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->'''[=YouTube=] user:''' Is this a children's show? If so, why is there a picture of girl mounting another girl lying on the floor?\\
'''Uploader:''' It's NOT a children show.
-->-- Comments on the opening to ''Manga/HidamariSketch''

So you find a new show and it has [[ImprobablyFemaleCast an all female cast]], lots of pastel colors, and TastesLikeDiabetes levels of [[{{Kawaisa}} cuteness]]. And you think "this would be a perfect show for my eight-year-old sister."

And then you discover that the show [[OtakuOClock airs at three AM]] and has [[TestosteroneBrigade a fandom]] that's mostly [[SeinenDemographic 16 to 40 year-old males]] who [[HoYay think that all the girls are lesbians]]. After the initial shock is over you start to wonder why any man would even consider watching a show like this. [[{{Moe}} Well, it's because men like cute girls.]]

Though it's not to say that this show would be inappropriate for your little sister, it's just that it's not specifically intended for little girls to watch. In fact these kinds of shows often have a sizeable [[PeripheryDemographic female]] [[EvenTheGirlsWantHer fanbase]].

Of course, it must be noted that entertainment often targeted to young girls, especially in the field of music, has become increasingly sexualized. The classic examples are {{idol singer}}s and {{girl group}}s such as Music/BritneySpears, the Music/SpiceGirls, and Music/DestinysChild. The effect has blurred the line in a way many are uncomfortable with: just take a look at any ''Series/ToddlersAndTiaras''-type show.

A subtrope of WhatDoYouMeanItsNotForKids. Not to be confused with a SubvertedKidsShow, which is meant to horrify, or a show that ''is'' for little girls but also has [[PeripheryDemographic an older male fanbase]].

See also {{Moe}}, GirlShowGhetto, TestosteroneBrigade and ValuesDissonance. Can be a problem if a MoralGuardian shows this to a child and it's a YuriGenre show. Compare with MultipleDemographicAppeal.

Do note that shows like this frequently don't contain anything that would be genuinely inappropriate for child viewers; all that is actually required for this trope is that the work is aimed at an older audience.

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!!Examples:

[[foldercontrol]]

