Pinocchio is basically a symbol of lies because his nose grows when he tells lies, but originally, Pinocchio is not that much of a liar, the growing nose incident only happened twice and a few of Pinocchio's lies did not affect his nose at all. Lies have little focus in the original book.
Don Quixote is well-known for being an idealistic fool in a cold grey world, a laughingstock and Butt Monkey. As a result, there's a huge Misaimed Fandom that sees him as an ideal to strive for even if he can't win. The original Quixote was an idealistic fool, but it wasn't his entire character. Both the Misaimed Fandom and the people who laugh at him forget that he was also an unsympathetic snob, who used his "knighthood" as an excuse to not pay for things and to bully his social inferiors, especially Sancho. Part of why he isn't remembered this way is the Man of La Mancha, which emphasized his foolish idealism a lot more. ("Dream...the impossible dream...")
"No, senor, that's not true," said Sancho, "for I am more cleanly than greedy, and my master Don Quixote here knows well that we two are used to live for a week on a handful of acorns or nuts. To be sure, if it so happens that they offer me a heifer, I run with a halter; I mean, I eat what I'm given, and make use of opportunities as I find them; but whoever says that I'm an out-of-the-way eater or not cleanly, let me tell him that he is wrong; and I'd put it in a different way if I did not respect the honourable beards that are at the table."
Ginny Weasley has a reputation in the fandom for being a little tart who can't keep her knickers on. In-universe, she dated three guys (no, not at once) over a period of four years before marrying the last one. Interestingly, Hermione has also dated exactly three people, one for rather petty reasons, and no one accuses her of being a slut. * Note that some people claim that nobody (or hardly anybody) actually believes Ginny is a slut, and that anyone calling her a slut is merely doing so to piss off Ginny fans.
There's Dumbledore, who was gay. He did some other stuff, but mostly, he was gay. You can understand why Rowling didn't insert this fact into the books, since Dumbles' primary characteristic since the Word of Gay announcement is that he was gay. Man, people who refuse to read a sentence from the books or watch one minute of the movies are more likely to know that than any other detail of this importance inserted in the books!
In a truly bizarre twist of logic, after Rowling offered her Word of Gay, many Moral Guardians actually decried Rowling for inserting a gay character into her books, claiming that it was inappropriate. While the subtext is there if you look for it, a person could easily (and millions did) read all seven books and have no inkling that Dumbledore was gay.
Draco Malfoy is often called "ferret", "ferret boy," or some form of that insult in the fandom, referring to an incident in which Mad-Eye Moody turns Draco into a bouncing ferret. In the book, there is not much mention of the incident after the fact.
There is one instance where Hagrid threatens to turn a misbehaving Malfoy into a ferret, although that's just one instance. But honestly, "Draco Malfoy, the Amazing Bouncing Ferret" is just too memetic.
Ron tends to be described by people as a slob and flat-out idiot who gobbles food nonstop and is horribly abusive to his angelic wife, Hermione. In the books, Ron was more laid-back and certainly not as driven as Hermione, but it was mentioned that he and Harry did about equally well in their classes (Harry was mostly forced to learn extra things to save his own life). And Belligerent Sexual Tension aside, there was never any indication that Ron was or would be abusive towards Hermione, or indeed that he'd be capable of it if he wanted to be. The worst he ever did was when he abandons Hermione and Harry in Deathly Hallows, and that was done in a moment of anger, after enduring Mind Rape by the horcrux, and he wanted to return immediately, only to be foiled by circumstances. Oh, and his first act upon returning was to rescue Harry from drowning in a frozen pond. It gets so bad with him sometimes that he's become the Trope Namer for Ron the Death Eater. It doesn't help that the films tended to portray him as being dumber and more cowardly than he was in the actual books and all for the sake of cheap laughs, which then rippled over into the books a little bit.
James Potter won't live down being a jerk to Snape. People who've suffered bullying in the past would see James as a spoiled brat that got everything handed to him while Snape had to suffer his whole life. They also completely ignore that Snape gave as good as he got and even went so far as to use Dark Magic to slash him across the face, while the worst thing James did to him was hang him upside down and pants him.
Professor Slughorn to some degree. Many fans will still see him as just another example of a bigoted Slytherin, due to his surprise at a Muggle-Born being more skilled than a Pure-blood. This ignores the fact that he's genuinely appreciative of his favored students, especially Lily, and expresses genuine regret regarding telling Voldemort about how to make Horcruxes.
