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Periphery Demographic: Anime & Manga
General
  • Amongst otaku, adult Japanese fans of childrens' media are known as "big friends".
  • At its most general, Japan and the West (especially America) have wildly divergent ideas about gender and what is appropriate to show children on television. As a result, series marketed based on age will usually skew slightly older outside Japan, sometimes even breaking a Fleeting Demographic Rule. This is most noticeable with shonen series. In addition, Japan's strictly-defined gender roles do not exist to nearly the same extent in the West, thus it is much more common for series aimed narrowly in Japan to have Multiple Demographic Appeal in America and/or Europe.
    • Several anime series in general that in Japan are targeted at children often have teenage or adult fanbases in the West. A lot of series (even shonen) usually have comprehensive storylines, aren't afraid to show violence on-screen, or feature themes that're rarely seen. In the west, this is normally associated with what's targeted at older people, and in part was what helped people decide to give the middle finger to the Animation Age Ghetto.
  • This usually applies to every anime and manga that falls into the seinen demographic that isn't something like Black Lagoon or Berserk (though see more on the latter below). Series like Chobits, K-On!, and CLANNAD are officially marketed to older men, but the majority of their fandoms seem to be made up of younger people.
    • Many seinen series are popular among female fans because of their greater focus on Character Development and similarity to shoujo in some series.
    • Key Visual Arts games/anime tend to invoke this, but Little Busters! deserves special note: despite being very clearly Seinen with both clean and not-so-clean game versions, it has become popular enough with players who aren't straight guys that there exists official merchandise of a Kyousuke 'hugging pillow'. Or maybe that's just Kyousuke.
  • A surprising amount of crossover audience occurs between Moe and Shoujo's demographics when they emulate each other. Shoujo series often do well among older male audiences, and many shows from Sailor Moon (probably THE example, since it got such a huge following and became such a influential series) to Futari wa Pretty Cure, are designed with Shōnen elements. Similarly, a reasonably clean Moe show aimed at men, can do fairly well among fangirls looking for something different than the often romance-based selection of shoujo and who are attracted by the extremely cute designs. Case in point shows like Lucky Star and K-On! despite being aimed at males have very large female fanbases who are as attracted to the Moe element as male fans.
  • Moe fandom can also have a much larger subset of females outside of Japan. Part of this is because fansubbed shoujo series are much scarcer, and fansubs remove the broadcast time constraints of shows. A show that manages to keep its fanservice at a tolerable level while using female characters who avoid annoying shoujo tropes is very likely to draw in female fans.
  • Slice of Life in general have been meant for male Otaku in Japan, but also nowadays act as a means for Yuri and Shoujo Ai to exist on broadcast TV while maintaining some popularity. Stuff like Saki and So Ra No Wo To are good examples.
  • A lot of yaoi anime videos on YouTube - be it the actual series, AMVs, music, etc. - are most popular with females age 13-17, females age 18-24, and... males age 45-54.
    • Yaoi in general attracts bisexual or gay men. Some dislike it for its Unfortunate Implications and cheesiness, others like it precisely for the latter (God help those that like it for the former). And the Fanservice. And every now and then you may find the heterosexual man that reads Yaoi just because.
  • Many shows aimed mainly for children have sizable teenage and adult female fanbase since many of those shows will activate motherly instincts among them. One of the reasons is that they often contain lots of Ridiculously Cute Critters.
  • Some series fail to attract the originally targeted gender audience: Gensomaden Saiyuki failed so hard to attract a male audience that subsequent anime and manga series were switched from Shōnen to Josei, mostly due to the overwhelming amount of gay vibes. Likewise, Shonen Jump series Majin Tantei Nougami Neuro was fansubbed and scanslated in America with a very very low percentage of male fans. Other Shounen Jump series like Hunter × Hunter and Get Backers±  are split on gender attraction; the latter of the two acknowledges this, especially in the anime.
