Speak of the Devil
aka: He Who Must Not Be Named
"...and he shall appear."
— Traditional proverb, origin unknown
You know how when you're in a crowd, you can tell whenever someone says your name? Well, some villains can do that anywhere.
Older than Feudalism
, the core trope is that saying the name of the person
summons him. Rarely is he summoned surprised and vulnerable
; be assured that saying the name of this guy is a bad thing. Though probably just for you; he'll usually disappear afterward. note
This makes talking about the villain problematic, as he has to be referred to as "The Enemy" or "He Who Must Not Be Named" or " You Know Who"
, or just by a nickname, as with Satan
, who may be called "Old Nick" or "Mister Scratch" (or Louis Cypher
). Sometimes these nicknames are conspicuously positive, just in case they're listening anyway, as with The Fair Folk
, because you do not
want to face down a pissed-off faerie. If referring to him by any name summons him, then you're screwed.
If attempting to talk to someone not in the know, this can easily lead to Poor Communication Kills
. There also remains the possibility of someone slipping up (especially when surprised or caught off-guard), or someone not in the know saying it. If you have another enemy you want to deal with perhaps you can trick him into saying the name.
Another variation is that the villain's name must be said multiple times to summon him. In these cases, saying the name once is safe, so you probably don't need to worry about summoning him accidentally, or being tricked into doing so (unless you have no idea what's going on and just come across a piece of paper saying "Say Hastur 3 times
.") (Okay. "Hastur three times."
) Instead the villain is essentially Sealed Evil in a Can
, and he'll be summoned either by someone who has no idea what's going on, or by someone who got his tropes mixed up
and thinks he'll be able to control the villain this way, or bargain with him. Expect this guy to die horribly.
Also expect this villain not to disappear.
The name comes from the old saying: "Speak of the Devil, and he will appear."
Compare And Here He Comes Now
If saying the villain's name doesn't necessarily summon him, but may simply cause something bad, that's The Scottish Trope
If knowing someone's true name instead gives you
power over him
, that's I Know Your True Name
. If summoning him is a good thing, see Call On Me
. See also Inadvertent Entrance Cue
. When this is done for humor rather than being a supernatural ability, it's Right Behind Me
. Related to the Sneeze Cut
. When this is invoked for a murder, a Trouble Magnet Gambit
is very likely the method used.
open/close all folders
Anime and Manga
- The Rail Tracer in Baccano!! is something of a triple subversion. At first, it's pretty obvious that it's a relatively harmless Urban Legend delivered by two Cloudcuckoolanders and a chirpy train conductor that had the misfortune of coinciding with a train hijack. Then episode 6 rolls along and shows the aforementioned hijackers getting picked off by this...thing, proving that it just might be Real After All. And then comes the Wham Episode (Let's just say that it's a really bad idea to give the aforementioned chirpy train conductor/part-time Psycho for Hire a reason for a Roaring Rampage of Revenge)...
- A downplaying and running gag on Dinosaur King: Ursula always knows when someone calls her an "old lady" no matter where they are in the world and immediately, and loudly, takes exception. She won't know where you are, much less be teleported there, but she will be pretty P.O.'ed when she meets up with you. This was once used to determine if the Alpha Gang was in the area.
- In the Pokemon fanfic Natural Liberated, the characters can't say N's name in any form save pronouns because they do not want to invoke this trope.
- Beetlejuice is summoned by saying his name 3 times.
- He's also sent back whence he came by saying his name three times.
- The full rhymes (from the cartoon, at least), though rarely used, go:
Even though I should be wary
Still I conjure something scary
Ghostly hauntings I turn loose,
Beetlejuice, Beetlejuice, Beetlejuice!
- for bringing him into our world, and
Knowing that I should be wary
Still I venture someplace scary
Ghostly hauntings now turn loose
Beetlejuice, Beetlejuice, Beetlejuice!
- when Lydia wants to enter the Neitherworld.
- Community used this for a stealth gag that ran over the course of three years. Watch behind Annie at the end of the clip.
