"We'll finally get a cure for cancer and VD,
The icecaps will stop melting instantly,
No more famine-ridden places,
No more flies on children's faces,
When Bungie finally gives us Halo 3!"
—SarcasticGamer.com, "The Halo 3 Hoedown"
"There once was a show called E3
That any dumb twat could foresee
Would be mostly just hype
And related bum wipe
Of profound disinterest to me"
I went out, and in Paul's Church-yard I bought the play of "Henry the Fourth", and so went to the new Theatre [...] and saw it acted; but my expectation being too great, it did not please me, as otherwise I believe it would.
— Diary of Samuel Pepys, December 31, 1660
"I wouldn't trust a food critic if all he ever grubbed on were hot dogs, and I don't trust Whedonites when their experience with moving pictures begins and ends with Mutant Enemy productions...It's as if just watching the shows and enjoying them isn't enough. You have to proselytize and spring out of the corners of the Internet like the Whedon Inquisition, demanding tithings and tributes to the man's genius. It's a cult of apologism advertising itself as the face of Whedon fandom, and it's probably the single hardest thing about being a fan of the man's work — others will just assume that an apologist, argumentative asshole is what you are, too."
"I mean, 'triple-A' used to mean good. It used to mean the very epitome of good. 'A' alone was supposed to mean top-notch perfection, and AAA was like three times that. But we have reached the point that 'triple-A' is now a term that I associate solely with negativity. Somewhere along the line 'triple-A' stopped being a label that is applied to a game after its good quality has been determined, but one that is applied before the game has even begun development, to describe the manner in which it will be created and hyped."
"Look at the special page on the Konami website featuring famous people kissing Kojima’s ass because somebody showed them the first serious story videogame trailer they’ve ever seen, and asked them what they’d like to publicly state about it. Among the quotes is the director of the movie Drive, who thinks the Kojima is possessed by a 19th Century Russian writer, a 16th Century Italian painter, and American filmmaker Stanley Kubrick rolled into one. Yes, truly, this one trailer is proof enough that Kojima is on par with revolutionary creators whose grand creations have stood the test of decades and centuries. He goes on to call the trailer 'A daring and bold move from one of the founders of the future of technology, ' which I’m assuming refers to… videogames? I guess he doesn’t realize violence is the opposite of daring when you’re talking about game trailers, but oh well."
"I don't get it! THQ, much like the other three big publishers it was trying to compete with, had fostered this delusional idea that, somehow, spending millions of dollars on marketing for a bad game means that millions would be sold in retail. But holy shit!: Believe it or not, games are kinda a little bit expensive. People don't buy them with the same kind of subconscious, casual whim that they buy junk food. Review scores, word-of-mouth, and the overall quality of a game is what's supposed to sell the product; not the tasteless, backfiring PR stunts or how many times you can squeeze in a game commercial in-between Cialis."
"When the PlayStation 3 launched, Sony was kind of a dick. Intoxicated by the fart vapors of their own success, they exuded arrogance and dismissiveness. 'We are the best and this is our next console', the company's executives seemed to say while smoking behind a 7-11 and pushing little kids to the ground. 'Customers will have to work harder to afford it, and developers will have to work harder to squeeze performance out of it. They should thank us for the honor of simply being able to touch the console.'"
"Sometimes a game gets a little ahead of itself. All of a sudden, what you've got in the box in no way lives up to the reputation that preceded it. It happens all the time: a title will coast to the market on a wave of hype, getting glory far beyond what was earned. As gamers, we'll stare limply at our monitors or TV screens and ask ourselves: 'Everyone was excited about this!?'"
— GameSpy, 25 Most Overrated Games Of All Time
"I probably wouldn't have had such a problem with it all if it wasn't for the fact that Nintendo advertised this thing like it was the Second Coming of Michael Jackson..."
"There was no way Duke Nukem Forever would have lived up to its hype. Given that it spent so much time in Development Hell, eventually it became a Running Gag about Development Hell and Vapor Ware, so it reached the point where it became more fun to wait for Duke Nukem Forever than actually playing the game. During the fifteen years it took for the game to reach our shelves, we've had other games jumping in to fill the void left by Duke Nukem."
"If you caught this low-budget labor of love about a murderous simpleton named Karl Childers (mmm-hmm) just after its release, you probably thought it was a solid little piece of work worth rooting for. If you checked in after reading the four-star reviews or watching the Oscar ceremony in which the writer-director-star picked up the Best Original Screenplay award, you may be forgiven for thinking there's less here than meets the eye. So fast did the tables turn for Billy Bob that the backlash felt more like whiplash."
"Is it really 'boring' to just not want to get hyped up or excited over anything, because you don't want to be let down?"
— A Tweet.
"Hype is like gambling: So many buy into it without knowing the risks. :P"
"People with hype are like a person who is surprised they don't walk out with millions from casino winnings and blames the casino."
"Nothing ruins a good movie more than calling it a great one."
—Rob Vaux on Guardians of the Galaxy.note