Ichiko Sakura is a sixteen-year-old high school girl and the "princess" of Butsume High School: smart, strong, beautiful, wealthy, talented in just about any skill, and even blessed with a great rack. Naturally her abnormally good fortune is cause for concern among the gods: Ichiko is unknowingly absorbing the "happiness energy" of everyone and everything around her — threatening to accidentally break the world's karmic balance. They decide to dispatch Momiji, goddess of poverty and misfortune, to Ichiko's place in order to steal her power before it causes more havoc.Unfortunately, Ichiko becomes quickly aware of Momiji's mission (the fact that she was openly threatening to suck her luck out with a giant hypodermic needle also helps), and not even Momiji's divine powers can save her from Ichiko's infectious luck, even as the world constantly finds ways to help Ichiko escape. Even so, Momiji won't stop until she accomplishes her mission, while Ichiko tries her darndest to send Momiji packing, and everybody else finds themselves thrown into either side of this epic battle between fortune and misfortune personified.Binbougami ga! ("You Poverty God!") is a comedy manga written and illustrated by Yoshiaki Sukeno for Jump Square (started publishing on June 2008, and released its last chapter on July 2013), with an Animated Adaptation by Sunrise (with direction by Yoichi Fujita, the same one behind Gintama, and musical score by Masashi Hamauzu of Final Fantasy X and XIII fame) as part of the Summer 2012 Anime lineup. FUNimation is currently streaming episodes of the series on its website and will release it in November 2013 under the name "Good Luck Girl".
Keita's eldest sister Rika is also this, and her complex only increases whenever her siblings mention Ichiko.
Relative to her size as a giant, Yamabuki is this too. Momiji enjoys pointing this out to bug her.
Nadeshiko as well.
Abusive Parents: Though her father shows up later in the series and it's revealed that her parents really love her, not having any contact with Ichiko for sixteen years (as in since infancy) is definitely not an example of good parenting.
It's not helped by Chapter 31, where it's revealed that Sorata hit his head hard in the accident and might not wake up again. Thus bringing up the fear of your child getting hurt because you took your eyes off of them for a second.
Becoming a victim of your own success and losing the only things you truly treasure. Namely, your family. Shortly after Ichiko was born, her parents, who up until then were just making ends meet, both got huge breaks in their lines of work. One success lead to another...and another...and another, till any chance of them being able to leave work, or even just go back to Japan, dried up. When Ichiko's father shows up later in the series, we learn that his deepest wish...was simply to tell his daughter how much she meant to him.
Ichiko allows Momiji to live in her closet at the end of chapter 51 as thanks and because Ichiko is scared that what almost happened to Botan could happen to Momiji
Ambiguous Gender: Author's notes for Sekienmaru leave it vague as to which gender they belong. The name is masculine, the appearance is not. Rika treats Sekienmaru like a girl that wears boys clothes, despite their embarrassment about female clothing. So, somewhat more likely to be a guy than not.
Anime Accent Absence: Double Subverted by Bobby, who has an American accent and poor grammar... although in his case it's really an affectation to get sympathy from native Japanese.
Armor-Piercing Question: Two from Momiji to Ichiko in Chapter 12 of the manga, when Ranmaru is trapped under the wreckage of the old school building
Momiji: Hmm, this is surprising...Are you possibly...afraid to be close to other people?
Ichiko: Who ever said that, you misfortune god!!! Besides, the only person important to me is Suwano—
Momiji:But Suwano-san isn't here anymore, is he!?
More questions come for Ichiko in Chapter 13:
Ranmaru:Why do you keep pushing people away? Did something happen in the past?
Ranmaru: Then why did you show me what happened...your past! Isn't it because you don't want to go through those feelings again?! Isn't it because you don't wanna be like that bitch Kurumi?!
Art Shift: The character designs frequently flip to that of another series, most commonly making normally cute girls look like the ultra masculine males of Jojo's Bizarre Adventure.
Battle Butler: Via flashbacks, it appears that Suwano used to be one, and also taught Ichiko his skills.
Beautiful All Along: Momiji usually goes around like a hobo (justifiable with her position). When she finally cleans up however... damn.
While Ranmaru is clearly in love with him, she herself has attracted quite a number of girls, including one minor character who hates Ichiko.
