Want me to have a flashback of what just happened 13 seconds ago? Everyone:
Sort of like how executives think viewers are stupid
, they also think you have the memory of a goldfish
, which, according to common legend, lasts about three secondsnote
. Because remembering what happens over the course of a whole thirty minutes
or, god forbid, an hour
, is too difficult for your general media consumer,
there is a handy little device called a Flashback
that can be used to rewind, oh, five minutes or so to say, "Hey! This just happened, moron!" note
It may also come from an ancient survey that stated that Americans
change the channel 20 times every minute on average.note
Sometimes a necessity in video game plots, due to the possibility of the player saving the game, taking a break of, say, two or three months, and then coming back, having forgotten important plot points during that time
. In this case, the flashbacks will only seem insulting to the player's intelligence during a non-stop play. Some games try to avert this by putting plot summaries or scenes that otherwise show what has happened up to that point in the Loading Screen
. Others have a character keep a diary which the player can read to remind themselves of the plot so far.
This may also be a justification depending on the format. Sometimes, book series will Call Back
to past events from the previous books when they were intended to be relatively standalone, or in case the viewer read the previous book, then went on to the next one a little while later. TV shows, for example, are often made around commercial breaks, so when you view it on DVD or on a channel that does not use commercials (such as the BBC) it'll seem odd.
Often Viewers Are Goldfish
is an excuse for lots of Padding
and Stock Footage
, to reduce production costs.
Compare Fleeting Demographic Rule
, where executives believe that they can recycle whole plots due to this short memory, or Repeating Ad
, where it's presumed viewers will not recall ads they saw in the same commercial break. Also compare Recap Episode
, where an entire episode functions as this for a series. For characters in-story with memory this bad, see Forgetful Jones
By the way, this trope exists because executives think viewers are stupid
. They also think you have the memory of a goldfish which lasts about three seconds
. Only it really doesn't, as proved by the MythBusters
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- There exists a commercial for Nerf guns in which a kids "squad" is gunned down by a lone gunman. Cue action shots of the survivor getting the cool, new Nerf gun and taking out half a dozen kids to get revenge, and as our protagonist finds the one responsible, the commercial flashes back to the beginning of the thirty second commercial to remind you why he wanted revenge in the first place.
- Any of those commercials that include the phrase "act now and you'll also receive [insert product here], absolutely free!" They inevitably list all of the great bargain items you'll be getting if you act now about five times before the commercial ends. But Wait, There's More!
- Radio commercials that repeat phone numbers as many as four times in a row. This might have been effective in the old days, but it's almost become a Discredited Trope, because now people mostly listen to the radio in situations where they can't write a number down (like driving), and the commercials that use it are always for really shady-sounding businesses (get-rich-quick schemes, predatory lenders). On the other hand, repeating the phone number means the listener is more likely to memorize it. Whether they like it or not.
- HeadOn, apply directly to the forehead. HeadOn, apply directly to the forehead. HeadOn, apply directly to the forehead.
- Lampshaded in the ads where people interrupt the commercial: "Head-On, I can't stand your commercial, but your product is amazing!"
- This was also parodied when it was spoofed in Disaster Movie.
Anime & Manga
- Uncanny X-Men #152 features a helpful sequence of flashback pages that explains how Kitty Pryde ended up in a car with (someone who appeared to be) her arch enemy Emma Frost... but the final panel of the flashback recalls an event that happened only a few pages earlier in the same issue.
- Batman comics of the 1950s were very big on Telling in addition to Showing, making sure the reader didn't lose track of what was going on. In at least one story, this resulted in Robin recapping information gained earlier on the same page.
- Archie Comics will actually do this, including a recap to the first part of a story... that's in the same book, and was simply broken up by a few gag panel pages. Also present is in just how often the comics reuse the exact same jokes, not simply from issue to issue, or within the same issue, but in at least one case having jokes with identical punchlines in two short comics on the same page. Because obviously reading three more panels was sufficient time for that joke to become funny again.
- When he was Editor-In-Chief of Marvel Comics, Jim Shooter believed in the edict that "every issue is someone's first issue!" Therefore, it was required that every character be identified by name (usually in a bold font) and their powers briefly described. A good writer could do this in a fairly seamless way... then you had issues of Marvel's first huge Crisis Crossover Secret Wars, where certain pages came across like a Mousketeer Roll Call.
- The Richie Rich story "The Man Who Has Everything" is about Richie and his friend Jackie Jokers having trouble trying to come up with a birthday present for Mr. Rich. Richie eventually asks Mr. Rich himself, who tells his son that he'll think it over. The comic then pretty much starts over from the beginning, but with Mr. Rich in place of Richie and Jackie, complete with Mr. Rich making the exact same jokes Jackie made (and having the audacity to claim Jackie couldn't make them up himself).
Films — Animation
- Titanic: The Legend Goes On abuses this one, mostly because the animators were lazy.
- Frozen does this. The intro scene, Elsa accidentally injuring Anna in their childhood, is the primary motivation for one character's actions and is flashbacked in less than half an hour later. During they ending, they also make a effort of explicitly stating that an act of true love will heal Anna, during the scene where the spell on her was being broken. Restating this seems redundant, given that it was primary objective of the characters for the last half of the movie, and they've already drilled this in the viewer's head multiple times. Give your target audience some credit...
Films — Live-Action
- Mystery Science Theater 3000
- The B-Movie Future War has a Montage of flashbacks, arranged chronologically, while the protagonist is in prison. By the end, the scenes being flashbacked had been shown less than five minutes ago. Mike and the bots did not let this go without comment.
- Also done on MST3K in the film Laserblast. Aliens watch a clip from earlier in the movie which is so long the bots riff "We've already seen, Laserblast, Sir..."
- It also occurs in The Deadly Bees. When the villain is explaining how he carried off his evil plan, he fully recaps the entire story, up to the moment right before he started his flashback. This wouldn't be so bad if the whole thing had been simple narration, but the filmmakers felt compelled to augment the character's narration with clips of the scenes in question, including those of scenes that had just taken place. The MST3K crew loudly complained, "We just saw this!"
- And again in The Phantom Planet, where the hero flashes back through his experiences in the film, including the previous scene with his love interest. Crow yells, "No fair! You can't flash back to stuff we saw ten seconds ago!" It also had the classic riff, "we didn't like these scenes the first time!"
- In The Asylum's B-Movie mockery Mega Shark vs. Giant Octopus, a title card detailing the location of the marine base where the characters are located pops up multiple times, even when they haven't even left the base. The fact that the same shot of the soldiers is used repeatedly for these title cards does not help at all.