[[folder: Anime and Manga]]
* ''Anime/LuckyStar'': A show with lots of pretty colors, [[ImageSong cute songs]], and a [[ShoujoDemographic mostly female cast]]. Except that it's a show about a [[OtakuSurrogate girl]] who plays {{Eroge}} and [[WrongGenreSavvy sees her life as if she was playing one]].
* ''Manga/AzumangaDaioh'' is about the lives of a bunch of high school girls. The manga is serialized in Dengeki Daioh, a {{Shonen|Demographic}} magazine.
** Also serialized in Dengeki Daioh is ''Manga/{{Yotsuba}}'' and ''Manga/StrawberryMarshmallow''. Both are about cute little girls; both are also {{shonen|Demographic}} series.
* ''Manga/KOn'' is clearly for a male audience, but appears to have garnered an extensive female fanbase in its wake as well. Point in case: it's airing on the [[http://jakesanimeblog.wordpress.com/2011/03/18/anime-series-k-on-takes-on-the-disney-channel-in-japan/ Japanese Disney Channel]], but edited of course.
** [[http://forum-thalie.fr/thalie/viewtopic.php?f=4&p=99884#p80449 Scuttlebutt has it]] that in France, ''K-On!'' has been promoted in young girls' publications like ''[[WesternAnimation/WinxClub Winx Magazine]]''.
** While the manga has its fair share if [[HoYay Les Yay]] / ShipTeasing, Creator/KyotoAnimation toned it down for the anime and [[AdaptationExpansion added more character focus]] (Except for Ritsu), presumably in trying to expand the audience. And based on its [[CashCowFranchise huge success]], it seems to have worked, although it's not that girls dislike {{yuri|Genre}} ''per se'' especially not in Japan.
* ''Manga/HanamaruKindergarten'' - It aired at OtakuOClock.
* Just like ''K-On!'', ''Franchise/LoveLive'' is seinen, but became popular enough with young girls that it too ended up airing on the Japanese Disney Channel.
* The ''Franchise/LyricalNanoha'' franchise. Its promotional materials and [[ComicBookAdaptation manga adaptations]] are printed in {{Seinen}} magazines and it [[BleachedUnderpants began its life]] as a SpinOff of the ''VideoGame/TriangleHeart3SweetSongsForever'' HGame. The first season even has some fanservice; the next ones less so. In some countries they removed the fanservice and marketed it as a shonen show. They still left all the cases of child abuse by the villains, though. Even though it's a MagicalGirl series it's very heavy on the sci-fi and seems more like a Franchise/{{Gundam}} series. Later installments take away the MagicalGirl elements making it much more obviously aimed at men.
* Similar to Nanoha, ''Anime/HappySeven'' and ''Anime/RakugoTennyoOyui'' are both ''Anime/SailorMoon''-style MagicalGirlWarrior shows that cater to the {{moe}} aesthetic and air at OtakuOClock.
* ''Anime/PrincessTutu'' is a surprisingly dark fairytale despite its cutesy name and artwork - not only that, but the manga is actually a shonen, despite ADV Manga mislabeling its demographic as for 5-10 year old girls.
* ''Anime/SaintOctober'', although the three {{Magical Girl}}s being named Loli Black, Loli White, and Loli Red was a pretty big hint.
* ''Moetan'' is about a MagicalGirl who teaches her crush English. Blatant ([[OlderThanTheyLook Older Than She Looks]]) {{Lolicon}} {{Fanservice}} and {{Panty Shot}}s ensue.
* If you just saw the [[http://www.youtube.com/watch?v=x4k6HWcf6jM ending theme]] for ''VisualNovel/{{Clannad}}'' then you would think that it's for very young little girls.
* ''Manga/PrettyFace'': In one of his omake, Kano talks about how a little girl came up to him at Jump Festa with her mother and told him she loved Pretty Face and got his autograph.
%%* ''Manga/KoiCupid''.
* ''Anime/StrikeWitches'' might seem to be for girls judging from the cast, but any of the promotional art should make it clear, from the skimpy outfits and aerial combat, that it is filled with {{Fanservice}} all the way through.
* When you first hear that ''Kiss Players'' is about Franchise/{{Transformers}} powering up by getting a kiss from a human girl, you might think that the series is aimed at young girls. But then when you see the [[FreudWasRight blatant, unrelenting sexual imagery]], you think different.
* Inverted for ''Anime/HimeChenOtogiChikkuIdolLilpri'', while it is for girls, it is also for a more open market then just young girls due to [[Creator/TMSEntertainment Telecom's]] [[WesternAnimation/TinyToonAdventures Past]] [[WesternAnimation/BatmanTheAnimatedSeries Productions]].
* ''Manga/ChisSweetHome'' is about a cute little kitty cat and it's in a... {{Seinen}} manga magazine. What makes this worse is that in Italy, [[http://anime.everyeye.it/notizie/chi-s-sweet-home-l-anime-in-onda-in-italia-su-jimjam-140588.html the anime aired on preschool channel JimJam]] alongside such fare as ''Franchise/HelloKitty'' and ''WesternAnimation/AngelinaBallerina''. There is nothing actually inappropriate for young kids in the series though.
* ''Anime/TanteiOperaMilkyHolmes'', while slapsticky, was aiming for the otaku audience from the start. Some of the things Twenty does are a big enough giveaway.
%%* ''Amuri in Star Ocean''.
* ''Manga/BambooBlade'' - It's about a group of high school girls who are in their school's kendo club. And the manga is serialized in a... {{Seinen}} manga magazine.
* ''Manga/YuruYuri'' might be about cute middle-school girls, [[ExactlyWhatItSaysOnTheTin but it has plenty of]] {{yuri|Genre}} and it's clearly for a male audience.
