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* One advertisement for the UsefulNotes/AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a UsefulNotes/ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but a ''lot'' cheaper (under £100 new, which is noteworthy even now and really something back in the 1980s) and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.

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* One advertisement for the UsefulNotes/AmstradCPC Platform/AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a UsefulNotes/ZXSpectrum Platform/ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but a ''lot'' cheaper (under £100 new, which is noteworthy even now and really something back in the 1980s) and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.
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Not sure if it counts

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*In a [[https://www.youtube.com/watch?v=QHHLjr2uOuM 1986 commercial for the Filipino fast food chain Jollibee]], an taste taste was conducted between two burgers labelled "Brand X" and "Brand Y". Brand X is a bland, dry burger, while Brand Y, or course, is a Jollibee Yumburger.
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* Also common in [[{{Infomercial}} infomercials]], where one host demonstrates the Great New Product and the other demonstrates the Old Way...and is either throwing the contest by ridiculously over-selling its flaws, or is TooIncompetentToOperateABlanket.
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* Duracell had a well-known commercial in which a fleet of "battery-powered" toy rabbits with snare drums using the "leading brand" would run down, while only the rabbit containing a Duracell battery kept marching. Turnabout being fair play, Energizer reproduced the commercial, with a voiceover explaining that this result was only because ''their'' brand hadn't been invited to the competition--at which point a larger and much flashier toy rabbit with a bass drum marched across the screen. The Energizer Bunny would go on to become a {{Mascot}}, starring in a number of CommercialSwitcheroo bits. [[note]]Duracell later tried to revive its own bunny for their commercials, leading to a trademark dispute between the two companies that ended in a settlement where the "bunny mascot" rights were given to Energizer in North America and Duracell elsewhere.[[/note]]

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* Duracell had a well-known commercial in which a fleet of "battery-powered" toy rabbits with snare drums using the "leading brand" would run down, while only the rabbit containing a Duracell battery kept marching. Turnabout being fair play, Energizer reproduced the commercial, with a voiceover explaining that this result was only because ''their'' brand hadn't been invited to the competition--at which point a larger and much flashier toy rabbit with a bass drum marched across the screen. The Energizer Bunny Advertising/EnergizerBunny would go on to become a {{Mascot}}, starring in a number of CommercialSwitcheroo bits. [[note]]Duracell later tried to revive its own bunny for their commercials, leading to a trademark dispute between the two companies that ended in a settlement where the "bunny mascot" rights were given to Energizer in North America and Duracell elsewhere.[[/note]]
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* Duracell had a well-known commercial in which a fleet of "battery-powered" toy rabbits with snare drums using the "leading brand" would run down, while only the rabbit containing a Duracell battery kept marching. Turnabout being fair play, Energizer reproduced the commercial, with a voiceover explaining that this result was only because ''their'' brand hadn't been invited to the competition--at which point a larger and much flashier toy rabbit with a bass drum marched across the screen. The Energizer Bunny would go on to become a {{Mascot}}, starring in a number of CommercialSwitcheroo bits.

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* Duracell had a well-known commercial in which a fleet of "battery-powered" toy rabbits with snare drums using the "leading brand" would run down, while only the rabbit containing a Duracell battery kept marching. Turnabout being fair play, Energizer reproduced the commercial, with a voiceover explaining that this result was only because ''their'' brand hadn't been invited to the competition--at which point a larger and much flashier toy rabbit with a bass drum marched across the screen. The Energizer Bunny would go on to become a {{Mascot}}, starring in a number of CommercialSwitcheroo bits. [[note]]Duracell later tried to revive its own bunny for their commercials, leading to a trademark dispute between the two companies that ended in a settlement where the "bunny mascot" rights were given to Energizer in North America and Duracell elsewhere.[[/note]]
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* Featured on the first episode of ''WesternAnimation/TheRenAndStimpyShow'', where Stimpy hosts one such commercial for Gritty Kitty kitty litter, and has Mr. Horse test it against the competing brand

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* Featured on the first episode of ''WesternAnimation/TheRenAndStimpyShow'', where Stimpy hosts one such commercial for Gritty Kitty kitty litter, and has Mr. Horse test it against the competing brandbrand.
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Some specific examples:

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Some specific examples:!!Examples:
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* Featured on the first episode of ''WesternAnimation/TheRenAndStimpyShow'', where Stimpy hosts one such commercial for Gritty Kitty kitty litter, and has Mr. Horse test it against the competing brand
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* Parodied with an advert for Ocean Spray cranberry juice, which demonstrates that a swimming pool lane filled with cranberries is easier to swim through that one filled with pineapples.

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* Parodied with an advert for Ocean Spray cranberry juice, which demonstrates that a swimming pool lane filled with cranberries is easier to swim through that than one filled with pineapples.
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* Parodied with an advert for Ocean Beeze cranberry juice, which demonstrates that a swimming pool lane filled with cranberries is easier to swim through that one filled with pineapples.