- In Uwe Boll's House of the Dead, a character has a flashback of the entire movie up to that point while standing in the middle of a zombie-filled graveyard. Worse than that: the character has a flashback to the beginning of the scene he is still in the middle of!
- Parodied in the musical version of The Producers, where Max's eleventh-hour solo recaps the entire plot up to that point (including the Intermission in the stage version).
- Parodied in Clue, in which the Butler recaps every action that has taken place in the movie (including slapping Mrs. Peacock repeatedly!), until the characters yell at him to Get On With It Already!
- Spy Hard parodied this when WD-40 meets his old spy buddy. When he reminisces about the good times they had, he remembers only meeting him moments ago.
- In Street Fighter: The Legend of Chun-Li, we see a close-up of Gen's spider-web tattoo. Not even five minutes later, Chun-Li is told that the meaning of a map she was given is telling her to find Gen for training. It then shows us the exact-same shot of Gen's spider-web tattoo.
- About half of Silent Night, Deadly Night Part 2 consists of flashbacks of the previous movie. The other half consists of Ricky either being awesome, narmful, or some combination of the two. GARBAGE DAY! Justified a little because they'd originally intended to make a tamer edit of the film with some new footage to compensate for the edits, then it ended up turning into a half-redundant sequel instead.
- 28 Weeks Later treats us to a recap of the beginning of the movie when the children are reunited with their father, and he tells them what happened to their mother. This is about ten to fifteen minutes after showing it the first time when the movie began, and most of it was opening credits Scenery Gorn. However, the real point of the scene is to show how the father lies to his children about leaving his wife to the zombies.
- The Last Airbender. Even though he expected his viewers to be fully versed in the television series, M. Night Shyamalan decided that he had to repeat the same thing over and over again.
- The makers of There Will Be Blood apparently assumed that viewers would not remember that Daniel Plainview's plan was to cut a deal with Union Oil and lay a pipeline to the coast so that he would no longer have to pay rail-tanker fees to Standard Oil unless this fairly simple plan were explained again and again every five minutes or so for the entire length of the film.
- The Turbo:A Power Rangers Movie was really bad about this. As one parody put it: "you'd think we were brain dead with the amount of exposition in this movie."
- In the first Spider-Man, the eponymous superhero tracks his uncle's killer to an abandoned warehouse, and confronts the shooter. We see the shooter's face, and the movie flashes back to show Spider-Man stepping out of the same criminal's way and letting him escape, which led to Uncle Ben getting shot. Apparently, someone was worried that we wouldn't remember what the guy looked like, despite the fact that the scene in the flashback occurred less than five minutes ago (though it was slightly altered to help the viewer see it from Peter's point of view when he realizes the absolute magnitude of that "Thanks!").
- The climax of Batman Begins features several cutaways to a pair of sewage technicians who have realized the villain's plan and then keep repeating it over and over.
- Every scene in Die Hard involving Al Powell and Dwayne T. Robinson is to simply remind audiences that, yes, Al is still the Only Sane Man on the force who believes John McClane is the only hope the hostages have and Robinson is still this movie's example of Police Are Useless by refusing to listen. And there are several scenes with the two discussing the exact same thing.
- While Nine Dead does use occasional flashbacks to earlier lines of dialogue when the characters figure something out, two flashbacks to dialogue from the captor appear no less than five minutes after he actually says them.
- The Room: Let's play a drinking game. Take a shot every time Lisa tells her mother she doesn't love Johnny anymore. Or every time Mark tells Lisa he can't sleep with her because Johnny is his best friend. Or every time someone mentions that Lisa and Johnny are about to get married. Enjoy the hospital visit!
- The Song of Roland — everywhere. When will Charlemagne lose the heart for making war, again? (Stanzas XL to XLII, which are exactly identical, except rephrased.)
- Justified in that many of these old stories — Beowulf, the Arthurian legends, and so on — were originally sung ballads from the days when few could read or write, and the repetition helped the person singing the ballad (and the listener, because some of these could be pretty long) remember what happened.
- In addition, the ballad needed to grab and hold the attention of folk who had come in late, or nipped off for refreshments, and who might have no idea what was happening if not for the repetition.
- Each and every one of the Babysitters Club books would spend an entire chapter (usually the second one) giving a rundown of all the main characters and how the club worked. The Baby-Sitter's Little Sister spin-off series did the same thing, with Karen having to explain her "two-two" blended families in every single book.
- What makes the trope apply notably to this series is not so much that there's a recap, it's that it's done in such excruciating detail that it's like the author is explaining everything from scratch. While it's common for most series to remind us of things, with the BSC it's stated like it's the first time, every time. This is most likely because plots rarely continue from one book to another, so the books don't need to be read in any particular order to be understood. This means that any book in the series could be the first one a new reader reads, so they have to describe the characters' personalities, backgrounds, relationships, etc.
- This seems quite normal for most book series, as the new books sometimes come after months, if not years. It's just really glaring if you read the books within a few weeks; for example, the Drizzt Do'Urden novels are notorious for it. Also in the War of the Spider Queen hexalogy which was writen by six different authors under the supervision of seventh one (who wrote the Drizzt novels). One of these books used this even inside itself, sometimes within the same chapter, to the point where it got annoying.
- It's just not possible to find a Sweet Valley High book that doesn't mention certain information repeatedly — the twins are blonde and blue-eyed, with perfect size-six figures and identical gold lavalieres that their parents gave them on their 16th birthday; they drive a Spider Fiat; their house has a Spanish-style kitchen; their mother is often mistaken for their older sister and their brother looks like a younger version of their father. Considering how many books there are in this series, it borders on the ridiculous.
- Same goes for Nancy Drew and the Hardy Boys. The same little bits of backstory are repeated endlessly (Nancy's mother died when she was three; Bess and George are cousins, yet polar opposites; Frank is one year older, one inch taller, and slightly leaner than his brother Joe.)
- Haruki Murakami's 1Q84 is really terrible with this. Have you forgotten what Tengo's ears look like or did you just zone out and not even absorb any of the last ten pages? Don't worry, another summary is coming right up.
- The book series of Witch also does this, explaining at the beginning of each book how the girls are the guardians of Candracar, have magic elemental powers, etc. It wouldn't be so bad, except its possible to whip through several books in one day.
- Twilight is notorious for this - almost every time Edward comes up, his looks get described in full.
- In Things Fall Apart Chinua Achebe likes to remind us what happened as little as one chapter ago.
- The two pages in the first chapter of any given Animorphs book will be a recap of the first book.