- The Candyman horror films: A tortured murderous spirit is summoned by saying "Candyman" five times in front of a mirror. This hearkens back to the urban legend of Bloody Mary.
- In the V for Vendetta film, Lewis Prothero is listening to a recording in which he talks about V (specifically about how he wishes he could fight him man to man) only for a Mirror Scare to reveal V standing there. Just for clarification, there is nothing magical in this case, and it is just a coincidence (or possibly the ever-theatrical V was waiting for the perfect moment,) but the look on the man's face suggests it might as well have been this trope.
- Lampshaded in The Dark Knight Rises:
John Daggett: [storms into his apartment] How the hell did Miranda Tate get the inside track on the Wayne board?! I mean, has she been meeting with him, has she been sleeping with him?!
Philip Stryver: Not that we know of.
John Daggett: Oh, clearly, you don't know much of anything, do you?! Where's Bane?
Philip Stryver: [stammers] Well we told him it was urgent.
John Daggett: Oh, where is that masked-
John Daggett: What the hell is going on?!
Bane: The plan is proceeding as expected.
- Star Trek Into Darkness: Immediately after the epic Say My Name above, the Vengeance, now crewed solely by Khan, hurtles past The Enterprise towards the ground, reminding everyone, especially Spock, that Khan still lives.
- In Freddy vs. Jason, the adults of Springwood have systematically suppressed all knowledge of Freddy to deny him the power he gains from his potential victims' fear, so he can't return. The sheriff states outright that they don't say his name; however, this defense mechanism breaks down when Jason's rampage is misinterpreted and stories of Freddy resume circulating.
Live Action TV
- Monty Python's Flying Circus: The immortal sketch "I didn't expect some kind of Spanish Inquisition!" "NOBODY expects the Spanish Inquisiton!"
- Doctor Who has taken to a variation of this trope as of late with nearly every episode River Song appears in. Formula is this, 1) the Doctor runs off to do something dangerous. 2) After he's gone for a while, River mentions that if anything happens to him, she'll kill him. [beat] "He's right behind me isn't he?" 3) Cut to Doctor doing/saying something clever right behind her.
- Power Rangers: "Say my name and I appear. Why have you summoned Quagmire here?"
- On Bewitched, calling Dr. Bombay required a simple rhyme: "Calling Dr. Bombay, emergency, come right away." He was sure to come (maybe not right that minute, but eventually), but was usually grouchy, having been called away from something else he was doing.
- In an early episode of Supernatural, the boys fight Bloody Mary. Needless to say, this trope comes into effect. The boys finish her off by getting her to look into a mirror and letting her own reflection turn her powers on her and destroy her.
- Good Eats; not a villain but a Running Gag:
Alton: All right, which one of you at home said "Nutritional Anthropologist"?
Deb Duchon, Nutritional Anthropologist: That guy, there... naugahyde chair, green pants.
Alton: Yeah, well, (through megaphone) thanks a lot, Mr. Talks-to-his-television!
- Neil on The Young Ones once summoned the demon Futumsch to Neil's shared flat by saying his name, which was due to him wondering what Mike was talking about. Not that any of the guys ever noticed Futumsch was there, mind. (Futumsch complains about his name being an obstacle to being summoned.)
- In Brazilian sitcom Toma Lá, Dá Cá, whenever the apartment manager's name is mentioned, she knocks at the door and comes in. At a certain point of the show, the Genre Savvy characters would try to stop whenever someone started saying her name.
- In Scrubs mentioning "Johnny the tackling Alzheimer's patient" will result in JD being tackled by Johnny at least once that episode.
Johnny: Who am I?! <Tackle>
- The Tales from the Darkside episode "Seasons of Belief" has a couple on Christmas Eve telling their kids the story of a monster who's so full of himself, if he hears anyone say his name, his ears will transform into wings and he'll hunt them down and squeeze the life from them, (often while singing a song about himself). Supposedly, the only way to get rid of him is to finish telling the story about him. The parents stop to assure their kids that it's just a story and that there's nothing to be afraid of. The monster takes this moment to reach inside the house and crush the skulls of the parents, (though curiously leaves the children alone, despite them all having said his name). In the short story the episode was based on, the monster was implied to have killed everyone.
