Over and over and over again

You say that we're just friends

Forget the implications

Infatuations end

Felt so easy

Why's it hard?

—Wilco, "We're just friends"

Carly: I thought we talked about this. We can be buds, but you gotta get over this crush thing.

Freddie: I am over it! Seriously! I'm in love with you, you just want to be friends, and I'm totally cool living with that constant pain!

— iCarly, iPilot,

Miri: We're friends. We're just friends. We'll always just be just friends.

Zack and Miri Make a Porno

Dan: If we're not going to be more than friends it's too hard to be... Just Friends.

Gossip Girl