Puella Magi Kazumi Magica: The Innocent Malice is a Spin-OffManga of Puella Magi Madoka Magica, written by Masaki Hiramatsu and illustrated by Takashi Tensugi. It runs in the monthly magazine Manga Time Kirara Forward and features a different set of characters in a new plot separate from the anime, which it may or may nothave a relation to.Kazumi Magica follows Kazumi, a young girl who wakes up in a suitcase with amnesia. Fortunately for her, she's quickly reunited with her friends, Umika and Kaoru. But when her life is in serious danger from a giant praying mantis, she unlocks her magical potential and transforms into a Magical Girl. Kazumi doesn't remember anything about who she was before she was locked in that suitcase, but as she works towards finding out more about her past self and her strange and difficult quest to fight Witches, what will the "new Kazumi" become?After nearly two years since it began, Kazumi Magica reached the end of its serialization on November 24th, 2012.The series has been licensed in America by Yen Press, and the first volume will be released on June 2013.Like Oriko before her, Kazumi would later appear in Puella Magi Madoka Magica Online game.Late Arrival Spoiler Warning: Puella Magi Kazumi Magica uses major plot points from Puella Magi Madoka Magica. As such, this page will have marked and unmarked spoilers for Madoka Magica that may or may not ruin your enjoyment of it if you have not seen the series already. This is in addition to the spoilers this page will have for Kazumi Magica itself. Avoiding this page is highly recommended for those who have not seen the show. YOU HAVE BEEN WARNED.
Tropes in Puella Magi Kazumi Magica: The Innocent Malice include:
Amazon Brigade: The Pleiades Saints, a seven-member team of magical girls.
All There in the Manual: The collected editions have some information that isn't in the serialized chapters, such as the name of Kazumi's cat (Toto), and Airi's last name.
Kazumi's cat was later named in-story in Chapter 12.
Alternate Character Reading: In Chapter 3, a grief seed is called a "witch's essence/seed" (魔女の実, majo no mi).
In Chapter 8 Jubey initially refers to Kazumi's magic as "breaking religious law"/"sacrilege" before apparently correcting himself and saying it's "destruction". Both are "hakai" in Japanese.
Mirai Wakaba's name, which means "Future Young Leaf", is similar to the name of her museum, "Ashitaba (Tomorrow's Leaf) Bears".
"Kazumi" can be read as "thirteen". In Chapter 13 we find she's the thirteenth Kazumi clone
Animal-Eared Headband: Satomi has cat ears on her magical girl costume. Kazumi also has these on a hoodie on the cover of chapter 3.
And Then John Was a Zombie: It's revealed that Kazumi is actually a clone of a dead Puella Magi constructed from the flesh of witches.
Also applies to the girls who turn into witches, which so far includes Nico, Satomi, and Saki.
Arc Welding: Kyubey and Mami's presence in this series connects it to the anime.
Art Evolution: Starting in Chapter 3, the Soul Gems look the way they do in the anime. Before that, they just looked like unadorned stones. Another example is with the Evil Nuts.
The first compilation volume redrew the Soul Gems and Evil Nuts from earlier chapters so that they remained consistent.
Art Shift: In one panel during Chapter 10 while the Pleiades are affected by a witch's kiss, the art becomes simplistic and much more cartoony with the characters all white and the background all in black with no shading. This is a reference to the anime'sDeranged Animation.
Kazumi takes the Calling Your Attacks in Gratuitous Italian seen briefly in Madoka Magica and runs with it by having every magical girl in the series name their attacks and spells in Italian. The author of Kazumi would later write the screenplays of two of the Madoka Magica audio dramas, one of which has a new called attack in Italian that wasn't present in the original series. Word Of God says he added another Italian-named attack in the screenplay of the other Drama CD, but it was cut from the final product.
Author Catch Phrase: "Ciao!" It appears in the Q&A pages for the collected editions (as "Ciao, Hiramacchi!") before finally popping up in Chapter 10.
Awful Truth: You knew it was going to happen. After Chapter 5, Kazumi has learned firsthand that magical girls become witches. What's worse is that Kazumi's teammates knew it already and were keeping it from her.
In Chapter 9 we learn the other Awful Truth: Kazumi's teammates are actually taking the Soul Gems of magical girls and turning their bodies into Human Popsicles.
