- You get acquainted with or befriend the mark.
- You convince them that you are going to con the Conman in Mark's Clothing (Conman in Mark's Clothing being played by one of your con crew, optional)
- You get them to front up some money for the con and then you (and usually the Conman in Mark's Clothing) run off with it.
- In The Con Within A Con, Grifter convinces the Mark that Mark has an opportunity to help Grifter con a third party.
- In Violin Scam, Grifter tricks Mark into thinking that Mark has an opportunity to con (or just steal from) Grifter.
- In Kansas City Shuffle, Grifter lets Mark figure out that Grifter is trying to con Mark—but misleads Mark about what the actual con is. Mark thinks he can exploit his knowledge to steal Grifter's money, and that makes him vulnerable to the real con.
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- In the movie The Sting, Paul Newman's character Gondorff plays a Conman in Mark's Clothing, when he is working as the obnoxious bookie "Shaw".
- Inception: while Fischer is dreaming, the team convince him to enter and extract from Browning's dreams, while he's actually going into a further level of his own.
- Nine Queens and its American remake Criminal. In this case what we are actually following is not the overall con but The Con Within A Con itself and then at the end the real con is a Twist Ending.
- In House of Games, the female lead gets trapped and loses $80,000 in an elaborate Massive Multiplayer Scam involving a fake mark.
- This occurs in Matchstick Men, where the "big hit" on Chuck, Angela's arrival, and Roy's visits with Dr. Klein are all part of a massive con by Frank against Roy.
Live Action TV
- On Hustle, Danny or Albert tend to play the role of the fake mark.
- The Hustle episode "The Lesson".
- In Lost: Sawyer is caught out by this woman when trying to run a scam (something similar to a Thai Gem Scam), eventually he befriends her and takes her on several short cons, using her as a shill. Then he comes up with a longer con which would go for a bigger target but would require a little show money. She then reveals that she has some money that she got from a divorce which they can use. Psych! Turns out that this was just a really long con where Sawyer had been told by her vengeful ex-husband about the money and was there to get it from her.
- An episode of Mission: Impossible involves the team trying to get the mark (an unscrupulous African stockbroker) to "take over" an operation producing near-perfect counterfeit money.