A character sings the praises of, or announces he has invested in, something he claims is going to revolutionize society or be enormously successful; however, the show is set in the past and the audience knows he is doomed to failure. Often comes right after the character says its competition [[ItWillNeverCatchOn will never catch on]].

This trope does not apply to RealLife because it requires an audience with hindsight; see MagnumOpusDissonance instead. If the upcoming failure ''should'' be obvious at the time the claim is made, then that's just the person being dumb.

Compare AnyoneRememberPogs, when people look back on things that were supposed to be huge but faded out, and ItWillNeverCatchOn, the inverse of this trope (along with a real life example, AndYouThoughtItWouldFail and NotSoCrazyAnymore).



[[folder:Anime and Manga]]
* ''Manga/TheKurosagiCorpseDeliveryService'' features a commercial from a mid-eighties cryogenics company foreseeing that Betamax would reach a billion sales by 2052.
** To the post-millennials on the site wondering what Betamax is... ''[[AppealToObscurity Exactly]]''.

[[folder:Comic Books]]
* In ''Giant-Size X-Men'' #3, {{Wolverine}} predicts to the newly-assembled Comicbook/XMen that Thunderbird will outlast them all. Thunderbird is killed in their second mission, in Uncanny X-Men #95.
* Mark Gruenwald famously predicted that the new wave of Marvel heroes introduced in the 1993 annuals would go on to become major players in the MarvelUniverse, with him taking [[TakeThat a dig]] at ComicBook/SquirrelGirl in the same speech. None of the annual heroes caught on except for [[Comicbook/CaptainMarVell Genis-Vell]], while Squirrel Girl remains a fan favorite to this day.

* At the end of the 2005 remake of ''Film/FunWithDickAndJane'', the protagonists have duped the evil CEO into [[InvoluntaryCharityDonation reimbursing all of his employees' stolen pensions]], are wealthy again and are happily driving towards the sunset... until a former colleague of Dick's drives next to him and tells him he got a great job at a company called Enron...and the credits roll.
* Near the end of ''Film/{{Grease}}'', the principal announces over the intercom that the graduating seniors may go on to greatness. One possible glorious future (this scene being set in the late spring of 1959) she speculates they might look forward to? Being the next Vice-President [[UsefulNotes/RichardNixon Nixon]].
* In ''Series/ShanghaiKnights'', [[Creator/OwenWilson Roy O'Bannon]] wastes most of his money writing false biographies of himself under a pen name. When [[Creator/JackieChan Chon Wang]] finds out, he is disgusted with Roy, but Roy claims he has invested the rest into something that will revolutionize travel - zeppelining. When Chon is still not convinced, Roy claims that it's at least more likely to happen than some crazy invention called an "[[ItWillNeverCatchOn automobile]]".
* In ''Film/SLCPunk'', a punk in the 1980s proudly shows off his hyper-new laser disc player and explains what it is. Laser discs never caught on.
* At the end of ''Film/GuardiansOfTheGalaxyVol2'', Kraglin gives Starlord a Zune [[spoiler:to replace his destroyed Walkman]]. Starlord, amazed that it can hold ''hundreds'' of songs, says that it's going to revolutionize the way we listen to music. He's right, in a way, but the Zune didn't last too long. Played doubly strong here: not only do we, the audience, know that Zunes were crushed by Apple's iPod, but anyone living on Earth at the time of the movie could tell him the same thing (it takes place in 2014).
* Near the beginning of ''Film/TheWolfOfWallStreet'', Jordan has obtained his stock broker's license and is eager to start his first day as a "master of the universe"...while the current date of October 19, 1987 appears on screen. As Jordan explains in the next scene, this date was later dubbed [[https://en.wikipedia.org/wiki/Black_Monday_(1987) Black Monday]] and was then the biggest stock market crash since the Great Depression. Jordan ends up losing his job shortly afterwards and his outlook is so bleak he even considers becoming a stockboy at a grocery store, though he does manage to find success in stocks albeit in a different way.
* A pimp in ''Film/{{Fanboys}}'', set about six months before the release of ''Film/ThePhantomMenace'' thought a nine-year-old Anakin and Jar Jar Binks would be so popular, he had them tattooed on his back, flashing gang signs. Given that the two characters were [[TheScrappy one of the most polarizing elements]] of ''The Phantom Menace'', one could only imagine his reaction.

[[folder: Literature]]
* Creator/CarlHiaasen's ''Nature Girl'' has two characters who went through this. One is a woman who was mistress to a man who killed his wife and ended up in a high-profile murder trial, which led to a sensationalised ghost-written book on her story for which she gained half a million dollars and a stockbroker boyfriend who recommended investing it in Enron; two years later, she had lost it all and was working at a bottom-feeding telemarketing company. The other is the mother of another character, whose many disappointments in life include her father cashing in his pension to invest it all in the Delorean Motor Company, leaving nothing to pass to his daughter.
* In ''Literature/TheDisasterArtist'', Greg Sestero wrote that, unsurprisingly, Tommy Wiseau thought ''Film/TheRoom'' would become an instant classic, winning him several Oscars, and be talked about for years to come. [[GoneHorriblyRight Well, in a way, it is a classic...]]
* ''Literature/AdrianMole'' is prone to this trope as well as its [[ItWillNeverCatchOn inverse]]. Notably, in the second book, he falls for the Hitler Diaries hoax.