Then there's Professor Binns, the ghost who teaches History of Magic. His most memorable scene involved him droning about the Goblin Rebellion. Now, many HP fanfictions contain scenes that take place in class, and if it's History of Magic? You can bet Binns will be talking about goblins.
The books' publishing company, Bloomsbury, will always be the people who insisted the first book's title be changed to "Sorceror's Stone" in America, giving them a reputation of thinking Americans are a bunch of morons who would never pick up a book unless the title promised it was about magic.
Alanna from the Song of the Lioness suffers from a similar reputation, despite having had relationships with a grand total of three guys in her life, each of them long-term and serious, one of which became a marriage. Yet that's still more than any of Tamora Pierce's other protagonists (except Briar in the Circle of Magic universe), so she gets stuck with a Slutty McSluttington image in some readers' minds. (The books were banned from a few school libraries as a result of her supposed sexual promiscuity, which probably didn't help.)
The Immortals has one positive and one negative. The good: Daine and her rampaging zombie dinosaurs. The bad: hooking up with with Numair when he's 30 and she's 16. Although Alanna/George had an eight-year age gap and he was declaring his love for her while she was still a teenager, they were both still adults by modern standards, and it didn't push Student Teacher Romance squick buttons. The outcry was so great that Pierce promised never to have such a wide age gap again.
In-universe, Kel of Protector of the Small can't live down her fear of heights, and Wyldon takes every opportunity to test it. Works out for her in the end, though.
Pierce herself has this with the book Mastiff, which went over with her fans like a lead balloon and was largely seen as a shocking quality drop from a usually great author.
An in-universe example is Kyp Durron, a powerful young Jedi who once got either possessed or heavily influenced by an ancient and very evil ghost, and who then fished out an indestructible superweapon that had been dropped into the heart of a gas giant and proceeded to use it to cause a supernova that destroyed a rather populated planet. He was then very quickly and easily brought back into the light and put the superweapon into a black hole, then got off basically scot-free in the trilogy where he originally featured. Basically every book to feature him since then has called him on it, particularly I, Jedi, a sort of Fix Fic trying to get the trilogy to make sense, where the main character leaves in disgust after this mass-murderer is welcomed back into the Jedi Academy for training. Other books paint Kyp as the perpetual Atoner, having it and his lack of punishment constantly brought up.
Sometimes (including in I, Jedi) the death toll of Kyp's attack is vastly exaggerated, because apparently killing a few million people isn't bad enough; it's necessary to falsely claim he killed billions so that it can be put on the same level as the destruction of Alderaan (bonus fail points: said destruction is attributed to Darth Vader instead of the man who actually did it, Grand Moff Tarkin). The fact that the majority of the population were Imperial soldiers also tends to be ignored. Of course, Kyp himself doesn't consider that much of a comfort, given that many of those soldiers (including his own brother) were conscripts. And to make it worse, from New Jedi Order onward, Kyp is a Jerk Ass who's no longer interested in atoning for his sins.
A few of the people in The Bible have traits they'll never live down. "Doubting" Thomas springs to mind.
Bible researchers have also pointed out that the characters of those who told Thomas weren't impeccable either: John, who had an awful temper, and Peter, who denied Christ thrice.
Pontius Pilatus: washing his hands was basically a way of saying, "I don't want to hear about this anymore". This is just about only thing that we hear him and it is what he is most remembered for, to an almost Trope Namer level.
This happens in continuity in the Wayside School book series. There were three kids in the class named Eric (Fry, Bacon, and Ovens). Eric Bacon and Eric Ovens were bad at sports so everyone just assumed Eric Fry was bad at sports when he was actually great. The only time people noticed him playing was when he caught a ball that slipped out of his hand. Everyone called him "Butterfingers" after that.
This happened with both of the others as well. Eric Bacon is much skinnier than the other two, yet he's called "Fatso;" Eric Ovens is easily the nicest and most easygoing, but he gets nicknamed "Crabapple."
