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alt title(s): Its Popular Now It Sucks
The appropriate Trekkie response to the 2009 remake. You're not a real fan if you liked it.

Do you think that they're too cool now,
That being popular is lame?
You're the ones who made them popular,
All the songs are still the same!
Five Iron Frenzy, Handbook for the Sellout.

Thou shalt not stop liking a band simply because they've become popular.
Dan Le Sac vs Scroobius Pip, Thou Shalt Always Kill

Nobody goes there any more. It's too crowded.
— Yogi Berra

I was uncool before uncool was cool.

You'd think that your favorite artist making it big would be something to celebrate. To a large segment of modern youth, and to the eternal critic, however, a wide fanbase does not mean the media in question appeals to a lot of people, but rather that it is low-IQ trash with No Soul that has "Become Commercial" and "Sold Out", possibly to the Marketing Machine or even Satan Himself. This results in a subsection of Fan Dumb and an extreme form of the Unpleasable Fanbase.

In some cases, it's not an unreasonable complaint if the quality of the work begins to suffer as a result of the artist's popularity. If the artist begins to squander their talent or water down what made it interesting to make it acceptable to the Lowest Common Denominator, or Pandering To The Base rather than expanding themselves as artists in the process, then it's not unreasonable that the fans might start crying foul. Likewise, if the artist becomes a raging egomaniacal tool who believes that they can treat their fans like dirt and don't need to listen to their editors, things might go downhill fast. And finally, some things are better in small doses, in which case the last thing you want is to be over-exposed to it.

However, in too many cases, the cry of "It's Popular Now, It Sucks!" is more about snobbery than anything else. When the artist was a small name or a cult favorite, being one of their fans felt like being in an exclusive little club, but now membership has been opened up to the 'sheep', the original fans may feel a lot less special. Alternatively, some critics seem to enjoy the attention that comes from criticizing something popular, or feeling more intelligent and superior about being the only ones capable of possessing the high standards not to "follow the herd". Some also seem to believe that artists should work and create art solely for the sake of art, without consideration of anything so uncouth as critical, popular or especially financial reward — forgetting (or perhaps not even realizing) artists still need to put food on the table and pay rent. In these cases, it might be more accurate to say that when these fans say the creator should create art 'for the sake of art', what they actually mean is that the creator should create art 'for the sake of my ego'.

In either case, this elitist tendency essentially turns Fandom into a speculations market — if you like it before it's popular, or if you hate something because it's popular, only then does your profit margin in coolness points amount to anything when you fling away your shares in the fandom in horror of the masses. Of course, if it never Sells Out, no one will get the name recognition when you say "I liked X before it was popular." Ironically, fandoms of little-known works almost always expand by word of mouth - the very reason it became popular is that these people kept talking about how cool it was, and enjoying acclaim from being the one "in the know" about a good work before anyone else. (Which they lose when it becomes popular.) For further irony value, these snobs often claim to be X's original and/or true fans — but, in dropping X like a hot potato after X becomes popular, they actually reveal themselves to be fair weather fans (or, if you prefer, foul weather fans), since if they truly were a fan of X, then they would be supportive of X becoming popular.

Differs from Hype Aversion in that it's not so much fear of crazy fans as it is scorn for the proles.

Compare with Three Chords And The Truth, Opinion Myopia. For the online person who defines him/her self by this philosophy, see Die Internet. Lowest Common Denominator is related. If this backlash is due to actual deterioration after hitting it big rather than pretentiousness, see Protection From Editors. Often overlaps with They Changed It Now It Sucks. A subtrope of Fan Dumb. Compare Ruined FOREVER. When a band holds this opinion for one of its own songs, it's Black Sheep Hit.

Don't worry, though, because The Man Is Sticking It To The Man.

Examples

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    Western Animation 

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It's Easy, So It SucksIt SucksIt's The Same, Now It Sucks
Its Not Supposed To Win OscarsFan-SpeakIt's Short, So It Sucks