  • Fighting shonen is aimed at teenage boys, but many series like Bleach, Naruto, Katekyo Hitman Reborn!, YuYu Hakusho, etc. have sizable female fanbases who watch for the Ho Yay, which is bound to be plentiful whenever you have a bunch of attractive Hot-Blooded young men who have intense friendships and obsessive rivalries with each other, make Heroic Sacrifices for each other, talk about their feelings while beating the crap out of each other, and so on. Though, that's not to say a lot of the girls also enjoy it specifically for the fighting as well. They also have plenty adult fans too.
  • Male Slice Of Life is a strange thing, since even though it is Fujoshi bait, they often include female characters to keep the male viewers interested.
  • Idol anime for little girls are popular with adults. This is primarily because they have mature writing, decent music and cute character designs.
  • Many classic anime shows that were broadcasted in Latin America during the 70's and 80's have crossed the boundaries of their respective demographics and are well remembered by older otakus who watched them in their childhood or teens. It isn't rare to find males in her late 30's and early 40's who are very fond of Candy Candy or Rose of Versailles or women that are fans of Robotech or G-Force.
  • The darker shonen series like Attack on Titan are also popular with the seinen demographic.

Specific
  • The bishounen cast of Gundam Wing was created specifically to attract female viewers, something mecha series typically lacked at the time. It worked and nowadays it's rare for a mecha series not to have bishounen in the main cast. As for Gundam, with the exception of ∀ Gundam every show since Wing followed the "pretty boys in mecha" formula.
  • Rose of Versailles has a substantial fanbase of men and older people who enjoy it for the drama of the 18th century and the charismatic Lady Oscar, though the original manga was aimed at teenage girls.
  • Sailor Moon, which was aimed at a young female demographic but had a large male fandom.
    • It still does, to the point where Hot Topic is selling male-specific Sailor Moon t-shirts.
    • The franchise also has a very large adult female fanbase. It's big enough that a lot of the merchandise for the 20th anniversary revival is clearly aimed at adult women, with items ranging from expensive makeup sets to Sailor Moon-themed bras and panties. Which makes sense. Given how popular the show was in the early 90's, there's likely a large number of women who fondly remember it from their childhood.
      • Driving that home, a popular women's magazine in Japan actually held a high profile premier party for Sailor Moon Crystal, with men barred from attending unless they were brought by their wives, girlfriends, or female friends.
  • Black Butler is labeled as shonen but seems to have more female fans due to the large amount of bishonen lurking among the crew. Not to mention all the Ho Yay.
  • In another strange example, the "main target" of Pretty Cure is said to be females ages 4-12... and males ages 16-35. It's telling that the director of the original series, Futari wa Pretty Cure, has Dragon Ball Z on his resume. There's also blatant Yuri subtext between the two main characters that would go over the heads of younger viewers.
    • This is especially noticeable in the 2010 HeartCatch Pretty Cure!. Every episode has magical girl kung-fu fighting that rivals some Shounen fighting anime aired at the same time.
    • There are, some Periphery Demographic outside those demographics. According to Youtube, the viewership of the intros of the series has significant portion of men aged 35-55, way above what it was originally meant to. According to Website/Deviantart, large amount of fanart drawers for the series are adult women.
    • The Show's popularity with adult women was also acknowleged with Deluxe Make Up sets resembling the Smile Pact from Smile Pretty Cure!.
  • CLAMP's X1999 is a shoujo series, yet its themes of humanitarianism, environmentalism and dualism, as well as its heavy doses of action, violence, death and other dark themes makes it very often mistaken for shonen or even seinen, and is popular among boys as well as girls.
  • GaoGaiGar was the final entry of the Braves series by Sunrise, and as such, aimed at children. The show didn't do very well with the main demographic, but was a smash hit with the older otaku who had grown up with the likes of Getter Robo. The same happened in the U.S., where the fanbase is almost entirely adult mecha-lovers. Oddly enough, the sequel OVA series, Gao Gai Gar FINAL tried to bank on the older demographic with more fanservice and violence, and wasn't quite as well-received.
  • An anime series of Grimms' Fairy Tales on Youtube has developed quite a significant teenaged and young adult fanbase — the demographic that has outgrown finding Happily Ever After satisfying but grown into finding the prince climbing out of the princess' bed fully-dressed hilarious.
