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White Hair Black Heart
aka: White Haired Pretty Boy

Away from the light, darkness abounds...

"Adonis is one of the main characters this thing circles around, but he does have one distressing feature. SILVER HAIR. This means nothing good can come of him. YOU KNOW THE RULE ABOUT SILVER HAIR."
— Zarla, Let's Play: Silver Chaos

In many works, especially anime and video games, white hair quite frequently indicates a villain or at the very least someone to watch out for. Especially in characters too young to have white hair.

Despite the wide range and use of Hair Colors for characters, there's an eerie specificity to the use of white/silver hair when coupled with a pale, handsome, vaguely effeminate face. The (usually long and rarely tied back) white hair is very frequently coupled with red eyes.

Compare with Blond Guys Are Evil and Evil Albino. Compare and contrast with the Distaff Counterpart, the White-Haired Pretty Girl, who is less likely to be evil and more likely to be magical.

Examples

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Anime and Manga

Touma from Aquarion. Bonus evil points for being an angel.
- Mykage from Aquarion Evol. Who is basically the embodiment of Touma's hatred.
Akagi of Akagi is quite the unconventional hero, goes by his own morals, and (depending on who you ask, since this is a Fukumoto series) is relatively attractive. And then there's his body double/rival for a moment, Hirayama Yukio. (Ichikawa and Washizu, while they have the hair and the antagonist angle down, do not count because they're old and (again, depending on who you ask) ugly.)
Zatoh in Armed Librarians: the Book Of Bantorra, mostly depending on whether the real Zatoh or Enlike is in control of Zatoh's body at the time.
- Magnificent Bastard Ruruta Coozancoona, who is voiced by Takahiro Sakurai, natch.
Griffith, the mercenary Captain from Berserk, fits the physical description to a T, a nice contrast to the Conan-like main character, Guts. While officially a "hero", he starts out as a manipulative Magnificent Bastard out for his own purposes, very much like the historical 30 Years War mercenary Wallenstein, who was rumored to have made a Faustian bargain. In this case, though, instead of selling his soul, he sells those of his men.
Creed Diskenth from Black Cat. Creed is not only white-haired, but insane, bloodthirsty, and wants to conquer the world; dude even compares himself to Lucifer. He also has a really creepy crush on Train.
In Chrono Crusade, Aion is not only white haired, but also the Big Bad. His hair is also dramatically long — always good for villains.
Mao from Code Geass is white-haired and pretty decent-looking. He's also a frighteningly sadistic, dangerously insane, creepy stalker type.
- According to some early character designs, Lelouch was going to have white hair as well, but in the end, they went with black.
Vicious from Cowboy Bebop (kind of a Nietzsche Wannabe and lives up to his name).
Black Butler's Ash Landers. White hair? Check. Bishounen? Like the rest of the cast, check. Insane? Check.
- AND Charles Gray, no?
Hakuoh of Duel Masters, The Rival and as aloof as they come (see Light Is Not Good) before Defeat Means Friendship took effect. Also one of the bishiest bishies out there. Complete with Rapunzel Hair.
Il Palazzo from Excel Saga is the leader of ACROSS, an organization dedicated to conquering the world. He's also a Visual Kei-wannabe.
Kaitani Riku from Eyeshield 21 is a nice boy, who taught Sena how to run in the first places. He aims to defeat him, though.
- Taka Honjou, Monta's catching rival, on the Teikoku Alexanders is one too.
Lyon is an antagonist in Fairy Tail when he first appears in episode 12-18 on Galuna island, where he attempts to resurrect the demon Deloria. He decides to change his ways as he watches Gray set sail.
InuYasha.
- Main character Inuyasha. Humans and youkai hate each other and, as a half-breed, he's hated by both sides. So, he decided to hate the world right back. He begins the story as a villain and ends the story as an anti-hero.
- Sesshoumaru as well. He's a calm, cold, aloof, and enormously powerful youkai, who starts out as a villain and gradually develops into an Anti-Villain, and then an Anti-Hero, remaining inscrutable the entire time. He's a lot more stubborn than his brother Inuyasha, so his character development takes longer and is more extreme.
- Also, Hakudoshi. He's a child version of Nar aku, except he won't hesitate to get his hands dirty. He remains a villain to the bitter end.
Makubex from Get Backers. Silver hair, creepy reality-bending powers, actually a created being. His presumable creator, Makube-hakase, is a White-Haired Pretty Girl with actual white hair.
Kuze in the second season of Ghost in the Shell: Stand Alone Complex has a cyborg body with white hair and extremly pale skin. He had the face sculpted by a highly reknown artist, and it's only capable of very limited facial expressions, because they would distort this piece of art. He even rarely moves his mouth when speaking with his synthetic voice. And to complete the look, he always wears white and a white long coat and often uses a silver katana with an ivory hilt.
Godchild has Jizabel Disraeli, Cain's illegitimate brother and one of his longest surviving enemies. As a child, he was so pretty that his mother hid him from his father by dressing him as a girl. In order to keep him alive, Jizabel's father killed his sisters and transplanted their organs into him. After suffering from his father's abuse for years, Jizabel decided that he suffered from an in-the-blood predestination to being evil and became a doctor who specialized in all manners of unsavory medicine, including deadly crash diets and brain transplants.
Gundam SEED had Yzak Joule, part of Athrun Zala's squad of mobile suit pilots. He also suffered from Minor Injury Overreaction (though, given, it was the result of shrapnel from his cockpit punching through his helmet, and he repeatedly cried out that it burned when it happened, so perhaps it was not so minor at the time), which branched into The Only One Allowed to Defeat You, though it's subverted in that he's humiliated every time he tried and, eventually, his target was defeated by Athrun instead.
