"Any professional athlete's road to greatness is filled with obstacles and challenges. We didn't want to hand something over on a silver platter, because frankly, nothing was handed to any great athlete on a silver platter. We felt this was the best way to reward someone for completing 10 amazing achievements."
—2K Sports vice president Jason Argent, on why the Michael Jordan career mode in NBA 2K11 will require the player to complete all ten achievements of the Jordan Challenge before it can be unlocked
Ann Black: Everybody makes their own fun. If you don't make it yourself, it isn't fun. It's "entertainment".