Chapter 13 reveals that the real Kazumi became a witch and died; the Kazumi we've been following is the latest in a series of clones.
Be Careful What You Wish For: Averted with Kazumi's friends, who used their wishes to support their dreams without having them granted outright. As of Chapter 5, it's played straight with Yuuri's wish, which was....to become Yuuri. See, she's not the real Yuuri, but rather her friend Airi. The real Yuuri wished to heal Airi from her life-threatening illness. Both their wishes ended badly; Yuuri used too much of her magic to heal people, while Airi was already not in the right frame of mind when she made her wish.
It should be elaborated; in the anime, it's explained that "imbalanced" wishes have a type of Equivalent Exchange penalty. The greater a wish, the more likely for it to go awry or demand a cost that you can't afford. Someone apparently explained this to most of the cast beforehand, so they were careful to make their wishes aids to achieving their dreams as opposed for directly wishing for their dreams to be fulfilled. This also gives the benefit of the girls being able to take full responsibility for what happens afterwards, rather than taking in grief due to cruel fate.
Their attitude is taken from Michiru, who didn't wish for her grandmother to be cured, but to spend whatever time her grandmother has left together. She said she wanted to respect her grandmother's lifestyle. In this way, she avoided making the same mistake Kyoko made, which was to wish for followers for her dad without considering how he'd feel about it.
Eventually turns out to be played straight with Nico's wish. She wished to create another version of herself who had no memory of the childhood accident in which she shot her friends. So an exact copy of Nico was created...who went mad with anger when she found out the truth about her origins, and subsequently became a magical girl in order to take revenge, and was behind the creation of the Evil Nuts.
Though as of Chapter 18, it seems that the one pulling strings behind the scenes all along was Kanna Hijiri, Nico's clone. It appears that she broke down as a result of learning about her origins from Juubey. It's revealed that she's the one responsible for creating Evil Nuts, then giving them to Yuuri and Ayase, as well as turning Nico, Satomi and now Saki into witches. In short, she's behind most of the horrible events in the series so far. It's possible that Kyubey and Juubey are planning something.
His catchphrase ("Ciao") is also in Italian, and is said by Kazumi in chapter 10.
Bittersweet Ending: By the end of the story, almost all of the Pleiades are dead, and the future promises to be uncertain for the surviving ones. However, after so many ups, downs and all-arounds, Kazumi can finally live as a normal girl, without the stigma of being a witch inside a human's body, and Kaoru and Umika are still by her side. Hope has triumphed over despair once again.
The Blank: What Nico does to the body of her "spare". Later, turns out it was actually what the so-called "spare" did to Nico.
"There won't be stuff like blood no matter what (This is Manga Time Kirara Forward, you know)"
Bloodier and Gorier: Chapters 4 and the following chapters aren't just more violent than the preceding chapters, they're also more violent than the parent series.
Body Horror: Occurs in Chapter 6 to Kazumi and Yuuri's witch form. In a nice bit of symmetry, Kazumi's Body Horror is caused by Yuuri's magic trying to turn her into a pseudo-witch, while the witch's Body Horror is caused by Kazumi's magic trying to turn her into a pseudo-magical girl.
And then it's revealed that Kazumi already IS a pseudo-magical girl, and the Evil Nut was turning her back into a witch. According to Satomi, the Kazusa clones were created by stuffing empty bodies with bits of witch flesh.
Bottomless Magazines: Averted with Kazumi's summoned guns. They do run out of ammo, and fairly quickly.
The Cameo: Silhouettes of Madoka and Kyubey are seen when Umika and Kaoru start explaining about magic.
Kyubey himself appears briefly in Chapter 4. He has more of a role in Chapter 5.
Madoka makes another appearance in her Magical Girl form in one of the extra short comics in volume 1.
Sayaka and Oktavia von Seckendorff appear as examples for an explanation the Pleiades give Kazumi in chapter 10.
The biggest is in Chapter 11 when Mami Tomoe appears - it turns out she saved Kazumi from a witch before Kazumi contracted.
In Chapter 16, Kyoko makes an appearance in a flashback, where she battles with Yuuri Asuka before Michiru arrives and breaks it up.