- Along with its slide from hard to soft alternate history, HarryTurtledove's Timeline-191 restates characteristics of numerous characters every time they appear. US Navy sailor Sam Carsten is perhaps the most notorious, with every segment where he's the POV character starting with extensive detail about the current status of his sunburn or describing that he can burn even when the sun isn't out.
- Downplayed in The Dresden Files. At some point early on in each of the first five books, Harry tells the audience that, yes, he really is a bona-fide wizard, followed by a very brief description of the magical world and Extra-Strength Masquerade. Thankfully dropped from Blood Rites on.
- Watching a TV show released on DVD often makes this occur inadvertently, as a piece of action will occur before a commercial break would appear during a TV airing and then occur again a moment later to bring the viewers back into the action after the non-existent-on-the-DVD commercial break.
- Previously On segments are made of this trope when watching a show on DVD.
- In general, this seems to lead to changes in backstories, characters' families, etc. The execs and writers seem to think fans won't recall small references or brief, seemingly throwaway lines from several seasons back. Then something pops up changed, and the fans go: "But that's not how they said it was before!"
- Sports broadcasts. When they aren't pointing out the obvious, they are telling you what just happened a few minutes ago, showing you in slow motion, too.
- Often occurs in American shows broadcast in the UK. The public-funded BBC channels don't have any advert breaks at all, and British commercial TV stations don't have as many advert breaks as their US counterparts so the breaks they get don't always match up properly with the points the program-makers were intending breaks to take place.
- Repetition is very common in hour-long documentaries that would otherwise be a half- or quarter-hour. Redundancy helps to fill the hour, because such shows tend to be about subjects that really can be explained in a quarter- or half-hour, and they need filler material in order to fill the entire hour. Most American documentaries are completely unwatchable due to the constant recapping of the first three minutes, which also leaves little time to impart any actual information. It gets even more ridiculous when The BBC's own programs do this, and the obvious implication that they're doing it for the benefit of whichever commercial network ends up buying it can be almost insulting at times. Especially when they show you the same recap/coming soon segment twice in quick succession, either side of the non-existent ad break.
- A beautifully Averted Trope, thankfully, in Sir David Attenborough's documentaries - because he doesn't go in for repetition and assumes we can remember what he last said, he imparts more information in five minutes than most documentaries do in the full hour.
- The ABC news in Australia finishes their flagship 7pm news bulletin with a, "now, recapping our top stories" 1 minute summary.
- Fly-on-the-wall/embedded-camera-crew "Reality" shows may be based around three or four incidents in an episode. Because the entire audience has profound ADHD, the incidents are chopped into one-minute slices that are interleaved; say, one slice per incident then go to an ad break. Needless to say, each time attention returns to an incident it's important to recap what happened during the previous slice...
- Stock line on some reality TV shows (and not just America's Next Top Model): "Previously on..."
- Korean dramas constantly resort to the same formula, often a couple times an episode: a hugely emotional confrontation between two characters is then immediately followed by either or both characters, now alone in a room or office or driving somewhere, emoting silently as they are haunted by the audio of the scene we've just watched.
- Alfred Hitchcock Presents had a 3-part storyline during its second season. For parts 2 and 3, it recapped the events of the previous episode not once but twice at the beginning each time.
- America's Next Top Model: This show is really bad for this. It's particularly annoying for British viewers, because the advert breaks are arranged differently — a reminder of something that happened ten minutes ago on the show when it is shown in the U.S. may have happened two minutes ago for British viewers. The sepia tone, as though they're showing something that happened in the 1920s and not, like, five minutes ago is what really makes it classic on ANTM.
- Arrested Development: A show praised for being one of the most intelligent on television, succumbed to this later in its run, due to the higher-ups complaining the plot was too convoluted for people to follow. So, generally, in the last season the first half-minute after the commercial break is devoted to the narrator summarizing everything else to happen in that episode at speeds that would make the Rocky and Bullwinkle narrator blush.
- Austin & Ally: In the double-length episode "Chapters and Choices".
- Battlestar Galactica (Reimagined): The Previously On segments are included in the DVD versions. This gets annoying as you re-watch a scene you just saw, then bizarre as they show scenes that never happened before.
- Bones: This show in season 4 injected some jarring recaps halfway through each episode, which were designed to tell viewers what unfolded merely half and hour ago. Even if, say, a viewer jumped in at that point from watching another program, it still seems stupid, simply because Bones does not take much effort to follow (like any procedural crime drama).
- Conmen Case Files: This show is horrible about this, at least judging from the "Nick Gage" episode. At least 75% of the running time is taken by the narrator endlessly repeating that Nick Gage is, in fact, a conman, and that he has, in fact, conned people, and that these people have lost money. To this conman. Who conned them. For their money. That were conned away. By Nick Gage the conman.
- Does this all the time. First you see the crime scene, then they talk about the evidence, then they process it in the lab and remember collecting it, then they talk about why it matters and when someone has a Eureka Moment, they show you which specific piece of evidence was important.
- One Season 3 episode has a bad example where it constantly goes to a Mitochondrial DNA Lab in Norfolk, Virginia. You know this because every time it switches there, they felt the need to have a location stamp with that information. The scenes aren't even that important!
- Deadliest Warrior: This Spike TV show has a major case of this. After every single part of the analysis of the "warriors", there's a recap of the whole episode up to that point. Then again, the show isn't particularly intellectually challenging in the first place.
- Dead Like Me: At least half of the first season started off with a long flashback explaining everything that happened in the first episode.
- Disney Channel: Practically every show on this network nowadays feels the need to have the show's logo appear in the bottom right corner of the screen after they return from commercial break. 'Cause, you know, we somehow didn't see the "We're back" bumper telling us which show this was. Though that's really more there for if people are recording the show. It's just as annoying, though.
- Doctor Who did this in its series 8 premiere. When Clara is trapped among the cyborgs, she recalls the Doctor's words from literally just a few minutes ago: "They're not breathing...how long can you hold your breath?" in order to let viewers know why she suddenly takes a deep breath and holds it.
- FlashForward (2009): Has repeated Mark and Olivia Benford's flashforward at least once per episode, more or less beating the viewer over the head with reminders that he's drinking and she's cheating. Word is that viewers might have Executive Meddling to thank for this. Unsurprisingly, the more popular storylines tend to involve characters whose flashforward was only shown once, or who didn't have one at all.