- WWF/E wrestler The Undertaker does a very Candle Jack-ish variation of this. Basically, if his name is brought up in an offensive way while he's around (or even if he isn't), a gong will sound, and the lights will go off. Then he will appear behind the offender and usually chokeslam or Tombstone Piledrive them to the mat. Sometimes, Taker's name doesn't even need to be spoken — as heel manager Paul Heyman learned at the end of a Smackdown match, just telling someone that "there's not a man alive who's going to stand in my way" can be enough to bring the Deadman's wrath down on you.
- In Raising Hope, the Dog-Head Man knows when people are talking about him. At least, according to Jimmy.
- In Nikita, Birkhoff gets an alert whenever anybody online runs a search on his name.
- The Muppet Show'':
- Mentioning any term for explosions or bombs and Crazy Harry will appear, detonation plunger in hand and BOOM! Kermit once had the misfortune of causing this three times in a row on the Ben Vereen episode.
- In one episode the Newcaster reports that the temple of an ancient Egyptian crocodile god named Rezal-evad-gib (the name of which he actually said twice for emphasis) had been discovered, and that said god would "wreck a terrible vengeance" upon anyone entering the tomb or even saying his name aloud. Well, you can probably guess what happened. He gets an excuse that time, but in the very next scene, where Beauregard tries to warn Lynda Carter that they've discovered a dangerous word, but can't remember the hard-to-pronounce name, the Newscaster runs in and says it again.
- In the Warehouse 13 episode "13.1", Claudia and Fargo hide from attacking robots in an artifact crate, and the artifact starts to activate. Fargo starts to ask if the artifact is what he thinks it is. Claudia stops him, as things will get ugly if he says its name.
- Mentioned once on House of Anubis.
Jerome: I mean it, I am going no where near Rufus ever again. (Phone goes off) Oh, speak of the devil. Literally, I'm surprised my phone didn't burst into flames...
Alfie: What's he say?
Jerome: ...It's not repeatable.
- Frasier is responding to his brother's antipathy for his agent:
Well, a barracuda is what you want in an agent, Niles. ... I must admit she's rather hard to get a hold of these days.
Oh really? I thought one just drew a pentagram on the floor and chanted "I summon thee" three times.
- In the song "Black Fox" whose artist varies, some bored foxhunters mention that if the devil himself showed up, they'd "run him such a race." Out of nowhere appears a black fox with red eyes, which the exited hunters chase all over the countryside. Eventually, the fox swims a river, and upon reaching the other side, reveals itself to be Satan, who more or less exclaims "Surprise, *** !" The terrified hunters flee back to town.
- For some odd reason, in Lupe Fiasco's "The Cool", whenever The Game is mentioned, someone dies (unintentional. Maybe.). You don't even hear him say it in his own song due to this reason:
If you die, tell 'em that you played my game
I hope your bullet holes become mouths that say my name,
cuz I'm the-*GUNSHOT*
- Satan is the Trope Namer. Depending on how strict their adherence to the 3rd Commandment is, some people refrain from saying God's name as well, though that's less out of fear of summoning Him (seeing as He's already omnipresent) and more because to do otherwise is seen as blasphemous.
- Various old folklore:
- Not only the Devil, but Cao Cao in Chinese folklore, wolves in France, and various predators in various places. An especially interesting case is bears. "Bear" is itself a euphemism for the creature, a word (meaning "the brown one") used instead of their name to avoid drawing their attention. The substitution happened so long ago that we have little idea what the real name was. Based on reconstructed Indo-European, the old Germanic word for bear would be "urþaz" (or something similar, from Proto-Indo-European hrtkós); given that the current word in English has cognates in the other Germanic languages (for instance, the German "Bär"), the change probably occurred at the proto-Germanic stage, and the ancestors of the original English speakers stopped using the old word.