In-universe example with Sam Vimes. One of his ancestors, Suffer-Not-Injustice "Stoneface" Vimes, led an army of rebels against the insane, murderous, pedophile king. But after their victory, no judge or jury could be found that would dare stand up against royalty. So Stoneface took matters into his own hands and performed the execution himself. Despite thus being one of the most important figures in Ankh-Morpork's history, the one thing everyone remembers about him is that he was a "regicide". The modern Vimes dislikes that term, saying "It was only one king. It's not like it was a habit." It probably doesn't help that the modern Vimes reminds everyone of him, even having the same nickname. And that he doesn't actually like the thought of kings (there's quite a passage about it in Men at Arms), at least, not the hereditary ones (the Low King of the Dwarves gets a pass for being elected and the position being non-hereditary).
Another in-universe example comes in Thud! when Vimes describes the painter Methodia Rascal as "Painted famous painting, thought he was a chicken, died."
A meta instance is in the author's note at the back of The Wee Free Men, which references one of Richard Dadd's fairy scenes. Pratchett says that most people probably know Dadd as that mad painter who killed his father, and that it's a pretty unfair reduction of the life of a great artist who was suffering a horrific mental illness.
Josella Playton in The Day of the Triffids writes a novel which her publisher ends up titling Sex Is My Adventure. Even years after civilization has collapsed and the eponymous killer plants are running amok, people she meets are still mentioning this book.
Richard Rahl, protagonist of the Sword of Truth, once led his troops to cut through a peace protest staged by Too Dumb to Livepolitical strawmen to get to the villains they're guarding, during the book that even fans acknowledge is best ignored. The key word here, of course, is "once". A good chunk of the times it's mentioned on this wiki, though, it's phrased to make it sound like he spends all eleven books doing nothing but slaughtering pacifists.
The infamous scene in which the demonic entities are first introduced... as a chicken.
"This looked like a chicken, like the rest of the Mud People's chickens. But this was no chicken. This was evil manifest."
In-universe example with Jaime Lannister. Jaime is forever known as the Kingslayer for murdering the man he was supposed to protect. What is frequently overlooked is that the king in question was killed to prevent him from roasting a city full of people alive. The reasons this became Jaime's defining moment are either because only a few people knew of this (and most of them were killed in the uprising that night) or they deliberately chose not to mention it.
Catelyn Stark, who is otherwise a kind and caring mother and a woman with a strong sense of honor and duty, is often remembered for being a stone-cold, callous bitch due to her poor treatment of her husband's illegitimate son, Jon Snow: her son lies unconscious, forever a cripple, and in a moment of mad grief, she tells Jon (who is also grieving and worried for his half brother), "It should have been you," before breaking down in tears. She never lives that one down, it seems. It's a big Kick the Dog moment, but let's be perfectly honest: who doesn't get one of those in this series? It doesn't help that it's one of the first things readers see her do and as such, something like this tends to stand out.
In-universe example with Walder Frey. Walder Frey is nicknamed the "Late Walder Frey" by Lord Hoster Tully when Walder came to Robert's Rebellion after Robert killed Rhaegar and, as a result, Walder is viewed as the cowardly weasel that he is. Later on, Walder Frey becomes infamous for the betrayal he orchestrated in The Red Wedding by killing Robb, with who he pretended to make amends with, and for breaking the most sacred tradition of hospitality. Now, he and the rest of the Freys are the most hated people in Westeros. Soon, every Frey who ever sets foot out of their fortress gets killed by everyone in the Riverlands and the North.
Twilight may be popular for other things, but now thanks to the movie, everyone associates the entire saga with sparklyvampires.
Baseball-playing sparkly vampires.
The sparkly vampires were already infamous (at least among Fan Haters) before the movie, but the movie definitely compounded it.
And of course, Jacob imprinting on Edward and Bella's newborn daughter, leading to many accusations that he "wants to fuck a baby" despite that not being quite what really happens (he waits until she's a physical adult before making a move). Though the whole subplot is still creepy enough that it even overshadows what would probably otherwise be a pretty infamous sequence in its own right where the superstrong unborn fetus breaks Bella's spine and Edward performs a c-section with his teeth, something that caused a genuine push to have the film adaptation be directed by David Cronenberg.
In Nursery Crime: The Big Over Easy by Jasper Fforde, Chief Inspector Spratt is constantly having to defend himself against a reputation for killing giants ("Technically, only one of them was a giant; the others were just tall.") Of course, his full name is Jack Spratt. As in 'Jack the Giant Killer', which might have something to do with it.
