Giada De Laurentis, granddaughter of Dino De Laurentis. Her rather largish head, large eyes, usual wardrobe (with frequent closeups of cleavage) and even genkish personality have some even call her as close to a real-life anime girl as you're going to get.
Zoe. Although her clothing shows very little skin, it's practically painted on and involves plenty of leather, combined with the fact that she's an Amazonian Beauty.
River. Though all of the other female cast members appeared in either skimpy outfits or partially naked, the only one to go onscreen completely in the buff was River. And despite the fact that for the rest of the series she went around in full-body dresses, there's more than a few well-placed shots of her bare feet.
Season 5 Big Bad, Glory, is definitely Ms Fanservice. Between the attention paid to her outfits, the revealingness of those outfits, shots of her changing (right infront ofDawn, no less), the way she constantly invaded everyone's personal space, and shots of her bathing. Damn.
News Broadcast: A great many female anchors and reporters in television News Broadcasts seem to fit this trope, particularly on local and cable news and in sports or weather reports. Just do a Web search for "newsbabes" sometime to discover the large, devoted, and well-nigh obsessive following some of these women generate among male viewers. Fox News Channel, in particular, is notorious for this. More specifically, a lot of news shows seem expressly set up to show off their female anchors' shapely and uncovered gams. By having them sit higher than the desk, for example. Or beside the desk. Or behind a glass desk. Or with no desk at all.
Univision: Pick a show on this network. Any of them. 99 out of 100 times, they'll have one. Even funnier if said Ms Fanservice is actively aware of it.
The Weather Channel: Even this channel does this with their forecasters. Never has learning you're about to get 14 inches of snow dumped on you been so pleasant to watch.
Helga in Allo Allo finds herself in her underwear more often than one would consider necessary for plot reasons.
24: Kim Bauer, a glowing example of the Flat Character variant if ever there was one. However, for the first season, Nina and Mandy showed more flesh.
30 Rock: Cerie seems to be a deliberate contrast to the bright, intelligent, attractive though slovenly and neurotic main character.
American Football: Anyone who's watched this sport over the last decade or so will notice that the TV sideline reporters are almost invariably easy-on-the-eyes females, and that they tend to have very little of substance to "report".
American Horror Story: Asylum: Grace spends a lot of time being shown naked halfway through the season, but it comes across more as creepy than sexy, given that she was supposed to be dead at the time, and was actually being abducted and tested by aliens.
Lucy Danziger (Paz de la Huerta) spends Season 1 constantly finding new reasons to take her clothes off.
A good chunk of the female cast of this show end up de-robed at some point.
Boy Meets World: Rachel served this purpose in her early appearances, where she would often wander around in a tiny bathrobe or really tight fitting shirts. Her role as this diminished after the whole "two guy reacting to having a hot girl as a roommate" plotline wore thin and the writers had to give the character something else to do.
Castle: Detective Kate Beckett from the New York Police Department yet. She nearly always wears somewhat tight pants and shirts, she has twice worn stunning dresses that left good old Richard Castle stunned... and then there was the one time she stripped down to her red undergarments covered only with a jacket and long heels. Not to mention that she worked as a model once, possesses a tight black leather motorcycle jacket and seems to have somewhat kinky bedroom taste. In one episode, she appeared in a bikini.
Sarah provides most of the overt fanservice (Proof), though Ellie and Anna also contribute in their own ways. Captain Awesome qualifies as Mr. Fanservice.
Nearly every female guest star on Chuck could also apply.
Sarah herself lampshades her role as this in a fifth-season episode, calling Casey out on how many skimpy and sexy outfits she's had to wear on missions over the course of the show one of the examples she lets slip was actually worn in a private moment when he balks at wearing a speedo on a mission.
Csi Ny: Stella gets the title. She wears a low-cut Bullet Proof Vest for a start. She's also a lesson as to why this is not always a good title to have. Her last two boyfriends tried to kill her and Mac respectively. She ended up killing the former in self-defence.