Enrico Maxwell from Hellsing starts out as this in the anime. Given the art style and the fact that he's one of the more batshit members of the cast, though, he quickly starts gaining some facial expressions that aren't so pretty.
Rome Ro, the Big Bad in Heroic Age. He's the very last of the Silver Tribe to make a Heel Face Turn, and he tortured Yuti into attempting to destroy the planet Elysium and, with it, the power of the Golden Tribe.
Jin from Innocent Venus, with a corresponding white mecha. He turns out to be the Big Bad Friend.
Leon Oswald, brilliant yet embittered acrobat from Kaleido Star. He humiliates Sora verbally and on-stage, wants revenge against Yuri, seriously injures May Wong to punish her bad attitude, and has a heartbreaking backstory thanks to his dead little sister, White-Haired Pretty Girl Sophie. So yeah, he gets better.
Karoku from Karneval is one, and although the reader is currently unsure of his intentions, he certainly isn't being kind to the boy who sees him as a surrogate older brother figure and is currently seeking him out. He's also either uncaring or hateful toward those who surround the boy.
Katekyo Hitman Reborn! has the Future Arc's Final Boss, Byakuran, who is the evil, scheming, perpetually smiling beautiful white-haired villain.
Subverted by Gunter from Kyou Kara Maou; his hair and behavior suggests this trope, but he sides with Good.
Dio from Last Exile seems like this at first — especially since he works for the Guild (the main antagonists) — but is soon revealed to be hyper, enthusiastic, and prone to glomping. Oh, and he's terrified of his sister Delphine, who has him brainwashed into a soulless killing machine, thus fulfilling this trope.
The silver-haired Hegemon Klaus Ingvalt, who was introduced in Magical Girl Lyrical Nanoha ViVid. He served as The Rival, and likely something more, to Sankt Kaiser Olivie during the warring era of Ancient Belka.
Eagle Vision from Magic Knight Rayearth; he isn't technically evil, but still a villain — he is the head of one of the three groups invading Cephiro.
Mahou Sensei Negima! has Fate Averuncus, currently acting as the Big Bad.
- Also, Negi, when using Magia Erebea.
Nagi from Mai-HiME and Mai-Otome. His creepy speech and mannerisms (and creepier appearance in the Mai-HiME manga) should be a dead giveaway that he's not here to shower you with compliments.
Majin Tantei Nougami Neuro has Sai, who arguably fits the trope, despite the fact that he can change shape. His real form seems to be that of a white haired Bishounen and there is no doubts that he can be very cruel.
Vaith from Magical X Miracle was one, until he dyed it black for some reason. In addition, Ardi is an archetypal example; he has red eyes to go along with his white hair (unlike Vaith, who has gray eyes), and, also unlike Vaith, is a villain.
- It's not "for some reason", it's because he dyes his hair black as a tribute to his dead men after a battle. As he tells Mel, "The blood never seemed to wash off..."
Eugene Chaud/Ijuin Enzan from Megaman NT Warrior / Rockman.EXE. He becomes less of an antagonist as the series goes on.
Aizawa Kouichi in Nabari No Ou. While he's not an antagonist (so far) and is usually a laid-back, helpful guy, he's also a ruthless killer, can be very assertive, and knows suspiciously much about what's going on. Oh, and he's an immortal hybrid of snowy owl and human, which would explain the hair.
Kabuto from Naruto, Enigmatic Minion to Orochimaru. Kimimaro, with long white hair, also an enigmatic minion to Orochimaru.
- And now also Hidan, and Suigetsu deserves a mention because, despite the shark teeth, he is pretty.
Kaworu Nagisa from Neon Genesis Evangelion embodies most of shounen's "creepy guy" traits: an existentialist, angelic albino who whistles classical music and is probably gay. Typically, he is a "victim" of Draco in Leather Pants fandom reaction. The fact that he's an exceptionally nice guy and dies to save or at least buy some time for Shinji makes it not surprising that he gets Leather Pants. Though this only applies to a few versions of said character. Some are more monstrous and twisted, and others are just gay.
- Rebuild of Evangelion reconstructs Kaworu as even nicer, starting by stopping an Impact triggered by Shinji in the end of 2.0. By 3.0, he's defined as purely heroic, if extremely naive, angel-guy who wants to save humanity from extinction, go against his wicked keepers of SEELE and push his beloved Shinji to the path of heroism and happiness as the savior of the lilin. The movies and the seiyuu portray him as being aware of his past "lives" vaguely defined as of what that involves. He dies tragically, because Shinji betrays his trust and stops listening to him in a crucial moment. Interestingly enough, Shinji and Kaworu seem able to do the same: trigger Impacts.
Tsukishiro in Nightmare Inspector, a Baku who makes people's nightmares worse in order to make them tastier.
In Origin: Spirits of the Past, Shunack, the main villain, fits this trope. Strangely, the main hero also has stark white hair, both from the same source.
Suzu from Peacemaker Kurogane. Especially after he goes Ax Crazy and turns into a Depraved Homosexual, wearing makeup and revealing clothes — that's when people in the series really start commenting on how beautiful he is.
Sasame in Prétear. In the manga, he's blond and a supportive (if flirty) older-brother type. In the anime, he's silver-haired and betrays his friends for the Princess of Disaster, gets an Evil Costume Switch, and tries to kill Hayate.
Masaharu Niou, the Rikkaidai trickster and illusionist from The Prince of Tennis.
Mytho in Princess Tutu, especially during Season 2, as he becomes increasingly creepy since his heart has been bathed in Raven's blood.
- In Season 1, he's a subversion, since he's fairly sweet and harmless. In a way, Season 2 is almost a subversion of the subversion.
Yukishiro Enishi from Rurouni Kenshin, the title character's last and arguably most dangerous enemy. (In the manga. His role in the anime amounts to little more than a cameo.) His hair was originally black, though — it turned white when he was a boy, from the shock of seeing his sister killed.
