The original ads for the Volkswagen Beetle constantly mocked the car for its small size. Allegedly this violated one of the unwritten rules of advertising, "Don't mock the product." The ad campaign was a smash success.
This was the famous "Think Small" ad campaign of 1959. This, and its successor of 1960 ("Lemon") started the so-called "Creative Revolution" in advertising: put the creative guys in charge of selling the ad. This ad series gets a Shout-Out in Mad Men: in Season 1, set in 1960, which Don Draper does not approve (talking derisively about its creator, Julian Koenig). By Season 4 (starting in November 1964), his ads are more or less in the same vein.
The ESPN SportsCenter ads are usually at the expense of the athletes, the anchors or the company itself.
A Burger Kingad for a breakfast sandwich that's a ripoff of the Egg McMuffin depicts the King breaking into the McDonald's headquarters, stealing the McMuffin recipe, and escaping on a scooter. Also counts as Refuge in Audacity.
Another instance came after a few of the ads involving the King Mascot. People across the internet began referring to the mascot as "the creepy king" based on both the Uncanny Valley appearance of the person and the way he always appeared in very odd situations offering people a burger or breakfast sandwich. The commercials started to refer to him as "The Creepy King".
The infamous "HeadOn, apply directly to the forehead" commercials have been superseded by a variant where the product's mantra is interrupted by people excoriating the repetitiveness of the commercial.
Some years ago, a Dutch brand of condiments had a special offer where their products would come with free napkin-rings with funny limericks written on them. In the commercial, a lady was shown reading the napkin-ring with an increasingly obvious lack of interest, then throwing it in the trash.
Stan Freberg created a memorable series of ads for the Sunsweet prune company, emphasizing what people dislike most about the dried fruit: the wrinkles and the pits. They boasted that they'd gotten rid of the pits; the wrinkles were another matter.
Vince Offer, previous commercial pitchman for the Sham Wow!, has been pitching commercials for a product called the Schticky. At one point in the commercial, he says "Use it during moments you'd like to forget!" as a mugshot is taken of him, referencing his earlier arrest for assaulting a prostitute.
A Capital One ad ends with one of the vikings asking Alec Baldwin if he can play games on his smartphone; he responds "Just not on the tarmac, believe me!" This refers to an infamous incident where Baldwin got thrown off an airplane for refusing to stop playing Words with Friends long enough for the plane to take off.
Insurance comparison site Go Compare's advertising campaign, featuring an opera singer and an irritating jingle, was voted most annoying advert in the UK two years running. In the latest one, a masked figure blows him up with a rocket launcher.
One case where this sort of thing seriously backfired was McDonald's $100 million dollar - one of the most expensive in history - advertising campaign to promote the Arch Deluxe. Billed as a "hamburger for adults", several of the commercials (none of which were very appealing) expressed how much children would not like it. Both the campaign and the product was a failure, which likely resulted in a management shake-up.
Hemglass uses the slogan, "Hemsk musik. God glass." It means "Horrible music. Good ice cream." The music in question one of the most infamous tunes in Sweden, and signals the arrival is the ice cream truck to the neighbourhood.
This has been the MO of Domino's Pizza for a few years now. They are essentially admitting publicly they are trying to repair their image. It started in 2009 with the Domino's Pizza Turnaround campaign, and went downhill from there as they became the Rodney Dangerfield of fast food delivery.
The second OVA for season 3 is a never ending string of jokes at Studio Shaft poking fun at themselves and their own series. Such as thanking viewers who "came across the opening and didn't change the channel".
Nobuhiro Watsuki has done this every time he has some free space in his character dossiers note Usually along the lines of, "I meant for this character to look like John Travolta, but it didn't turn out so well. Sorry for not being talented enough." or his "Free Space" sections, particularly in his series Rurouni Kenshin. At one point he had Kaoru remark that Kenshin's handwriting was "as bad as Watsuki's."
Mitsuru Adachi does this a lot. His characters make fun of him for the lack of variety in his drawings, often respond with "who?" when he gets brought up, and most of the time when he draws himself into the background he's being chased by angry editors. Also, the cast members in H2 go to an Adachi art show at one point. They all agree that it's terrible.
The first episode of Excel♥Saga has Il Palazzo assigning Excel to start killing off all manga-ka, starting with their own creator, Koshi Rikdo. The pastiche of a self-insert that she encounters is Too Dumb to Live, anyway.