Call Back: "Your wish has surpassed entropy". May be a Call Forward depending on Kazumi's place in the timeline.
Many of Kyubey's appearances in Chapter 5 are visual references to the anime, such as watching Airi's witch transformation, or being framed in shadow behind a hospital window curtain.
Compare Yuuri and Airi's initial appearance at the hospital in Chapter 5 with similar scenes between Sayaka and Kyosuke in the anime.
Jubey's first lines in Chapter 11 are pulled almost directly from episode 10.
For an actual in-story Call Back, Kazumi's brief flashback in Chapter 1 where she remembers that only bad guys waste food appears again in Chapter 11.
Chapter 12 has Jubey recite Kyubey's monologue about witches from the end of Episode 9. There's also two more call backs to the flashbacks Kazumi has with her earring-bell from Chapter 1.
In Chapter 18, Mirai's death is exactly the same as Mami's in the anime, only it manages to be even worse.
Calling Your Attacks: Unlike the anime, where only Mami did this, Kazumi Magica takes this trope and runs with it, complete with Gratuitous Italian. It's later revealed that Mami was actually the first magical girl Kazumi met. Kazumi is purposely trying to imitate Mami, and insisted the Pleiades play along.
The Cavalry: The Pleiades Saints in Chapters 3 and 8.
Cerebus Syndrome: What did you expect? It starts in Chapter 4, and is possibly lampshaded by Jubey when he tells the Pleiades Saints "Playtime is over". On the other hand...
Cerebus Retcon: The Pleiades' wishes could be considered this (Umika's wish for an editor to recognize her works, Kaoru wanting a healthy body to play soccer, Satomi wanting to talk to animals and Nico wishing for "regeneration"). When we first hear them they seem pretty innocuous and simplistic, compared to other wishes made in the series. They take on a serious meaning after ch 10. when you learn their backstories and find out why they would make these wishes.
Kazumi's bells. They turn out to be a keepsake from her grandmother. Also, one of them turns out to contain Michiru's Grief Seed, which Kazumi uses to save Umika and Kaoru from becoming witches.
Yuuri has several. All of her "clues" in Chapter 4 are explained in Chapter 5. Another one is disguising herself as Satomi in Chapter 3, hinting at her wish. However, the one that's easiest to miss is the spoon hanging around Yuuri's neck.
Extremely subtle. At the beginning of Chapter 9, notice that the top of Nico's Soul Gem has a hexagon. Now later on take a look at the Grief Seed Nico's witch form drops - it has a diamond instead of a hexagon. Grief Seeds don't change like that. It turns out that was Nico's "spare".
The news article Nico is looking at in Chapter 7, which was about a Japanese kid who shot people in California. In Chapter 8, copy-Nico's witch form has shooting target dummies as familiars, and in Chapter 9 there is a colored picture of Nico holding a gun. It's revealed in Chapter 10 that Nico was the kid in the article and the whole thing was a horrible accident.
Nico's wish for regeneration gives her the ability to create clones. Including the current Kazumi.
Clingy Jealous Girl: Mirai towards Saki. In particular, she seems to be jealous of Michiru/Kazumi, who it's implied Saki was in love with.
The container used to hold the Evil Nuts in Chapter 4 reappears in Chapter 10. It's purpose was to hold magical girls and their Soul Gems.
The Corruption: Like in the anime, Soul Gems still get dirty when magic is used. Unlike in the anime, the Weasel Mascot is quite capable of purifying them.
In Chapter 4 we learn that psuedo-witches are ordinary humans that have been implanted with an Evil Nut, an imitation Grief Seed created by a magical girl. This gives them the ability to transform into monsters, but it also makes them kind of nuts.
In Chapter 21, we learn that Juubey is not capable of purifying Soul Gems. Tragically, the Pleiades' attempt to give him that ability only resulted in him polishing the outsides to look purified, when in reality, they were steadily becoming closer and closer to corruption.
Covers Always Lie: Kazumi spends two chapters with long hair, after which it is cropped short by Umika and Kaoru.
The manga is billed as a heartfelt alternative to it's former. It does look that way for the first few chapters, but then moves into a much darker tone.
Deal with the Devil: As in canon, but in Chapter 9, Jubey notably says Nico's spare was compensation for her contract.