Because white hair is apparently a genetic trait in the Shi clan, the royal family in Saiunkoku Monogatari, it is very likely that a few, if not most, or even all, of Ryuuki and Seien/Seiran's older family members were this, though those two certainly are not. Considering that they all killed each other off in a civil war for the throne and were fond of abusing Ryuuki when he was a child...
- Hyou Riou also fits the trope, although the younger Riou does not.
Ralph of Soukou No Strain actually seemed to have gotten a bleach job, specifically for the purpose of being evil. In flashbacks to when he was sane, his hair was blond, shorter, and more professional-looking.
Buguese from Spider Riders. Initially a villain, but becomes more of an anti-hero once his motives are revealed.
Tengen Toppa Gurren Lagann has the silver-haired and evil Cytomander.
- As shown in Parallel Works 8, Lord Genome was one of these as a child, much akin to his daughter, Nia.
Adam Blade in Needless is another aversion, a Hot Blooded Idiot Hero. Big Bad Adam Arclight, though another native in a World of Ham, is a straighter example.
Sohaku Kago from Tenjho Tenge. Though only in the manga, Sohaku, with his immortal bishounen looks and grand evil scheme, is the qunitessential example of this trope.
Trinity Blood averts it with Abel Nightroad, the main protagonist. His identical brother, Cain, on the other hand, is thoroughly twisted and evil.
Epsilon from Towa No Quon is obviously an example. He is in a cyborg army, made to destroy the attractors, emotionless, but eventually decides to go to Quon's side in Chapter 4.
Dii from Utawarerumono.
Canute from Vinland Saga starts out as a subversion: he's meek, timid, and his favourite hobbies are cooking and reading the bible. After going through some pretty screwed up shit, his meek persona starts to crumble, until he transforms into a bit of a Badass.
Dilandau in Vision of Escaflowne (nuts, though for good reason). Subverted in that "he" is a girl.
Prince Bokar of Sennec from Voltron appeared to be nice at first, saving Princess Allura, but only later does his true self show as a Robeast that attacks the Voltron Force and kidnaps Princess Allura for Zarkon. Also, Prince Lotor, with a white mane that goes past his waist and a Villainous Crush on the Princess.
Numerous characters from Yu-Gi-Oh!; Bakura Ryou, Pegasus, and Marik, just to start. Even cards get this treatment; the Dark Magician owned by minor antagonist Pandora (Arcana in the dub) in Season 2 has white hair.
- The designated Anti-Hero of Yu-Gi-Oh! GX, Edo Phoenix, has silver hair.
- And in Yu-Gi-Oh! 5Ds, Kiryu and Pl�cido.
Youko Kurama from Yu Yu Hakusho is a legendary demon bandit, and was pretty nasty until recently, and hired a hit man to kill his own thieving partner.
Zeno, Zatch's Evil Twin in Zatch Bell.
Argent from Apothecarius Argentum is a heroic yet tragic case, as his white hair is a result of his Acquired Poison Immunity. Though he is an apothecary and healer, he was fed poisons from birth to make him into an assassin. As a result, he himself is highly toxic.
Angel Sanctuary has a few:
- Inorganic angel Rosiel. He has bluish-white hair, is mindscrewingly batshit, and wrote the book on effeminacy. He's also completely evil and thoroughly vain, and systematically destroys everything the main character cares about. Did I mention his creepy desire for his twin sister?
- Sevothtarte is a cruel dictator with reeeeeeaaaaallly long white hair who rules Heaven (even though the throne actually belongs to Metatron). He doesn't accept insubordination and inflicts Cold-Blooded Torture on any dissenters. Later, it turns out that "he" isn't really a he.
Henri Claytor from Future GPX Cyber Formula, with a red streak on a strand of his bangs. He seems to be a sweet guy, but he is actually a total bastard and has a one-sided grunge with Hayato throughout ZERO. Although he does mellow out at the end, somewhat.
Shougo Midorikawa from Holyland, according to the coloured cover.
In the anime Highlander The Search For Vengeance, Marcus Octavius, the Big Bad, is a pretty, white-haired, arrogant elitist whose aim is to recreate Rome's lost glories.
Definitely Alzeid from Hatenkou Yuugi. He's not an Evil Albino, but of the main three, he's the most criminal-minded.
Sternbild's Hanging Judge and part-time Vigilante Man Yuri Petrov of Tiger & Bunny.
Luca of Saint Beast combines the long, white anime hair with red eyes and possesses Elemental Powers of darkness, but is a pretty good guy (outside of Seijuu Kourin Hen), following the stoic lancer version of this trope. He does mention being afraid of his own capacity for darkness at least once, though, and if you count Seijuu Kourin Hen, he does eventually become an evil sidekick to Judas.
Noir/Gauche Suede of Tegami Bachi. His other half averts the evil part, though.
Tomoe from Kamisama Kiss. He is something of a Jerkass.
- Mizuki, too, has white hair, though he's more of the shy type.
Akise Aru from Mirai Nikki has white hair and red eyes, and is quite aloof but otherwise super awesome.
Jonah from Jormungand completely fits this trope with his white hair, red eyes, dark skin, aloofness and shyness.
Ryo from Seven Seeds, who�s shown with white or silver hair on the covers. He�s calm and collected in personality, extremely competent, and turns out to be quite protective of the people he cares about. Unfortunately, he's ultimately willing to "protect" his friend Ango by trying to kill the people Ango is in personal conflict with- both to remove a threat to Ango's precarious mental stability, and also to prevent Ango from trying to kill them himself and being found out by the rest of their group.
Bleach: Gin Ichimaru, Aizen's subordinate. No-one trusts him, not the good guys and not the bad guys. Turns out he's as much an enemy of Aizen as the good guys are, but that doesn't change his villainous nature.
Dewey of Nurse Angel Ririka SOS suits this trope to a tee. Boyish build with long blue-white hair....and if he had a bit more commitment to playing fair, he could be a Noble Demon. But he doesn't.
Tenshi of Angel Beats!. Subverted, as she's actually Not Evil, Just Misunderstood.
Subverted by Daniel Thace Peregrine AKA Cupid from Angel Crush; his silver hair and abrasive behavior suggests this trope, but he is an angel and sides with Good.

