Exaggerated: Girl with a hunchback, hairlip, and no hair becomes Charlize Theron after a slight makeover.
Downplayed: A few people notice our heroine's new appearance and some comment that she looks different. She may get a few people telling her that she looks nice but no big fuss is made over the change.
Justified: The girl just doesn't care enough to clean herself up, so looks rather frumpy despite being physically attractive.
The "ugly" girl shows the makeover-er just how beautiful "ugly" can be.
A beautiful girl becomes ugly after a makeover.
A girl puts on glasses, puts her hair up, dresses conservatively, and...whoa.