%%* ''Manga/MinamiKe''.
%%* ''Manga/{{Chobits}}''.
* ''Anime/SasamiMagicalGirlsClub'' is a CuteWitch anime that superficially looks a lot like ''Anime/OjamajoDoremi.'' It aired at 1:30 am.
* ''Anime/ALittleSnowFairySugar'' is an extremely cutesy show about a young girl who hangs out with cute little fairies who create the weather. It aired at OtakuOClock and the manga adaptation was {{shonen}}. This is a very odd example, noting that the show itself is very G-rated.
* ''Manga/HidamariSketch'': See the quote. It is relatively clean, but it's aired in OtakuOClock with a {{Seinen}} Demographic, with spots of [[HoYay Les Yay]] here and there.
** In fact, majority of "cute girls doing cute things" shows are targeted towards the SeinenDemographic. Case in point: ''Manga/IsTheOrderARabbit'', ''Manga/KiniroMosaic'', ''Manga/AChannel'', ''Manga/{{Kanamemo}}'', ''Manga/{{Yuyushiki}}'', and ''Manga/{{Hanayamata}}'' are all serialized in the same magazine (''Magazine/MangaTimeKirara'').
* Although ''Manga/NonNonBiyori'' is relatively clean and can be enjoyed by little girls, this show aired at [[OtakuOClock around 2:00 AM]].
* Also from Creator/StudioShaft is ''Anime/PuellaMagiMadokaMagica''. It has the same [[Creator/UmeAoki character designer]] from ''Hidamari Sketch'', and the show itself starts off innocently enough; but by the end of [[WhamEpisode Episode 3]], it becomes a {{dark|erAndEdgier}} and {{deconstructi|on}}ve take on the genre more suited to [[{{Seinen}} an adult audience]]. The fact that Creator/GenUrobuchi is heavily involved is also a big tipoff to anyone who knows his SignatureStyle.
** The [[Anime/PuellaMagiMadokaMagicaTheMovieRebellion third movie]] invokes this even more; it starts out by thrusting the characters into a stereotypical MagicalGirl series setting, and then cranks up the horror.
* ''Manga/WanderingSon'' is a SliceOfLife centered around kids aging from elementary to high school. The anime has a watercolor style as well. Despite all this it's a {{Seinen}} Demographic, and its content delves deeply into gender and growing up in a way more common in works for teens and adults. It's less graphic than a lot of the mangaka's other works though.
* ''Manga/BokuraNoHentai'' has a very cute, almost simplistic art style and the protagonists are mostly middle schoolers. Marika is very much TheCutie with an idealistic viewpoint who basically thinks she's in a 70s shojo manga... But it's a rather dark {{Seinen}} series dealing with anything from puberty to [[spoiler:sexual abuse]].
* ''Manga/GirlFriends'' focuses a lot on fashion, cosmetics, and other typically girly things, giving people the impression that it's a {{Shoujo|Demographic}} manga. Even the fact that it's a YuriGenre series doesn't prevent this, since YuriGenre is popular amongst females too so people just assume that it's meant for a LGBT conscious young adult audience considering how realistically it handles the issues of a budding sexuality. Thus, people tend to be surprised when they discover that it ran in Comic High, a {{Seinen}} magazine.
* A common stereotype of ''Webcomic/AxisPowersHetalia'' fandom is that it's seemingly made up entirely of yaoi fangirls. On the other hand, it's listed as a ''{{Seinen}}'' series and has both male and female fans.
* {{Subverted|Trope}} with the ''Franchise/PrettyCure'' Franchise. It actually IS a franchise meant for little girls... yet at the same time, official marketing papers have 16-40 year old men as a main demographic at the same time. This explains that compared to most other MagicalGirl shows (And even other MagicalGirlWarrior shows) why it tends to have physical punching and kicking in its fight scenes on a level that would make most FightingSeries blush with jealousy.
* ''Anime/YukiYunaIsAHero'' is another seinen MagicalGirlWarrior series with SliceOfLife elements and a cute art style. It has some fanservice that would be unusual in a series for middle school girls, but it's mostly tame. The series revolves around girls helping people out and has a huge flower motif. [[spoiler:A little over halfway through the series it takes [[CerebusSyndrome turn for the worst]] that gives Madoka a run for its money. The girls are less {{Kid Hero}}es and more ChildSoldier's meant to be sacrifices to the WorldTree in a slow, agonizing manner. One of the characters even attempts suicide on-screen, and it's said she attempted it ''over ten times''.]]
* ''Manga/SchoolLive'' is a cute looking manga about high school girls surviving a ZombieApocalypse on their own. It contains a large amount of NightmareFuel, a fair share of {{gorn}}, and a truck load of general despair.
* ''Manga/SatouKashiNoDanganWaUchinukenai'' sounds like it's something out of a shoujo manga. It's about a somber middle school girl who is befriended by the eccentric NewTransferStudent who thinks she's a mermaid. There's [[RomanticTwoGirlFriendship a lot of hand-holding]] around the two and the light novel has {{moe}}, brightly colored artwork. But with a title like ''A Lollipop Or A Bullet'' you shouldn't expect cute fluff from the manga. It's anything but. [[spoiler:Umino is severely abused by her [[AbusiveParents father]] and in a truly TearJerker of a BittersweetEnding she ends up brutally ''murdered'' by [[OffingTheOffspring him]].]]
[[/folder]]