Card Games

The planeswalker Sorin Markov from the Zendikar set of Magic: The Gathering. He's not evil, but is quite the Anti-Hero.

Comics

X-Men's got Magneto and Quicksilver, though some artists draw Magneto to look like it's old age. He was first introduced in 1963, less than twenty years after the Holocaust ended. To maintain his backstory as a survivor of Auschwitz, some aging is inevitable. However, he's not actually supposed to look his age - Between Marvel's sliding timescale and the fact that he was reduced to infancy at one point and later re-aged to his prime, Magneto should really look more like Quicksilver's (slightly) older brother than his father.
A Very Special issue of Spider Man featured Skip, who baby-sat a young Peter Parker. And molested him. This is either non-canon or a major case of Angst? What Angst?, as it sure never comes up again.
- Superdickery insists Skip resembles Uncle Ben. This is all lies — he honestly resembles an adolescent (and eye-teeth-less) version of the second Corinthian.
The Sandman: the Corinthian is white-haired, gay, and good-looking when he keeps his sunglasses on. He's also a Serial Killer who likes to eat eyeballs with his own eyeballs. (Also, like Lyta Hall, he might just be a very pale blond.)
- Also, Lyta's husband, Hector. Though he's arguably got it even worse than she does, since the artists can't even keep his age straight.
Mekt Ranzz, the villain known as Lightning Lord, from the Legion of Super-Heroes, when he's not an Evil Redhead.
Tommy Shepherd, aka Speed of the Young Avengers, mostly as a callback to the fact that he's the reincarnation of one of Scarlet Witch's kids-who-were-part-of-Mephisto/never-existed-except-for-her-wishing-them-to. In an existential screwup that could only happen in comics, he and "twin" Billy Kaplan are mirrors of their former mother and uncle, with him having Quicksilver's powers and looks.

Fan Fiction

Josh from Trigger Happy Fanboy's Pokemon trilogy is one. He didn't start out as a villain, though, and actually aided the protagonists for a while before going his own separate way. While on the light side, he was definitely aloof but my no means antisocial. He even sported a bit of a Ship Tease with May until the end of the second part, in which a two year timeskip takes place. When he returns, he's revealed to have gone down a Sanity Slippage and gone drunk with power. He's also nigh unbeatable and now sports red eyes. And a Badass Longcoat.

Films — Animation

Cade in Sky Blue strenuously resists Shua's attempt to bring down Ecoban to help the Diggers, and tries to keep Jay away from him. It's later revealed that he was originally responsible for Shua's exile. He does get redeemed eventually.