In the new series, which for its first four seasons had an openly gay producer, most of the fanservice has been done by the men. All the women have done is an occasional bit of (very little) midriff and cleavage. Now that the new show-runner is a straight man, the pendulum is going back the other way, with Amy Pond in a rather nice police uniform and regularly sporting skirts which show off her legs to good effect, also she has flaming red hair, Hmm...
Everybody Loves Raymond: Debra provides this in at least two episodes- one where she "tells off" a woman who she thought accused her of dressing provocatively by overdoing it in front of her, and another where she tries to seduce Ray wearing only a nightie. Generally though, it's relegated to her wearing tight, but not out-of-place in reality clothing.
In all honesty, it's probably easier to list the Farscape characters who aren't coated in fanservice here. Pretty much everyone on the show exudes it in some form or another. However, it's usually incidental - Chiana is the only one who explicitly makes a point of it, actively using sex appeal (and full-on sex) as a tool to achieve her goals and plainly stating as much. That said, pick a character. Assuming you're not choosing Rygel, Noranti or Furlow (and even then, it's no guarantee), odds are they're going to ping somewhere on your fetish-radar.
Ros (played by burlesque performer Esme Bianco). While most of her scenes are plot-relevant and characterisation-rich (usually for whatever man she's interacting with), she's naked in pretty much all of them.
Daenarys has traits of this as well, as Emilia Clarke seems to be naked in every other episode.
The Geena Davis Show: Geena Davis in her self-titled sitcom. That being all that it had going for it (though admittedly, this was still nothing to sneeze at at the time), the show didn't last long.
Glee: Has Santana and Brittany, who, when not dressed as Cheerios, wear some of the more revealing outfits in dance numbers. The writers seem to be making an effort to show that Lea Michele has a pretty smokin' body lately, as well. The fourth season had her doing a very sexy version of Britney Spears' "Oops! I did it again" when Cassandra tells her she's not coming forward as sexy enough for her class. And let's not forget her revealing performance of "Baby, one more time" in season 2...
Serena van der Woodsen. In season one, she was fairly clothed, but since then she is usually showing lots of leg and always showing lots of breast. In fact, fans tend to refer to her breasts as separate characters by this point.
Also Blair, whose lingerie is infamous. And who loves role-playing and bondage in the bedroom.
The Insider: Lara Spencer on this U.S. celebrity/Hollywood news program. Viewers get to vote for what she wears on the next show. Although there's no cleavage bearing, they always seem to compliment her figure well. The main desk also has a transparent front, so that her legs can be seen.
JAG: Sarah "Mac" Mackenzie, Catherine Bell's character.
Jungle: This tragically short-lived series was a nature documentary hosted by a Miss Fanservice, Charlotte Uhlenbroek. One particularly breathtaking scene had her walking along branches barefoot and moving between vines in half-trapeze artist, half pole-dancer fashion.
Xev. Justified Trope in that an explicit part of her backstory is having a strongly amplified libido, and in it being that kind of show. Her normal outfit features a bare midriff and a short skirt, but some of her shower scenes are full-on softcore porn.
Only Xev could make eating a rat look sexy.
Prior to Xev, there was Zev, complete with a nude scene that didn't involve a body double.
Bunny Priest qualifies in her first appearance on the show. In one of her first scenes, she's showering with other women while Kai rubs soap all over her.
Life: Some fans were irked at the obvious Ms. Fanservice makeover given to Detective Dani Reese in its second and final season. Particularly memorable was a gratuitous slow-motion hip-swinging stroll in thigh-high boots whilst sucking on a lollipop. The change was seen as an obvious attempt to "sex up" the series by putting Sarah Shahi in more revealing clothing: replacing her sensible shoes with heels, taking down her hair which had been previously worn up in a no-nonsense bun, wearing lower cut tops (which was lampshaded by Crews with the suggestion that she utilize a few more buttons at the top of her blouse before entering a complex which housed former prison inmates).
Lost Girl: Literally all of the female characters. The show pretty much exists for this trope.
Bo especially. She lives in a wardrobe of shirts with the most possible cleavage shown, usually paired with tight black pants. Fans have given the situation the nickname 'Boobs o'Clock' and make it a game to find the best example in each episode.