Plus, he's singing a little song to himself about how manga-ka are degenerate scum who are as fleas to the people of Earth.
Hidekaz Himaruya, the author of Axis Powers Hetalia, once jokes both about himself and his fans concerning his chicken-scratch (that gives scanlators a very difficult time).
Author's note: If you can read my handwriting, you have too much free time.
Quoth France in the Gag Dub upon seeing America's drawings of them; "Those drawings are even worse than our actual animation!"
The (American-produced) English dub also seems to take a few potshots at Americans that weren't in the original show:
Narrator: ...and to translate all that for American viewers: a bunch of stuff happened in other countries that didn't involve explosions and kicking ass.
Italy may be the useless ditz, but he's well-aware of it and eager to point it out.
Italy (to Germany):"You can order me around and I'll disappoint you!"
Italy (to Japan, showing him a haunted place in his home):"But you don't have to worry about [the ghosts]. They are Italians, after all!"
Used in Seitokai no Ichizon. In the first scene, when the cast are discussing how to adapt their own series to an anime (it's that kind of show), Mafuyu reads a negative review of their own light novel from Amazon.
At another point, Ken says that he likes the harem ending because "everyone is happy." The rest of the council calls that a stupid idea. Ken checks a copy of the series' first light novel, stating that in there they said he was alright. The girls call their idea in their own source material stupid.
The creator of One Piece gives himself one in a movie short. In it, he's called as a ringer to make the deciding point in a soccer match. He kicks the ball and...it's easily caught by Coby (who at the time was one of the weakest characters in the series). Not only that but he announces his failure in the commentator box before he is promptly beaten up by his team members, all of them bad guys from previous arcs who had already been defeated by Luffy.
Or in One Piece proper, during Luffy's fight with Arlong, when Arlong questions what Luffy can do as he flails at him with swords, he responds that his friends will save him before punching him in the mouth and breaking his teeth. His listing of the things he cannot do, while showing the crewmates who can do those things, overlaps with Badass Boast
Luffy: I don't know how to use a sword, shark face!!!
Yosaku: What's he on about?
Luffy: I don't know how to navigate either! I can't cook! And I can't tell lies!
Luffy: I know I can't live without help from a lot of people!
In Bakuman。, The Time of Greenery, a manga created by Aoki, is based on the main characters' romance, in which they decide to marry once they achieve their dreams, but not even meet until then. Eventually, it gets cancelled, and Yoshida suggests that the story has been stuck for a while, which could be a reference for Mashiro and Azuki's promise taking a long time to fulfll. 10 in-universe years, to be exact, and they're little more than halfway there as of Time of Greenery's cancellation.
While there are lots of Take Thats aimed at the dub version of Yu-Gi-Oh!, the dub actually did it to themselves during the Crashtown arc of Yu Gi Oh5ds, it appears. In the first part, Yusei dueled three men, and rather than use the catchphrase he usually uses in the dub, he used Judai Yukai's catchphrase ("Get your game on") from the previous series in the franchise, a very common target of a Take That from fans. Or, possibly, it may have been intended to lighten the Darker and Edgier nature of the arc, (considered unusually dark even for that series, which was itself rather dark when compared to the others in the franchise.)
Actually, that's not the first time the franchise did something like that. There was this exchange between Amon and Majyome during their duel in Season Three of Yu-Gi-Oh! GX.
Amon: I activate my Trap Cards!
Majyome: How can you do that?
Amon(Sarcastically): I call out their names dramatically and they lift up, how long have you been playing this game?
And before that there was this exchange between Pegasus and Napolean in Season Two (keep in mind that Pegasus did always have a weird sense of humor in both versions):
Pegasus: But only on the condition that you both can defeat me.
Napolean: You mean in a duel?
Pegasus: Well I certainly don't mean a bake-off!
And yet another, courtesy of the dub:
Chaz Princeton: Who CARES if he's richer than me, and more powerful? I'm really good at playing card games, and isn't that what life is about?
And who could forget this one? Seems the show wanted to make light of how annoying fans found the Catch Phases:
In the audiobook version of Jon Stewart's America (The Book), there are these gems: "Stephen Colbert is the Arthur Schlesinger Professor of American Studies at Harvard University. He is personally unpleasant." and "Stephen Colbert has received the Werner Heisenberg Prize for Excellence in Theoretical Mathematics seven consecutive years, yet can barely feed himself." Guess who narrates these parts.
