A coward is a hero with a wife, kids, and a mortgage.
— Marvin Kitman
Coward: A man in whom the instinct of self-preservation acts normally.
— Sultana Zoraya
I am a coward I know when to RUN!
— Dies Horribly, Goblins
"My old pappy used to say, 'He who fights and runs away lives to...run away another day."
Shaggy and Scooby are interesting characters, two of the most major characters in American literature. I think it's fantastic, because they are cowardly characters. They believe in cowardice and sandwiches. Can you think of any in the realm of English-speaking literature, cowardly characters that you identify with? You're with them all the way - "Go, Shaggy! Go, Scooby!" The rest of the guys who drive the van? "Fuck off." Scrappy-Doo - a Magnum. Boom! "Thank you, Grandad."
— Eddie Izzard, Dress to Kill
Gals, I am not built for this. And I didn't bring my inhaler.
— Larry Nepp, Grojband, "Rock the House"
"Oh, this is me being brave! But I want to be brave at home, locked in my closet, with my teddy bear!"
—Fluttershy, My Little Pony: Friendship Is Magic