The writers are totally aware of the Boobs O'Clock thing too.
Bo: How's this one?
Kenzi: Not low enough, you need boob-oola. Gotta let the girls breathe.
Kenzi too. She is the resident goth/pixie girl who wears corsets over her shirts sometimes. She also wears a healthy amount of fishnet and is always in either tight pants or a mini skirt. Also she wears skyscraper heels most of the time.
Lauren and Ciara, as well as lots of the female guest stars qualify too. They are shown in either lingerie or clothes with leg and cleavage.
MAD: The feature "It's About Time!" parodied weather shows, suggesting how to enliven the dull subject of the local time with the presence of a perky buxom hostess, "your 'Good-Time Girl', Ticky Tock, with the latest time reports..."
Even this show had one, namely Carol Cleveland. The other Pythons called her "Carol Cleavage". Justified, as the Monty Pythons usually did female roles themselves. The only time they hired actresses was when the character had to show something the guy's couldn't fake. Thus, every woman in the Flying Circus tends to be fanservice.
Invoked Trope in the "Science Fiction Sketch" with the scientist's assistant, played by Donna Reading, in a skimpy minidress, staring out at the camera while posing coquettishly and giggling as she struggles through her lines.
Catalina. There was almost a whole episode dedicated to Earl and Randy making her reclaim her job of pole dancing, complete with gratuitous amounts of her jumping on the spot in skimpy lingerie. Never mind the fact her maid outfit is often suspiciously open to the cleavage for no reason. I guess that explains why the two brothers are still staying in the same motel...
To a lesser extent, Joy. But the effect is somewhat spoiled by her being mean and vindictive. (Of course some guys are into that.)
Caitlin "Kate" Todd got, in the space of two seasons and two episodes, a stretch in tight trousers, two Shower Scenes, a Sexy Schoolwoman outfit, a Spy Catsuit, a dominatrix cop outfit — and we discovered that she won a wet T-shirt contest.
Near the end of season 5, they realized that putting Ziva in a bikini might just draw in a few viewers. Undercovers opens up with her and Tony having fake sex. Director Sheperd grew out her hair and started wearing tight skirts and form-fitting sweaters. And she wore a gorgeous sexy backless dress.
NCIS: Los Angeles: They have Kensi, a very, very blatant example. Great, rounded character who gets in chick fights in low cut dresses in the middle of a randomly placed fountains. Note the plural. This has happened more than once.
The Next Food Network Star: The Season 6 (2010) winner, Aarti Sequeira, is now hostess of Aarti Party. The food is not the only thing that's spicy◊ on that show.
Maggie Q. Often wearing - if not exactly revealing - than skin-tight clothing. Her spy catsuits are infamous. The show draws frequent attention to her legs as well as many close ups of her flawless features. Melinda Clarke, who plays Amanda, also gets some of this as well (as is often the case with Melinda Clarke).
Alex usually avoids this but there was an episode where she went undercover as a prostitute and did a jaw dropping poledance.
The Office (US): Parodied. Several of the cast (mostly Michael and Kevin) treat Pam like she is Ms. Fanservice (Michael often making suggestions to her on how to sex things up a bit) but Pam, while pretty, dresses rather conservatively (which she has admitted at one point is to discourage this type of behavior) and outright shoots down any attempt to get her to dress differently.
Ruby, whose waitress outfit invokes both Bare Your Midriff and She's Got Legs. Her off duty clothes are just as revealing. The irony of this is that her counterpart, Red Riding Hood, wears the most conservative outfit of all of the women in the fairy tale world.
Conversely, while Queen Regina regularly brings out her Absolute Cleavage and Television Without Pity doesn't call the Blue Fairy "The Boob Fairy" for nothing, their real world counterparts Mayor Regina and the Mother Superior are probably the most conservatively dressed women in Storybrooke.
One Tree Hill: Nearly every female character, Brooke Davis, Rachel Gatina, Gigi Silveri, Alex and Quinn being the most notable.
