"In this city live Lucy and Ricky Ricardo. Of course, you know Ricky as the famous orchestra leader and singer. And Lucy is the famous, um, well she's... her hair is very red. And she's married to Ricky. In this little district close to theaters and nightclubs where Ricky works, they have a little apartment where they laugh, love, and thoroughly enjoy life."
—Opening Narration to Pilot
Lucy: Next time you want a hamburger without onions, ask for a hamburger without onions! Don't just stand there yelling, "Bring the bull in the ring and laugh in his face"!
—Lucy about Ricky's attempt at diner slang
, "The Diner".