Death Seeker: The Kazumi fight in Chapter 14 was two-fold: the current Kazumi did not intend to fight the clones, while the others wanted their deaths.
Despair Event Horizon: Chapter 10 shows how each of the Pleaides (except Kazumi) went over the horizon before the story began.
Eleventh Hour Superpower: When Kazumi makes her real contract with Kyubey during the final battle, it also upgrades Umika and Kaoru's powers and outfits.
The Fair Folk: The contract-making creatures are described here as fairies. One of them, Jubey, appears at the end of Chapter 3, although he's not revealed to be one until Chapter 4. It's later revealed he's an Incubator that underwent Heel Face Brainwashing...maybe.
Development Gag: An early series proposal for Madoka Magica also described the contract-making creatures as fairies. This may be a reference.
Feminine Women Can Cook: Umika, Kazumi and the real Yuuri are really good cooks. Michiru apparently was as well; when the girls noticed that the current Kazumi had inherited Michiru's cooking skills, they took it as a sign that they may have finally created a successful clone of Michiru.
Foreshadowing: It's pretty heavily foreshadowed that magical girls become witches...and the Pleiades know this.
More character-specific, but when the Pleiades first arrive, Mirai is seen clinging to Saki, and also seems gleeful at the fact she's paired with Saki and Kazumi in their search. It's mostly ignored at the time, but guess who's shown to have a Violently Protective Girlfriend streak for Saki six chapters later?
In Chapter 6 Kazumi turns Yuuri into some bizarre witch/human hybrid. This ultimately foreshadows Kazumi's own nature as witch meat stuffed into a human body.
Waaay back in Chapter 4, Kyuubey appears and says "Do you think that things will go well this time, Pleiades?" He's referring to the fact that Kazumi is their thirteenth attempt at reviving Kazusa.
Before the Pleides enter a barrier to save Kaoru & Umika, Saki charges Kazumi with staying behind so that she fire the killing shot to which Satomi protests indicating that she distrusts Kazumi. Later in Ch 13 it's revealed that Kazumi is the 13th clone of a deceased magical girl made out of witch flesh and that the previous clones all went crazy when confronting witches hence Satomi's distrust. She also tries to kill Kazumi in the same chapter.
Genre Savvy: In some ways, the things the Pleiades do sounds remarkably logical, after learning the full truth behind what it means to be a Magical Girl. They separate as many Magical Girls from their Soul Gems as possible, keeping their progression into Witches frozen while they work on a way to prevent them from ever turning, which keeps more Witches from being created. When one of their number becomes a Witch and dies, they preserve her body and Grief Seed in an attempt to resurrect her without turning to more wishes. And as soon as they learn Kyuubey's true nature, they lock him out of their city in a way that prevents him from making any more contracts in the area. Even Kyubey admits that their attempt to make Juubey capable of purifying Soul Gems wasn't a bad idea. Sadly, this being the franchise it is, none of it works.
Genre Shift: Much like it's parent series, it initially appears to be a straightforward magical girl series with a heavier emphasis on comedy and Fanservice. This only lasts for three chapters.
Gone Horribly Wrong: Jubey can't clean Soul Gems. It can only polished them. Oooops.
Hotter and Sexier: A complete contrast to the original show. Since these girls look pretty prepubescent, it can make certain shot slightly uncomfortable - unless you're into that.
Human Popsicle: The Freezer, where the Pleiades keep the bodies of magical girls who have lost the connection to their Soul Gems. It also holds those Soul Gems.
Word Of God from volume one is that he'll change the food titles if he runs out of ideas. This may have happened in Chapter 7 (although the title is close to "cherry picking", and he goes back to using food in Chapter 8).
Chapter 10's title is still a food pun in Japanese. See Lost in Translation.
Chapter 12 is simply called "Pleiades".
Chapter 13's title goes back to food puns - "Farce" is a synonym for "stuffing".
And Chapter 14, "Cannibalism"...Well, it sort of counts.
Kaoru tries this on (copy-)Nico's witch in Chapter 9...for about ten seconds.
Important Haircut: Kazumi's long, flowing hair gets quite a trim from her friends in the second chapter. She decides it fits with the 'new Kazumi'.
Incredibly LameStealth Pun: In Chapter 9, Mirai has a giant teddy bear hold down a witch by hugging it. It's a bear hug.