  • Sports anime and manga like The Prince of Tennis, Kuroko No Basuke, Eyeshield 21, Big Windup, and Yowamushi Pedal are shonen yet their fandoms consist almost entirely of wild fangirls. Actually, pretty much all sports anime and manga is shonen and 9 out of 10 times there will be an all-male cast. Is it any wonder why this genre is the most popular one among female otaku in Japan?
  • Cutey/ie Honey was a dyed-in-the-wool seinen superhero sci-fi series. The more tame TV series actually attracted younger female viewers, who by this time had equated her with their more familar Magical Girl, who themselves might have been inspired by her. Go Nagai admitted this side fandom surprised him, given the amount of racy humor is in the original work.
    • Because of this, there was a spinoff series called Cutey Honey Flash, made by the same staff as Sailor Moon, aimed directly at a female audience.
      • Cutey Honey has sort of became an icon of feminine beauty in Japan, appearing in advertisements for things like weight loss drinks.
  • Dragon Ball Z is an old Shonen anime involving Ki Attacks, aliens, evil space overlords, and the occasional dinosaur. It has gained a massive American fanbase of women and girls from the ages of 14-25. This probably has something to do with the huge bulging muscles.
  • One Piece is really, really popular with girls and women. It might have something to do with the ludicrously masculine male characters. According to this chart, there are more 50+ year old than people aged under 18 reading it.
    • May also have to do with One Piece being remarkably progressive, gender-wise, for a Shonen series. While there are still some Unfortunate Implications (Brook, we're looking at you!), the show compares very favorably to the many more sexist anime out there.
    • It probably also has something to do with how well constructed and worldly the whole story is. Sure the main character is somewhat childish, but the world around him is well formed and very rich with history, and the whole thing feels like it's headed to one hell of a finale, even if the story has only just reached the halfway point.
  • Bleach has quite a large female fanbase, probably because almost the entire cast is good-looking (both male and female) and the male characters suffer a gratuitous amount of Clothing Damage. And also the Ho Yay.
  • Tengen Toppa Gurren Lagann is a weird example in that (possibly because of production team and copious amounts of Fanservice and suspiciously sexual things) a large number of people don't even realize that it was targeted to a younger audience with an early Sunday timeslot. There's also the fact that the American broadcast wasn't as it aired at 11 PM Pacific time on Mondays and the dub had a moderate amount of profanity.
  • Spotted Flower, a Josei manga chronicling the life of a hard working Husband taking care of his pregnant Wife; this work also happens to be a Spiritual Successor (if not a Sequel itself, see the page) to Genshiken, a Seinen seires; cue to males following a manga aimed to adult women.
  • One of the biggest foundations of Axis Powers Hetalia is the Ho Yay among the Moe Anthropomorphisms of several countries, which the more history-based fans often find... weird. Hetalia is an odd case in that it started off as a webcomic, with no real demographic in mind. It's a Seinen manga by default, as it was picked up for serialization in the Seinen monthly magazine, Comic Birz.
  • The anime for K-On!, a moe series aimed at otaku, became so popular with young girls that it also airs on the Japanese Disney Channel, right alongside Hamtaro and Alice Academy.
  • Trigun (Shonen) and Trigun Maximum (Seinen) is very popular with fujoshi over in Japan. Most doujinshi, and fan art on Pixiv and artists' personal sites, are either yaoi or a "cute guys doing cute and funny things" type deal.
  • Rurouni Kenshin owes much of its success to female fans, despite being an often-violent action series published in an anthology aimed squarely at boys. The show's title character, a soft-spoken, gentle bishonen with a hidden, more violent dark side, most likely helped. The well-written romance between him and the female lead most likely helped too, especially since it was one of the few shonen manga relationships that had real development and a definite resolution, while most shonen couples get bogged down in an eternal game of "will they or won't they?". When the Kenshin movie premiered in Japan, something like 2/3rds of ticket-buyers were female — which was roughly the exact opposite of the gender split for a Shonen Jump film at the time.