While Sherlock Holmes used cocaine in a more than a couple of stories, he was an addict, not of that drug, but of mental exercise. His brain had to be constantly working or else it would "rebel." When on a case or any other activity that he would consider mentally challenging, he would stop using for as long as his brain was entertained. If one only knew Holmes from fanfics and pastiches (professionally published fanfics), he turns into a drug-addicted genius who needs a constant high to function. In such stories, his drug of choice is usually changed to opium for whatever reason, even when it was specifically stated in the canon that he doesn't do opium. This is also carried over to more official adaptations.
Also the Breakout Villain Moriarty, who encountered Holmes once in person and also sent him a letter once, but is only ever remembered as 'Holmes's Arch-Enemy'.
In universe example in The Black Company series. In the first novel, Croaker writes romantic fiction about the Big Bad who is employing them. Almost two decades later, people are still bringing it up. This turns into a Crowning Moment of Funny in the third book when the same people find out that the person they thought was his girlfriend is the Lady incognito.
In the first Sweet Valley Twins book, Jessica shows up for ballet class decked out in sparkles and ribbons. The teacher proceeds to publicly humiliate her, blasting her for this, and for several months afterwards, acts completely oblivious to the fact that Jessica is the best dancer in the class, instead, blatantly favoring the less skilled Elizabeth.
An In-Universe example occurs when Percy tells the tale of Daedalus and how he pushed his nephew off the Acropolis. When Daedalus tries telling the king and queen what they're doing is wrong, they respond with "You pushed your nephew off the Acropolis. What do you know about right and wrong?"
Percy: Daedalus really wished people would stop bringing that up. One little murder, and they never let you forget it.
In A Christmas Carol, Ebenezer Scrooge has become most famous for his 'catchphrase', "Bah! Humbug!" In reality, he uses this phrase only twice during the entire book.
In a both in and out of universe example, Isildur from The Lord of the Rings. He was a total badass who did many great things. Chief among them, he actually defeated Sauron, admittedly with his father and Gil-Galad having done most of the work. However, all the Council of Elrond and many readers seem to remember him for is not destroying the ring, which meant Sauron could return. What makes this an especially glaring example is that no one could have done any better. Frodo is the next person to be in a position to destroy the Ring, and makes the exact same choice. According to Word of God, no one has enough willpower to actually destroy the ring.
In the movie version, this is compounded with Isildur only defeating Sauron with a desperate swing of his sword that luckily cut Sauron's ring finger off (after which Isildur retrieves the Ring), followed by Isildur refusing Elrond's urging to destroy the Ring. In the book, there is no mention of Elrond taking Isildur to the Cracks of Doom and it's unknown whether or not he ever told Isildur to destroy the ring.
In-universe example in the Southern Sisters Mysteries: when they were kids, Patricia Anne lost Mary Alice's Shirley Temple doll. They're in their sixties at the time the book takes place, and Mary Alice still brings it up a few times every book.
Harry Dresden has a few things he would rather people forget about, except they never do.
In-universe example: The Faerie Courts keep laughing about The Donut Incident.
After Changes, people keep bringing up the fact that he slept with Mab to become the Winter Knight.
Then there's the time he talked his way out of being found in Thomas's apartment by pretending to be his gay ex. The SI cops wouldn't let him live that one down, at least until the end of the novel.
Chances are, if you haven't read The Hitchhiker's Guide to the Galaxy you're only going to know one thing about it: 42, the meaning of life. Which it isn't, by the way; it's the answer to the great Question of Life, the Universe, and Everything, so it's utterly meaningless unless you know them both. Despite a generation of bored mathematicians and conspiracy theorists attempting to prove him wrong, the author insisted all his life that 42 was simply a number he grabbed out of the air and found amusing. It doesn't help that Stephen Fry likes to troll people about this, saying he'll take the "real" reason to his grave.
In-Universe in Vampire Academy. Adrian seems to get a lot of grief for drinking and smoking when he has a legitimate reason for doing so, rather than to annoy people.
The Pet Goat gained enormous amounts of attention as the book George W. Bush was reading when 9/11 happened.
In-Universe, in Wolf Hall, Thomas More never meets Richard Rich without complaining of how Rich was a wastrel as a young man. Thomas Cromwell uses this to his advantage when he's trying to manufacture evidence for the Kangaroo Court by sending in Rich to take away More's books personally, guessing that More will be less tight-lipped around a man he utterly dismisses (even though that man is now Solicitor General). It works; Rich provides damning testimony at the trial and More doesn't help his case by insulting him in front of the court.