A prominent Country Music singer, Toby Keith Covel was born July 8, 1961. He started out rather strongly on the Mercury label, sending his debut single "Should've Been a Cowboy" to #1. This song went on to become the most-played country song of the entire 1990s, but Toby proved to be no One-Hit Wonder. For the rest of the decade, he stayed with Mercury, landing hit after hit with remarkable consistency.Although he started to slip in the late 1990s, a change to DreamWorks Records brought him an even bigger hit in "How Do You Like Me Now?!", which started the second leg of his career. For the next five years, almost everything he released topped the charts and saw considerable crossover success. Along the way, he hit big with the controversial "Courtesy of the Red, White & Blue (The Angry American)" and the Willie Nelson duet "Beer for My Horses". Even the closure of DreamWorks' music division didn't harm his career too much, as he seamlessly moved to his own label, Show Dog Records (now part of Show Dog-Universal Music). Although the hits have slowed some, he's still a consistent presence on the country charts.
Bowdlerize: "And you, sir, do not have a pair of testicles / If you prefer drinkin' from glass" in "Red Solo Cup". The word becomes, of all things, "vegetables". Oddly, "ass" is also censored in the next line, even though radio was perfectly fine with him saying that same word in "Courtesy of the Red, White and Blue" 10 years ago.
And in between, "American Ride" had to change "Daddy works his ass off" to "…can off".
Broken Streak: Only twice in his career has he hit a point where he didn't even make Top 40 on the country charts. The first was in 1999, just as he was leaving Mercury and had put out two sides for a Greatest Hits Album. The second of those, "If a Man Answers", stalled at #44. (Although only two singles prior, "Double Wide Paradise" only barely kept the streak alive, as it stopped right at #40.) And just as he moved to DreamWorks, he released "When Love Fades", which was moving slowly on the charts. It also ended up peaking at #44 because he asked that it be withdrawn and replaced with "How Do You Like Me Now?!", which went on to become the biggest country hit of 2000.
Despite his popularity fading somewhat over the latter half of the 2000s (mostly), Keith was still at least hitting Top 20 with remarkable consistency. Then came the late-2013 release "Shut Up and Hold On", which peaked at #48, his lowest chart showing ever.
Cool but Stupid: His reasoning behind recording "Red Solo Cup" (an ode to the plastic cup and its use in drinking, frat parties, etc.) was that it was both the stupidest and most awesome song he'd ever heard.
Country Rap: "Getcha Some" and "I Wanna Talk About Me" are both examples.
Distinct Double Album: His second Christmas album. One disc is more secular stuff like "Frosty the Snowman" and the other is more religious stuff like "Silent Night".
Doo Wop Progression: The verses to "Big Blue Note", despite being spoken, have this progression played by the backing instruments.
Inverted on "Hope on the Rocks", where he's the bartender observing the many folks who come in to drown their sorrows.
Eagle Land: Some of his songs "Courtesy of the Red White and Blue", "American Ride", "Made in America", etc. after his Face-Heel Turn (see below) fall straight into this category. (However, "American Ride" at least plays it for laughs.)
Early-Installment Weirdness: His Mercury-era material is a lot more downbeat and reliant on ballads than the swaggering, patriotic personality he soon became known for upon moving to DreamWorks.
Face Heel Revolving Door: Toby Keith pulled the musical equivalent a few years back. His music used to be clean and family-friendly, but for the last several years he's taken on a "bad boy" image and run with it, starting with low-level Getting Crap Past the Radar ("Getcha Some") and gradually progressing to the point where just about any new song from him sounded like pure Straw Conservative propaganda, was a blatant exercise in Crosses the Line Twice, or both. Somewhere around his departure from DreamWorks, he began to soften again, with occasional exceptions such as "American Ride," which at least had the decency to lampoon both ends of the political spectrum.
Future Loser: "How Do You Like Me Now?!" plays with this trope, as he's grown up to be a famous musician while the girl he idolized in high school who never gave him the time of day is unhappy with her adult life. The video drives it home even harder than the song alone.
Hello, Nurse!: The video to his 2005 hit "As Good as I Once Was" features Toby – who had just been badly beaten by a muscleman during a bar fight – trying to pinch the ass of a sexy paramedic. When the nurse turns around and looks, Toby goes into a seizure and loses consciousness; his losing his battle to stay awake is seen from Toby's perspective, as he blacks out with the iris out.
The Lad-ette: The subject of "Whiskey Girl" (and "God Love Her", by extension).
"My List" is a literal example, as it contrasts a to-do list of household chores and a list of things the narrator really wants to do ("Go for a walk, say a little prayer / Take a deep breath of mountain air…").
"I Love This Bar" is a list of the various types of characters seen at a local bar (e.g. "We got winners, we got losers / Chain smokers and boozers / And we got yuppies, we got bikers / We got thirsty hitchhikers…").
Poe's Law: His war on Christmas song, "Have I Got A Present For You" which he performed on The Colbert Report has been treated as if it's actually serious by many, despite promoting murder and generally being as parodic of Eagle Land as you can get. There's also the aforementioned "Courtesy of the Red, White, and Blue".
"American Ride" also got some heat from the politically-minded, but as Keith himself points out, the song lampoons both the left and the right.
Record Producer: He was produced by Nelson Larkin and Harold Shedd on his first two albums, then co-produced with just Larkin on the third. He co-produced with James Stroud from Dream Walkin' through Honkytonk University (1997-2006), then mostly self-produced afterward.
Trailer Park Tornado Magnet: Referenced in "Trailerhood": "When the storm starts gettin' bad and you hear those sirens hummin' / Grab a six-pack and a lawn chair, there's a tornado comin'."
Which is much Harsher in Hindsight considering his hometown of Moore, Oklahoma was struck by devastating F5 tornadoes in 1999 and 2013. At least half of the town was leveled during both tornado outbreaks and dozens of people were killed (including several schoolchildren).