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- In the mid 90s, Pizza Hut had "The Pizza Head Show", starring their mascot at the time, Pizza Head. Pizza Head was an Expy of Saturday Night Live's Mr. Bill (the commercials were, in fact, done by Mr. Bill creator Walter Williams), and had a nemesis in the pizza cutter Steve, an Expy of Mr. Sluggo, who always had it in for him. Typical plots had Steve in his latest role (chef, doctor, superhero, umpire, what have you) showing up to screw Pizza Head over in some fashion, with Pizza Head frequently saying "Hey, he's not a <insert role here>!" to which the announcer would always say "Sure he is!"
- The rabbit from Masha and The Bear goes through much abuse and antics.
- Magic: The Gathering
- The goblins; regardless of whatever world, goblins are always on the short end of the stick. In a twist they can actually be used to devastating effect in the game.
- Squee in particular deserves an honorable mention. He was stuck in a cycle of dying horribly, and then mysteriously coming back to life, just so he could die horribly again. Hell, the usefulness of his in-game card revolved around the fact that it could be discarded/sacrificed/chewed-on over and over, turn after turn.
- Peanuts: Charlie Brown is the absolute king of this trope. For fifty years the entire universe tried new and creative ways to mess with him.
Charlie Brown : Sometimes I lie awake at night and I ask: "Why me?" And a voice answers: "Nothing personal, your name just happened to come up."
- Jon Arbuckle of Garfield is practically the adult Charlie Brown.
Jon: You wouldn't believe what happened to me! I went out to get the paper, and my robe got caught on a passing street sweeper. I swept five neighborhoods with my FACE before I could get the driver's attention. It took three fire companies and a crowbar to get me loose. I'm lucky to be alive... What happened to my muffin?
Garfield: I ate it, vac-boy. Where's the paper?
- The title character of Australian comic Snake. The plots of typical strips include: Snake tells a bad joke and gets smashed under his own rock; Snake fails to get anywhere with Lady Snake and gets smashed under his own rock; Snake is randomly abused by tourists and gets smashed under his own rock; Snake gets a package airmail that smashes him into a pulp, but for a change isn't smashed under his own rock; and the list goes on.
- The titular character of Nodwick: How many horrible deaths does a
manhenchman have to suffer to get a little respect around here?
- A Growing Affection makes Sasuke into this. He gets mind controlled by the Blood Drinker Demon, and has to be rescued by Naruto. He manages to beat Orochimaru, but that turns out to be all part of Orochimaru's plan. He goes after Itachi, only to be defeated and get his team killed by Kisame. He lets Ororchimaru take over his body in return for Orochimaru killing Itachi. Except that during the fight Orochimaru manipulates it so Sasuke learns the truth about Itachi and the Uchiha slaughter (different from canon) rendering everything Sasuke has done pointless. Finally, Sasuke sacrifices himself to give Naruto a chance to finish Orochimaru.
- In Retro Chill, Bob serves as this while serving Retro and the aliens. This is why he pulls a Heel–Face Turn later on.
- Adahn (Legion in this universe) throughout the first act of Avatar Of Victory; whenever it tries to contact Shepard and her team, it always ends with it getting shot and having to repair itself with whatever clutter is nearby.
- Connie d'Amico in the Meg's Family Series as it went on. Of note is "Oh My God! We Killed Connie!" where she is attacked by bees, leeches, and other things to the point that she appears to be dead, and is repeatedly hit by Meg or Zack (and in one instance Lois) while they think she actually is dead.
- Just like in canon, Skoodge is this in The New Adventures Of Invader Zim. Something bad happens to him at least once a chapter.
- This Bites!: Between bites to the ear, strangulation, broken noses, Groin Attacks (usually from Vivi) and Zoro's Training from Hell, Cross and physical abuse are very well-acquainted.
- Supermarioglitchy4: Luigi and Toad, althrough Luigi is the one being most mistreated by the cast.
- In his career as keyboardist for Rammstein, Christian "Flake" Lorenz has played a suicide bomber, played a suicide jumper, played a hermaphrodite, was electrocuted, abandoned at his spot, cooked, sodomized and made to walk on a treadmill. Though this is a case of mileage varying, some still see him as The Woobie.
- In the Twisted Sister videos for "I Wanna Rock" and "We're not Gonna Take It," Mark Metcalf is repeatedly abused in a Wile E. Coyote-like fashion: repeatedly tossed through windows, diving onto wet cement, getting launched through a basketball hoop, and getting dynamite blown up in his face. The videos do set it up so that he deserves what he gets.
