Let's be honest. Advertising in general is at least 50% this. Let's look at the guys who took it to 80% and beyond...
Adverts for sporting events. Reaches crazy proportions when promoting the less, shall we say, eventful sports. Granted, sports like football (either of them), basketball, or hockey are fairly action packed, but curling?!
The new line of Burger King adverts. A man eating a burger while describing it in a voice more appropriate for action movie trailers. "And this time... there is bacon." Made even funnier because all his mates look at him like he's lost his mind.
An ad for the fruit juice Fresh Up features a man knocking back a can of the juice dramatically, while rock music plays and the wind blows up around him. The first time he does it on a ski field. Then he does it at work. Then he does it at the bus stop. Then while mowing the lawn. Then- well, you get it
Danish movie audiences are frequently, just before the movie starts, treated with a small snippet where a mixed choir sings a song to the tune of "Also Sprach Zarathustra". The lyrics translates to: "Turn off your mobile/it is time to watch movies/and it is such a bummer/if it rings during the movie"
The infamous ''Crossfire'' commercial turned an ordinary board game into an epic event which with the game being a life-and-death situation, complete with over-the-top dramatic special effects, voiceover, and music.
This ad for Levi's blue jeans. It tries to get the image across that you are in control, you are cool, you are collected, you have it together. Because you're wearing... pants!?
Yoplait Go-Gurt. Remember, for a second, that this is yogurt. YOGURT. IN A TUBE. Apparently, eating from a tube is the hippest way to eat food. Who do you think of when you think "cool?" That's right—people in hospitals.
Warburton's make bread. They deliver it, and it is apparently momentous.
Apparently when an intern forgets to bring donuts, the proper response is to shift into sport mode, play "Ride of the Valkyries", crash through a plate glass window, and haul donuts to the office at a dead sprint. Ladies, Gentlemen, and Tropers, the Nissan Juke.
This Honda Odyssey commercial combines the power of pyrotechnics and JUDAS. FUCKING. PRIEST. This Troper actually wanted the vehicle after seeing it.
Lowes's March 2011's commercial, full stop. Most people are well aware that home improvement is dull. Try telling that to the producers of this gem, which portrays a Karate Kid-style training session, followed by synchronized roll painting, the wife sliding across the floor to tighten a screw from a leaky faucet, and the husband running from sprinkler fire as if he's avoiding a machine gun nest from WWII.
Played with in a station-i.d. clip for TNT, in which shots of a woman making coffee are presented like scenes from a suspense movie. Justified, as the slogan of the clip is the network's usual "We Know Drama".
Parodied in a recent commercial for Strongbow cider, which showed three men delivering a new sofa to an old lady in a block of flats with a broken lift in the manner of a SWAT team or commandos storming a building to rescue a hostage.