Comic books and CB storylines that are all but universially considered terrible often end up being mocked in another comic book from the same company or even the same comic book series that the reviled story came from.
Perhaps the most triumphant example, and the longest running gag in the series: whatever you do, don't talk to Spider-Man about clones. Heck, even someone else showing up in the same costume as him will set him off!
Jordan: Superman was overrated. Too wrapped up in himself. Thought the world couldn't get along without him.
Stan Lee has remarked that Spider-Man regular J. Jonah Jameson was based off of how he imagined the fans viewed him: a cantankerous, money-hungry old man. Most comics fans today see Lee as an affable grandfather figure, so in this case the Self-Deprecation lost its relevance.
In Marc Guggenheim's Civil War: Choosing Sides, Mac Gargan is discussing selling his life story. He wants Guggenheim to do the movie, then says "No, the other Guggenheim, the one who wrote that hockey movie", simultaneously putting down Marc himself, and giving a Shout-Out to his brother Eric.
Kurt Busiek and Erik Larsen's early-2000's resurrection of The Defenders. In addition to portraying its principal characters as supreme Jerk Asses who eventually decide to take over the world so it won't need to be defended (and, more importantly, so they won't have to deal with one another), the series invoked Stylistic Suck via references to Marvel's incredibly goofy Silver Age giant monster comics, and one of its covers proudly boasted a Wizard Magazine quote proclaiming The Defenders to be "the worst comic ever produced."
French cartoonist Gotlib never misses an opportunity to make fun of his own limits as an artist. For example, while discussing the Italian westerns, he drew a typical protagonist of such films which suspiciously looked like a famous actor... and commented it with "Any resemblances with Clint Eastwood would be one hell of a fluke." A jab at his (according to him) poor skills in caricaturing real persons.
Jhonen Vasquez, big time. Johnny the Homicidal Maniac is a huge source of Old Shame, one Squee comic sends the titular character on a rant about how sometimes it seems like his life is controlled by a "suckish cartoon guy who can't draw", and one Invader ZimDVD commentary track has one member of the voice cast remark that "Jhonen is genius, although I couldn't say that in front of him because he'd beat me up or something." Back when he was planning on making a movie (whatever happened to that?) he said it'd be "Coming soon to a bargain bin near you."
For bonus points, he regularly uses the margins of his own comic to snark at elements of his writing and art he's unfond of. During a particularly melodramatic bit of Wangst from Johnny, for instance, a caption remarks that he's "regressed back to stupid teen angst mode"; his caption to some odd flying creatures in the background of heaven admits he has no idea what they are or what he was thinking.
During J. Michael Straczynski's run on Spider-Man, one comic included a security guard claiming he dislikes Babylon 5 because of its Kudzu Plot. In another issue, he mocks his own Retcon of Spider-Man's origin by having the director of the "Lobster-Man" movie claim that said hero's origin via radioactive lobster bite is lame and orders the writers to change it to the hero being The Chosen One of a "Lobster God".
MAD called its writing staff "The Usual Gang of Idiots", published letters that insulted the magazine creatively, and often included shots on itself in articles. They were also well-known for putting pictures in their letters column of actors tearing up copies of issues that parody something they were in.
Craig Kyle and Christopher Yost put a grave of "Kyle Yost" in one of their comics.
In Ex Machina, Hundred interviews Brian K. Vaughan and Tony Harris for the possibility of them making a graphic novel style biography of him...then decides to get Garth Ennis and Jim Lee instead.
Ennis did something similar in The Boys, in which he tries to get a job at Victory Comics and is literally told to go fuck himself.
One series of Dilbert strips had Dilbert go on a date under Dogbert's coaching — which means he spends the whole date grunting and agreeing. When his date compliments him, he uses another coached response — "Gosh, I'm not good at anything."
Another run of strips had Dogbert as the charismatic leader of the vegetarian lobby. Since this was clearly a bit of an Author Tract by the vegetarian Adams, he started off by establishing that the reason the vegetarians need a charismatic leader is that they're all "scrawny weaklings".
The occasional Sunday strips featuring puns so awful that the final panel then shows Rat threatening the strip's creator Stephan Pastis with death.