- The Slavic term for a bear is medved, meaning "one who knows where the honey is." Which itself has been known to get substituted with euphemisms like "furry one". It's in fact a double-decker euphemism, since the Slavs also were originally using the word very similar to "bear" (that survives as a stem in the Russian word berloga "bear's lair"), making further euphemisms like "furry one" or "mishka" (Russian for "Mikey", as in, little Michael) three-storied euphemisms. Finnish has roughly fifty different terms for a bear, the euphemisms ranging from "dew palm" to "the apple of the forest".
- This continues to this day. In Central America, Mayans will never refer to the jaguar by its name ("balam") for fear of invoking its presence. They refer to it as "chac mool", which means "red paw"
- This was so prevalent when it came to wolves in Sweden that the most common euphemism ("varg", meaning killer or strangler) became the proper name. The actual phrase 'Speak of the devil' has a counterpart that uses trolls ("When you speak about the trolls, they'll stand in the porch").
- The fairy Puck will appear if you say his name, in folklore and in William Shakespeare's works. Unlike in the Bard's play, encountering jolly old Robin Goodfellow in the older folklore tended to get you into far worse fates than growing some donkey ears.
- One old wives' tale is that of Bloody Mary, who supposedly appears and very violently murders anyone who says her name three times while looking in a mirror. Or seven times, and maybe you have to do it by candle light, or maybe you have to taunt her that you killed her baby. Myths are like that.
- Hades of Greek Mythology is a good example. The Greeks believed saying his name drew his attention, so they called him by all sorts of nicknames and titles, like "The Wealthy One" or "The Host of Many."
- Mentioning Boogeyman in Ohio Valley Wrestling likely resulted in him showing up and squashing you, especially if you mentioned him while in the ring.
- Call of Cthulhu supplement Terror Australis, adventure "Old Fella That Bunyip". The investigators are forced to say the phrase "Eleanba Wunda" to drive Bunyip upstream. Unfortunately for them, it's the name of a spirit worse than Bunyip, which will appear if its name is chanted too often. The second time the investigators do so they feel a cold wind, and the third (and final) time Eleanba Wunda almost appears.
- Invoked by Old Man Henderson at the end of his game, when he called Hastur into a hockey stadium rigged with enough explosives to make Michael Bay blush, thereby permanently killing him.
- Dungeons & Dragons
- In early editions, saying the name of a demon could cause it to turn its attention to the speaker and attack him if possible, and speaking the name of a devil (which was inscribed on its talisman) would call forth that devil.
- In Forgotten Realms saying the name of a Chosen of Mystra (such as Seven Sisters) outside of dead magic areas alerts them and allows to hear the next nine words uttered by the speaker. This was used a few times both for startling folk by quoting their previous statements and more important things — e.g. in Elminster's Daughter some Red Wizards with a hostage made Elminster swear he will not act against them, and then he began to mumble something repetitive. If you know who The Simbul is, the rest of this scene is as obvious as it is messy.
- 3.5 has Truenaming, which at level 20 gives a feat that allows a character to do this with a use-name of their choice. Speaking the use-name, afterward, allows the character to know where you are, what the general situation is, and lets them decide whether or not to be teleported into the area. Depending on the character in question, this can either be an example of this trope, or Call On Me. Or, in some cases, both at once.
- Also from Dungeons & Dragons: any good or neutral creature that speaks Pazuzu's name three times will catch his attention. He sometimes offers to aid such a creature if they're in trouble... but accepting a boon from a demon lord is guaranteed to pull you into evil.
- Also in the 3.X Deities and Demigods Handbook it states that Deities are generally aware if anyone says their name, anywhere or any of their common titles. This generally won't summon the deity to you but that does make it hard to mount an assault on the gods...This is why a few of Forgotten Realms novels got "Psst! No names!" scenes from avatars and other canny characters.
- One DnD sourcebook (likely The Book of Vile Darkness) relates the story of a particularly huge prick of a merchant who would take advantage of this rule by selling a parrot to rich-looking individuals. When they got out of town and onto a deserted stretch of road, their new pet would fly away and start shrieking the name of Orcus—a freaking demon lord—who would appear and murder the poor saps. After Orcus had teleported back to the Abyss, the merchant would then gather up his dead victims' gear. That he would pull this trick repeatedly says something horrible about the merchant and a little pathetic about Orcus, who apparently has a lot of free time on his hands.