In the Turbo movie, Divatox showed considerably more cleavage. It was pointed out by more than one review that she was probably there specifically for the target audience's fathers and older brothers. (It should be stated that Hilary Shepard Turner (Divatox) was pregnant during the movie, and missed the first half of the TV season because of it. Whether it was intentional or simply pregnancy breast-engorgement, we may never know.)
Mighty Morphin' had Kimberly's gymnastics leotards and far more Beach Episodes than later series.
Has Alison, formerQueen Bee of Rosewood High, who spends various episodes of season 1 in a bikini for an unknown reason. Justified in the flashback to the beach, but she also wears her bikini when inside the Hastings house so...
Spencer seems to be heading this way as of season 4 as well. She gets much more revealing outfits than in the previous seasons, including miniskirts in the premiere episode that didn't go unnoticed by the fans.
Revenge: Fake Amanda/Real Emily became the show's Ms. Fanservice in record time. Working as a stripper/lapdancer in her first episode (and first non-flashback appearance), going for a swim at Nolan's place in a very skimpy bikini in her second, sunning herself on Amanda in her third, kissing girls in the bar, perpetually rocking the denim cutoffs.... Although they did tone this down somewhat before she was Killed Off for Real.
In "Sex and Drugs", Charlie Matheson is seen slowly leaving a bathtub dripping wet, and later in a very flattering evening gown as bait for a honey trap for one of Drexel's enemies.
Nora Clayton sure likes her low-cut, thin tops (and is seen removing them at least twice so far). "The Love Boat" has Nora have sex with Miles Matheson at the end of the episode. "The Longest Day" has Nora then saying to Miles that she feels having sex with him is a mistake and later she gets captured by the Monroe Republic. "Clue" turns this into a Deconstructed Trope by Nora being forced to wear a white dress for Monroe, being tortured and may even have been raped off-screen. She noticeably wears outfits covering up most of her skin from that episode on and into "Children of Men" and "The Dark Tower".
Sam & Cat: Cat continues her fine work in this field after her time on Victorious (see below), such as her genie Halloween getup in "#DollSitting."
The Sarah Connor Chronicles: Cameron. In "Something Strange at the One-Two Point", she even ends up wearing a slinky, sleeveless black dress that leaves nothing to the imagination. There were a number of tracking shots lingering on Summer Glau's (yep, she gets a second entry) well-proportioned rear as she slowly, purposefully walks along. She also walked around wearing only a bra, boy shorts, and boots.
Seacht: Paddy seems to have become this in the second series.
The Secret Circle: Each of the girls gets a turn at winding up in her undies or just a Modesty Bedsheet, particularly Melissa in the first few episodes. Faye also became this as time went on.
Semlons Gröna Dalar (Semlon's Green Valleys): This Swedish 1970s comedy series pokes fun at this trope with the in-series TV series Tant Raffa (approximately Sexy Auntie) in which a hot lady in lingerie reads classical fairy tales in an "interesting" manner. Mr Semlon is an avid fan of hers.
Sledge Hammer!: Some of the things done to the lissome Anne-Marie Martin: putting her fully clothed into a sauna, so her clothes shrink by about six sizes; have her assigned to Vice as a decoy, dressed like a street hooker; and get her in a mud-fight with a barely dressed arrestee. Not to mention all the excuses for baring her long slim legs...
Stargate Atlantis: Teyla Emmagan. No-one else in the entire regular cast of both shows in that verse walks around the base off-duty in a low-cut, midriff-revealing top. Teyla's pregnancy (a Written-In Infirmity case due to Rachel Luttrell's) led viewers to expect it to go down significantly. It didn't — there was just more cleavage. Ronon Dex is Mr. Fanservice.
Stargate Universe: Lt. Vanessa James. Hot female soldier with one hell of a rack, and her normal off-duty wear is a tank top and shorts. On-duty, however, she wears standard combat gear.
Seven of Nine from Star Trek: Voyager. The heels and metallic catsuit may have make it abundantly clear that she is this trope. Her look and outfit were designed by the Holo-Doc, who was in love/lust with her.