[[folder:Live-Action TV]]
* Done in ''Series/ColdCase'' in a brilliant example of FiveSecondForeshadowing paved with {{black comedy}}. A '70s Disco dancer's reason to break with his conservative Jewish father is that without his strict supervision he "will live forever, like Disco". ''An hour later'', he is dead.
* In an episode of ''Series/TeenAngel'' where the eponymous character travels back in time, we learn that shortly prior to his death, he had made a huge investment in "[[AnyoneRememberPogs Planet Macarena]]" stock. After his future self warns him about this mistake, he then announces to "present" Steve that he will sell all his stock...and [[ComicallyMissingThePoint invest it in Tony Danza T-shirts]].
* ''Series/TheBigBangTheory'':
** In an episode, Sheldon has a flashback to going over his roommate contract with Leonard, which includes a clause that Friday nights are permanently reserved for the viewing of ''{{Series/Firefly}}'', stating that they "might as well make it official, the show is going to be on forever". It lasted (half of) one season.
** In the same episode, Sheldon chides Raj by telling him that the Microsoft Zune is going to obliterate the [=iPod=] and become the dominant [=MP3=] player on the market.
** In a later episode, Sheldon, having trouble choosing between buying an X-Box or a Play Station, realizes that he has always picked the losing format. Along with the previously mentioned Zune, he also chose Betamax over VHS and DVDHD over UsefulNotes/BluRay.
* ''Series/{{Community}}'':
** Abed and Troy were obsessed with the short-lived show ''Series/TheCape'' in a flashback scene. They insist it'll last [[MemeticMutation "six seasons and a movie!"]]
** One episode's stinger shows a flashback to 1993 where a man is offered a job to be the actor in a VHS game called ''Pile of Bullets''. His wife persuades him to take the job since according to her VHS games are gonna be at least as big as ''Franchise/StarWars''. She even convinces him to give up his job at [[ItWillNeverCatchOn Apple Computers and the silly stock options they were giving him]].
* In an episode of ''Series/ItsAlwaysSunnyInPhiladelphia'', the guys find an old time capsule they buried, which is filled with items they thought would be extremely valuable in ten years. Among other things, the items they find include a Greg Jeffries baseball card, a Music/{{Korn}} CD, and a laserdisc copy of ''Film/TheCiderhouseRules''.
* ''Series/MadMen'':
** In an episode, the publicity firm is hired by an enthusiastic RichIdiotWithNoDayJob to introduce professional [[http://en.wikipedia.org/wiki/Jai_alai jai alai]] in the United States, convinced that it is going to be huge. Draper flat out tells the client that he is delusional, but since he insists he instructs his coworkers to [[AFoolAndHisNewMoneyAreSoonParted shake him down]]. This is TruthInTelevision; at the time ''Mad Men'' is set jai alai was expected to be the next big thing. While it had faddish popularity in the US in the early 70s, ultimately various factors like "it's really heavily mob controlled" drove spectators away in hordes.
** In the sixth season numerous ad agencies compete over Chevy's next big thing, and Don in particular seemed very excited for its entirely different design. The car in question? Model number [[http://en.wikipedia.org/wiki/Chevrolet_Vega XP-887]], later known as the Chevrolet Vega--a car that was initially well-liked, then became infamous for things like poor rust-proofing and engines that never worked to start with, leading to several recalls, one of which included a half million at once.
* ''Film/BoardwalkEmpire'':
** In the first season, set in 1920, a businessman tells Nucky that there is an Italian man in Boston working with mail coupons that can return investments in a couple of weeks with a 45% increase. Nucky says that those numbers are absurd and that there must be something very wrong with that guy, but the other man replies that he has had successful returns a couple of times already and has invested now his whole fortune. A couple of episodes later, we learn that the businessman has lost all his money and that this Italian's name is [[TropeCodifier Charles]] {{Ponzi}}.
** In season four, Nucky is in Florida where he meets a young salesman who is trying to sell him on investing in a local real estate project. Real estate development in Florida was a very popular investment at that time but Nucky is too smart to invest in this pipe dream. The Florida real estate boom of the 1920s ended in a massive bust and it would take decades for the market to recover. Ironically, Nucky later buys land in Florida but for the more sensible goal of using it as a front for his liquor smuggling operation. One major character who falls victim to this 'cannot lose' investment opportunity is gangster Arnold Rothstein and he is very unhappy about it.
* There's a similar joke in ''Series/DowntonAbbey''; Lord Grantham, scouting around for ways to make back the money he lost investing in the recently-nationalised Canadian Grand Trunk Railway, notes that "There's a chap in America, what's his name, Charles Ponzi, who offers a huge return after 90 days." This prompts a {{Facepalm}} from Matthew, who's just been trying to explain the folly of get-rich-quick schemes.
* In ''Series/HappyDays'', both Richie and Howard believe that the United Nations will put an end to all wars.
* In ''Series/MooneBoy'' (set in the early 1990s) Martin's science teacher describes the solar system, mentioning for no particular reason that [[PlutoIsExpendable Pluto will always be a planet]].