[[folder:Comics]]
* Barbara Slate's ''ComicBook/AngelLove'' comic book series of the 1980s, having rather cute cartoonish artwork, yet dealing with serious topics such as drug abuse, abortion, critical illnesses, and incest.
[[/folder]]

[[folder: Live Action TV]]
* TLC's ''ToddlersAndTiaras'', about toddlers in beauty pageants. Mostly a PointAndLaughShow, though.
[[/folder]]

[[folder:Music]]
* There's a video of a five-year-old girl singing the "Voulez-vous coucher avec moi ce soir?" line from Labelle's "Lady Marmalade." Presumably the train of thought was "It's about dancing, right? Girls love dancing!" Too bad it's not about dancing, it's about a prostitute, and the line translates to "Do you want to sleep with me tonight?"
* One of the group Mosaic.wav's most well-known songs is the ending theme to the [[ShoujoDemographic very much for little girls]] Anime/MamotteLollipop. So the show's target audience (and their parents) might be a little shocked to find out the band who did the ending theme is mostly otherwise known for doing themes to {{eroge}}.
* The Music/SpiceGirls. It's hard to tell exactly how much of their "Girl Power" theme was serious, and how much was self-parody, but their lyrics make it clear that it was at least about sexual liberation... to the dismay of the parents of the 8 year olds who would parrot the lyrics.
* Music/OingoBoingo's 1981 track "Little Girls" is [[ExactlyWhatItSaysOnTheTin indeed about them]]... but from [[PedophilesAreBad a certain point of view.]]
* Music/MelanieMartinez dresses in sweet lolita-style attire in soft colors. Her voice is sweet sounding and she has songs with names like "Teddy Bear", "Sippy Cup", "Milk And Cookies", and "Dollhouse". She must be kid friendly, right? Nope. For example, "Dollhouse" is about a dysfunctional family trying to kep the facade of a happy family despite the fact the dad cheats, the son uses drugs, and the mom drinks to ignore her husband's infidelity. Even her most PG songs like "Pity Party" are about stuff like having a breakdown because no one came to your birthday party. Most of her songs have heavy amounts of LyricalDissonance.
[[/folder]]

