Over and over and over again
You say that we're just friends
Forget the implications
Felt so easy
Why's it hard?
—Wilco, "We're just friends"
Carly: I thought we talked about this. We can be buds, but you gotta get over this crush thing.
Freddie: I am over it! Seriously! I'm in love with you, you just want to be friends, and I'm totally cool living with that constant pain!
Miri: We're friends. We're just friends. We'll always just be just friends.
Dan: If we're not going to be more than friends it's too hard to be... Just Friends.
"We are what is popularly known as just friends."
— John Fleming, The Andromeda Breakthrough
Ilsa: He's not my lover. We're just good friends.
Jackson: The Friend Zone? NOT THE ZOOOOOOOOOOOOOOOOOOOOOOOOONNNNNE!
— Danger 5
"I love Xander, I just don't...love Xander."
— Buffy the Vampire Slayer, "Bad Girls"