Pastis' has many cameos, where he's either portrayed as a pathetic loser, a Ted Baxter or both (one strip even had Rat beat him up with a baseball bat after Pastis had made a blatant plug of one of his strip compilations).
Pastis goes so far as to draw himself smoking cigarettes despite the fact he never smokes, not because it looks cool, but because he thinks it makes him look like a loser.
During a brief arc of Get Fuzzy where Darby Conly was somehow getting his hands on advance copies of the next day's Pearls Before Swine and crudely taping in cutouts of his own characters, Darby did it too. The strip where Stephan called him to ask him to cease and decist depicted Stephan as neat, polite, and professional, while Darby himself was a rude, remorseless slob who couldn't even be bothered to remember Stephan's name.
A later arc was built around the premise that the comic strip was so offensive that the American Government ordered the comic to be transformed into something akin to Family Circus. Stephan Pastis fails and gets put on trial, with Rat as his lawyer. Rat actively sabotages Stephen's case.
In one Bloom County strip, minor character Yaz Pistachio asks Opus to give her just one name worse than her own.
Opus:(thinks for a moment) Berkeley Breathed. Yaz: Okay, name two.
There was also the strip where Opus pitched the idea for Bloom County for a comic strip for his local paper. The editor's response?
Joe Quesada: Tim, Axel, do you guys still read the comics we publish?
Axel Alonso: We still publish comics, Joe?
Tom Brevoort: First, it's Tom, and second, I like that one with differentcolorrings. Do we do that?
Garfield is so good at insults, he narrated a humor book called Garfield's Insults, Put-Downs, and Slams. However, to prove that he could take it as much as he could dish it out (he claimed), the last chapter was full of fat jokes.
Garth Ennishere refers 2000 AD having its best ten years "before they got desperate and started employing people like me."
Evan Dorkin. Although he never holds back on letting people have it the biggest butt of all his jokes is always himself.
One issue of the New Avengers featured Nighthawk telling the titular team that there is no reason for them to be called Avengers:
Nighthawk: I don't get it! Clearly you guys are The Defenders, but you're calling yourselves The Avengers??? I mean, is it me? Am I the crazy one?
The same gag was used in an earlier issue where Hawkeye met the New Avengers for the first time. Upon seeing their roster, he confusedly asked if they were supposed to be the newest incarnation of the Defenders.
Ben Templeton appears in the Wormwood Gentleman Corpse issue "Segue to Destruction" at the Dead Alley, where Wormwood describes him as "my biographer". None of the cast have any respect for him at all, and mock his defensively citing his three Eisner nominations: "No idea what those are, but he seems obsessed with them."
In Christopher Priest's first issue of Deadpool, the title character arrives in Limbo, dragging a bag. He then has to throw the bag, labelled "Everything that made this book good", into the void. He's greeted by various characters who Priest was writing when their books got cancelled, who tell him that his own cancellation is now inevitable. Priest then tops this in his final issue, when 'Pool again arives in Limbo dragging a bag ... a body bag. When the other characters realise he's killed the writer responsible for ruining their lives, they all cheer.
In the 1970s, Cary Bates once wrote himself into a Justice League story arc (in Justice League of America #173-174) as a villain. Not a thinly disguised version of himself named Barry Cates, not an alternate universe version of himself, just himself from our universe where he's a comic book writer (in-story, being transported from our "real" universe to the JSA's Earth-Two made him go insane). Fellow writer Elliot S! Maggin also appeared as a character in the story; he was portrayed in a slightly more positive light (i.e. not an insane villain), but not a lot.
Marvel's What The?! parody comic poked fun at their own plotlines and characters (they also took shots at DC, but less often). One issue even made fun of the hairstyles, by having "The Mighty Sore, God of Blunder" stumble into the barber who does all of them.
Near the end of Justice League International crossover "Breakdowns", Blue Beetle says that the increasingly convoluted series of events the team is facing seems like something a pair of mediocre comic writers would come up with.
This sort of humor was commonplace in the series. A Running Gag involved former members of the "real Justice League" like Hawkman and Aquaman complaining about how the JLI was ruining their team's reputation by acting like a bunch of incompetent goofballs and jokesters.
Viz delights in describing itself as "not as funny as it used to be". From time to time it will also proudly say that it was rubbish then, too.
