Clicking continue causes the power-ups to float back to him, resulting in no loss in the first place.
A collectible powerup in the level removes this detriment.
Parodied: Bob actually accepts death as a minor inconvenience and makes a game of how many times he dies in a single level.
Zig Zagged: You can die and respawn at the same point until you run out of lives, in which you get a Game Over but selecting continue let's you start at the same point you got the Game Over in the first place.
Averted: Bob dies, loses a life and has to start at the last checkpoint with a few powers lost.
Enforced: The developers didn't want to make a controller-throwing difficult game in the first place.
Lampshaded: "How do you keep bouncing back like that so easily after dying?"
Invoked: Bob is cursed by the villain to be immortal, but not invulnerable.