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OK Go is an Alternative Rock/Power Pop band. The band formed in 1998, and have gone from being an also-ran in the early 2000's "Return of Rock" that also spawned The Strokes and The White Stripes to being internationally famous for their inventive music videos which are often complex, shot in one take and on a low budget.Their most recognized song is "Here it Goes Again", famous for the music video where the four members performed a choreographed dance over several sets of treadmills (see right). More recently, "This Too Shall Pass" gained a degree of notoriety thanks to its Rube Goldberg machine video.The group currently resides in Los Angeles, California.The band's albums are:
The Cameo: Japanese girl group Perfume appear in the preamble of the "I Won't Let You Down" video.
Catapult Nightmare: The end of the "Muppet Show" video, no less than three times, each with a different twist.
Changed For The Video: The video for "Needing/Getting" chose to forego the standard rock four-piece version of the song for the video, by arranging the song to be performed by a rally car. The car was outfitted with a number of rods, designed to hit pianos, pipes and guitars lined up on the sides of the track.
Everything Is an Instrument: Toyed with briefly in the second video for "This Too Shall Pass", but taken Up to Eleven in the video for "Needing/Getting", in which the song is played by a car driving on a rally course, with various appendages attached to strike different instruments and objects as it passes by.
Everything's Precious with Puppies: The video for "White Knuckles" features an entire crew of dogs of different breeds. Aside from the single line "You'll never get the pawprint out of the henhouse now," the song has nothing to do with dogs.
It also has a shot of the band on treadmills, though not lined up in the same setup as "Here it Goes Again". Also Damian smoosing his face on glass while wearing a green bodysuit and the the bit with the Swedish Chef and tower of Dixie cups play homage to the video's for "All is Not Lost" and the second "This Too Shall Pass".
The ending also appears to be a reference to "White Knuckles," since one of the members says that they "can't go through the video with those dogs." They also have a "one of these things is not like the other" moment with a sheep in the bed along with the dogs (in the actual White Knuckles video, one of the members dragged a goat across the scene while the dogs were running everywhere).
There's also a Precision B-Strike in "Get Over It", in the line "Ain't it just a bitch?"
Rather predictably, there's also one in "WTF"
Product Placement: Many of the inventive music videos that have made the group famous were underwritten by different sponsors, most notably the Chevy Sonic featured in the "Needing/Getting" video. Since the sponsors tend to lay off on the Executive Meddling and just let OK Go do their thing, this is arguably one of the more positive examples of the trope.
Ridiculously Cute Critter: Bunny, Damian's dog, who has been featured in their videos, "White Knuckles" and "The Muppet Show Theme Song" and is Surprised Dog on youtube.