Mattias: I'm used to people trying to kill me, but this is something personal.
Chris: Yeah! No one shoots him in the ass and gets away with it!
— Mercenaries 2: World In Flames
Alec Trevelyan: For England, James?
James Bond: No. For me.
"And this time, it's personal! *funny looks* What? It is personal! He's got our underpants!"
— Alec Baldwin, The Simpsons
Saint Clair: Please understand...it was all business. It wasn't personal.
Bryan: It was all personal to me.
"Hello. My Name Is Inigo Montoya. You Killed My Father. Prepare to Die."
— Inigo Montoya, The Princess Bride
The cardinal rule in going after someone with an intention to kill was not to make it personal — which it almost always ended up being anyway. It did with me.
— Max Payne, Max Payne
"We met this postman on the island, and from what he told us, it was that kid in green that saved Miss Tetra. And apparently the bird that kidnapped Miss Teta mistook this poor kid's sister for our young Miss, and kidnapped her instead. So this kid tells us pirates he wants a ride from us so he can go save his sister..."
— Gonzo talking about Link, The Legend of Zelda: The Wind Waker instruction manual
"You made it personal, Cavella. But all that buys you is a little more pain than most."
— Frank Castle, The Punisher MAX
Special Agent Jordan Shaw: You can't take this personally.
Detective Kate Beckett: The hell I can't, he just blew up my apartment! I think that's pretty damn personal.
Haints: You mean Vincent and Hopkins? I wouldn't be adverse to letting some of my boys handle them.
Radinov: That will not be necessary. You won't have to pay me, either.
Haints (chuckling): So it's gotten personal, has it?
Radinov: Nyet. This is a matter of pride!
Tim: He's made this personal.
Mike: I thought he made it personal when he slept with your girlfriend.
Tim: Well, he's made it more personal.
Mike: I don't think it gets much more personal than sleeping with your girlfriend, Tim.
Gideon: You want to fight me for her?
Scott: No. I want to fight you for me.
"This time, it's personal."
— Oz, Buffy the Vampire Slayer
"I just went along with orders and hoped that everything would work out for me. But after all that has happened, you know what I learned? It's not about hating the guy on the other side because someone told you to. I mean, you should hate someone because they're an asshole, or pervert, or snob, or they're lazy, or arrogant, or an idiot, or a know-it-all. Those are reasons to dislike somebody. You don't hate a person because someone told you to. You have to learn to despise them on a personal level. Not because they're Red, or Blue, but because you know them, and you see them every single day, and you can't stand them because they are a complete and total fucking douchebag."
— Church, Red vs. Blue
Luigi: I was a half of the most recognizable family in-a the business. Back when that meant something. Our enemies knocked us from the top of the mountain and never looked back. We had come to terms to the fact that our time has passed. But they did something nobody expected. They made things personal. They killed my brother.
Lisa: All right, Bob, now it's personal!
Bart: Uh, he did try to kill me...
— The Simpsons, "Sideshow Bob Roberts" (after Lisa found out that Bob used the name of Lisa's dead pet cat as part of his voter-fraud scam)
"We're both professionals. This is personal."
— Karl, Die Hard
(bad guy of the week kicks into Saten)
Mikoto: Sorry, but this fight just turned personal. I'm stepping in. (unleashes the Shock and Awe)
The personal, as everyoneís so fucking fond of saying, is political. So if some idiot politician, some power player, tries to execute policies that harm you or those you care about, take it personally. Get angry. The Machinery of Justice will not serve you here Ė it is slow and cold, and it is theirs, hardware and soft-. Only the little people suffer at the hands of Justice; the creatures of power slide from under it with a wink and a grin. If you want justice, you will have to claw it from them. Make it personal. Do as much damage as you can. Get your message across. That way, you stand a better chance of being taken seriously next time. Of being considered dangerous. And make no mistake about this: being taken seriously, being considered dangerous marks the difference - the only difference in their eyes - between players and little people. Players they will make deals with. Little people they liquidate. And time and again they cream your liquidation, your displacement, your torture and brutal execution with the ultimate insult that itís just business, itís politics, itís the way of the world, itís a tough life and that itís nothing personal. Well, fuck them. Make it personal.
— Quellcrist Falconer, Altered Carbon
"This isn't a battle anymore; it's a mother fucking war!"
— Travis Touchdown, No More Heroes 2: Desperate Struggle
Numbuh 4: Well, we'll meet him all right. Only this time, it's personal.
Numbuh 2: How can it be personal? You've never even met the guy.
Numbuh 4: I know. I just always wanted to say that. (grins and says dramatically) This time, it's personal.
Makarov: Who is this?
Price: Prisoner Six-Two-Seven. I'm coming for you, Makarov.
Makarov: Haven't you heard, Price. They say the war is over.
Price: My war ends with you.
— Modern Warfare 3
"Who said I would kill you as a Shinigami? The only reason I killed you, was the fact that you pointed your sword at my pride."
— Byakuya Kuchiki, Bleach
People of Pandora... my daughter is... dead. Murdered. By the Vault Hunter. So I've decided ó I am rescinding the bounty on the Vault Hunter. If you should kill that child-killing sunuvabitch before I do, I will find you, and you will regret denying me my vengeance.
—Handsome Jack, Borderlands 2
Fisher: You don't understand what's happening here, do you? Morgenholt — your goons tortured him to death and I'm holding you responsible.
Lacerda: Oh! No! It's not my fault!
Fisher: The only thing worse than a coward is a liar. You gave the order, and now you're gonna die for it.
"Now who do we have here? Why, if it isn't my old pal Luigi! Or is it Baby Luigi? I can't tell the difference. Hey, remember that time when you trapped me in a painting for all eternity? Good times. But guess what? I got out! And now I'm painting the town red! Yes, it was I who broke the Dark Moon! This power-enhancing jeweled crown of mine made it easy. And now that all the ghosts of Evershade Valley are under my control... it's time to take my rightful place as the supreme ruler of your world! You, that annoying scientist, and all your friends will look great hanging from the wall of my throne room!"
—King Boo, Luigi's Mansion: Dark Moon