Films — Live-Action

Silas in The Da Vinci Code, played by Paul Bettany (who seems to be making this trope a big part of his repertoire, and doing it well).
Hellboy II's Prince Nuada. Sure, white hair and skin runs in his family, but he's still the villain.
Averted by The Purifier (He gets redeemed) in The Chronicles of Riddick.

Religion

The Bible says that Satan can 'transform himself into an angel of light'; usually, when he in this mode, he's depicted with silvery hair.
The Bible also describes Jesus himself this way in his transfigured form. Jesus is not meant to be evil, being The Messiah and all, but his divine form represents his Justice rather than his Mercy.

Literature

Raistlin Majere of the Dragonlance books: pretty (the prequel novels mention he was more handsome than his brother as a young man, though YMMV post-transfiguration), cold and antisocial, and an Anti-Hero at his best moments.
Dark Sun/Daren of the Taiwanese novel Eclipse Hunter can be described as this, as shown in these◊ illustrations.
White Mike, the drug-dealing antihero in the book Twelve.
Ariel from The Obernewtyn Chronicles book series by Isobelle Carmody is a classic example, being described as angelic in looks and satanic in temperament.
Modern Tales of Faerie has Roiben, a gorgeous faerie who is damaged and bitter after being forced to serve as errand boy for the Unseelie Queen and perform horrific acts for her amusement. He falls into antihero territory, however, since those acts were magically compelled and he remains good at heart.
House Targaryen from A Song of Ice and Fire are a whole family of these, with purple eyes as well. How? Brother-Sister Incest. Although the nastiest ones have less of the pretty boy part of this trope, and the one who best fits it is Rheagar, who is ... let's just say morally ambiguous, for now. And he didn't marry his sister - admittedly because she wasn't born, but still. Dany fits White-Haired Pretty Girl beautifully.
Mordred in T.H. White's The Once and Future King, "so fair haired that he was almost an albino." He is, at first, merely self-pitying and creepy in the give-the-poor-kid-a-break way, but ultimately turns evil.
Sort of subverted in The Grey King, in Susan Cooper's The Dark Is Rising series of books, where Bran Davies's odd white hair is used to give him a quality of otherness, even though he doesn't turn out to be bad.
Pollution from Good Omens is white-haired, looks to be in his early twenties, and has a creepily chirpy, somewhat seductive personality. The fact that he's one of the Horsemen of the Apocalypse should be another warning.
The whole trend (at least in Western literature) can be traced more or less directly to Elric of Melnibon� as written by Michael Moorcock. Elric is a weakling albino, often described in terms of effeminate beauty, who comes from an ancient line of powerful, cruel, Chaos-allied people. He is granted superhuman prowess in combat by a cursed sentient sword which eats the souls of opponents, and he tends (often through the interference of said sword) to kill his allies and/or lovers with alarming regularity.
C.S. Friedman's Coldfire Trilogy has Gerald Tarrant, a dark-sword wielding WHPB vampire, who, despite being evil, is still the novel's anti-hero.
R.L. Stine evokes this with the character Bill Jeffers, a.k.a. Snowman, in the book of the same name. Bill is described as being tall and white haired with black eyes, and is extremely attractive to most women he meets. He's also a murderer who doesn't have much regret for what he did. His father, however, DID bring it onto himself by beating his son and physically abusing him until the kid snapped. Whether he's evil or not depends greatly on who you ask in the fandom and how much sympathy you have for abuse victims.
Although definitely NOT EVIL, Tonda in Otfried Preussler's novel Krabat has had white hair since half a year before the book starts, as his girlfriend Worschula was killed by the Master then. The grief turned his hair white, so it's rather White=Death than White=Evil.
- In the movie, his hair is not white from the beginning, as Worschula dies when Krabat already is in the mill, not 6 months ago, as the book states...
- He's not that good-looking in the movie, but as it takes place in Thirty Years' War...
Isaac Newton is described as this in Neal Stephenson's The Baroque Cycle. The trope description fits his personality pretty well: he's an aloof, arrogant, Ambiguously Gay Anti-Hero who has a vested interest in alchemy and fancies himself a sorceror.
The Gentleman with the Thistle-down Hair in Jonathan Strange & Mr Norrell. Gorgeous, Really 700 Years Old, nearly-all powerful, and utterly bonkers by human standards.
Toot-toot the fairy of The Dresden Files is white-haired and described as just as inhumanly attractive as all other fae folk. He is, however, a fairy, and his height is between six and twelve inches. While not evil, per se, he is Chaotic Neutral with a very mercenary conscience, who serves the heroes for regular payments of pizza.
The Ghost of Christmas Past in A Christmas Carol, although it is of Ambiguous Gender in the book. In certain film and theatre adaptations, it is portrayed as a girl/woman.
Kit Smith of the Aunt Dimity series, though of the anti-heroic variety due to his reserve and his issues with his father. Lori describes him as the most beautiful man she had ever seen, with the eyes of a saint and hair prematurely grey due to stress and illness. At times he is Lori's foil and helper. It takes seven years and several books for Nell Harris to finally get him to the altar.
Martel in The Elenium posesses natural white hair, and is described as having a surprisingly youthful face. He's also a fallen knight.
The Hawkbrother mages in Valdemar fall into this trope—most notably Firesong, though they subvert it by being generally honest and decent people; they tend to have white hair because the magical forces they call upon bleach the color out.

