: A claim is made about a product that is
true, but has no significance or bearing on the product's quality.
- Straight: Hatter's Choice Teas are advertised as being fat-free, calorie-free, and sugar-free. While this is true, all tea leaves are fat-free, calorie-free, and sugar-free.
- Exaggerated: Hatter's Choice Teas are advertised as containing no cyanide.
- Downplayed: Their herbal teas are advertised as "caffeine-free", just in case viewers don't know what "herbal tea" is.
- Justified: Hatter's Choice Teas needs to market its products and set its products apart from the rest, and still follow truth-in-advertising laws.
- Inverted: Our Product Sucks
- Here Comes the Science: the antioxidant benefits of Hatter's Choice Teas are trumped up
- Hatter's Choice Teas are advertised as fair-trade, organic, etc.
- Fine print under where it says it's calorie free says something along the lines of "provided you don't add milk or sugar."
- Double Subverted:
- A simple Ooglegay search would show that a) Hatter's Choice Teas have the same antioxidants as any other tea and b) one would have to drink gallons of tea every single day just to get the alleged health and beauty benefits of said antioxidants.
- But so are about half their competitors.
- It's small and inconspicuous, and few tea-buyers would bother to Read The Fine Print anyways.
- Parodied: Hatter's Choice Teas are advertised as matter-free.
- Zig Zagged: ???
- Averted: Hatter's Choice does not trump up claims about their product being calorie-free and sugar-free
- Enforced: Truth-in-advertising laws + marketing x potential buyers are morons
- Lampshaded: "Hatter's Choice Teas: Calorie-free, Naturally"
- Invoked: Hatter's Choice Teas want to market their product to a world that no longer drinks tea for its own sake, and is obsessed with dieting.
- Exploited: ???
- Defied: Hatter's Choice knows that the general public can easily find out that their product is no more or less calorie-free than any other tea, and decides to find another way to advertise.
- Discussed: "Since when do tea leaves have carbs, fat, and calories?"
- Conversed: "They don't. Well, not unless you add milk and sugar. Hatter's Choice just wants to jump on the Health Kick Bandwagon to make more money."
- Played For Laughs: "We swear by Crystal Dragon Jesus that our cereal boxes are FINALLY free of rabid mongooses with poison-dripping skin and laser-beam shooting eyes! Seriously!"
Back to Asbestos-Free Cereal