In Name Only: Initially, it appears that the only connection this series has to the anime is that the monsters are called witches. It gets increasingly subverted in later chapters, until it's very clear that it's set in the same universe.
Kill All Humans: This is what Kanna Hijiri (Nico's clone, who was created by her wish) wants to do. When she found out the truth, that she's not the original and was created by magic, she came to the conclusion that her life was a lie. Now she's set on killing normal humans and replacing them with artificial beings like herself and Kazumi.
So far it can still be considered Lighter and Softer than its parent series, if only because the reader and the magical girls are already aware of the details and catches that were huge, horrible revelations to the original cast, and because The Power of Friendship is emphasized even more. It only remains to see what the death toll is to know if it really is so.
As of Ch 19, the death toll among the Pleides is four with Nico, Satomi & Saki turning into witches & Mirai getting decapitated by Saki's witch. Only time will tell if the other three Kazumi, Kaoru and Umika will be added to the death list though we can probably expect a Bittersweet Ending.
The most notable example is the original Japanese title of Chapter 10. Kazumi's Magical Incantation in the original Japanese was "Chi-chin-purin", which is a portmanteau of "purin" meaning "pudding", and "Chi-Chin-Pui", a phrase equivalent to "Abracadabra" and other stock magical Incantations. The scanlators decided to translate it as Bibbidi-Bobbidi-Boo. Then the original Japanese phrase gets used in the title of Chapter 10. The scanlators simply translated the chapter title as "Bibbidi-Bobbidi-Boo", abandoning the Idiosyncratic Episode Naming.
Mirai Wakaba's name, which means "Future Young Leaf", gives Kazumi the idea to the name her museum, "Ashitaba (Tomorrow's Leaf) Bears". The Ashitaba plant is also in the Angelica genus, and the museum's English name is Angelica Bears.
Love Triangle: Mirai loves Saki, who loves Michiru/Kazumi.
Love Confession: In a tragic scene, Mirai proclaims her love for Saki, who has just turned into a witch. Mirai is then quickly decapitated and killed by her witch form.
Magitek: The Pleiades have a smart-phone application that can upload the magical wavelengths created by witches into Soul Gems, to make it easier to track them.
Male Gaze: Much like its sister spinoff, the art tends towards things like low-angled shots of the girls, focusing on their legs and backsides.
Marshmallow Hell: In Jubey's initial appearance, Satomi gives him a big hug. The problem is he's the size of a housecat and gets smothered.
Meaningful Name: The Pleiades Saints, a seven-member magical girl team, named themselves after the Pleiades Star Cluster. It's a pun in Japanese; "Pleiades Saints" and "Pleiades Star Cluster" only differ by one character and are pronounced the same way. The Pleiades cluster is also known as the "Seven Sisters", which is why they chose they chose that name for their seven-member group.
Nico means something along the lines of "two child" or "second child." Her wish was to create a replica of herself to experience the happiness she couldn't.
And Kazumi's new name by C23, Kazumi Subaru. Subaru is the Japaense for Pleiades.
Mythology Gag/Continuity Nod: Possibly. A black cat (later revealed to be named Toto) is seen in Kazumi's house at the beginning of Chapter 2, and later in Chapter 4. A similar black cat is seen in the Title Sequence of Madoka, as well as some official artwork. Interestingly, the writer of Kazumi Magica wrote the screenplay of the drama CD that explained who theTitle Sequencecat was.
Note that "Ju" is ten and "Kyu" is nine in Japanese.
In Chapter 7 Ayase says she stopped at Asunaro before going to Mitakihara. While looking through binoculars like the ones Kyouko used, no less.
Chapter 5 is thematically similar to Episodes 8, 9, and 10 of the anime.
So are Chapters 8 and 9. A girl becomes a witch at the end of Chapter 8, who is then destroyed in Chapter 9 and a character nearly snaps the way Mami does.
And Chapter 10 is the Origins Chapter, just like Episode 10 was.
In Chapter 11, it's revealed that Kazumi was saved from a witch by Mami.
In Chapter 18 Mirai gets decapitated by a witch.
Speaking of which, Chapter 18 is titled "Connect", after Madoka Magica's opening theme.
