A coward is a hero with a wife, kids, and a mortgage.
— Marvin Kitman
Coward: A man in whom the instinct of self-preservation acts normally.
— Sultana Zoraya
I am a coward I know when to RUN!
— Dies Horribly, from the Goblins webcomic
Shaggy and Scooby are interesting characters, two of the most major characters in American literature. I think it's fantastic, because they are cowardly characters. They believe in cowardice and sandwiches. Can you think of any in the realm of English-speaking literature, cowardly characters that you identify with? You're with them all the way - "Go, Shaggy! Go, Scooby!" The rest of the guys who drive the van? "Fuck off." Scrappy-Doo - a Magnum. Boom! "Thank you, Grandad."