Live-Action TV

The live-action Pretty Guardian Sailor Moon series gave Zoisite white hair. Though, while he is still one of the four generals of the Dark Kingdom, he is also the one to remember his past life and his loyality to Endymion, and the past tragedy; he even goes so far as to briefly team up with Minako to try and keep Usagi and Mamoru separated.
Kamen Rider OOO has the Greeed Kazari take on a human form, which is that of a white-haired bishonen. He's the most cunning of the four villainous Greeed, and arguably the most dangerous, [[spoiler:since his plots result in the destruction of two of the others.

Tabletop Games

The Primarch of the Emperor's Children Legion, Fulgrim, had white hair and was said to be one of the best looking primarchs. He also was a genuinely nice guy if a little excentric. Just look at his legion now...
- This is actually quite endemic in Warhammer. Rogal Dorn also was whitehaired (but not effeminately pretty) and Lion El'Jonson tends to get depicted this way, even though he's blond.
- Also, quite a number of Space Marines also have white hair (Dante of the Blood Angels, Leodegarius of the Grey Knights...), but, there, it is not clear if it is natural or a result of their geneseed.
- Lucius the Eternal, like his Primarch Fulgrim, is often depicted with white hair and is canonically stated to have been "truly handsome". That is, until a sparring match left him with a poorly set broken nose; his reaction to this disfigurement started a chain of obsession that ended in sadomasochistic ritualistic scarring all over his body. And that was mostly before he became a champion for the God of Squick. 40K turns yet another trope Up to Eleven, ladies and gents.
The Drow in Dungeons & Dragons games are a race of sly, scheming, Always Chaotic Evil White-Haired (albeit Black Skinned) Pretty Boys and Girls. The males in particular tend to be underhanded, effeminate blackguards. One issue of the late Dragon Magazine gave us the drow demideity Keptolo.
In Ravenloft, the darklord of Nova Vassa, Reasonable Authority Figure Tristen Hiregaard's Superpowered Evil Side-cum-Diabolical Mastermind serial killer Malken, is a lot like this (Tristen's normally raven-haired appearance changes when Malken takes control).
Seltyiel, the iconic magus from Pathfinder, who seems to be something of a Captain Ersatz of Elric of Melnibon�. He's the only canonically evil iconic.