Cool and Unusual Punishment: Nadeshiko's attempt to trap Ichiko involved dropping her down a hole and forcing her to eat a certain number of dishes before she can reach the surface. Ranmaru wasn't so lucky.
Cluster Bleep Bomb: Chapter 6's title. "As Thanks She'll [XXX] You And [XXX] Your [XXX] As You Shiver In [XXX] You'll [XXX] Until Morning."
Combat Sadomasochist: When it involves a woman, Inugami can go into this, especially because it helps him transform.
Works against him when he fights Ranmaru. He felt a little too much pleasure after being kicked off a highway, preventing him from attacking until he felt pain again. Ranmaru, on the other hand, couldn't bring herself to hurt an adorable dog.
Cry Cute: Ichiko, the haughty school princess, already broke down crying in the first chapter/episode alone fearing for her butler Suwano's life after he nearly succumbed to a heart attack, pleading for him not to leave her all alone.
She does so again when Ranmaru sincerely offers her friendship.
Dark Is Not Evil: Misfortune gods by their very nature sound like something negative, but in truth they're supposed to show humans that even during hard times there can still be happiness to be found in human bonds. Without misfortune, there is no empathy. If you look at what Ichiko's life has been like you'll see that despite all her amazing luck and talent she had no family, no friends and no happiness. When does she start opening up to people? When a deity representing bad luck manifests to make things a pain for her. The bond between Momiji and Ichiko makes Yamabuki start to consider making Momiji her replacement.
Dirty Old Man: Suwano shows shades of this. When Ichiko orders him to drive out an unconscious Momiji (then in a nurse outfit) after a failed attempt to suck her luck out, he has quite an interesting comment...
Suwano: "Your friends sure have quite interesting hobbies."
Ichiko: "Don't get any ideas, you old creep!"
He also drives Momiji to what looks like a makeout point before bothering to ask where she actually wants to go.
Does Not Like Left Shoes: Part of Momiji's bum guise is wearing only one shoe, leaving her left foot bare, barring the times she wears disguises or takes the one shoe off to go completely barefoot. One wonders how uncomfortable she must be walking around with off-balance steps.
Ranmaru herself is uncomfortable in anything but bare, wooden getas, and often kicks them off (or shoots them off) before kicking ass.
Don't Try This at Home: In Episode 4, Bobby says this word for word (with a sign below) as he stares at Momiji giving Momo'o a drink of hot water straight out of a white-hot kettle.
The Dulcinea Effect: Momiji tries to use this trope to her advantage in Chapter 6 by egging on a nerdy guy to protect Ichiko. It backfires, because the guy comes to fall in love with Momiji, because she was always by his side cheering him on. Or maybe not, since Ichiko shows that she is hurt by the fact that he fell in love with Momiji
Even Anti-Heroes Have Standards: Even if she occasionally takes drastic measures in extracting Ichiko's fortune, Momiji has a few lines she'd rather not cross, such as murder or letting someone die on her watch, because that would instantly jeopardize her presence in the human realm.
Even the Girls Want Her: Ranmaru is extremely popular with girls, even when she makes no attempt to hide her gender. Akane, a minor returning character develops a major crush on her.
Ranmaru claims that if Ichiko beats her she'll leave the school immediately. She does. Then she transfers in again the next day and Ichiko has to lament not saying something like "You'll never appear before me again."
Tsuwabuki gets some strength enhancing beads from Bobby by offering to introduce him to a college girl at work. She's fat, has bad skin and glasses and is obsessed with yaoi.
That "priestess" outfit Ichiko wore in episode 2 is really just her running around in a skimpy P.E. uniform: a white T-shirt hugging her bust, a track jacket Coat Cape, and to show a ton of leg, Spandexathletic tights. Just to toss in a little more service, she's also barefoot.
Hero Killer: Natsume. She messily ends the lives of divine characters introduced through the series, including Momo, Konjiki-Hime, and Tanpopo.
Homoerotic Subtext: Played for laughs. Apparently just to screw with Ichiko, Momiji really likes to play this up. It's hinted in a fourth wall breaking moment that this wasn't originally intended when Ichiko complains about people mistaking Binbogami Ga for a yuri manga. But now? Now Momiji amuses herself by acting like Ichiko's girlfriend.