  • While Azumanga Daioh is aimed at the high-school crowd, it has a fair number of fans who have been been out of school for quite a while, leading to confusion for seinen and What Do You Mean, It's for Kids? in some circles.
  • A fair number of guys like Fruits Basket. While they don't really care about the bishonen bunch, the story is well-structured enough for them to care, and its humor is pretty much universal. It doesn't hurt that the female characters are well developed, and cute to boot.
  • Since it's been out of style with little kids since about 2004, Yu-Gi-Oh!'s current fandom is composed almost entirely of teenage girls. In the anime — the Card Game however are chock full of boys and men bickering on effects, spell speeds and priority. It's a good bet that most of the current YGO fanbase consists of fans of the Abridged Series.
  • Magical Girl Lyrical Nanoha is an interesting case, taking the usual Periphery Demographic for Magical Girl series (16-35 year old men) and creating the series to appeal to them specifically. Even so, there are quite a few younger girls who enjoy it. So the "normal" demographic for Magical Girl shows is the Periphery Demographic for this one? *head explodes*
  • Ranma ˝ is a shonen series meaning it is supposed to be popular for teenage boys. In Japan, according to and surprising creator Rumiko Takahashi, it was more popular amongst girls than guys and Animerica in the year 2000 said that it increased the number of female readers in the American manga market.
    • In fact, most of Takahashi's works count. She is a shonen author, and most of her series are a mix of action and comedy with a male protagonist surrounded by impossibly attractive girls in fanservice-ish outfits, but as she is a woman, the female characters are more than eye-candy and are well rounded characters with actual ambitions and personalities and often take a central role in the story, they are also physically strong and quite skilled in battle. The series of Takahashi also feature a lot of romance and gags that are enjoyed by males and females alike, and because of that, her series are extremely popular amongst women and that sure had helped her to become one of the best selling manga authors of all time.
  • Katekyo Hitman Reborn! is also a shonen series, but a fairly large minority of its readers are Yaoi Fangirls. The WAY too many bishounen characters in that series help, and yet it's adding more. Well, you can't make a show about a teenage boy who spends most of the first season running around in his underwear without atracting at least some female fans. Rebocon is a concert dedicated for this series; if you watch the video you will only hear girls screaming.
  • If you just look at the title of Maid-Sama! (Student Council President Is A Maid!), it sounds like a moe series aimed at the male otaku crowd. In fact, it's a shoujo series about the female student council president of a formerly all-boys school who has to work at a maid cafe to help her family put food on the table and attracts the attention of the school's resident bishounen. This doesn't stop guys from watching it, though. The series' equal focus on romance and wacky humor, not to mention the attractive female lead and likeable male lead, attract plenty of male fans.
  • Mahou Sensei Negima! can be loosely described as a Harem Comedy-turned-fighting manga, with loads of fanservice and moe. The fanbase in Japan is 60% female, with a not-insignificant chunk being preteen girls. This makes more sense if you know the series. Starting from about the same time as the Genre Shift, Ken Akamatsu, the creator, began adding little hints of Ho Yay to the series. Whether this was a result of the Periphery Demographic or the cause of it is extremely debatable.
  • Princess Tutu is about as girly as a shojo can get, but has nonetheless developed an adult male following that heralds it as an metafictional epic whose awesomeness can only be compared to ninjas engaged in a rock battle — Hence it's Fan Nickname: Guitar Ninjas.
  • Victorian Romance Emma is, rather surprisingly, a seinen series, but it enjoys attention from all the other demographics. A great deal of the interest in the show is in the fact that it's a show about a maid, but it's not a Meido show.
  • Maria-sama Ga Miteru was initially aimed at teenage girls, what's with its melodramatic story and dreamy atmosphere. But since it's Yuri, it has strong male fanbase. The author herself have satirized this phenomenon many times in the story. This even crosses into Multiple Demographic Appeal, as evident with the OVA release. The ending was performed by KOTOKO, who is known for performing opening and ending of Eroge aimed at men.
  • Hamtaro is a Kodomomuke series but it still has a significant teenage and adult female fanbase.