Video Games

Arthas from the Warcraft III and World Of Warcraft. In Warcraft III, he was initially blond, at which point he was morally clueless, and also pretty clueless in general, but largely seemed to mean well. His hair immediately and abruptly went white shortly after he took up Frostmourne and became a Death Knight, which is also the exact moment at which he progressed from "well-meaning extremist" status to being clearly and unambiguously capital-E Evil.
- Possibly justified by how he's undead...or something...despite Death Knights being stated to retain their humanity on the official website...maybe Ner'Zhul likes his minions to more or less look dead anyway?
- If he's not grinning like an absolute loonball (as in the WotLK opening cinema's final scene), attractive he very much is. If he IS grinning like an absolute loonball (as on the TFT expansion pack's box cover, oh god), HE'S REALLY NOT.
- It's actively said in Warcraft III that Arthas doesn't have a soul. Maybe because Frostmourne ate it, so the white hair may have something to do with that.
Arthas: Yes, I've damned everyone and everything I've ever loved in his name, and I still feel no remorse. No shame. No pity.
Tichondrius: The runeblade that you carry was forged by the Lich King and empowered to steal souls. Yours was the first one it claimed.
Arthas: Then I'll make do without one. What is the Lich King's will?
Setzer, of Final Fantasy VI is a rebellious, elitist, whitehaired gambler who kidnaps Celes, but inevitably joins the party.
Sephiroth from Final Fantasy VII has waist-length silvery hair, and is the cloth from which many of these examples were cut.
- Yazoo, Loz, and most notably Kadaj from the sequel film Final Fantasy VII: Advent Children, who are brothers from the same "mother" as Sephiroth. Official materials even name them collectively as "The Silver-Haired Men".
Weiss, the antagonist from Final Fantasy VII: Dirge of Cerberus. His name, appropriately enough, is German for "white".
Final Fantasy IX brings us Kuja, who is ten times prettier than Sephiroth. He's referred to several times in-game as a "narcissist", which is a rather mild description for someone who dresses like this◊.
From the Kingdom Hearts series, we have Xehanort, his Heartless, Ansem, and his Nobody, Xemnas, both of which are the final bosses in their respective games. Notably, they avert the corrolary of "being Ambiguously Brown negates the evil of white hair", though fans do not always agree on whether this is a good thing.
- In Chain of Memories, the Riku Replica fits this trope to a tee. In fact, Riku himself fits this trope pretty darn well in the 1st (and 2nd) games.
- Interestingly enough, Birth by Sleep shows that the body that Xehanort is inhabiting used to have brown hair. His absolute youngest incarnation is still an example.
Wilhelm in Xenosaga is an example of this trope, and chaos (no capitalization) is an example of how dark skinned white haired guys are exempt. Albedo is another example from the same game.
Orochi from The King Of Fighters '97, although he takes this form just for the purpose of manifesting in the real world ("his" true form is implied to be the Yamata no Orochi, and thus considerably fuglier).
- The same applies to Yashiro, one of Orochi's Four Heavenly Kings, when in Orochi mode.
- Magaki, endboss of XI, also fits the trope when he first appears to the player, but he subverts it, as his true form is a lanky, bug-eyed, pink...thing who shambles about, and his body is racked with muscle spasms. Not actually pretty at all. He still keeps the white hair, though.
- And then there's K', albeit only in his debut. However, even after being fleshed out in 2000 and beyond does he remain The Stoic.
Ayatane in Ar tonelico, whose evil status is complicated, but does definitely spend at least a portion of the plot being on the opposing side.
The original Tohno SHIKI in Tsukihime has white, shoulder-length hair. He is also possessed by the Big Bad, inverted (meaning, given up completely to a Superpowered Evil Side), and completely insane.
Hyo Imawano from Rival Schools, who goes from main villain, to willing ally, to possessed villain, to dead, all in the span of two games.
Wild Arms 2 includes a white-haired bishonen who, amazingly enough, isn't evil. He acts as Mission Control for the Heroes R Us organization that the Player Character is a part of. Oh wait, he's the boss of the villains too, and it turns out this a Xanatos Gambit to mobilize the world against a cosmic threat. A good goal, but he was ruthless in pursuing it.
- Wild Arms 3 has Jet Enduro. While he may be a Jerk with a Heart of Gold, he's also one of the four playable characters and a hero.
Lunar The Silver Star has Ghaleon, who is a walking example of a lot of villain tropes.
In the girl version of Harvest Moon DS, there is a white-haired phantom thief named Skye that you can marry. Particular emphasis on the "effeminate pretty-boy" bit.
Dist "the Rose" from Tales Of The Abyss - evil, effeminate Mad Scientist. Alright, maybe not that pretty, what with that loony perma-grin, but he otherwise fits the trope to a tee.
Ramirez from Skies Of Arcadia, who is also The Dragon for Galcian and the True Final Boss. Galcian is also white-haired, but is not quite as pretty as his subordinate.
Solus, The Dragon from Breakdown.
Tales Of Vesperia has Duke. Oddly enough, he also gains dark skin during his True Final Boss form, but here, it's just an indication that he's become a demigod.
- Alexei is one too. In fact, if he grew his hair longer, you wouldn't be able to tell the difference.
Fou-Lu from Breath Of Fire IV. Cranked up to 11 in the manga, and overtly embraced when Ryu confronts Fou-lu in the throneroom for the first time. Not since Hotohori in Fushigi Yuugi has any man looked that pretty in formal imperial court dress. And yes, the more Fou-lu gets overtly shoved to being a Woobie, Destroyer of Worlds, the prettier he gets.
Vergil of Devil May Cry is a classic example, while his twin brother Dante doesn't fit the mold so well. See the subversion section.
Joshua from The World Ends With You is not only pretty and has white hair, but he's also the one who almost UNDOES Neku's Character Development from week one with his prissy and mysterious behaviour, and finally turns out to be Neku's killer (twice), the Composer, and the one who wanted to destroy Shibuya in the first place. However, he ends up showing "mercy." All this while spouting cryptic "deep" sayings, and being mysterious and ostensibly metrosexual (he teases and hits on Neku often, and good number of the items that give him special abilities are womanly in nature).
Suikoden V invokes this trope for a woman. After her Face Heel Turn, Lady Sialeeds stops dyeing her hair, revealing the fact that it was white all along just in time for you to fight her for the first time. Given that she doesn't pick up any of the connotations of the White-Haired Pretty Girl, while picking up this trope's penchant for antagonism, she probably fits here more than there.
Pokemon Colosseum has Nascour, this being one of several hints to the fact that he's evil.
Karsh from Chrono Cross looks like one of these at first glance, being the first humanoid boss you fight (not counting Solt and Peppor, who fight alongside him), along with having the standard silver hair. However, he's not evil, just efficient at his job (and ashamed of having to kill his Brainwashed and Crazy best friend), and later, he joins the party.
Lloyd from The Legend Of Dragoon. He spends most of the game being a huge thorn in the party's side, from beating the pants off of the protagonist in an arena fight to plotting to destroy the world, only to do a Heel Face Turn at the last second, making way for the REAL Big Bad.
- Then again, like the Drow example above, Lloyd belongs to a race of White-Haired Pretty People, who, given their history, are not exactly known for being the nicest folks around.
Sengoku Basara has three of these. First, there's Ax Crazy Akechi Mitsuhide, then Evil Genius Takenaka Hanbe, and now, Fallen Angel Ishida Mitsunari.
- There's also Chosokabe Motochika, who subverts the trope by being a really Nice Guy, and a Hunk at that, who is portrayed quite positively.
Derby Harrington, leader of the Preps in Bully. While short-haired, he is decidedly handsome, evil, and a rich bastard.
Jusqua, if not for the SD style of Hikari no 4 Senshi, can be one. Silver hair? Check. Rival to the hero? Check.
Godot from Phoenix Wright: Ace Attorney has white hair, though it was originally black as Diego Armando, but it changed when he was poisoned. His true identity is unknown through most of the game, he remains the most obviously mysterious prosecutor in the series, prone to belligerent outbursts when upsets, and he plays a key role in manipulation the events of Bridge to Turnabout putting all the pieces in place for him to "save Maya.
The fiend Alexei from Ninja Gaiden 2.
White Spirits (or Angels) from Tears To Tiara are a bunch of Ax Crazy perfectionists. Only 2 of 13 of them were exceptions.
Naoya from Devil Survivor is an example of this trope, combined with Red Eyes, Take Warning. He's also one of the few characters in the game who does not invoke Curtains Match the Window.
- His expy from the second game has this look, but his Jerkass personality prevents many in universe from appreciating it. The Anguished One looks like this as well, to the point fans consider him an expy of Kaworu.
Wylfred from Valkyrie Profile: Covenant of the Plume. Whether he becomes a villain depends, though.
Reve from Phantasy Star Zero. He doesn't have red eyes, but has a red visor over them until his Heel Face Turn. He's a jerk and a real pain.
Taichi in Cross Channel is a somewhat androgynous white haired teen and the hero of the story. Unless he has one of his psychotic episodes and kills everyone. And snapping and killing everyone isn't just confined to bad ends, either. Nope, the journal logs reference them and one of the very last endings involves Taichi killing Youko to defend everyone in what is probably a very brutal manner, causing everyone to freak, and then he kills them. His hair is often commented upon. Oddly enough, he actually has something of a complex, where he is convinced that he is incredibly ugly.
Gregorio III from Gitaroo Man, complete with Mismatched Eyes and creepy intro. Also considered to be That One Boss sometimes.
Fenris from Dragon Age II - his hair probably got that way he had magic tattoos made of lyrium burned into his skin. He's merciless to his enemies (who, to be fair, are trying to recapture him for the Evil Sorcerer who branded him in the first place), and his attitude towards mages varies from justified wariness to outright hostility. He mainly wants to be left in peace (and take out the occasional band of slavers).
Aizel from Opoona. In his case, he has a bad case of the possessed by the spirit of evil. His brother, Shalga, has it as well, but he's only a Hero with Bad Publicity.
Disgaea 4: A Promise Unforgotten: Fenrich is the most morally dubious member of the party. Naturally, he also has white hair.
The Legend of Zelda: Skyward Sword gives us Ghirahim, an androgynous, sadistic entity that torments Link throughout the game, switching between calm and collected and bombastically violent outbursts very rapidly. His androgynous nature is a produce of his creation, as like Fi he is a technically genderless Anthropomorphic Personification of Demise's sword.