- Ghost Hunters: Okay, so imagine this: The TAPS crew are making their way through a room in an old movie theater that's reportedly haunted. They move across the stage when they hear a loud clatter. They scream, panic, and enter a title splash screen. Moments later, one of them appears and describes exactly what we just saw about thirty seconds ago. To make sure you did not forget the events of thirty seconds ago, there's a scene where the others catch up with the persons in questions who are stammering out what they were doing at the time of the noise.
- Gordon Ramsay: Try to watch an episode of any show that this man is involved with (like Hells Kitchen), and know in your heart that half of the show is recapping what just happened. Worst of all is the "Kitchen Nightmares revisited" episodes, where they go back to restaurants from earlier seasons: Ten minutes of old episode footage/recapping, two of Gordon Ramsay actually revisiting.
- Hannah Montana: Has done this before, in the To Be Continued hour-long specials such as "Jakey Breaky Heart" and "Should I Neigh or Should I Go?" Justifiable, however, in one regular episode, because it was from the second or third season, and Miley was havin a flashback from the beginning of the first season.
- Heroes: Many episodes begin by repeating part of the last scene of the previous episode. Sometimes this gives you the impression the continuity editor is a goldfish; in one instance, Claire woke up and declared "Holy shi—" as the credits rolled, but in the next episode, where the scene continued, she instead said "Oh my God". This is not a great instance of thinking ahead, guys.
- Horatio Hornblower: "The Duel" (aka "The Even Chance") of this mini-series has a minor example from the script, as the writing had its hits and misses. Archie Kennedy is constantly shown as Horatio's particular friend among the midshipmen. It's a first episode and Say My Name didn't achieve the highest numbers as in subsequent parts, but it clearly established that Archie Kennedy and Horatio are friends. Archie's lost during a Boarding Party because the villain of the story untied the boat he was in. When Horatio and said villain duel to death, Jack boasts that he's gonna kill him, just as he killed his little pal Archie. Horatio just wrinkles his forehead, asking: "Kennedy?" Instead of being angry or demanding that they arrest him for confessing to murder. Hornblower and writers, we remember Archie!
- Leverage: Every episode has a flashback near the end revealing how they pulled off the job by showing a key event that was left out previously (for instance, that when she borrowed his coat, she planted a camera on it). Since these are necessarily framed by repeating the events immediately before and after (her taking the coat and giving it back), they work very poorly if the key event only took place five minutes ago.
- Has this in spades. For one example, consider Eloise Hawking: brought up briefly in one episode two seasons before she actually became important. The Previously On segments showed clips from that episode in the one she reappeared in.
- The extended episodes have annoying side comments pop-up every ten seconds, bringing up mostly obvious details. While it's sometimes useful for fans who forgot a few subtle details over the long breaks, the comments are mostly incessant chatter...and that's before they start mentioning the nicknames shippers made for the Jack-Kate or Sawyer-Kate couplings.
- When ABC wanted to build hype on season 4 after a very long eight month break, the executives went overboard with jogging viewers' memories. A Best Week Ever comedian lampshaded this: "So I first watched the re-airing of the LOST season 3 finale. And then I watched a season 3 re-cap of everything I just watched. And then I happened to see a re-cap of the re-cap before the season 4 opening episode. Altogether, I got to see Charlie drown three times!"
- Maddigan's Quest: After "Newton", the flashbacks at the opening to each episode repeatedly reminded us that yes, the Fantasia had in fact managed to get hold of the solar converter. Apparently the fact that most of the cast was spending most of their time running around either trying to steal or protect the thing wasn't enough to keep it in our minds.
- Master Chef: Repeats almost exactly what happened in the previous 20 seconds after every commercial break, leading to an episode that counted down the seconds remaining for the Pressure Test twice.
- Medium: Always done: Whenever Allison has her ding ding ding! moment, we get a flashback to earlier in the episode so the show can reinforce the connection she's making — even if it just happened 20 minutes ago.
- Moment of Truth: This game show suffered from this. Every time they came back from commercial break, they would recap half of the embarrassing questions asked of a contestant already. They would also show extended Coming Up Next segments, recap previous shows, and show clips of upcoming shows in commercials. This resulted in 75% of the show being scenes you've seen FIVE TIMES ALREADY.
- Tends to be an offender whenever they don't have enough TNT... uh, material to fill an hour. Segments are usually started by a recap of what happened five minutes ago and ended by a preview of what's coming up next, making about a third of the whole show pure repetition. Granted, it does mean you can tune in at almost any time and not miss a beat.
- This from the very show that debunked the myth of goldfish only having a three-second memory. OK, so Adam's tank had about a three-second lifespan....
- The BBC edited MythBusters down to 30 minutes when they showed it on their own channels in the UK. (Though the versions shown on the "Quest" channel are a full hour).
- Loves to do this for Padding in their game shows:
- 'Deal or No Deal' triple-dips in this trope, starting off every episode with a flashback to the previous one, then stopping midway through to recap. Plus each contestant usually has some kind of sob story or noble intention for their winnings, which Howie Mandel will usually point towards the beginning and then harp on incessantly throughout the show.
- Minute to Win It takes this Up to Eleven, especially in earlier episodes. First, just like Deal or No Deal, each contestant always has some kind of sob story to tell, which is usually showcased early in the episode. Then the show will usually proceed to incessantly derail itself between games and after commercial breaks to remind the viewers of it at every opportunity possible. And with each game, after the Blueprint video explains the game, Guy Fieri will sometimes recap the rules between the Blueprint and the game, or in a voice-over during the game (although they've gotten better about this variant lately), depending on how much Filler they need to achieve a Commercial Break Cliffhanger. If there's a commercial break before the game ends (and there frequently is), expect another recap after the break. NBC apparently not only think viewers are goldfish, but goldfish with Attention Deficit... Ooh, Shiny!
- The series premiere of Who's Still Standing? would cut away after every single round to a graphic with a voice-over (which was obviously clumsily added in post-production) to spend 30 seconds recapping the state of the game. This became even more ridiculous whenever it happened immediately before or after host Ben Bailey did a perfectly good in-studio summary of the same information in only 10 seconds.
- Police Squad!: This was the infamous reason this show was cancelled — the head of the ABC network thought viewers wouldn't be able to pay attention well enough to get it. It has since become a Cult Classic.
- Pretty Guardian Sailor Moon: Does this...not infrequently. Sometimes it seems like a mood-building piece: showing the "Alice learned that Bob had a girlfriend" scene as a short flashback, instead of merely recapping it, slowed the action down and caught the emotion better, perhaps. But it's still annoying, especially when we get to see the same "Alice remembers Carol being extremely rude to her that one time, and that's why they're still on edge around each other, did you forget?" scene in four episodes in a row.