- Cerlic, the Ferryman of the Styx (known as Charon to most mortals) is a unique yugoloth and one of the safest ways to travel through the Lower Planes, and simply saying his name on the shores of the River Styx will summon him in at most, a half-hour. However, he requires payment up front (which is astronomical) and anyone who summons him and refuses to pay is attacked; he's incredibly powerful, on par with a minor demon lord.
- Another example of this which was legitimite is the Demon Lord Fraz-Urb'luu, who is notorious for using a unique talent to use the names of other Demon Lords to trick them into thinking they have been summoned. His usual strategy is to do this, and then teleport away right before the victim appears, assuring that the angry demon will take out his anger on whoever Fraz-Urb'luu had been fighting. (This strategy naturally has made Fraz-Urb'luu universally hated among other Demon Lords.)
- Although its been referenced in several other tropes, the legend of the Serpent's Coil still (sort of) counts. A 2nd edition myth that made it into 3.0 before being retconned out at the end of 3.5, the myth went that Asmodeus, the king of Hell, was actually a very advanced illusion or perhaps an avatar of some sort; his true shape was a miles-long monstrosity of utter, incomprehensible evil. When he was hurled from the celestial planes into Hell, this form crashed through the dimension's reality - creating the nine levels of Hell - and came to rest in a deep, spiraling crater at the very bottom of The Pit. In an aversion of this trope however, telling someone this story didn't summon Asmodeus: it simply caused the storyteller to die within 24 hours (by unspecified means). Which is about on par for drawing the attention of overwhelmingly powerful evil uberdeities.
- Points of Light has an interesting reversal. The god that Asmodeus rebelled against in this setting is known only as "He Who Was". This is because Asmodeus literally erased all record and memory of the deity's name from history, fearing that if it was spoken just once, the slain god would regain his powers.
- Planescape had a slightly odd variation where on some evil planes, divination spells alerted the target and they would soon come to find you. Now, bear in mind you usually need to know some name or other means to identify the target of a divination spell.
- The 1980 Dungeons & Dragons Deities and Demigods Cyclopedia stated that naming Hastur aloud could result in his sending some Byakhee to kill you. If they failed, he might appear himself to finish the job. Tricking a player into doing so has long been a favorite means of ending a game that has gone sour.
- Kibo, mentioned below in the Real Life section, was used by Mage: The Ascension. In the digital web, he set up magic tracers so whenever anyone said his name, he would instantly be able to appear, as a real person, in front of them.
- The Antediluvians in Vampire: The Masquerade are like this, or at least their vampiric descendants are afraid that they might be. At various points, it comes up that the names we have for them aren't their real names, just pseudonyms that are used to refer to them without the possibility of drawing their attention via Speak of the Devil. It also shows up in Demon The Fallen. Using a demon's Celestial Name automatically opens a remote channel of communication with them; use it unaware of that connection, and they'll be listening to everything you say...
- The Eldar of Warhammer 40,000 are being hunted down by the evil Chaos God Slaanesh, and naturally, they are so shit scared of the menacing god that they won't even use that name to refer to hir. The Craftworld Eldar refer to Slaanesh as "The Great Enemy" and the Dark Eldar refer to Slaanesh as "She Who Thirsts". Only a few especially Badass Eldar have the balls to refer to Slaanesh by hir actual name, such as Ronahn.
- Shadowrun 3rd Edition supplement Magic in the Shadows. If a free spirit's true name was spoken three times in succession, the spirit had to appear before the speaker.
- This creature (well, the creature this demon is shapeshifted into) in UC: Deviating from Normality.
- This xkcd strip features an abuse of Bloody Mary. Explaining it would ruin the joke.
- Don't say Ironman in Austin, TX as shown why in roosterteeth's webcomics, Michael "Burnie" Burns will be groundpounded.
