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The US Fire Emblem 7 commercial has several barbarian kings all eating and laughing around a table (the gist was that they'd all just agreed to be allies). One of the men suddenly keels over, dead. There were many confused faces and cries of alarm, prompting one of the kings to shrug and say, "I put poison in his mutton." After a pause, the kings laugh and continue eating... except for one, whose facial expression clearly communicates that he knows that he's the Only Sane Man in the room.