- Psych: Uses a variation with it's "clue-vision", zooming in and then HIGHLIGHTING the clue Shawn just noticed (or flashing back on a line of dialogue or flashing back and again HIGHLIGHTING a clue as it is noticed). ALWAYS accompanied by Shawn making his squinty-eyed-I-just-found-a-clue-face (Lamp Shaded as such eventually when Gus points out that, yes, he also saw many of the the same clues but never feel the need to make a silly face).
- Revolution: Averted Trope. Apart from the standard Previously On segments occurring at the beginning of each episode after the pilot, it assumes that viewers have a long-term memory, in the sense that it doesn't repeat flashbacks more than once.
- Done as a joke later on; J.D. is reminded of incidents that are not percieved as manly. The last flashback is him ordering an Appletini, which happened about fifteen seconds ago.
- Sportscenter: Very frequently, this ESPN show will begin with a recap of the sporting event that the network just televised.
- Superman: Parodied in the 1975 musical TV special It's a Bird, It's a Plane, It's Superman, where Doctor Sedgwick sings a song about how his sole motivation is to get revenge on Superman and Switzerland (for turning him down for the Nobel Prize 10 times). It then cuts out midverse and promises that after the commercial it will reveal what terrible thing the doctor wants to do before he dies, as though everyone just missed or forgot him singing a song about how he wants revenge. And tells everyone to stay tuned for Chapter 4: Sedgwick's Revenge.
- The Teletubbies: After the "watching the screen on one of the Teletubbies' stomachs" segment, the Teletubbies always shouted "Again, again again!" The creators invariably bowed to their wishes.
- Tru Calling often had flashbacks during the second half of the episode to events from the first half. Probably done because, for much of its run, the show's first half hour aired at the same time as Friends.
- Unforgettable: The whole premise of this CBS police procedural is that the main character remembers everything. Evidently, they don't trust their viewers to remember this one-sentence premise, because every single commercial for the show has to remind them of this fact.
- Veronica Mars: Does a great deal of this, though it is somewhat justified in that its large cast means that characters will fade in and out of view with irritating regularity, leading casual viewers to be reminded of their existence. Add to that that the plot is often so thick with so many sub-plots and red herrings crossing each other that the plot can get very confusing at times. On the other hand, the overly long Previously On sequences that occur in every single episode except the first make this trope laughable when marathoning the show on DVD, as the Previously On will remind viewers of plot points brought up a single episode ago. This is especially true when it reminds you of the ending of the previous episode, which you just saw. This is especially infuriating when the same clip is used over and over to remind you of a single plot point.
- WB: This dying network came with a Previously On stunt that recapped the first half-hour of hourly shows, apparently for the benefit of viewers who were watching other channels for the previous half-hour. Programs subjected to this included Gilmore Girls.
- The Wire: The first episode features a flashback in its final scene to remind us who the newly discovered dead body is, in a show that typically eschewed any such artificial storytelling techniques. David Simon didn't want to do it but HBO insisted, and it actually is justified: the episode introduces the viewer to so many characters and situations that odds are they actually will have forgotten the dead character, who only appeared briefly in an early scene.
- Girl Code: Between the opening that shows clips from throughout the show, commercial breaks that show multiple talking heads before each break, and a recap at the end of each episode, about half of each episode is shown twice.
- This is very common in episodic newspaper comics, but Alley Oop makes an art of it. Sometimes only a single panel will be devoted to advancing the plot that was summarized in the other two.
- E.C. Segar's original Thimble Theater strip, whence Popeye first came, constantly recapped the plot in the first panel during long storylines for those who weren't caught up.
- Dick Tracy spends every Sunday rehashing the previous week's action. The Comics Curmudgeon once congratulated Dick Tracy for going Up to Eleven with its recaps; it spent so long in one strip rehashing what happened yesterday that it ended with the plot less advanced than it had been the day before!
- It seems that most newspaper comics that follow a storyline do this a lot. Other offenders are Rex Morgan, M.D., Mary Worth, and The Amazing Spider-Man, all of which spent about two panels actually getting something new done and the rest recapping. Justified somewhat when you realize that many of the newspapers that carry Dick Tracy, Rex Morgan, etc., only carry it in their larger Sunday comics section — the much smaller weekday comics section may not have room for it, therefore the writers create the Sunday episodes so they can be readable without the weekday episodes being available.
- The new Little Orphan Annie is a repeat offender.
- In Buckles, every character addresses every other character by name at least once in every strip, as if readers are likely to forget who's who on a day to day basis.
- Mallard Fillmore has very little in terms of actual plot, and yet still manages to abuse this trope by having the first panel recap whatever issue is annoying him this week.
- When Dilbert does multi-day storylines, it will often have either a caption explaining the premise that previous comics have set up or a character explaining what happened in the previous comics in the first panel. This is pretty jarring when you're reading the strip online.
- WWE's and TNA's Professional Wrestling programs are absolutely peppered with "Moments Ago" replays, usually upon returning from commercial breaks. (In the case of RAW, which is shot live, this will usually be something that happened during the commercial break.)
- Also in the case where a storyline and/or character is quickly chucked out and it's expected that people will simply not remember it or will be nice enough to overlook it. The IWC frequently does neither.
- If a top or upper-midcard wrestler is injured for a substantial period of time, he will ALWAYS come back as a Face. Even if he was the most despicable and dastardly of Heels at the time of his injury. Ironically, Kurt Angle once vocally pointed this out upon Triple H's return from a nasty quad tear and was made out to be a huge jerk for doing so.
- Professional Wrestling subverts this trope. Jim Cornette declared the "Seven Year Rule", which states that after 7 years have passed it's safe to recycle a character, gimmick and/or storyline. For example, Carlito Caribbean Cool's gimmick had a substantial overlap with that of Razor Ramon, but because enough time had passed since Scott Hall quit portraying Razor, Carlito got over.
- Pro wrestling does however, also have the Three Month Rule, which plays this a little straighter. While it won't necessarily repeat things that happened three months ago, it will expect viewers to forget them and consider them out of continuity.
- A smart Game Master will recap what happened last play session if it's been more than a week. Otherwise the first hour of play will be wasted with questions like, "Wait, who was the guy in the gray cape and why are we working for him, again?"
- Lampshaded in Dirty Rotten Scoundrels The Musical. At the beginning of Act Two, the exact last few lines from Act One are repeated, with Freddy then commenting, "Didn't we do this part already?" and Lawrence replying, "I enjoyed it so much the first time."