[[folder:Toys]]
* Despite what people may think, not all dolls are aimed at little girls. Toys/LittleAppleDolls and Toys/LivingDeadDolls might be popular with more NightmareFetishist preteens but probably aren't something for your six year old. Even Franchise/{{Barbie}} has multiple dolls aimed at teenage and adult collectors.
[[/folder]]

[[folder: Video Games]]
* ''VideoGame/TheIdolmaster''. A cute game about pop stars! With catchy songs, cute dresses and tons of accessories to dress up. But the target audience is otaku, with overpriced DLC no young girl ([[CrackIsCheaper or most adults]]) can afford. Worth noting though is that Bandai-Namco attempted to get girls into the series with articles about Dearly Stars in girls magazines and the addition of a boy band, but it never really caught on. Once their other idol game series actually intended for young girls, ''VideoGame/{{Aikatsu}}'', became popular, they stopped trying to market iM@S to girls. Or at least LITTLE girls.
** The new spinoff game ''iDOLM@STER [=SideM=]'' is targeted at girls... Teenage girls and young women, though, not little girls. It's an OtomeGame.
* ''Franchise/HarvestMoon'' was aimed at a gender-neutral audience originally but you wouldn't know it by its mainly female fandom. The first few games had male-only protagonists but eventually they added females, either in a GameFavoredGender manner (women couldn't play past marriage) or in their own {{Distaff Counterpart}}s. Modern games always have an option to chose your gender. Recent incarnations of the game have began to look a lot more {{Bishoujo}} than before, with things coming to a head in the 3DS title released internationally as ''VideoGame/StoryOfSeasons''.
* You'd be surprised at how many clueless parents get ''VideoGame/{{Neptunia}}'' games for their young daughters. You'd think the [[CleavageWindow Cleavage Windows]] front and center and the T (M in the case of ''mk2'') rating would be enough... Though it's much more understandable with re;birth 1 and Producting Perfection, which feature modest costumes and very bright colors on the box.
** What makes Producing Perfection all the more troubling is that alphabetically it is placed right next to the still T-rated ([[ValuesDissonance 3+ in Europe]]) but more family friendly VideoGame/HatsuneMikuProjectDiva games in store displays. Considering [[Music/{{Vocaloid}} Hatsune Miku]] has a lot of young fans , all it takes is a confused parent who has a child that's into Vocaloid and difficulty remembering long game names seeing two vita games with an anime PopIdol on it, pick the wrong one and give their ten year old girl a game that gives you points for upskirt shots, has risque dialog that pushes the envelope, and even has scenes of nudity. Not to mention a lot of parents dismiss T ratings in rhythm games due to "family" games like RockBand having the same rating.
* ''VideoGame/ArcanaHeart'' features an all-female cast, and some of the [[http://wiki.mizuumi.net/w/File:Ah3lm.jpg cover and promo art]] would not be out of place for a cheerleading sim. It's a FightingGame franchise that rivals ''VideoGame/GuiltyGear'' and ''VideoGame/BlazBlue'' in complexity and Creator/{{SNK}} in difficulty.
* ''VideoGame/{{Touhou}}'' is a VideoGame series ''about'' little (looking) girls firing colourful dots, arrows and lasers at each other, with almost the whole cast being some kind of ElegantGothicLolita (if only as far as clothes go in most cases). Except the games are one of the most famous examples of BulletHell ShootEmUp, even if CuteEmUp is in full swing. Suffice to say, despite the bright and cheery appearance the games have loads of complex characters, comparatively difficult plots and are just NintendoHard through-out, so they are definitely not for little girls. Even the various manga and other literature tend to be rather dark and depressing despite the initial appearance, sometimes even going as far as being outright scary or visibly violent.
* ''VideoGame/{{Medabots}}'' is a kid friendly franchise. When it was announced they were making a game called ''Medabots Girls Mission'' fans thought it was a female-aimed installment aimed at little girls. It's actually a HotterAndSexier 15+ rated game with ClothingDamage on its female protagonists and lots of blatant fanservice.
[[/folder]]

