Halo tie-in I Love Bees ends with the gang taking out a Covenant artifact and uncovering an evil plot by a power hungry man in the UNSC Navy, only to inadvertently call the Covenant to Earth, triggering the invasion at the beginning of Halo 2 (and alerting the Covenant to Earth's location, making it possible for later invasions).
A radio station several years ago held a "Hold your 'wee' for a Wii", challenging listeners to hold their pee in as long as they could for a change to win a Wii game. A woman took the challenge and subsequently died of internal toxic poisoning.