- Similarly lampshaded in Evil Dead: The Musical. Act I ends with a long sun solo consisting of "Die, DIE!" repeated fifteen times — and it lasts for nearly 45 seconds — while he kills his former girlfriend's zombie head, a pile of other zombie bodies in the corner. Act II begins with the exact same solo, but the head is obviously fake, and the place has been cleaned up. When other characters demand to know how this "isn't as bad as it looks", Ash replies: "At least there isn't a pile of bodies in the corner anymore."
- Driver: San Francisco is a big offender, using television style "previously on" exposition moments. This is fine for players who may take a break between levels, but is particularly silly playing through the first few levels, which are easy to knock out in the space of an hour or two.
- Driver 2 also featured abridged recaps in the cutscenes throughout replays of the story when you started a new playing session, regardless of where you were in the story.
- Pokémon FireRed & LeafGreen do this so often that, although it lets you save at any point, it reduces a lot of Fake Longevity by using Save States. One can press the Start button to skip the recaps, thankfully.
- The series in general has a bad habit of this. Want to pick an Apricorn off a tree? Well prepare to be reminded of your actions from shaking the tree, getting the colored Apricorn, being told what colored Apricorn you got, and then having you put it in the bag. It also happens with HMs like Rock Smash, Strength, or Cut. Weather moves like Rain Dance and Hail remind you of their effects every turn until they fade.
- As of Pokemon Black And White, message boxes for weather ("Rain continues to fall", etc.) appear only once. "'X 'mon was buffeted by the Sandstorm", however, wasn't removed.
- Pokemon Mystery Dungeon Explorers of Time/Darkness uses this a lot more than it should. Some of the more memorable scenes get flashed back to multiple times in the same cutscene, any time you escape from danger your partner feels the need to tell you what just happened, the ending cutscene is a collection of flashbacks, and occasionally your own character will flash back to what just happened, have an internal monologue about what just happened, tell the partner what just happened, and then the partner will repeat it back to you.
- This is especially bad during the longer cutscenes that have one or two breaches so you can save betwen them. The game assumes that you saved at each break and forgot all that happened. Kind of hilarious you see your partner reminisce about what happened a few seconds ago in a black-and-white flashback.
- The original game was pretty bad about this too.
- A variation of this in the LOST video game Via Domus: the game is (like the show) split into episodes, and each one starts with a "Previously on Lost" segment recapping the game so far. This would be fine, except that there's no way to quit the game in between episodes, so you're invariably recapping something you've just seen. The previously part does show up again when you reload the game where it might actually be needed, though.
- Also used in Blood Curse: Siren. The episodes are so short you wouldn't normally stop after just one, yet they remind you of what you just did twenty minutes ago. Now if you were playing the episodes as they came out, this was mildly helpful and made sense, but if you're playing the boxed console release today it can get annoying.
- And again used in Alan Wake. The episodes, however, are quite long.
- Granted, Alan Wake is designed to emulate a TV Mini-series, to the extent that each of the game's six episodes has a "Previously On Alan Wake" segment at the beginning. It's also useful for those who quit playing at the end of the previous episode to catch-up.
- The Metal Gear series can sometimes be guilty of this. Snake repeats everything everyone tells him, but in an inquisitive tone. "The key is made of a shape-memory alloy!" "A shape-memory alloy?!" "Yes! It changes based on the temperature!" "It changes based on the temperature, huh?" This actually becomes Fridge Brilliance when you realize Snake doesn't do this to benefit the player, since the player often has no use for the information anyway. He does it so he himself remembers what he is searching for. Not very effective when Snake does this when informed about something he should already know about, such as the sights on a freakin' rifle. Thanks, Nastasha!
- Disgaea 2 has the infamous scene where Taro falls into a river. The scene is played over three times before the player can regain control, and two of these are completely unskippable. It was likely to segue dialogue, but it also plays during the Next Chapter skit for almost no reason.
- In Tales of Symphonia: Dawn of the New World, about 80% of the occurrences of anyone saying or Emil remembering Richter's phrase "courage is the magic that turns dreams into reality" follow with a flashback to when he first said it, despite the fact that it was unusual for a guy like him to say that kind of thing it would be impossible to forget he said it even if you tried. If that wasn't enough, there's usually at least one flashback to a different part of that conversation (or the just-after one where you meet Marta) every half an hour of gameplay.
Emil and Marta also keep a diary where they take turns to write every little bit of information involving the story, details of the dialogues included; Marta's parts are in pink while Emil's are in blue. However reading the entries is optional and it's a good way to remind what happened to a player who took a break of several months.
- Sigma Star Saga, like Metal Gear, makes heavy use of Parrot Exposition, but unlike in Metal Gear, it's not a character trait. Rather, Recker does it when and only when you're told at the end of an Infodump that advancing the plot will require an action other than killing things. Since he usually uses similar words to the previous speaker, it's not a case of Viewers Are Morons, but since skipping dialogue skips partway through a conversation rather than skipping the entire thing, and since Recker's repetition is always the first thing said after a skip, it apparently caters to those who consider the plot irrelevant.
- In Eternal Sonata, Claves and Jazz have a talk about a traitor in the group. Immediately after, Claves, the traitor, is killed by Rondo for not pinning the blame on another member. It would be somewhat sad if Claves didn't have a 20-minute musing on her life, including a flashback to the scene with Jazz that happened about 2 minutes ago.
- Mostly averted by Sonic Adventure 2. You get a very stylish scrolling text segment explaining what's going on in the plot at the time if you save your game, quit, and come back later. This prevents them from having to explain anything in the cutscenes again.
- For The Legend of Zelda: Twilight Princess, Nintendo must've believed the players were incapable of remembering or re-figuring the values of the different colored rupees. Every time you start a new session (i.e., resume a saved game or start a new one), for each non-green rupee you pick up, the game will tell you the value of it. Amusingly, it's actually the game that has the memory of a goldfish. The rupee-value dialogue coming on each time you load up the game is triggered by a slight error with the programming. When you save the game, it does not save the fact that you've been told on first pick-up how much a given color of rupee is worth. So when you power down the system and load up the game again, it "forgets" that you ever picked up any rupees other than the standard one-rupee value green ones, and reminds you again.
- Oddly, there's a way to hack your save file so that it DOES remember you've picked them up before. It seems that there was a bit of code left out that prevents the flags from being saved.
- The Legend of Zelda: Majora's Mask did this as well for all rupees above the one valued at ten.
- The Legend of Zelda: Skyward Sword doesn't have this problem with rupees, but it does with insects and collectibles. And infuriatingly shows the item going into your inventory every time.
