Bob Stewart-produced Game Show hosted by Bill Cullen that ran from 1971-74 on NBC, in which three contestants "bid" to answer true/false questions. To do so, each contestant bid on how many questions s/he could answer (from 1-4) in one of three shown categories. The person with the highest number, or the untied contestant in the event of a tie, won the right to choose a category and play for $10 times the total number of questions voted (1-2-3 would be worth $60, for example).Upon winning at least $90 (or one of the "Free Box" bonuses), the contestant could spend the money on boxes on the giant 4x3 gameboard, calling out a dollar amount ($20, $30, or $40) and a color (Red, Green, Yellow, or Blue): e.g., "$40 on the Blue". A prize was hidden behind each box, and to win a prize a contestant had to find it in the $20, $30, and $40 columns. Upon doing so, that contestant won the game and played against two new challengers. (A column was "closed" if three of its four boxes were chosen.)On April 23, 1973, the prizes were removed from the board and replaced with pictures according to a certain "theme" (movie monsters, actors, animals, etc.). Further, the game was amended to keep three contestants on until one scored three matches (tracked by placards on each podium), which awarded a prize package worth about $5,000. While the trips were lavish enough and other prizes were definitely desirable, they were downplayed as gameplay and Cullen's affable hosting style were emphasized.Still, despite lasting far longer than any previous show had at the 1:30 PM slot vacated by Let's Make a Deal in December 1968, getting some affiliates to stop pre-empting the slot, and giving away much more with the format update, TOAM consistently ranked a solid third behind ABC's Deal and CBS' As the World Turns in the east (in the Pacific time zone, where it aired at Noon, against ABC's Password and local programming on CBS)...but even then, that wasn't what killed it — see Screwed by the Network, under the Trivia tab.
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