- In The Order of the Stick, saying "mind flayer" or "illithid" will bring down copyright lawyers upon the speaker. Actually, pointing out any copyrighted material can do this, as Vaarsuvius realizes to their advantage when confronting a (supposedly good-aligned) drow wizard armed with two swords.
- In Goblins, the "Guide within the Well of Darkness" appears whenever someone says his name and answers a yes/no question. The catch? At the fourth summoning, he kills everyone. Incidentally, his name is Noe. Pronounced as "no". K'seliss invokes this trope and rips Noe's throat out right as he appears. It's just as cool as it sounds.
- In Chasing the Sunset, speaking the name of the evil wizard Malvenicus causes lightning and a crack of [Kra-ka-tow!] thunder. Just like that. Malvenicus [kra-ka-tow!], as it turns out, is not all that evil; he just put an enchantment on his own name back when he was younger because he thought it would be funny.
- In User Friendly, Sid deals with an annoying intern by tricking him into saying "Hastur" three times. And Stef manages to avoid being shredded by an angry Indian god by calling upon Hastur, and letting the two duke it out. In another strip, the name is only spoken twice, but he still heard it since he happened to be in the next room.
- This Girl Genius comic averts it. Not subverts, but averts. This is a trope-heavy world with Genre Savvy people (as a survival trait), and the named individual is a genuine Hero.
- Schlock Mercenary had this hapening with Para Ventura — she walked in after mentions she fits twice in the first 9 pages from her introduction. Just so readers didn't think that her legendary status among the robots is overblown or that nothing wacky will happen around her.
- Fooby, the Kamikaze Watermelon, appears in The Demented Cartoon Movie every time someone says "kamikaze watermelon."
- It is theorised that Slender Man might have these properties; other theories state that you can only see him if you know about him. So if you've read this example...
- ASDF Movie:
- "I like trains". *hit by a train*
- "Pianos!" *Piano Drop* "Whose idea was this?!"
- The Binder of Shame; El Disgusto's character is caught stealing from the other characters and killed. His last words are "You'll pay for this! You'll all pay for this! Hastur! Hastur! Hastur! Hastur! Hastur!" Fortunately (or unfortunately as it turns out), the wizard NPC resurrects the group.
- The Makeover Fairy from The Nostalgia Chick can do this, appearing in a puff of sparkleswhenever somebody says her name. Either it's a new ability or the others didn't know about it yet, since at one point Chick comments that she wasn't sure if it would work. Earlier in the show's run, The Nostalgia Critic appeared to bitch her out for reviewing Transformers when she said the word "manchild".
- The Nostalgia Critic appeared when the Maven of the Eventide said Nostalgia three times like he was Beetlejuice during Vampire Reviews. The two ask loudly how she even did that.
- The "Shy Guy" in the SCP Foundation knows when someone sees his face in a video feed or photograph, and no power on earth can stop him from reaching and (DATA EXPUNGED) the viewer. One person was targeted because four pixels of a landscape photo showed his face; another was ten kilometres deep in an ocean trench. Uncommonly for this trope, the Shy Guy is otherwise completely passive, and is only distressed by being seen. When the Shy Guy was pitted against 682, the result was a battle that left both combatants in terrible condition and was so traumatizing to the Shy Guy that it hides its own face whenever it sees 682 to avoid fighting it again.
- The TV Tropes podcast On The Tropes Episode #61 has a discussion on this trope, that ultimately becomes an example of the trope itself
- Kibo originally became known on Usenet for searching for any occurrences of his name (whether they refer to him or not) and responding to them. Naturally, this became rather less possible once he became something of a Usenet celebrity. There was a forum in Brazil, dedicated to Games Online ( Fórum JOL - Jogos OnLine ), and is really really big (hundreds of sub-forums). In this forum, one of members known as NinjaLuke (later, NinjaLuke bot) ever appears in a thread replying the posts anytime someone refer to him or any ocurrence of his name.
- Google has a tool that lets you track the entire Web for instances of a certain phrase, such as your name. Knowing this does not make it any less creepy when one of its users suddenly materializes in your forum discussion of them.
