[[quoteright:350:[[Anime/LuckyStar http://static.tvtropes.org/pmwiki/pub/images/hiyori_got_ideas_wiksize_2263.png]]]]
[[caption-width-right:350:[-[[Series/CrocodileHunter Why 'ello there, girl! Shh! We've just come across a wild yuri fan. Keep an eye on this sheila, inspiration has just struck and she's likely to show us something really special...]]-] ]]

[[DistaffCounterpart Just as]] [[{{Yaoi|Fangirls}} Yaoi Fans]] exist out there, there are Yuri Fans. Yuri refers to the Japanese media terminology "[[YuriGenre yuri]]" and refers to a genre focusing on [[QueerRomance female-female romance]].

Unlike gay male romance, where {{Yaoi|Genre}} and {{Bara|Genre}} separate material aimed at girls and gay men respectively, in {{Yuri|Genre}} there aren't such divisions. Because of this, queer women are combined with the central demographic of consumption. Even contrary to Japanese cultural mores, the primary consumer of [[UsefulNotes/{{Sapphism}} sapphic]] media is women, as often reported by very popular yuri manga reader [[http://www.ichijinsha.co.jp/yurihime/ Comic Yuri Hime]].

Regardless, yuri tends to be lush, both in [[CostumePorn dress]] and [[SceneryPorn setting]], [[BishieSparkle pretty]], and [[{{Melodrama}} highly emotive]], which attracts all kinds of fans. Japanese cultural UsefulNotes/{{homophobia}}, heterosexism, and emphasis on procreation gives the genre a "forbidden love" quality often sought by fans.

Fangirls, as the primary market, include cisgender straight women as well as queer/trans women. In Japan, such girls are generally more derided for their {{Otaku}}-like interest than being interested in QueerRomance of their own sex. The main exception is if such a girl expresses desire in girls outside of fiction, which generally leads to HideYourLesbians. As characters, Yuri fangirls are frequently shown as a CovertPervert and/or ShipperOnDeck, and either TheQuietOne or the GenkiGirl.

Yuri fanboys are the other component of Yuri fandom. What generally defines Yuri fanboys is a strong insistence on the portrayed relationships, feelings, and shipping, instead of merely being male conduits of GirlOnGirlIsHot. Primarily, Yuri fanboys are attracted to women. As characters, they tend to be an overzealous ShipperOnDeck (due to their gender) and/or a very LoonyFan.

Overall, as characters, Yuri fans tend to be very GenreSavvy and are often portrayed with glasses ({{Meganekko}}/{{Megane}}) lending themselves toward [[OtakuSurrogate surrogacy]].

Yuri Fan is for shipper examples. For non-shipping examples who still love seeing girl/girl action, see GirlOnGirlIsHot (although the two tropes can overlap). Not to be confused with fans of [[Creator/YuriLowenthal Lowenthal]], [[VideoGame/TalesOfVesperia Lowell]], [[VideoGame/ArtOfFighting Sakazaki]], [[VideoGame/ShadowHearts Volte Hyuuga]], [[Anime/TigerAndBunny Petrov]], [[Anime/YuriOnIce Katsuki and Plisetsky]], [[VideoGame/CommandAndConquerRedAlert2 that creepy fellow who failed to take over the Soviet Union by mind control back in the '70s]], [[UsefulNotes/TheSpaceRace the first man in space]], [[VideoGame/ModernWarfare an ex-Spetsnaz soldier]], a [[UsefulNotes/HistoryOfTheUSSR former Soviet General Secretary]], or [[LightNovel/DirtyPair a 3WA Trouble Consultant]]... well, there can be some overlap with that last one.

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!!Examples:

