"Second place is just first of the losers!"
— Shelby Trinity, H.I.V.E.
And the winner of the tournament won the controllers that were opened for the tournament (worth $80), and $20 in cash. Second place was a can of coke and an autographed picture of Gord. Third place was $20. The Gord likes to remind people that second place is just the first loser.
The Olympics is really my favorite sporting event,although I think I have a problem with that silver medal. I think, if I was an Olympic athlete, I would rather come in last than win the silver. If you think about it... if you win the gold, you feel good. If you win in the bronze, you think: "Well, at least I got something." But if you win that silver, it's like: "Congratulations! You... almost won." "Of all the losers, you came in first of that group." "You're the number one... loser." "No one lost... ahead of you."
The winner takes all
You don't win no silver
You only lose the gold
—David Glen Eisley, "Sweet Victory"
"If you ain't first, you're last."
— Ricky Bobby's motto
Carter Wilson: (protesting) "I got an almost perfect score."
Carter's Mom: "'Almost' doesn't get you ahead in life, dearest. Almost gets you almost."
Carter Wilson: "Only one student got higher."
Carter's Mom: "Well, that would make you the winning loser wouldn't it? And if that's good enough for you, then I can see why my opinion doesn't matter much to you either."
—Batman Beyond, "Hidden Agenda"
"I grew up around here. And recently Boston is now known as the city of champions. But for so many years it was known as the city of heartbreak. The most heartbreaking thing that I can remember is when the New England Patriots won 18 games in a row only to lose the biggest game of all time, the Super Bowl, to the New York Giants. Every New England resident shares my sentiment. It holds true to the theory that no one remembers second place."
"Second place is the first loser!"
— Skull, No Fear: Dangerous Sports
"Winning isn't everything; it's the only thing."
— UCLA Bruins football coach Henry Russell "Red" Sanders, prior to the 1956 Rose Bowl.note Later used by Green Bay Packers coach Vince Lombardi.