Inverted: The anti-smoking ad shows someone who didn't smoke becoming the CEO of a Fortune 500 company, Happily Married with two great kids, winning the gold medal at the Olympics, being crowned in a beauty pageant, etc, all because they don't smoke.
Subverted: The ad begins with someone lighting a cigarette and going about his/her day.
Lampshaded: "This is your left lung. This is your left lung after 20 years of smoking. Any questions?"
Invoked: A government agency or other group is alarmed by an increase in teen smoking.
Defied: The group decides to allocate money towards larger problems, seeing teen smoking as an issue for parents and schools to deal with.
Deconstructed: Like anything else, these can be done well or poorly. The producers must be careful to get their message across in a believable way, otherwise it becomes a Lost Aesop, which is Completely Missing the Point.