Nice Job Breaking It, Hero: Chapter 21 reveals that Nico created Jubey as an incubator who would work for the Pleiades and clean their Soul Gems, and Umika cast a spell on the city to make Kyubey invisible to everyone in the city and even replace the memories of Magical Girls (including themselves) to show Jubey in the place of Kyubey, along with erasing the memories of how to clean Soul Gems the normal way using Grief Seeds. Unfortunatly, it turns out Jyubey wasn't actually able to purify Soul Gems, as he only removed the visible darkness without actually removing the corruption itself.
No Ontological Inertia: Referred to in Chapter 7 when Kazumi realizes that Airi couldn't have erased her memories because they didn't come back when she died.
Possibly averted with the Evil Nuts... unless it's a clue that Yuuri wasn't the one who created them.
Parental Abandonment / Conveniently an Orphan: Umika and Kaoru mention that their parents are working overseas, and Saki's father is said to travel a lot. No mention is made of the other girls having guardians, meaning there is no one to question why seven teenage girls are running around outside of school. Before the events of the story, Kazumi/Michiru lived with her grandmother when she wasn't studying abroad; no mention is made of her parents, either.
People Jars: Where the Pleiades keep the bodies of the Puella Magi whose Soul Gems they take.
Print Bonus: The collected volumes contain a few extra pages and some silly comics. It also has design info for the various antagonists and an author's Q&A.
Psychic Assisted Suicide: Before they became magical girls, the Pleiades Saints were witch-kissed and made to jump off a building. They meet Kazumi when she rescues them.
Chapter 10 gives us the origin of the Pleiades Saints. Chapters 11 and 12 are a continuation and also adds Kazumi's origin.
Then another one in Chapter 18 for Kanna Hijiri, Nico's "spare."
Chapter 21 explains the origin of Jubey.
Orwellian Retcon: The release of the first volume redrew some parts of the artwork, especially in Chapter 2. During serialization, the Soul Gems in that chapter initially looked like normal stones, but were redrawn as anime-style Soul Gems for the volume. In addition, the redrawn chapter reveals that Kazumi's earring-bell is her Soul Gem.
Our Witches Are Different: The witches of this series at least at first are just humans who can transform into monsters (although they feed off despair). Defeating them turns them back to normal, and it's said that someone gives them this power. Chapter 4 reveals they are actually pseudo-witches created by imitation Grief Seeds, known as Evil Nuts. The standard witches from the anime do exist.
Red Eyes, Take Warning: Played with; in chapter 14, Kazumi's (and the clones) eyes are shown as red colored.
Ret Gone: After learning the truth about Witches, the Pleiades turn on Kyuubey, and attempt to "erase" him from their city. They cast a spell that makes all Incubators invisible to everyone in their city, as well as altering their own memories so that they do not remember ever meeting Kyuubey, replacing him in their memories with the false Incubator they created.
Schoolgirl Lesbians: What you can expect of an all-schoolgirls cast. Saki and Mirai are the blatant examples, but the most of the rest of the girls is suspicious as well.
Mirai Wakaba seems to be a shout-out to Wakaba Shinohara from Revolutionary Girl Utena given her brash nature, the fact that her wand transforms into a sword, and her Cute and PsychoYandere disposition against anyone who would harm her beloved Saki.
(Not) Sinister Silhouettes: A panel in the first chapter contains four silhouettes. Three of them appear to be Kaoru in her magical girl form, as well as Nico and Saki. The fourth silhouette, the one with a witch's hat, may be Mirai — she was seen wearing a similar looking witch's hat as part of her magical girl outfit in a small panel from Chapter 12.
Stepford Smiler: Judging by her attempt to kill Kazumi in Chapter 14, which she's disturbingly cheerful about, Satomi might have been this all along. Her politeness and smiles seem to have been hiding an unstable and violent side. Like Mami in The Original Series, this was most likely a result of finding out the truth about witches.
Story Arc: The first six chapters of Kazumi Magica can be thought of as one, connected through the primary antagonist. They can also be divided into two sub-arcs: The first three chapters are about Kazumi re-learning her role as a magical girl, and the next three are about a confrontation with the arc's Big Bad. The two sub-arcs also have dramatically different tones — the first three chapters are lighthearted and comedic, while the next three are just the opposite.