I Just Want to Be Loved: Part of Ichiko's resentment towards Keita stems from the fact that, though materially poor, at least he has siblings who love him just as much as he loves them back, in stark contrast to her own life — rich in belongings but poor in care.
I Never Said It Was Poison: When Ichiko interrupts the misfortune god ceremony, Momiji warns her not to say that Chisha is a traitor since nobody will believe her right then. Instead, she appeals to what Yamabuki would want if she hadn't been captured, which is a pretty effective argument. Chisha herself then screws it up for her side by saying that Ayame is dead when so far as anyone there should know she's only missing like Yamabuki, indicating she knows the exact status of both. Only Ikari's side should know that.
Played straight, however, with Ranmaru and Momo in chapter 54. They were telling their friends about the combination attack they accomplished during Ranmaru's mountain training, but the way they word it made it sound like they've been having sex.
In-Series Nickname: Ichiko is called "Chichiko" by jealous female classmates and Kota. This translates very nicely to "Tit-chiko" in English.
Jerk with a Heart of Gold: No matter how selfish, condescending and bitchy she is, deep down Ichiko genuinely cares for the few people she can call her friends, such as Suwano, Keita, Ranmaru, and, to some extent, even Momiji, going to such lengths as scavenging a landfill just to find a box full of Suwano's letters to her and searching for Keita after he got lost in the woods searching for her.
Karma Houdini: Ichiko's three jealous female classmates organized her kidnapping and attempted *gang rape* and never suffer any punishment. Two of the guys are knocked out by Ranmaru but beyond that nothing happens to them either.
Kids Are Cruel: Kurumi Minowa, Ichiko's grade-school friend, whose actions traumatized Ichiko so bad that Ichiko had to adopt a bitchy attitude as a defense mechanism, so that she wouldn't be hurt by betrayal again.
Knight of Cerebus: Tanpopo and her posse effortlessly crush Momiji and Kumagai in Chapter 30, taking them out of action.
After Ikari shows up, things get really dark, really fast. And bloody.
one of the item gods actually transforms into a VF-1 Valkyrie and unleashes a Macross...Nicknack...Massacre in Chapter 48 that consists of a rice cooker, a japanese tea-cup, a rubber fish, a shogi piece, a lucky cat statuette, an airhorn, a coffee mug, a matroshka doll, a piggy bank and a small sign.
Market-Based Title: Even though it was simulcast under its Japanese name, its American release is retitled "Good Luck Girl" (which decribes Ichiko as opposed to Momiji).
Nonindicative Name: Fortune and misfortune aren't quite as simple as they appear. They do consist of good and bad luck respectively, but there's more to it than that. Without steady effort, you'll use up your fortune and it will ruin you. Unless you're a freak like Ichiko, the world won't hand itself to you on a platter no how amazing your luck or ability is. Too much fortune also leads to arrogance, greed, callous behavior and abandoning of virtue. Misfortune, on the other hand, brings people together, begets empathy and brings true happiness to those that don't fret over it. Neither is strictly good or bad and you need both to be a balanced individual, something pointed out from the very start. The super fortunate Ichiko is actually miserable beneath her arrogant exterior at the start of the story.
No One Could Survive That: After Ranmaru accidentally falls off a thirteenth-floor window and lands back-first on a car's roof, she still has the strength to get up and challenge Ichiko to a duel with no more than a little temporary blood on her face. Both Ichiko and Momiji are impressed as they invoke this trope.
No Periods, Period: Averted. Momiji brings hers up a few times. She even uses it as her excuse for why Tanpopo was able to successfully bushwhack her.
Not What It Looks Like: Subverted. Konjikihime overhears the priest talking about two soft things that would seem like they'd be heavy to carry around all the time while in a room with Tanpopo. Konjikihime, after a moment of panic, assumes she must be about to run into this cliche with the priest actually holding her hand puppets. Nope, he's groping her.
Obviously Evil: Kurumi. Her hateful facial expressions shouldn't have fooled anyone, but somehow Yusuke, who both Kurumi and Ichiko had a crush on, didn't notice that when Kurumi badmouthed Ichiko in front of him, resulting in Yusuke's instant fallout with Ichiko.