- Star Control II averts this and demonstrates why it exists. Fortunately, most of the background exposition can be reviewed. Unfortunately, some very vital information can't be, including homeworld coordinates and the location of the final boss. You are advised to take notes.
- The Nancy Drew games are known for this whenever Nancy calls someone back home. Sometimes you can avoid calling the stock characters like Ned, Bess, or George, but there are a few games where you can't move forward without their assistance. So if you've been holding off on calling and suddenly have no choice, what follows is a Character Filibuster where Nancy recaps every. Single. Event. Thus. Far. Try to have a book or some knitting handy when you play.
- Ar tonelico. After the hero crashes his airship, he recounts how he crashed his airship, then goes into a flashback of the events of getting to the airship and the dialogue around it, which happened a minute ago. Additionally, when they run into the airship bay, he exclaims "This... is the airship!" as though he's surprised to find it there. Maybe it's the hero who's a goldfish...
- Ar Tonelico 2 has a couple of series of flashbacks that end with one of these. Particularly egregious when Cocona tells you to Dive into her to stop Hibernation, causing a series of flashbacks that end with one of Cocona telling you to Dive into her to stop Hibernation
causing a series of flashbacks...
- The Ace Attorney series plays this straight, however it subverts it more. The game's flashbacks to previous scenes many times, sometimes even to scenes from only minutes ago, however it also expects the player to remember facts from quite a bit ago. One of the most striking examples is at the end of case 2-4 where you must use the available evidence to take down Matt Engarde while still saving Maya at the same time. You only get one change to present one piece of evidence and there is only one piece of evidence that can do this, plus you are given no help or hints as too what to do. Anyone who can't remember that De Killer, the assassin who has kidnapped Maya, said his bond of trust is one of the keys to his operations with clients, as well as the fact that Matt Engarde stated in a brief encounter that the video tape he had was his "insurance" against De Killer is well and truly screwed at this point.
- To further show the point, many contradictions require you to present evidence that doesn't have contradictory text/content in the evidence screen information. Rather you have to remember a specific detail that was stated about the evidence beforehand, yet that's not been put into the evidence information. For example: Case 1-4 features a newspaper article about a giant monster that has been reported spotted in a lake. At one point you must present this article to prove that a witness was at said lake looking for the monster. The proof is that the article says the monster made a "BANG!" noise and that the witnesses camera was set to respond to loud bangs. This fact is however not stated in the evidence screen so it is something that the player must remember on their own.
- The use of "The Guitar's Serenade" in 4-3 plays this trope straight. Be prepared to watch the music video for it several times.
- Although even that's somewhat justified in that it's more of a case of replaying the video for dramatic effect, or just so that you have something other than normal character dialogue. Or it could be that the characters themselves need to repeat the video often. Considering how scatterbrained the Judge is, this isn't unlikely.
- Speaking of 4-3, that case also has the scene where Apollo hears the dying murder victim's last words. This scene is later replayed six or seven times, with the repeats sometimes less than a minute apart!
- Although, this is actually a case of character/player perspective, with the song and last's words actually being repeated by the characters, rather then just being shown to the player, and it's lampshaded a few times. The characters, specifically Daryan, actually points out that they've heard The Guitar's Serenade way too much; "Man, man, man! How many times do we have to listen to the same thing?!", and The Judge mentions to Apollo that they've "heard the last words quite enough now", and specifically points out that time we see a flashback to it, Apollo is actually acting it out to the court.
- Fire Emblem usually averts this, not even bothering to show recaps of things that happened hours ago, even when they're set up to happen in the story. However, that doesn't stop Radiant Dawn from having a somewhat lengthy flashback to a scene that happened one chapter ago near the end of Part I. The chapter in between is also a filler chapter.
- The Walking Dead and The Wolf Among Us may be examples of this depending on how you play them. They're episodic titles, with a new bite sized episode getting released every two months or so. Because the chances are you'll have forgotten some of the plot points by the time you pick up a new episode, each segment opens with a flashback not unlike the ones you see at the start of TV shows. However, the kicker comes when you start playing episodes back to back, meaning each episode opens with a lengthy segment on what you just did a few minutes ago.
- The Irate Gamer
- One video set up a leaking gas pipe, and to make sure we see this, he shows it again and again and again and again to make sure we know there's a leaking gas pipe.
- In the same episode, he is reviewing the educational Super Mario games in two different timelines. Each time the video switches between the two timelines, Bores reminds us which of the two games he is talking about.
- The Irate Gamer NEO episode for Kirby's Epic Yarn opens with a Previously On of clips of him in earlier episodes making remarks about the game being disappointing, and the actual episode opens with him declaring he's going to explain why he thought the game was disappointing.
- A big offender of this are the countless "The X most Y Zs" countdowns found on YouTube. When you finally reach number 2: "Here's a recap of what you've seen so far!", fifteen minutes is often not even the case with the standard 10-minute limit on uploads.
- It's a fairly common joke in comedy cartoons in the '80s and '90s to have a character wondering "didn't I said that already?", especially since so many serious cartoons play it straight, repeating the last scene you saw before the commercial break. (This is extra funny on releases with no commercials.)
- The very second episode does this with its first episode. Though that's the entire point.
- And parodied it in the first episode. "Last time on Clerks: *cue test pattern* "
- Adventures of Sonic the Hedgehog
- Lampshaded in the episode, "Over the Hill Hero". After finally catching Sonic, Dr. Robotnik exclaims that Mobius is his. HIS! His! ALL HIS! Then, after the commercial break, he announces "Mobius is mine! MINE!" Then, he pauses, scratches his chin, and wonders "Did I say that already?"
- The Chaos Emerald four-parter had Sonic getting a new time travel gizmo in each part, and is told each time that they'll "enable him to circle the planet at the speed of light and enter the time warp". A little more grating in the sense that the audio for the line was recycled for the other episodes. This YouTube Poop flat out shows it (skip to 1:04)
- The Transformers Generation 1 episode "Auto-Bop" has a flashback to something that happened less than a minute before.
- Parodied in a Family Guy flashback: after Peter rejects a free boat in favor of a Mystery Box, he responds to Lois' complaint thus:
Peter: Come on Lois, you're acting like this is the first time I've ever done something stupid. Remember the time I was supposed to get that boat?
(cue flashback to Peter choosing the box over the boat)
Lois: Peter, that happened ten minutes ago.
- And closer to fifteen seconds in the show itself. Not to mention that of course that was the exact thing they were arguing about. Making this also an in-universe example for Peter.
