"I've seen those movies. I know what they're supposed to be called. But I refuse to use the word. They're dead people, but they walk..."
— The Secret World's "Kingsmouth" trailer
Isaac Washington: Shit! I fuckin' hate these zombies-
Agent G: Mutants. How many times do I have to tell you not to use the Z-word?
Oh, if only we could capture one of these ... these ... let's call them "bite-walking corpse monsters," we could learn from them!
Ned: I asked you not to use the word "zombie". It's disrespectful. Stumbling around squawking for brains? That's not how they do. And "undead"? Nobody wants to be "un"-anything. Why begin a statement with a negative? It's like saying, "I don't disagree." Just say you agree.
Emerson: Are you comfortable with "living dead"?
Ned: You're either living or you're dead. When you're living, you're alive. When you're dead, that's what you are. But when you're dead and then you're not, you're alive again. Can't we say "alive again"? Didn't that sound nice?
"So it's a werewolf. Or are we not saying 'werewolf'?"
—Jim Sterling on Guise Of The Wolf