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* Parodied with an advert for Ocean Beeze Spray cranberry juice, which demonstrates that a swimming pool lane filled with cranberries is easier to swim through that one filled with pineapples.
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* A UK advert for Fairy dish detergent had a long picnic table with place settings representing all the dishes washed by a bottle of "the leading washing up liquid", and then a much longer table, which of course represented Fairy.
* Parodied with an advert for Ocean Beeze cranberry juice, which demonstrates that a swimming pool lane filled with cranberries is easier to swim through that one filled with pineapples.
-->'''Voiceover''': I don't know what that proves, but it definitely proves it 100%!
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* Pampers diapers are shown absorbing more blue liquid than another brand.

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* Pampers diapers are shown absorbing more [[BlueLiquidAbsorbent blue liquid liquid]] than another brand.
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* Subverted--much to the manufacturer's likely chagrin--on the earliest BobAndRay shows. During a stint with a floorwax sponsor that asked them to urge customers to make a side-by-side test on their own floors, Bob once inquired mid-commercial, "Uh...if we're so sure they'll think [sponsor's wax] is better, why should they bother doing the test?"

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* Subverted--much to the manufacturer's likely chagrin--on the earliest BobAndRay Radio/BobAndRay shows. During a stint with a floorwax sponsor that asked them to urge customers to make a side-by-side test on their own floors, Bob once inquired mid-commercial, "Uh...if we're so sure they'll think [sponsor's wax] is better, why should they bother doing the test?"
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* One advertisement for the AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a UsefulNotes/ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but a ''lot'' cheaper (under £100 new, which is noteworthy even now and really something back in the 1980s) and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.

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* One advertisement for the AmstradCPC UsefulNotes/AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a UsefulNotes/ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but a ''lot'' cheaper (under £100 new, which is noteworthy even now and really something back in the 1980s) and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.
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* One advertisement for the AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but a ''lot'' cheaper (under £100 new, which is noteworthy even now and really something back in the 1980s) and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.

to:

* One advertisement for the AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a ZXSpectrum UsefulNotes/ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but a ''lot'' cheaper (under £100 new, which is noteworthy even now and really something back in the 1980s) and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.
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* Parodied with a Sprite commercial, which compared the cleaning power of Sprite against some random brand-name detergent by placing dirty cloths in a bowl. After several simulated minutes, the cleaning detergent won the contest. The demonstrator then drank the bottle before drinking from the bowl used for the dirty shirt.

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* Parodied with a Sprite commercial, which compared the cleaning power of Sprite against some random brand-name detergent by placing dirty cloths in a bowl. After several simulated minutes, the cleaning detergent won the contest. The demonstrator then drank the bottle of Sprite before drinking from the bowl used for the dirty still-dirty shirt.

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* One advertisement for the AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but cheap and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.
* Parodied with a Sprite commercial, which compared the cleaning power of Sprite against some random brand-name detergent by placing dirty cloths in a bowl. After several simulated minutes, the cleaning detergent won the contest. The demonstrator then drank the bottle before drinking from the bowl used for the dirty shirt.

to:

* One advertisement for the AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but cheap a ''lot'' cheaper (under £100 new, which is noteworthy even now and really something back in the 1980s) and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.
* Parodied with a Sprite commercial, which compared the cleaning power of Sprite against some random brand-name detergent by placing dirty cloths in a bowl. After several simulated minutes, the cleaning detergent won the contest. The demonstrator then drank the bottle before drinking from the bowl used for the dirty shirt. shirt.
* Referenced for a brief gag in ''[[Literature/TheHitchhikersGuideToTheGalaxy So Long And Thanks For All The Fish]]'', involving a one-shot character's dog. Said dog had a brief and inglorious career in dogfood commercials because it failed to remember it wasn't supposed to eat the "other leading brands" on offer, even though the crew had taken the precaution of pouring ''engine oil'' over them.

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Why Amstrad disliked Spectrums.


* One advertisement for the AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]].

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* One advertisement for the AmstradCPC was intended to show how much easier it was to set up than other home computers of the time. The other computer shown is shown from such an angle that the maker's name isn't visible, but its grey case suggests it's a ZXSpectrum +2 -- which Amstrad [[OurProductSucks also sold]]. Spectrums were technically inferior, but cheap and much more popular. As long as there were Spectrums, Amstrad had trouble selling more advanced lines.
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Chile!

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In Chile, comparisons to specific competitor brands are legal, but ads limit themselves to "another leading brand". This is because explicitly mentioning/disparaging the competitor is considered by the local publicist association to be a serious breach of professional ethics; in the very few times this has happened, there have been harsh repercussions.

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