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Forrr added emphasis in yourrr worrrds, speak with rrrolling R's to show yourrr contrrrol overrr yourrr dominion.
Usually the HammyEvil Overlorrrd will constantly rrroll his tongue. Forrreign People will also speak like this. In some cases justified, as in severrral languages/dialects the R is always prrronounced like this (Rrrussian, Spanish, Dutch, Finnish, some Gerrrman and Trrrransylvanian dialects, and Scots), otherrr than in English. Also frrrequently employed when the speakerrr is rrrelated to felines in some way, imitating a cat's purrring.
In Japan, it's a marrrrrkerrrr of being rrrreaalllyyy angrrrrrry orrr intentionally rrrruude, orrrr of being a Japanese Delinquent such as a bosozoku or yankii, orrrr someone trrrying to imitate one.
Not to be confused with the way pirrrates constantly say "Arr!"note If they were non-Rhrrrrotic. Compare Sssssnake Talk.
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"Rrrruffles have rrridges". You prrrobably have to be of a certain age to rrrremember that ad campaign.
The Tim Horrrton's Donut/Coffee shop in Canada occasionaly has a contest called "Rrrrolll up the rrrim to win." Bonus points for those who can rrroll the R's.
There was a great Taco Bell commercial where these two lions were talking about the latest roast beef burrito. The one said to the other, "No, say it like Ricardo Montalban." So the other lion says, "Okay. Carrrrne asada." It was funny.
Could be a drinking game in Lord of the Rings. Sophisticated characters, like wizards and elves, will have a great go at this; more rustic folk like Hobbits just won't bother. "Morrrdorrr," "A Balrrog of Morrrgoth," "Isildurr's Heirr," etc.
In the Heralds of Valdemar series, gryphons both hissss their essess and trill their arrrs. Skandranon can and usually does speak carefully and deliberately to make his speech as articulate as any human's, but when he's tired or angry, or trying to convince someone that he's feeling that way, he reverts.
The Lady of the Green Kirtle in The Chronicles of Narnia gets as her introduction: "Good day, t-r-r-avellers," she cried out in a voice as sweet as the sweetest bird's song, trilling her R's delightfully.
The Grand High Witch from The Witches, along with Vampire Vords; it's said to be derived from a Norwegian accent as witches originated in Norway.
The Gonnagles of the Nac Mac Feegle tend to roll their Rs in their battle poetry, and even in casual converrrsation.
The maid at one of the families Mrs. Piggle-Wiggle helps speaks like this.
Live Action TV
The Seventh Doctor in Doctor Who turned this into an art form as a means of underlining Sylvester McCoy's status as the first Scottish Doctor. Which led to extreme Narm when he had to face The Gods Of Rrrragnarrrok.
The number of r's he could put into a word such as "rrrrrule" was one of the hammier qualities of the Delgado incarnation of the Master. In The Daemons, the daemon he summons tries to do it too, but there's really no competition.
In the Granada TV Sherlock Holmes series, Jeremy Brett, as Holmes, occasionally trills his Rs for emphasis.
Square One: On their Dragnet parody, "Mathnet," one story had a character (played with an Orson Welles-like Large Hamminess), Mr. Stoutman, who once said, "If you had asked me yesterday, the answer would have been a rrresounding yes!"
Stephen Fry does this on occasion when presenting QI. Brrrilliant!
In The Office (US), Dwight does this when announcing the names of his garden party guests, ostensibly because he interprets this as a "fancy" way to say things:
Homestar Runner: Subverted in Limozeen's hair metal cover of sloshy's emo hit song "We Don't Really Even Care About You." At one point, Larry Palaroncini sings "We don't rrreally even care," but a minute later changes it to the tongue-twisting "Rrre rrron't rrreally rrreven care!"
Scrooge McDuck, another Scottish character, often does this on DuckTales.
In an effort to show how perfect her Spanish is, Peggy Hill does this way too much.
Principal Luna from Class of 3000 does this, but then again, he's Latino.
The early Looney Tunes short Daffy Duck in Hollywood features a pig movie director with a thick German accent named von Hemberger, a parody of Josef von Sternberg voiced by Herman Bing (see "Film" above), who keeps doing this.
Bugs Bunny imitates an elderly Scotsman: "Poachin' rrrrrabbits on m' prrrroperty! I'm displeased, Mac Rrrrrrrary!"
The old goosenote voiced by Agnes Moorehead of Bewitched fame just before she passed on in Charlotte's Web (the animated 1973 film), especially noticable in her part during the "Veritable Smorgasbord" number.
Phil Ken Sebben: And as a reward for hard work people get-
Harvey Birdman: Promotions!
Phil Ken Sebben: Prrrromotions!
Harvey Birdman: And raises!
Harvey Birdman: Uh, promotions!
Phil Ken Sebben: Prommmmotions!
The weak English "r" sound is actually quite rare among languages. The "r" is trilled in Russian, Arabic, Dutch, Polish, Greek, Swedish and Norwegian. Spanish and Italian have both a tapped "r" and a trilled "rr". The trilled "r" appears in dialects of other languages, such as Scottish English. French and German speakers don't normally trill the "r", but instead pronounce it at the back of the throat.
Mexican sportscaster José Ramón Jiménez also used to signal the beginning of a match with "¡ARRRRRANCA la primera mitad!".
This is reflected in the Spanish language alphabet, which has a few consonants alien to English. "R" is almost always read like "tidal", in most (all?) American accents. Nobody feverr errs in rreading "Rr".
The rules are actually pretty simple: If it's a single "r" in the middle of a word, it's the weak pronunciation. If it's a double r ("rr"), or a single r at the beginning of the word, then it's the trilled one.
One possible way to identify someone from El Salvador is whether or not they roll their "r"s exaggeratedly at the end of sentences that end with words that end in an r. A longer trill correlates with high Salvadoran-ness.
Jack Black. Through the skies, he flies, he doesn't know the RRREASON why, but he flies... so high... you'll know that it's TRUE!
Everyone's favorite dirty old little lady, Dr. Rrrrruth Westheimer is known particularly well for this.
Christopher Lee is famous for this, along with his baritone and cool British accent.
Mixed Martial Arts announcer Lenne Hardt's signature announcing style involves rolling every R in each fighter's name, often holding them for several seconds. They didn't call her "PRIDE Crazy Lady" for nothing.
Cats have these in almost all of their extended vocalizations.
Megatron as voiced by Earl Hammond in the Transformers book and record sets by Kid Stuff Records.