[[folder:Webcomics]]
* ''{{minus}}'' is a brightly-colored cute-looking webcomic about an [[TheOmnipotent omnipotent]] little girl, albeit with a ton of FridgeHorror, but if TVTropes is anything to go by, most of the people who read the comic are men.
[[/folder]]

[[folder:Web Original]]
* ''WebAnimation/TheMostPopularGirlsInSchool'' is a stop-motion show using mainly Barbie dolls and starring high school girls. It's also incredibly vulgar, sexual, and full of profanity.
* The WebAnimation/HomestarRunner spinoff TeenGirlSquad is about [[ExactlyWhatItSaysOnTheTin four teenage girls]] dealing with boys, fashion, and [[BlackComedy dying horrible deaths]] [[TheyKilledKennyAgain every episode]].
* It's popular to make videos involving ''Franchise/LittlestPetShop'' toys however just because the toys are aimed at little girls doesn't mean the fan-vids are. ''WebVideo/LPSPopular'' is explictly aimed at the middle school and high school crowd more than it is eight year olds.
[[/folder]]

[[folder: Western Animation]]
* ''WesternAnimation/ThePowerpuffGirls'' was not originally intended for little girls. Creator/CraigMcCracken created it as a parody of the MagicalGirl genre, as he was getting sick of ''Anime/SailorMoon'' [[AdoredByTheNetwork playing on Cartoon Network's Toonami block every day]]. As a TakeThat, he set the girls' ages very low, had them do very inelegant things, and made the villains [[{{Camp}} cheesier than Kraft Macaroni and Cheese Dinners]]. The intended audience for it was the same as ''WesternAnimation/DextersLaboratory'' animation fans in their teens, 20s, and 30s but it [[AnimationAgeGhetto had to be child-appropriate]] (This was in the days before Creator/AdultSwim). A show like this naturally attracted little girls anyway. One can only imagine how things would have turned out if [=McCracken=] was more annoyed by ''Anime/DragonBallZ'' playing on Cartoon Network every day.
** [=McCracken=]'s college assignment that spawned the series, Whoopass Stew (the title alone should make it clear which demographic he ''wasn't'' shooting for), went as follows. Girls beat the crap out of the Gangreen Gang. Amoeba Boys rob a bank. Girls try to stop them but get stuck in their bodies. Girls prevail by flying to the sun, which ''kills the Amoeba Boys in seconds''.
*** Speaking of MagicalGirl, by sheer irony, Creator/ToeiAnimation (the creators of ''Anime/SailorMoon'') remade the series as ''[[Anime/DemashitaPowerpuffGirlsZ Powerpuff Girls Z]]'', an actual retelling of the series with a magical girl theme.
* ''WesternAnimation/MakingFiends'' is actually a relatively dark cartoon about attempting murder with demons, and the colors are anything but bright, pastel or pink. But the two main characters [[GirlShowGhetto are young girls]]. The [[WebFirst original web animation]] was for a neutral demographic, but the daughter of a Nickelodeon producer loved it, and so Nick made a deal with Creator/AmyWinfrey to turn it into a cartoon. If you look at any of the message boards for Making Fiends, you'll see that male fans are ''extremely'' rare, though the show has gotten positive reviews from many male critics. Considering Nickelodeon only aired six episodes of the show back in 2008, it could just be that people in general, male and female, haven't had a chance to see it.
* ''WesternAnimation/StevenUniverse'' has a majority female cast, is all about family and friendship, has quite a bit of romance, and uses bright colors (even the protagonist has a pink theme, though he's male). It's aimed at a unisex audience and contains quite a few {{Shout Out}}s to older MagicalGirl anime that younger fans probably wouldn't pick up on, and it's clearly going for MultipleDemographicAppeal.
* ''WesternAnimation/StarVsTheForcesOfEvil'' is a MagicalGirl parody but it's aimed at an unisex demographic.
[[/folder]]
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