T'Pol of Enterprise was a clear attempt to capture the same target demographic, but in the eyes of many fell flat on the whole "interesting character" thing. Among them, Jolene Blalock, the very actress who plays T'Pol. She even took the opportunity because she was a big fan of the original series and was disappointed immediately by the direction the producers took the character. Their explanation for her sexy costume when everyone else was in practical uniforms was especially hard to swallow: apparently it's a Vulcan uniform, except that no other Vulcans anywhere in any series have ever dressed like that. Most of those we see not wearing uniforms wear robes, not slinky catsuits, and it's a pretty big stretch to assume their science vessels would have uniforms so impractical as the things T'Pol wore.
Predates this for very long time. We've got heroines with penchant of disguises (too many to count) to heroines who likes their Furo Scene (Umeko and Ran) to those who really look that good that they become fanservice on its own by appearing on-screen (such as Jasmine, Nanami, to name a few).
Surface: Unlike Gossip Girl, this was pretty much Leighton Meester's main function on this show.
Top Chef: The hostess Padma Lakshmi fills this role, especially in her early seasons. Many fans expressed surprise about her tendency toward low necklines, bare midriffs, and shorts in a kitchen environment. Given that much of the viewership is female or gay, this was not as popular as one might expect, and she is now typically seen in elegant dresses.
UFO: Lieutenant Gay Ellis. She is however treated as a competent professional by the men she serves with. And, of course, the female crewmembers of the SkyDiver submarines, whose tops were fishnet undershirts◊ like the men's. (Though the men were missing the fleshtone tape over the nipples, for some reason.) But that still doesn't beat Lt. Ellis' stripteasechange of uniform◊ in the episode "Identified".
All four of the young female leads (Rebecca Cross, Hillary Danner, Hudson Leick, Alexandra Wilson) in this short-lived Aaron Spelling series. In various episodes, they appeared onscreen in swimsuits, exercise leotards, lingerie, and nightgowns. They even provided fanservice when their characters were working, in very tight white uniforms with short skirts and white stockings. The series never bothered to even try to explain why the student nurses would be wearing such an outdated and impractical uniform, especially when their teaching nurse was wearing modern hospital scrubs.
This show sometimes went to absurd lengths to maximize the fanservice. In one scene of the pilot episode, the girls were sitting in a hot tub - while having a serious talk about how one of them had been sexually harassed and nearly raped. There was no rational reason for this scene to take place at a pool. It would have been more logical for them to have this talk in a private setting, like their apartment. It was a painfully thin excuse to show the four beautiful actresses in swimsuits.
Veronica Mars: The title character was a three-dimensional, complex character but somehow the producers found ways to put her in a cheerleading costume, a cosplay outfit, and a bikini — in addition to kissing another girl — all in the first season.
Victorious: All four of the female stars qualify - Cat and Jade burning up the screen in "Freak The Freak Out", Cat wearing practically nothing and getting sprayed with water during the Beach Episode "Trapped In An RV"note originally given the much better title "Survival Of The Hottest", Tori during several of her sexy song and dance numbers, Trina and her short shorts and tight tops.... looks like we were wrong about iCarly being the closest you can get to this on a tween show. Hence the Crossover between the two...
The X-Files: Agent Scully. She was initially a very downplayed example. She was the only prominent female character of the show, and she was cute enough, but she was always wearing baggy outfits and showing virtually no skin. Fox was reluctant to cast Gillian Anderson at first, wanting someone more conventionally fanservice-y, someone tall and well-endowed. However, as the series went on, she was getting exponentially hotter and wore tighter and sexier clothes. In "Never Again", aka the tattoo episode, Scully had pants halfway down, bending over, and was practically orgasmic. In the episode "En Ami", the Cigarette Smoking Man invites her to come with him, we see a) a close up of her cleavage as she adjusts her hidden microphone and b) a very revealing dress when she goes to have dinner with him.
X-Play: Speaking of nerds, one funny recurring question in the fandom of, and a trademark Running Gag constantly sent up on this show, is whether or not Morgan Webb is an actual gamer, or just there to serve as eye candy.