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Basic Trope: A hero turns down a reward offered for a good deed.
Straight: Max turns down money offered for helping his neighbor.
Exaggerated: Max turns down a badge of a high-ranking position and with it, recognition.
Downplayed: Max turns down money offered by his mother for doing a household chore.
The reward doesn't help Max advance his goals or help him on his quest.
Max used to know someone personally, whose ego swelled out of his hands after accepting all the rewards given to him. To Max, who doesn't want to become like this person, it makes sense to generously refuse this reward.
Max has everything he needs and thinks it would be unreasonable to take from someone who would do more with it anyways.
Max believes he will get a better reputation if he also projects the virtue of generosity.
Max has never cared about money/whatever else is offered to him and simply is the kind of person who enjoys doing good deeds.
Max is part of a group whose rules forbid him from accepting the reward.
Max pretends to do a heroic deed, then comes and demands for a reward he hasn't even earned.