear that they know nothing about gaming and less about women... Speaking of video games, that one will probably work better if you turn the controller on."
Oh, look at that! Those two people like it. And they're shagging...
— Eddie Izzard, on modern advertising techniques.
(Mara's been lounging around, half-asleep in the lobby. She comes to with a yawn.)
Mara: ... You still not getting any help on the business front?
Marcia: ...Actually, I hired Lust the other day.
Mara: Gonna go with the sexy mascot idea then? Good call.
Marcia: Yep. She's also my assistant.
(Lust joins Mara and Marcia.)
Lust: I'm quite a shrewd businesswoman.
Mara: Among other things you are.