Exaggerated: Awesome Sauce can a) eat through solid rock and/or b) cause objects to go up in flames just by being near it. It is made with exotic peppers from deep in the jungles of South or Central America, and said peppers are illegal in several countries.
Downplayed: Awesome sauce is spicier than most traditional chili-based sauces.
Awesome Sauce is the brainchild of a Cloud Cuckoolander with too much time on his/her hands...and too many chili peppers.
Awesome sauce is an industrial acid that just happens to be edible.
Inverted: Awesome Sauce freezes everything it comes in contact with, not unlike liquid nitrogen.
Double Subverted: Then they get stomach ulcers or spontaneously combust.
In order to handle Awesome Sauce, one has to wear a full Hazmat suit and be certified in the proper handling and disposal of hazardous material.
Before requesting Awesome Sauce (or anything made with it), one has to sign a waiver. With a lawyer and two witnesses present.
Bob eats Awesome Sauce, is horribly burned from the inside out (to the point where his organs and tissues begin to melt a la the atomic-bomb victims in Barefoot Gen), and he comments on how great the sauce is.
Zig Zagged: Sometimes Awesome Sauce has the effects of Blazing Inferno Hellfire Sauce (aka Hollywood Hot Sauce), other times, it's treated like normal hot sauce.
Lampshaded: "EEEEEEEEYYYYOOOOOOWWWWWWWW!!!!!!! That is one spicy sauce!"
Invoked: The maker of Awesome Sauce adds in the hottest kinds of chili peppers known to mankind (and a few known to demons), burning primal rage, plutonium, fresh lava from Mt. Kilauea, uranium, and...one whole peppercorn.
The maker of Awesome Sauce doesn't want to cause mass destruction or medical problems with his/her product, and so does not add in anything crazy, and does not use large amounts of incredibly hot peppers.
"And I want normal-person barbecue sauce, not that psycho warcrime death sauce you serve to crazy people who don't want their tongues any more."
Discussed: "How can they eat that stuff?!"
Conversed: "I know...you'd think something like that would be deadly..."
Deconstructed: If the sauce is that spicy, it can cause serious health problems in those who consume it.
The makers of Awesome Sauce use only enough spice to give a pleasant heat, not sear off the diners' taste buds and mucous membranes. People like it, and they can continue to eat it because it doesn't burn their insides. They like it better because they can actually, you know, taste something besides pain!