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[[folder:Anime and Manga]]
* Satoshi Furutorisui from ''Secret of the Tripower''. Constantly taking pictures of girls when they're together.
* Tsumugi Kotobuki from ''Manga/KOn'', is this. She frequently has daydreams whenever two girls are holding hands, standing close to each other, and at one point is openly jealous of the skinship between the other girls, to the point that she's seen as having [[ShippingGoggles Yuri Goggles]]... But much less so on the anime.
* Pictured above: [[http://www.youtube.com/watch?v=ZA39k5w0B9w Hiyori Tamura]] in ''Anime/LuckyStar''. She is also implied to be a YaoiFangirl but it is [[ImprobablyFemaleCast never elaborated further in the series]].
* The all-girl high school in ''Manga/OtomeKikanGretel'' seems to be populated by yuri fangirls, who {{squee}} when they watch Mariya and Yuu kiss. But then again, they are all implied to be SchoolgirlLesbians, as well.
* The girls from ''LightNovel/MariaSamaGaMiteru'' often seem to be rather interested in the amorous entanglements between other girls at their school, although this is rather downplayed in the anime. In the LightNovels, [[{{subtext}} however]]...
* Yurina from ''Hana no Yurina Gumi'' in one ''[[Magazine/YuriHime Yuri Hime S]]'' anthology is a very obsessed Yuri Fangirl. She goes to an all girls school and as president of the school's literature club, she writes fiction pairing up some of the students. She's also been known to {{Squee}} and gush quite loudly when two female students touch their hands together.
* Ushio's brother, Norio from ''Manga/SasamekiKoto'', who writes GirlsLove [[LightNovels novels]]. And Azusa, one of Ushio's classmates, is a huge fan of his novels - though is very uncomfortable when first confronted with actual lesbians Tomoe and Miyako, because she's really only interested in dramatic stories full of subtext.
* In ''Manga/HaruhiChan'', [[spoiler:Yuki Nagato]] is a yuri fangirl. Yes, really. In [[LightNovel/HaruhiSuzumiya the original]], she seems strangely interested in shipping Haruhi and Mikuru together.
* Onsokumaru and the ninjas of ''Manga/NininGaShinobuden'' are pretty perverted but they've also been seen to cry over the relationships found in a parody of ''LightNovel/MariaSamaGaMiteru''.
* The ''Manga/KannazukiNoMiko'' audio drama reveals that Himeko's favorite manga is a {{yuri}} doujinshi.
* Itta from ''Manga/GirlXGirlXBoy'' doesn't start out this way, but he becomes a yuri fan later in the manga. He then can't help but smile and go "Aww" when he sees two females acting friendly towards each other.
* ''Manga/YuruYuri'' has the yuri fangirl twins Chitose and Chizuru, the former whom [[ShipperOnDeck frequently imagines Kyouko and Ayano together]] and the latter whom [[ShipperOnDeck images her sister Chitose together with Ayano]]. When fantasizing, both sisters remove their glasses and begin either having a nosebleed (Chitose) or drooling (Chizuru).
* The students at the all-girl high schools in ''Manga/AoiHana'' show several levels of fascination for girl-girl relationships. The news club of Akira's school, Fujigaya, even publishes rumors about them on the front page of their school magazine. [[spoiler:Akira is not amused, even if they don't mention her or Fumi by name]].
* Hayate from ''Manga/HayateCrossBlade'' has her yuri goggles permanently on. She sees yuri ''everywhere''.
* Sunohara in ''VisualNovel/{{Clannad}}'' was [[http://www.youtube.com/watch?v=cBgPXOlTtn8 overloading with hormones]] when he and Tomoya tricked Ryou into thinking that Nagisa is going to confess her love to her, and the entire thing started playing out like something straight out of a GirlsLove anime.
* Fukuyama of ''Manga/GirlsBravo'' set up an all girl wrestling tournament and was especially excited about seeing Kosame and Kirie mud wrestle each other.
* [[GenderBending Nyo!Hungary]] in ''Webcomic/AxisPowersHetalia'' is often portrayed in fanon as this, mirroring his female counterpart's YaoiFangirl tendencies.
* In ''Manga/SakuraTrick'', not only is Haruka a {{Schoolgirl Lesbian|s}} herself, but she ships her other friends together as well. (She's not always wrong...)
* Kirika Kure, of ''Manga/PuellaMagiOrikoMagica'', is shown reading what is clearly a yuri manga at one point. [[SchoolgirlLesbians This is pretty much par for the course for Kirika.]]
* Anime creator Creator/KunihikoIkuhara is on record as Yuri Fan and the genre had profound influence on his own work.
* Kaede of ''Manga/DontBecomeAnOtakuShinozakiSan'' is both this and YaoiFangirl. Akina is warming up to the idea, partly due to her own growing infatuation and feelings for Kaede. At one point she comes across a yuri doujinshi by chance and [[DistractedByTheSexy drops what she's doing to flip through it]].
* In the behind the scenes episode of ''Manga/BlackButler'' Elizabeth is shown fangirling over Maylene getting groped by Ran Mao and taking pictures.
* Hanadera Keisuke of ''Yuri Danshi'' is a rare male example and the MostTriumphantExample. He later forms a group with four other yuri fanboys in his school just to discuss the subject. Just see the page quote for {{Yuri}} on how much a fanboy he is.
--> '''Keisuke''': I think, therefore yuri is.
* Corona from ''Manga/MagicalGirlLyricalNanohaVivid'' is depicted this way in the ''[=ViVid=] Life'' spin-off, shipping her friends with each other. At one point, she even asks them to ''model for a yuri doujinshi she's making''.
* The entirety of the schoolgirl replacement crew for the Benten Maru {{Squee}} when they see Lynn Lambratta and Jenny Doolittle kiss in one arc of BodaciousSpacePirates.
* In ''Manga/BlendS'', Akizuki's problem with working in [[CosplayCafe Cafe Stile]] is that the customers are mostly male, so there's no way he can activate his YuriGoggles.
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[[folder:Fan Fiction]]
* Notable above all other examples is the shipping community surrounding ''VideoGame/{{Touhou}}''. The game series has [[LoadsAndLoadsOfCharacters well over a hundred characters]] and a grand total of [[ImprobablyFemaleCast three male characters]] (a turtle, a cloud, and a NonActionGuy) with screen/page time, so there's ''a lot'' of yuri shipping possibilities. It's gotten to the point where ''Touhou'' has begun to relocate from Comiket to a separate, Touhou-only convention, Reitaisai, which is currently the largest single genre doujin convention in the world.
** All of this despite, or maybe even ''because of'', the fact that NoHuggingNoKissing is in effect in canon. This, combined with some easily read-into HoYay subtext, gives the imagination of the yuri fans plenty of material to play around with and no contradictions with canon, making ShippingWars surprisingly uncommon within the community.
** When fan artists turn chracters into this trope as well, you know the fandom has reached critical recursion, [[http://safebooru.donmai.us/posts/668614 like with this example]].
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[[folder:Video Games]]
* In ''VideoGame/FireEmblemFates'', when Soleil is not daydreaming about a cute girl she could be talking to, she likes to lovingly sigh and let her fantasizes run wild with two women hanging out with each other.
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[[folder:Visual Novels]]
* The {{yuri}} [[HGame erotic game]] series ''Sono Hanabira Ni Kuchizuke Wo'' is predictably full of these. Whenever a group of girls witnesses a {{yuri}} act, just like clockwork, many {{squee}}s will be heard.
* In ''VisualNovel/StrawberryVinegar'', a girl named Mayuri watches Rie and Licia on the bus during their school trip, becoming more and more excited as Licia gushes over her.
-->'''Mayuri:''' Ah~ I need to make notes quickly! I'm going to turn this into a epic, original story detailing the true love between two shy, sensitive school girls, and make loads of money at Comiket!
[[/folder]]

