The British Grattan catalogue of 2001-2002 was an Up to Eleven version of this (and much tamer than any Victoria's Secret catalog ever would be). One girl whose name is unknown wearing a red sleeveless Coca-Cola T-shirt was considered fanservice a lot during 2001-2002, and her identity remains unknown to this day. The picture is still occasionally circulated on celeb forums (as people upload the image).
Even when she was on Coronation Street Helen Flanagan was pretty much this. Now she spends more time modelling than acting... well.
Mamie Gummer is this Up to Eleven, according to a lot of people lately on showbiz forums. She's the daughter of Meryl Streep.
Also, Susan Sarandon as well, given how she's become something of an image macro on... football forums!