Exploited: Bob buys The Drink... for his rival, which he does not want to see leave the room in healthy condition.
Defied: Bob's friend Jim tries to get him to order The Drink, but Bob knows better than to do that.
Discussed: "Man, that guy must have some sort of death wish."
Conversed: "Are all bars required to have one offered drink that causes temporary seizures?"
Deconstructed: The Drink is seen to be highly toxic and dangerous, leading to a serious medical issue for Bob or possibly even death.
Reconstructed: The toxicity only applies to people who haven't spent at least two weeks on Yavin VII in the past three months. People who have still suffer the side effects, but it is no longer dangerous and is in fact done to turn a potentially fatal hangover into a high that lasts for days.
Played For Laughs: Bob does all sorts of embarrassing hijinks while under the influence of The Drink, which his friends constantly humiliate him with afterwards.
Played For Drama: Bob dies or is permanently incapacitated because of The Drink. The bar that served The Drink shuts down because of negative publicity and his death/incapacitation leads to a widespread crackdown on dangerous alcoholic beverages.