  • Panty & Stocking with Garterbelt has a rather significant female fanbase, despite it very obviously pandering to guys. Even The Girls Want Panty And Stocking (and Scanty and Kneesocks)? Brief may have something to with this, too; and maybe Garterbelt. Or maybe it's seeing someone do what they wish they could do. And Panty's "I'm just a bitch" speech was inspiring.
  • Chis Sweet Home was originally a Seinen manga. Since Ridiculously Cute Critter was in play, it seems to attract pretty much any audience.
  • Nobuyuki Fukumoto, who writes series geared at adult men with a rather unusual artstyle, has a surprisingly big female fanbase. This may be due to the infamous lack of female characters in his work, which provides fodder for Yaoi Fangirls. And, of course, Kaiji is Moe.
  • Viz recently mentioned that Tiger & Bunny is intended for 14-25-year old males. This brought on many laughs from the rather large, very female fandom that's formed around it. It's also very popular with Bara Genre Guys.
  • Speaking of the madness of female fans, Inazuma Eleven falls victim for this trope hard. How hard? Consider this: in Pixiv (kinda like deviantART, but Japanese), a separate tag was made just to separate the more risque, fujoshi-oriented Inazuma Eleven pictures from the ones that the target audience can look at. Statistically speaking, the risque pictures comprise more than 20% of all Inazuma Eleven illustrations submitted to Pixiv.
  • Still on Pixiv, Nintama Rantarou, of all anime, also has its own separate tag for exactly the same reason. You'd never guess that from the content of the anime, which is day to day adventure of a band of goofy ninja kids. Maybe it's the women who watched it in their childhood.
  • Pani Poni Dash! was quite popular for children, despite aiming for the more cultural audience to get the pop culture reference. It does help how crazy and all over the place the anime is, though, which would guarantee tons of laughs.
  • Kanamemo has its share of female fans appreciating the yuri context for the sake of cuteness.
  • Ouran High School Host Club, despite being a bishonen-ridden reverse-harem series, is well-written and hilarious enough to attract a sizeable male audience as well. Another appealing aspect is that the female protagonist is a cute but sensible girl who's refreshingly more realistic than most shoujo heroines and how much focus and development is given on the host club members.
  • Puella Magi Madoka Magica is a weird example. Like the Nanoha example above, it took the cutesy character designs (by Hidamari Sketch's own Ume Aoki) and marketed it to the usual Periphery Demographic (adult men) of the Magical Girl genre. Then episode 3 rolled around and fans realized that the creators were doing something else altogether. However, this has not stopped the series from having both male and female fans. Mostly adults, though. This... really isn't a show for your little sister.
    • Except that in Australia, Puella Magi Madoka Magica has indeed developed a fanbase of young girls, thanks to children's channel ABC3 airing it in full, almost entirely uncut,note  targeted at that demographic.
  • A notable portion of the Kimi ni Todoke fandom consists of older males. Reasons for this include the series in many ways breaking the shoujo mold, such as favoring Single Woman Seeks Good Man over All Girls Want Bad Boys and focusing a good portion of the story on the non-romantic relationships between characters. Plus, Sawako is pretty relatable to a lot of timid manga/anime fans of both genders, and when she's not unintentionally scary, she's actually really cute.
  • Pokémon Special is published in magazines aimed for elementary school kids, but its strong sense of character and continuity draws in older readers, especially those nostalgic for the games but got tired of the anime.
    • This also applies to the Pokémon anime itself, although to a lesser extent than the games and (possibly) the manga. This may be because unlike the games and manga, the anime's writers very rarely cater to the Periphery Demographic itself. Despite this, nostalgia for the early seasons of the anime tends to be very strong (partly due to Pop-Cultural Osmosis), and many people just enjoy the anime for what it is. This led to the creation of the series' action-oriented Mega Evolution Specials, which star an older protagonist and seem to be made to appease older fans, giving them the same kind of universal appeal as the games.
