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Bradford and Bingley. OK, not such a good result there...
Zima. The memorable Catch Phrase of the first (otherwise forgettable) Zima commercial (in which the annoying Zima spokesman pronounced all "s"es as "z"s) was "Nize hat."
The Man Your Man Could Smell Like: "Night-vision top hat!"
Cap'n Crunch not only has a Nice Hat ( with a "C" on the front, in case you forget his name) but it has been known to double as a weapon sometimes, usually when the Soggies are his enemies. In one commercial, it conceals a miniature Gatling gun (which uses his cereal as ammunition, naturally) and in another, he folds it into a working boomerang.