The next three chapters deal with an antagonistic magical girl, and the three chapters after that are the Origins Arc.
Stripperific: Kazumi, the mysterious magical girl "Yuuri"/Airi, and Mirai's Magical Girl costumes.
Unreliable Expositor: Subverted. In Chapter 5, Yuuri claims that the Pleiades Saints are a gang that kills magical girls. The subsequent flashback implies that she only thought that because her friend had turned into a witch, and was then killed by the Pleiades. But then in Chapter 7 the Pleiades really do attack a magical girl, and then do something to her Soul Gem. We later find that they sever the connection between Soul Gems and magical girls, and put them both in storage
Might be played straight as well. In Chapter 4, the Pleiades conclude that Yuuri created the Evil Nuts. But then in Chapter 8 another magical girl pulls out Evil Nuts. Since Yuuri had already died, the Evil Nuts either avert No Ontological Inertia or that they were created by someone else. This was also hinted at in Chapter 6, when Kazumi's Evil Nut still activates even though Yuuri had become a witch (and technically "died".)
In Chapter 10 Umika tells Kazumi that they lied to her about the origins of witches. What makes this disconcerting was that it was Jubey who told that lie to Kazumi.
Chapter 21 adds the scale Up to Eleven, and how! Kaoru lied about her real wish to soft-boiled the circumstance of the Saints' wishes. The fore-mentioned lie about the birth of Witches. Umika lies about brainwashing Juubey, and instead casted a city-wide brainwash spell so people will ignore the real Incubators for their plan fighting the system. The thing that entails "Nico's spare" transformation into Witch reveals that "Nico" is actually the Big Bad! At this rate, Kyubey is actually more trustworthy than the girls.
The reason they lied about brainwashing Juubey is that they modified their own memories so that they would not remember Kyuubey, to make his exile from their city complete.
Unreliable Narrator: There are some hints that the Whole Episode Flashback in Chapter 11 isn't entirely accurate. When Juubey first appears in the chapter, he seems to have Kyubey's silhouette. Then in the flashback in the flashback he is seen with Mami Tomoe.
Chapter 12 is either this or Series Continuity Error - in Chapter 2 Kazumi is told Umika and Kaoru didn't know what her wish was...yet in the flashback Kazumi does tell them about her wish. Furthermore, Kaoru's wish in the flashback is entirely different from what she told Kazumi in Chapter 2. They could have been lying, but that just raises more questions. Given that Umika can modify memories, it's also possible the flashback is false.
As revealed in Chapter 13, Kazumi, being a clone, has no memories of her own - they were all implanted by Umika, who admits that she's probably made mistakes. However, Kaoru specifically says that she initially lied to Kazumi.
The Unreveal: In Chapter 8, Kazumi is set to learn the truth about the Pleiades Saints...and then Nico becomes a witch. Or does she?
Why does Satomi's Witch Form have a whistle for a head on the outer shell? Because she was a whistleblower about the discrepancy in Kazumi's memories!
Well-Intentioned Extremist: The Pleiades are turning magical girls into Human Popsicles so they don't become witches. They hope to find a way to clean their Soul Gems.
What Measure Is a Non-Human?: The Pleiades are utterly relieved to find that only Nico's "spare" turned into a witch...but it's clear to the reader that she had thoughts and feelings of her own. This eventually turns into Fridge Horror when we discover that it was in fact the real Nico who died, and the "spare" who had been passing off as Nico since then.
This is Satomi's attitude towards the Kazumi clones. Since it looks like the newest Kazumi might be corrupted by an Evil Nut, she just decides to kill her and try again.
In fact, all of the Pleiades have shades of this attitude - they just want Michiru back, and will keep cloning her (and the recently witchified Satomi) until they get it right. Saki's reservations only came from the fact that she loved Michiru and couldn't bring herself to kill the clones. Kaoru calls them out on this, but it doesn't work.
Chapter 4: Kyubey appears at the beginning of the chapter. The other Weasel Mascot can purify Soul Gems. The witches from the first two chapters were really pseudo-witches created by imitation Grief Seeds. Yuuri reveals her name and becomes the Knight of Cerebus. And just to top it off, the chapter ends with Kazumi getting an imitation Grief Seed shoved in her forehead.
