The Only Way Is Essex (2010-) is ITV2's answer to Jersey Shore or The Hills, set in the county of Essex.Known for its fake tan, big cars and party lifestyle, it follows the lives of the Essex "rich kids" who are friends, as well as the people around them - making it a big cast of characters.Despite being a Reality TV show, it does set up some of the events for entertainment purposes, but how far this happens is debatable.This series provides examples of:
Anti-Role Model: Mark to Joey. So much so that when Joey chats Lucy up, she walks off as soon as she hears he wants to be just like Mark.
Batman Gambit: Used by Arg, and Joey, plus Amy Childs, Maria and Lydia at various points in the show.
Breakout Character: Arg in series 1, definitely Joey Essex in series 2. Now, it's Jasmine Wallia.
So much so that Arg is upgraded to main cast in series 2 and Joey gets a whole episode revolving round his date with Sam.
Butt Monkey: Arg... whether it's Mark telling him to sort out all the "timber" Arg has put on or his ex, Lydia, or her mum, Debbie, screeching at him, Arg always seems to be on the receiving end.
Subverted somewhat because everyone loves Arg, and he's a very talented singer.
Captain Obvious: Joey Essex tells Sam he knew she wouldn't like him taking her to the tip on their first date.
Also when asked who the prime minister is, Joey replies it's "that geezer..."
"Did you know England and Ireland are different countries?" asks Amy.
Sidekick: Mark and Arg; Harry and Amy; Kirk and his dad, Mickey
Tempting Fate: In The Only Way Is Essexmas, Arg says to Amy at the reveal of girlband LOLA's fourth member that he's tense because he has to keep looking over his shoulder in case Lydia shows up. Just as he says this, she does.