Visual Novels

Sho Reilen from Crimson Rafflesia is a less common Cute and Psycho female example, complete with Red Eyes, Take Warning.
Archer from Fate/stay night. His white hair and cynical Anti-Hero nature qualify him for this trope...as does his penchant for a red Badass Longcoat. Further, his actions and intent, in the Unlimited Blade Works arc, of killing the hero — his past self — to end the eternity of fighting and slaughter he lives out arguably grant him Anti-Villain status. Accounting for his cumulative actions/motives, he probably fits under the greater majority of the hero and villain tropes here.
- After her Superpowered Evil Side takes over, Sakura's hair turns white. It returns to purple once she's freed from the Bigger Bad.
Yo-Jin-Bo has Mon-Mon, though he insists it's ''silver'' and isn't nearly as "pretty" in the usual way. The enemy ninja Kasumimaru could also count, and he is more of the traditional variety of pretty.

Webcomics

Loratio from Emergency Exit. He's not really evil (he did save the world from a demon), just extremely disagreeable with violent tendencies.
Chess Piece, Chess Piece, oh my God, Chess Piece. We've got Danny the Anti-Hero / Villain Protagonist, who, despite being evil, does have quite a large fanbase (All Girls Want Bad Boys); Vlad, who was a wild man back in the day and has killed at least once (Phantom); and Phantom, the Ax Crazy psychopath who has gone on many a murderous rampages and is one of the main villains of the story.
- Vlad could arguably be a subverted example(see subversions below).
Razin from Overlord of Ravenfell has white hair and is a wannabe Evil Overlord.

Web Original

Oric the Awesome, the Big Bad of Warrens Of Oric The Awesome.
Whiteout, a hit man from the Global Guardians PBEM Universe, is a frankly beautiful man with long, flowing white hair. He's also a psychopathic murderer with Super Strength.
In Yu Gi Oh The Abridged Series, Bakura's first appearance is punctuated by the Ominous Latin Chanting theme from The Omen. There's an especially nice flourish when he's asked what his favourite card is, and he accidentally holds up a Sephiroth card.

Western Animation

An example of a Trickster: Puck, from Gargoyles.
Teen Titans have one of these boys in the episode "Spellbound". It turns out that the dragon Melchior had borrowed the looks from Rorek in the end.
German sorcerer Sigmund from Fanboy and Chum Chum, The Rival for Kyle.

Subversions/Exceptions