  • Bakugan is a typical Merchandise-Driven Mons anime, generally aimed at 6-11-year-old boys. The character designs of the humans, both male and female attract teenagers and 20-somethings who could care less about the story. There are also all manner of adults who buy the figures and cards and have long discussions about the mechanics of the game.
  • Berserk
    • The show has a much larger female audience than you would logically expect from its well-earned fame as one of the goriest, most disturbing stories in existence. This is because its female characters are non-stereotypical, not to mention that it is perhaps one of the few works of fiction that treats rape and its psychological repercusions with realism and, what do you know, respect. And that, as fans will quickly tell you, the main story is based on more universal and epic themes than "tits and gore", infamy be dammed.
    • Berserk has also attracted a number of Yaoi Fangirls due to the heavy, heavy Homoerotic Subtext between Guts and Griffith. That's not to say that all or even most of Berserk's female fans are there for the Ho Yay, though; Berserk just has a lot of Multiple Demographic Appeal, as mentioned above.
  • Daily Lives of High School Boys is targeted to the Seinen Demographic, but like most works in this genre it has a sizable female readership—due to the fact that most of the cast is male. The ending credits message for Episode 6, aired on the midnight before Valentine's Day, lampshaded this:
    It may be Valentine's Day, but don't send the characters chocolate or anything. If you're sending it anyway, please send it to the studio, not the TV station.
  • Although Fate/Zero comes from a company famous for Eroge and MsFanservices, and is about as Seinen as it can get, it has gained quite the devoted Estrogen Brigade due to the predominantly male cast and large amounts of Ho Yay in the anime adaptation.
  • Fairy Tail: Another case of a male-targeted shonen series that females fell in love with. Natsu's chest is on full display under his vest, and Gray Fullbuster has as many female fans in real life as he does in-universe. It's to be expected when one has a habit of stripping down to his boxers (albeit unwittingly). There are strong female leads in Lucy and Erza as well; though a fair number of women also happen to be fantasy fans.
  • MÄR, the anime anyway, got hit with this pretty hard. The manga is a relatively gory shonen, aimed at an 11-16 male audience; the anime toned down the violence to make it more suitable for children, so it was probably aiming for a 9-14 gender-neutral audience. However, the anime also ramped up the Fanservice, but only really in terms of Yuri and Yaoi fanservice, which attracted a HUGE audience of Yaoi fans that pretty much overtook the fandom. The show's biggest broken bases are all caused by what the Yaoi fans liked or didn't like and what everyone else liked or didn't like. Poor Snow has become The Scrappy to many for being caught in the middle. (As she's the only girl NOT exploited for fanservice but whose emotional connection to the protagonist interferes with possible Yaoi pairings.)
  • Highschool of the Dead has a very large female following despite being packed to the brim with gratuitous fanservice and Rule of Cool.
  • Free! or "Swimming Anime" was originally only a 30-second commercial featuring school boys on a swim team. Naturally, fujoshi picked it up immediately and caused tumblr to explode. The news of it becoming a reality in July caused multiple fangasms. Though, it is popular with men too albeit to less an extreme sense.
    • Of course, Kyo Ani doesn't ignore the male fanbase as well as it tosses in Matsuoka Gou.
  • Sangatsu No Lion is a Seinen series about a teenage who also happens to be a kishi, a professional player of Shogi. Despite being about a relatively unknown game outside of Japan, the series' heavy focus on character development allows the series fanbase to both genders and a wide age range, something that's even subtly implied to be one of its selling points in the commercials for its volume releases.
  • Magic Knight Rayearth is a shoujo Magical Girl Warrior series about three girls that save a High Fantasy land with magical powers, frilly skirts... And Giant Robots. It has a considerably large male fanbase, most of them from the Mecha fanbase. In latin america, were the show was a big success, is one of the most beloved shoujo animes among men, even by many die hard shonen fans.
  • Kill la Kill is popular among the shonen demographic. It is meant for the seinen crowd but it can easily be confused for shonen upon first glance since it basically has all of the themes one would expect a typical shonen to have. Of course it also has lots of nudity and explores topics such as sexual assault and incest which would definitely not be in any shonen series.

    Periphery DemographicLive-Action TV

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