[[folder:Web Animation]]
* [[Music/{{Vocaloid}} Miku and Luka]] in [[https://www.youtube.com/watch?v=MlKOtlf9bXg this song.]]
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[[folder:Web Comics]]
* Tedd, the MadScientist from ''Webcomic/ElGoonishShive'' has an interest in gender-bending pretty much everybody in every way, but with a notable love for girl-and-girl.
* Marie-Neige from ''Webcomic/{{Frivolesque}}'' enbodies this trope. She has various posters of yuri heroines on her wall, reads yuri fanfiction, ships anime characters as a hobby and has a dakimakura of her best friend Chloé in her underwear on her bed. She doesn't seem to be ashamed of it in any way, and openly hits on every pretty girl she meets.
* Caliborn from ''Webcomic/{{Homestuck}}'', who heavily fetishizes normal human romantic actions such as hugging or holding hands as porn, and is especially interested in seeing "the bitches" -- i.e. Jane and Roxy - together. Note that Caliborn is from an alien race that reproduces through FoeYay. In other words, Caliborn considers normal human romance to be ''deviant alien porn''.
* Meredith from ''Webcomic/{{Blitzcrafter}}'' mentions writing lesbian incest fanfiction shortly after her introduction.
[[/folder]]

[[folder:Web Original]]
* With some CharacterDevelopment, WebVideo/TheNostalgiaCritic went from [[GirlOnGirlIsHot salivating over catfights]] to still being into girl/girl, ''but'' also ripping movies like ''Film/TheHaunting1999'' to shreds for just treating gayness as {{fanservice}}.
* Twilight Sparkle in ''WebVideo/FriendshipIsWitchcraft'' has an abnormal obsession with shipping her friends [[ShipperOnDeck Rarity and Applejack]], to the point where she wrote a several dozen chapter long fanfic featuring unsubtle self-inserts of them together and forced them to reenact it.
[[/folder]]

[[folder:Real Life]]
* Similar to the possible reasons stated for Yaoi, Yuri is thought to be popular among guys as a way to get away from hyper-sexual relationships usually seen in hetero pairings, and are thought to be more equal since the pairs (especially in {{Romantic Two Girl Friendship}}s) appear to be more caring and considerate without having one or both parties rely on gender roles.
* Creator/GenUrobuchi may be considered as one.
* {{Creator/Sappho}} is famous for being one of the [[OlderThanFeudalism earliest writers of homoerotic encounters between women.]]
* {{Creator/Ume Aoki}}, the artist of ''Manga/HidamariSketch'' and ''Anime/PuellaMagiMadokaMagica'' admits to shipping Madoka x Homura and Sayaka x Kyoko. And possibly Mami x [[EldritchAbomination Charlotte]] too.
* {{Creator/Joss Whedon}}.
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