Chapter 5: Kazumi learns the Awful Truth firsthand when Yuuri becomes a witch. It's confirmed that the other Pleaides Saints already knew that magical girls become witches. A flashback reveals that Yuuri wasn't really Yuuri at all, but a girl named Airi. The real Yuuri was Airi's friend who had turned into a witch and was killed by the Pleaides Saints. Airi had wished to become Yuuri and took her name and appearance in order to get revenge for Yuuri's death. And she was being manipulated by Kyubey the whole time.
Chapter 9: Mirai kills witch!Nico with one hit. Then another Nico appears, and we find the other one was actually a copy, which she demonstrates by erasing the face of it's body. Then Kazumi is taken to Mirai's museum, and she learns that the Pleaides are turning magical girls into Human Popsicles.
Chapter 10: Kazumi is told the truth about Soul Gems and witches. It then turns into the Pleiades' Origins Chapter as they give Kazumi back her memories. Umika's first novel was plagiarized by her editor and released as another person's work. Kaoru received an injury that prevented her from playing sports and made the person who injured her try to kill herself out of shame. Satomi's childhood pet cat died and she blamed herself for not listening to it. Mirai was a Nerd Glasses-wearing student ostracized by everyone else and her only companions were teddy-bears. Nico, as a little girl, accidentally shot her friends while playing around with a gun. Saki was caught in a horrible car accident with her younger sisterd Miyuki, who died. Then they all get witch kissed and jump off a building...where they are saved by Kazumi.
Chapter 13: The real Kazumi was a girl named Kazusa Michiru who turned into a witch and died before the events of the story; the current Kazumi is the thirteenth clone made from the remnants of the original's witch form. Kazumi's earlier exposure to the Evil Nut is causing her to revert to her witch form, and Satomi wants to kill her before it happens.
Chapter 14: Kazumi was stabbed by Satomi while in combat.
Chapter 15: Satomi becomes a witch while fighting Kazumi, and most of the other girls vote to kill Kazumi and revive her and Satomi as many times as is necessary.
Chapter 17: The Kazumi at the Freezer turns out to be a clone created by Nico, who shows up carrying the real Kazumi. When Mirai questions her, Nico points out Saki's Soul Gem, which is about to break. Then another Nico clone shows up behind Saki and presses an Evil Nut into her forehead, while the real Nico remarks that it would be troublesome if "you humans" killed Kazumi.
Chapter 18: Saki becomes a witch and decapitates Mirai, who refuses to fight because she doesn't want to hurt Saki. The Nico we've been following turns out to be a clone of Nico; the real Nico was actually the one who turned into a witch back in Chapter 9. Nico's wish was to create a duplicate of herself with no memories of the shooting incident in her childhood. She gave her original name, Kanna Hijiri, to the duplicate. The duplicate knew nothing about the Pleiades until seeing them fighting Yuuri's witch; she subsequently met Jubey and learned the truth about her origins. Her wish was to connect to the Pleiades without their knowledge in order to take revenge on them. Her goal is to use the magical girls in the Freezer to wipe out humanity.
Chapter 19: Jubey is an "incomplete" Incubator, disappearing and leaving the remaining girls on their own.
Chapter 17: "I can't let you kill Kazumi. You humans, that is."
What Happened to the Mouse?: We know what happened to them at the end of the story, but we are never given any explanation for the body-sharing Luca and Ayase. Unlike the other villains, we never learn their backstory or motivation. What did they wish for? Do they collect soul gems for any particular reason, or are they just Axe Crazy? Why the one body, two souls — was it an act of desperation, desire, or just one girl with such a split personality that she warranted two soul gems? Just who are they? They are/She is set up as a real anomaly, being both insane and predatory...then they're defeated and Nico's death ensures that they're promptly forgotten by the plot.
Chapter 12 continues Chapter 11's flashbacks, up until the end.
Yandere: The Pleiades Saints for Michiru. They have cloned her up to 13 times, with Kazumi being the most recent one, in the hopes of getting her back. Airi is also one for Yuuri, going so far as to wish to be her. No matter how you look at it, the girls are messed up.
Yin Yang Bomb: Kazumi and Nico pull something like this off in Chapter 8. The Soujus also use a variation on the trope with fire and ice.
in Puella Magi Madoka Magica Online game.
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