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Clark Kent is how Superman views us. And what are the characteristics of Clark Kent? He's weak, he's unsure of himself, he's a coward. Clark Kent is Superman's critique on the whole human race.
Bill, Kill Bill

Stewie: Well, what do you see?
Brian: I see a grown man enjoying cartoons.

In many shows, particularly comedies and children's programs, the protagonist is an ugly, incompetent, lazy, and near illiterate ditz. This is supposedly to allow the audience (e.g., you) to identify with the protagonist. Ergo, You Suck. This also allows for more room for character development, a lot of character development... or none at all. This makes it easier for writers to come up with the plot of the week. An alternate theory is that the protagonist is made so dumb so that you feel superior to them, no matter how dumb you are. Both of these could be true at the same time.

Note that this same person's friends are all clever, athletic, highly competent and, above all, cool. Why such an implausible situation? It's because, while the protagonist sucks just like you, at least he has friends that are just the kind of people you wish you knew. Which is supposed to make you identify with him even more. At least, that's what the network executives seem to think. As far as they're concerned, Viewers Are Morons.

The opposite of You Suck is the classically flawless Mary Sue (although You Suck is compatible with Mary Sue via Anti Sue).

Paradoxically, applying You Suck too accurately or too inaccurately can make the fandom riot to a far greater degree than anything you actually put in the storyline.

You Suck may lead to Good Is Dumb. A partial subtrope of Audience Surrogate. Not to be confused with Take That, when someone openly expresses their hatred for something in a witty manner.

Could lead to Fridge Logic when the protagonist wins and the enemies don't suck.

Note that this is a character trope—this isn't someone actually outright saying that the audience sucks. Also is rarely justified with a The Reason You Suck Speech, despite what you might think.

Examples:

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