Playboy Bunny: Momiji seems to like this outfit a lot, even if she has to shove random objects down her front for it to fit.
The Power of Love: Invoked by Momiji by making Ichiko and Keita be open about their feelings for each other while fighting together, and giving them items that can boost their strength using those affections.
Retcon / Flip Flop of God: The author turns Tsuwabuki's hair from blond to green for no real reason. He also changes the birthdays of half a dozen divine characters upon reader request. Little details like this have a habit of changing while the author basically shrugs and gives an answer that says 'I forgot/it doesn't really matter, so Sure, Why Not??'
Rich Bitch: Ichiko, as well as Nadeshiko Adenokouji, another (maroon-haired) rich kid in her school.
Sacrificial Lamb: Ayame, one of Momiji's comrades, becomes the first divine being to die at the hands of Ikari's lieutenant Natsume in Chapter 57, in an unexpectedly bloody way.
Say My Name: Ichiko finally says Momiji's name after she drops her off a bridge and into the garbage boat in the final episode.
Sequel Hook: Lampshaded with a fake trailer at the end of the final episode. After that, there's a bit of text that says that Ichiko and Momiji's adventure is just beginning.
Ichiko somehow dons a Kenshiro-like face to avoid being spotted by Ranmaru, after she made Ranmaru her scapegoat in order to escape the police note Who just caught with the shoplifter's merchandise in front of her. in the same chapter. Momiji and Keita quickly follow her example.
Several characters don masks of One Piece characters.
Momiji's return in chapter 32 is a re-enactment of how Coby met Luffy.
In one chapter Ichiko became so paranoid of Momiji's abrupt niceness that she imagines herself in a critical scene from Death Note.
Appears in episode 12 of the anime as well.
While Ichiko describes herself, an image of her dressed as Medaka Kurokami appears.
As Momiji describes the balance between fortune and misfortune, Vegetto and Vegeta pop up.
In episode 2, Momiji briefly turns into Moka — though with Momiji's messy hair and Girlish Pigtails.
Momiji imitates Lupin III at a couple of points in the anime. Ichiko calls her out on it the first time.
Take a Third Option: The girls' solution to the deification of Busumetsu City, which would otherwise kill any non-deity present when the city ascended to the world of the gods: turn everyone into gods.
Tempting Fate: The fake trailer at the end of the final episode outright states that it's probably jinxing itself by showing a trailer for a second season when a second season hasn't been announced.
Touched by Vorlons: The source of Ichiko and Ikari's powers. Also invoked by Ichiko and Momiji once they realize Ikari's deification process of the whole Butsumetsu City cannot be reversed in with little time available, so they decide to make all the townspeople into deities instead to ensure the latter's survival.
Unknown Rival: Kuroyuri is convinced that Momiji is her rival. Momiji knows but barely even pays attention to her.
Unwitting Instigator of Doom: According to Momiji, Ichiko's perpetually good fortune is the result of unconsciously absorbing the positive energy of others, leaving them with nothing but negative energy. This hits Ichiko close to home when Suwano nearly succumbs to a heart attack after many years under her service (and unconscious energy vampirism).
We Want Our Jerk Back: Chapter 9/Episode 6B focuses on Ichiko not being herusualself due to a Heroic BSOD after a stay with the Tsuwabukis created emotional conflict between her and Keita's sense of personal happiness. Momiji comments that it's not fun challenging Ichiko under such a state. Thus she, Bobby and Momo'o set out to return her to her usual self.
Momiji also changes in Episode 12-13 of the anime, where she becomes cuter, nicer, and polite, due to being completely cleaned from a bath which strips a God of Misfortune of all her powers. This also extends to Kumagai, who becomes a standard teddy bear that is equally nice. Then he accidentally gets thrown in the garbage truck, returns to normal, and convinces Momo'o to help him return Momiji back to normal as well!
Weirdness Censor: There are some reactions to the antics of Momiji and co., but mostly brushed off afterwards.
When You Coming Home, Dad?: It's not that Ichiko's parents don't love her, it's just that they're so busy, they haven't been able to come see her since she was a baby. They barely even have time to attend her birthdays.
Would Hit a Girl: Ichiko's male classmates/bodyguards will hit anyone harming her regardless of their gender, as one of them tells it to Ranmaru.