- In Humpty Dumpty, the titular character is pushed off of the wall to entertain the other characters.
- Fat-Blue/Mr. Johnson in Sesame Street. Whether or not Grover is taking his order, he has bad luck at restaurants.
- The Muppet Show:
- Beaker was brought in as a lab assistant for Dr Bunsen Honeydew to test his inventions on. They invariably went wrong. Over time he began to be used in more skits outside of Muppet Labs, which usually also involved him getting hurt somehow, even if he was the only one taking part in the skit. He seems to be one of the more popular Muppets, judging by how frequently he is used (and tormented) in the YouTube videos that The Muppets Studio are currently producing.
- Bean Bunny often finds himself squished between a wall and an opening door or having piles of props crash on top of him. Word of God has it that it's become something of a break the cutie running gag on the set of Muppet productions.
- Bluebottle of The Goon Show, perhaps the ultimate canonical Chew Toy. "You rotten swine! You have deaded me again! Look, my beautiful nut is all singed!"
- Gerard Hoffnung's "Bricklayer's Lament" monologue, turned into a song called "The Sick Note": a bricklayer falls off a fourteen-story building, suffering numerous amusing injuries along the way.
- Warhammer 40,000
- The Necrons have been going through a phase of Chew Toy status, amusing and pleasing some players to no end.
- The Sisters of Battle are like this to Games Workshop. In almost every piece of fluff they appear in they get killed and mutilated in horrendous and increasing pointless ways. While martyrdom is a theme of the Sisters, it has become overdone.
- It has been overdone so much that quite a few of Games Workshop's writers, including Matt Ward, have been accused of misogyny.
- There's also the Imperial Guard. While they do have their moments, they are usually the ones who suffer the worse ends of everything the Imperium encounters and die by the billions in every possible outcome in the universe can throw at. Indeed, this tendency is commonly what endears them to their fans, as it underlines the Guard's bravery.
- Forgeworld's Elysian regiments are subject to this: they've lost every battle they appeared in (three Imperial Armour books so far) and have also suffered disaster in at least one Black Library novel.
- Even more so, PDF. Justified by the fact that stories about PDF doing their job and annihilating the invader by themselves are barely exciting, despite being rather frequent in-universe.
- You need to show how cool is this new special character is? Make him kill an Avatar. Seriously, in 6th edition Eldar lost every single battle in all codices. Including their own.
- Brave/foolish/insane players can do this to their own characters with the right disadvantage in many game systems:
- GURPS has Unluckiness, and then Cursed for those who really want to get it.
- Humorously, one available in some older rulebooks is Jinxed, which turns everyone but the afflicted character into one while in their presence. For obvious reasons, it has been removed now.
- Fantasy Flight's 40K roleplaying games usually have some variant disadvantage that does this to characters — Only War has "Doomed," which can wreck an entire regiment's life.
- Promethean: The Created has the titular Prometheans. It's hard to have a normal life when the universe literally hates you for existing.
- Ko-Ko in The Mikado. His hilarious miseries, in order of appearance: getting thrown in prison for flirting, being ordered to cut off his own head unless he can find someone willing to die in his place; having someone offer to die only on the condition of spending a month married to his fiancée first; ending up feeling so sorry for the substitute that he allows him to elope with the fiancée; getting sentenced to a slow death involving boiling oil, and finally having to marry the hideous, bloodthirsty Katisha in order to save his own hide.
- Lewa from BIONICLE tends to be either this or The Woobie, depending on the situation. While he has some genuinely disturbing things happen to him, his upbeat attitude and tendency to crack jokes about his predicaments make his misadventures funny rather than depressing. For example, his reaction to having his body stolen, being turned into an Eldritch Abomination (he got better), being Thrown Out the Airlock, ending up in a strange jungle full of cyborg dinosaurs that shoot laser beams, and then being captured by savages in the space of what seems like only 24 hours:
Lewa: Oh. It's going to be this kind of day.
- Virtually every character in Happy Tree Friends.
- Homestar Runner
- Strong Sad is continually put upon by the other characters, who seem to find something repugnant in his odd physical build and unceasing pessimism.
- Although you can occasionally predict how things will swing in a given situation, all the characters are Chew Toys now and again, based mostly on the Rule of Funny; the abuse goes to whoever it's funniest to abuse for this cartoon.
- Katia Managan from Prequel. Generally, the whole story is about her getting punched by life hard and trying to recover. And it's been like this for three years.