- Twitter codifies this, providing you a whole new tab for when your @username appears in someone else's tweet.
- An AVGN ripoff, who shall remain nameless; he Googles his name and flips out at those who don't love his stuff and proceeds to plug his links.
- The Chinese general Cao Cao (3rd century AD) was so well known for his rapid marches, the Chinese term for this trope since the time was "Speak of Cao Cao, and Cao Cao will appear." (And this was way before he could Google it. Impressive.)
- A once-popular internet meme says this of Candle Jack, who kidnaps whoever spea
- icycalm of Insomnia.ac keeps track on reactions of his articles in a forum topic made for this purpose, and sometimes rants about who he feels has misintrepreted whatever he said. Some people say that he may also show up whenever he's mentioned and end up in a flamewar about it, but he doesn't seem to bother doing that much these days. He later made a thread about his potential impostors.
- As stated on this page, people of old didn't dare say "bear", fearing that it would summon one.
- The old Swedish had a fear about wolves. It became so prevalent and went on for so long that the most popular nickname stopped being a nickname and became the proper name, though thankfully the fear fell into obscurity before it happened again.
- Mafioso Vincent "The Chin" Gigante was so feared in the mafia underworld that people would tap their chins rather than say his name out loud. More likely, it was done to bypass FBI wiretaps and whatnot.
- A certain fundamentalist with a "4 step proof of God" is known to regularly google his name and spam any forum on which it is posted with said "proof".
- In the AI field, there's a crank who goes by Mantifax (replace the As with Es) whose obsessive self-promotion efforts include appearing on any site that mentions him.
- Demonologists usually advise people to not speak about the demon while in a demonically infested house. Some activities, like listening to recordings of exorcisms for instructional purposes, are also considered "opening doorways" that could attract the wrong kind of attention.
- Tagging somebody's name in a Facebook post alerts that person to the post. It's not uncommon for people to post the name on its own to get their attention.
- Tumblr allows users to invoke this; putting an @ symbol before their URL allows you to "mention" them, which puts a notification on their dashboard. Just typing someone's URL alone doesn't alert them, but since users have long been hashtagging each other in conversations and the new full-text search appears in the exact same spot as the old tag search it replaced, many of them are now in the habit of searching their own URL and will end up finding you anyway.
- The card of Death (but not, surprisingly, The Devil) in Tarots is also known as "The Nameless Arcane", since many feared that saying its name would summon it.
- There is a certain transphobic lawyer from the state of Maryland who is known for ego-searching her own name and attacking/outing anyone who criticizes her. For this reason, it is not uncommon on transsexual blogs to see her name censored.
- You know, there's also that one religious movement that's really touchy about its public image and sics lawyers on anyone who says even remotely unflattering things about them.
- Fans of John Lennon respect Yoko Ono's wishes and only refer to the man who killed him as "a lone assassin", as she does not wish the man's name to become infamous like John Wilkes Booth or Lee Harvey Oswald, and wants him to become as obscure as the assassins of James Garfield or William McKinley (can you name them off the top of your head?).
- As ironic as the trope name is, some strict Christians censor God's name, even when the name's used in a religious manner. This stems from a Jewish belief that if you write down God's name and it is later erased/damaged, you have committed blasphemy.
- Hashtags on Twitter allow one to do this not with a name, but with a topic. For example, if one criticizes a certain group of radicals that rallies under a certain hashtag, expect to get 4-5 defenders of the group telling you that you are a wrong person and that you are part of the enemy, etc.
- Deviant ART's mention system can summon certain users if you bring them up in a comment or deviation.
- An old ASVS (alt.startrek.vs.starwars) troll known as Tim was also commonly known as "TOWNMNBS" (The One Whose Name Must Not Be Spoken), due to his tendency to appear whenever anyone mentioned him. He also was known for inventing the "Timsult" a type of pseudo-insult that was harsh enough to upset the recipient but not harsh enough to justify disciplinary action by the board moderators. The purpose of which would be to provoke people into using actual insults against him, and then reporting them so they would be banned.