* This is Birling's opinion on the maiden voyage of the Titanic in ''Theatre/AnInspectorCalls''.
* In the musical adaptation of ''Film/TheWeddingSinger'', Gulia predicts that "New Coke" will be the next big thing. Guess what doesn't catch on?

[[folder:Video Games]]
* ''VideoGame/PlantsVsZombies2ItsAboutTime'': The Dodo Rider Zombie's Almanac states that he believes [[DumbDodoBird dodos]] are the future of transportation. Everyone else keeps telling him there's no future in dodos. Considering that Dodo Rider Zombie is fought during the Ice Age, and that Dodos eventually die out, it looks like everybody else was right.

* In an ''Webcomic/AlienLovesPredator'' strip, we learn that while Abe and Preston were in college in 1999, the former had decided to invest all his textbook money in shares of Pets.com, the unofficial poster child of the dot-com crash.

[[folder:Web Original]]
* ''Series/GamingInTheClintonYears'': George Wood [[http://www.youtube.com/watch?v=yApQi0yRpqc apparently believed]] that the UsefulNotes/VirtualBoy would be ''more successful than the UsefulNotes/PlayStation''.
* In the WebSite/SFDebris review of the ''Series/StarTrekVoyager'' episode "[[{{Recap/StarTrekVoyagerS5E6Timeless}} Timeless]]", there's a little skit involving Creator/SteveJobs and Creator/GeorgeLucas having a conversation in 1998. Steve asks George if he wants to partner up to acquire a touchscreen company so they can use it on phones. Lucas [[ItWillNeverCatchOn dismisses him]] because he's too busy working on ''Film/ThePhantomMenace'', the "greatest movie ever made" which he expects will win him several Oscars.
* In the special 200th episode of ''WebVideo/AtopTheFourthWall'' that took a look at [[spoiler: ''ComicBook/OneMoreDay'']] (which came out in 2007), when a character whose a video game designer appears in one scene Linkara mentions in-character that he's the writer for ''VideoGame/MassEffect3'', and that people are going to love the ending he's writing.
* On ''WebAnimation/HomestarRunner'', a running gag in Marzipan's Answering Machine 17.2 (released on [[AprilFoolsDay April 1st, 2016]]) is Homestar leaving messages gushing about various fads that came and went during the seven-year gap between this and the last edition of Marzipan's Answering Machine, including planking, the Ouya, Google Glass, and Jeremy Lin.

[[folder:Western Animation]]
* ''WesternAnimation/TheSimpsons'':
** Disco Stu does this, trying to recruit for his disco record label:
--->'''Stu:''' ''Did you know that sales of disco were up 400% in the year ending 1978? If these trends continue... ayyyyy!''
** In "[[Recap/TheSimpsonsS5E1HomersBarbershopQuartet Homer's Barbershop Quartet]]", which was set in the early '80s, Homer says of Music/DexysMidnightRunners, "We haven't seen the last of them!" ([[AmericansHateTingle While DMR had more success in the UK than the US]], Homer, as an American, is unlikely to have gone on to hear a single song of theirs besides "Come on Eileen"). The Italian dubbing for the episode substitutes Music/DuranDuran to DMR, making the joke pointless since the original line-up came back together in early '00s.
** In "[[Recap/TheSimpsonsS19E11That90sShow That '90s Show]]", Homer chooses records over [=CDs=], a typewriter over a computer, and Enron stock over Microsoft stock when splitting his and Marge's possessions (became a bit HilariousInHindsight in TheNewTens as [=CDs=] were replaced by the introduction of Mp3 files and online streaming and records making a niche resurgence).
** "[[Recap/TheSimpsonsS6E22RoundSpringfield 'Round Springfield]]" offers a slightly sneaky version of this trope in an early episode in which Creator/BillCosby compares {{Jazz}} to [[Creator/EastmanKodak Kodak]] film and "the New Coke: It'll be around forever (Heh heh heh!)"
*** HarsherInHindsight now that both Cosby and Kodak have also fallen, to scandal and bankruptcy respectively. Pray for Jazz.
* ''WesternAnimation/BojackHorseman'' has a series of them in the 2007 WholeEpisodeFlashback "The Bojack Horseman Show":
** Bojack is the proud owner of an HD-DVD player.
** A skywriter is shown advertising ''Series/JohnFromCincinnati'' (and two months later [[ShortRunners strikes through the same message]]).
** Mr. Peanutbutter gets a gig fundraising for "the next President of the United States": John Edwards.
** Creator/JessicaBiel is excited for her part in what [[BlatantLies she was told]] would be a "a very important gay rights movie": ''Film/INowPronounceYouChuckAndLarry''.
* ''WesternAnimation/RickAndMorty'':
** The leader of the Zigerion's attempt to steal Rick's recipe for concentrated dark matter does this, when [[spoiler:Rick knows and feeds them a recipe for a massive explosion]]:
--->'''Prince Nebulon:''' ''This is going to be such a mindf-''