- Wolverine and the X-Men's constant recaps of the first couple of episodes in almost every single episode's Previously On sequence. It... didn't take us months to come to the gripping realization that mutant hunters are bad and the X-Men being back together is good. No, really, it didn't.
- Made even worse that in all the time they were hammering home "mutant haters are bad" they weren't explaining character backstories beyond a few short flashbacks. If someone were to come in knowing nothing about the X-Men (which was probably what the previously on was for) they'd know from the first couple of episodes mutants, powers, split up, Wolverine's the cool main character, and be utterly confused as to who the other teammates are, feeling as though they missed something because the previously ons kept reminding them of the wrong things.
- The entirety of Dora the Explorer. The show treats the viewers as if they have the memories of a goldfish and repeats a phrase so often that if you're older than a toddler and are not allowed to change the channel for whatever reason, you'd be wishing that someone take out a gun and put you out of your misery after watching a few minutes into the show. Unless you're high on something. Justified, because the target audience really does have the attention span of a goldfish, and you shouldn't be watching it if you're older than five. That would be Attention Deficit... Ooh, Shiny! tho. All the repetition in the world will not be able to help there since it's a different trope altogether. It's shown that keeping the child attracted via interactivity (ie. no fourth wall) helps more, but then Dora actually has both.
- Teenage Mutant Ninja Turtles 1987 has an episode once where it flashes back to a scientist explaining what his invention did, then he broke the fourth wall and said he hates flashbacks as much as the viewer.
- South Park: The reality TV version was parodied on the "Crippled Summer" episode, with title cards appearing constantly explaining things that had just happened. This includes explaining the Looney Tunes-style humour of the B-plot in great detail.
"Mimsy was supposed to blow the shark mating whistle while he was still in the water. There appears to have been a fundamental misunderstanding."
Lois: "Peter, I can't believe you invited your old high-school sweetheart over for dinner."
"You think that's
bad? Remember when I auditioned to be David Hasselhoff
Chris: "Yeah. But Dad, why would you invite an ex-girlfriend to dinner?"
Stewie: "Perhaps he wants to make our mother nervous."
Peter: "Nervous? Like when I had to sell pancakes to the school soccer captain?"
Lois: "But Peter, I don't wanna cook dinner for your ex-girlfriend."
Peter: "Well, maybe we can just have tea."
Brian: "You mean like the time you had tea with Muhammed, the prophet of the Muslim faith?"
Peter: "Oh boy, was that ever weird. Anyway, I can't believe I invited my old sweetheart to dinner. Huh."
- The Simpsons...
- ...apparently has the majority of Springfield being this. In "Krusty Gets Kancelled," Bart turns on the station's camera just as Gabbo is saying that "all the children in Springfield are SOBs." on live television, which going by Kent Brockman's story, a lot of people were upset by this. However, Gabbo ended up still being number one, only because the people's fury was redirected to Kent Brockman for making the exact same gaffe on the air and thus forgot all about Gabbo's use of the word. It didn't help that Brockman was a huge hypocrite, condemning Gabbo for using the term at all and then, two seconds later, muttering it jokingly under his breath, forgetting that the audience could still hear him.
- Bart can't remember when his father was a Grammy Award-winning musician with the B-Sharps. (In his defense, he was barely out of diapers at the time, while his sister Lisa was still in them.)
Homer: It only happened eight years ago!
Bart: Dad, thanks to television, I can't remember what happened eight minutes ago.
- Used in the 1990s X-Men cartoon. Justified originally in that it was a Saturday show. Later on, recaps continued to use the early episode clips, while adding ones from later events. This often resulted in only a breath of time being given to the last two to four weeks combined. They also had post-commercial scene replay, which didn't always mirror what had just happened!
- The Avengers: Earth's Mightiest Heroes got pretty bad at this during its second season. The redone opening is way more expository, the previews go out of their way to remind viewers of the simplest facts from previous episodes and the first ten minutes are a recap of the team to the person who most wouldn't need it.
- In the "Wanted: Wade" episode of U.S. Acres, before "What Harm Can It Do?" starts, a frame showing Wade heads spinning around plays. It plays again right after the song ends.
- The Hub's cut of My Little Pony Equestria Girls plays the scene where Twilight screams upon finding out she is a human twice, once before a commercial break and once after a commercial break.
- In-universe example in The Magic Adventures Of Mumfie. In the "Sparks In The Dark" episode, Electric Eel says she hates pirates because they stuff them in jam jars. She repeats the same thing when approaching their ship a few minutes later.
- ''Spider-Man (1967): The last few seconds of scenes going to commercial are rerun after coming back from commercial.
- Averted, ironically enough, for actual goldfish. MythBusters proved this trope busted.
- Basic essay writing with a thesis-introduction-body-conclusion format, especially at the high school level. Three of those are normally used to say what the paper is about. As Dale Carnegie put it — "Tell the audience what you're going to say, say it; then tell them what you've said."
- This is actually used, in a much more sensible format, in writing scientific papers. The abstract, which is equivalent to a thesis, is what people reading through papers read to decide if they do care and often the part you get for absolutely free when looking through a search, and the conclusion is often what will be looked for if the reader is not, in fact, as interested in the 'how' as the 'what' of the experiment you're talking about. For example, if you're only after how long a goldfish's memory is, you are likely to skip entirely the procedure and the details of the results in favor of the conclusion which gives you the nice, short version of the answer and what this actually means.
- It's easier to list political ads that don't rely on this trope to appeal to the masses. Though that's probably more to use the "repeat it enough and they'll believe it" theory, than because they thought the viewers forgot it.
- Standard advice for seminary students on giving a sermon: "Tell 'em what you're gonna tell 'em. Tell 'em. Then tell 'em what you told 'em."
- Although short-term memory loss is often associated with conditions like dementia and Alzheimer's in eldery people, there are certain conditions that can occur even in younger people involving short-term memory loss. Some people have suffered it as a result of trauma or a stroke, they literally forget things immediately after ceasing to think of them and must write everything down to be able to do daily tasks or things like taking a bus or going someplace, and rely on a caregiver for help. Interestingly, long-term memories, things from before the trauma, may not always be affected, though it can.
- The trope is however partialy excused by the fact that, while not having impaired memory, our brain has a habit of glossing over information and never actually storing it as memory if it doesn't see as vital. It's called selective attention, and you might have already seen the most famous example. Thus, while some play this trope insultingly straight, it's not inherently negative or useless.
This was an article about treating viewers like they have the memory of a goldfish, which lasts about three seconds