Twins and Junior. Very few actors besides him could have pulled off Junior, although he had a beautiful chemistry with gifted actors Danny DeVito and Emma Thompson.
There's also the Jackie Chan version of Around the World in 80 Days, in which Schwarzenegger plays a self-obsessed sheik. How self-obsessed? He has a statue of himself displayed on a pedestal in his hallway. When the plucky heroine is running away from his unwanted marriage proposal, she bumps into the pedestal, causing it to tilt dangerously. Arnold's reaction: "No! My statue of me!" The heroine then gets away from him by holding the statue hostage until he agrees to let her go. note By this point, Arnold had already been elected Governor of California.
The League of Gentlemen movie Apocalypse is a Take That to the League themselves, displaying them as petty, spiteful and childish. Ironically, the characters from the actual programme become more developed as they realise their behaviour is based solely on the way they're written and not on themselves as people.
Near the end of Scott Pilgrim vs. the World, Comeau is heard in the background saying "No, I saw it, its just the comic book is better than the movie."
In Steel, Shaq misses a wastebasket basketball shot. Later he's tasked to throw an object into a small opening near the ceiling. His Fourth Wall breaking response? "I never make these!"
A similar gag appears in Scary Movie 4, where he needs to make a basket as part of one of Jigsaw's schemes. Dr. Phil is also in the room with him, and has a self depreciation moment of his own, eventually having an emotional breakdown over not actually being a doctor.
In one of Uwe Boll's better movies, Postal, the German director has an appearance as himself in a theme park he created called "Lil Germany", which is full of Nazi themes. During an interview, he makes jokes at his own expense, such as funding his terrible movies with Nazi gold and being aroused by all of the little children around him. A little later, Vince Desi, the creator of the Postal games, tackles Uwe Boll and attempts to strangle him for what he's done to his games.
Every Mel Brooks movie. Ever. Usually featuring a caricature of a Jew played by Brooks (who is in fact Jewish) himself.
Bullwinkle repeatedly makes these jokes, arguing that the jokes have not become "stale and hackneyed" because they always were, and asking "what's the difference?" when being told that "Really Bad Television" was being renamed "Rocky and Bullwinkle Television."
Indiana Jones and the Last Crusade has a meta example. When Indy confronts Panama Hat and tells him that the Cross of Coronado "belongs in a museum", Panama Hat retorts with: "So do you!" He's saying this to a character in a movie from 1989, who's an obvious throwback to action heroes from the 1930s.
In Roxanne, C.D. is unimpressed by a heckler's insult of "big-nose" and one-ups him by delivering twenty superior insults.
The BBC documentary Knuckle: Bare Fist Fighting shows Irish Travelers using self deprecation to insult each other. Each prospective boxer loudly insists that he's "no good" at boxing... but he'll still beat the tar out of the rival clan's champion.
Mack: Hey... they're just using the same actor over and over! What kind of cut-rate production is this?!?
Argo has Ben Affleck's character being told "You can teach a rhesus monkey to be a director in a day." Affleck admitted to NPR's Terry Gross in an interview on Fresh Air that the line was partly him poking fun at himself.
8 Mile. Alongside the subsequent pretender diss against Papa Doc, this is the main reason for Jimmy's win in the final rap battle. He pre-empts Papa Doc by acknowledging every possible diss he can use against him, but that despite all that he's still fighting on. The crowd admires his honesty, and Papa Doc is left without any material.
This Is The End has Seth Rogen and his Hollywood friends play themselves as a bunch of vain, self-centered idiots. The movie begins with the Rapture, when all virtuous people are pulled into heaven in dramatic beams of light. At James Franco's house party, nobody notices that anything exceptional has happened. And then there's Channing Tatum...
The Muppet Christmas Carol has the Marley brothers sing about how evil they were in life and what they could have done instead of ignoring people's needs. It's also their way of warning Scrooge and telling him that he can atone for his crimes against humanity.
Jasper Fforde's The Fourth Bear introduces the setup early in the book for a ridiculous tongue-twisting punchline much later. One character comments on what an elaborate setup that was for such a lame joke and the other sadly agrees, "I don't know how he gets away with it.", which was a line from The Goon Show.
Hatchett: I like the title, Mr Fforde, 'The Woman Who Died a Lot'. Where does it come from? Fforde: I'm not sure. It's been on my list of titles for a while, along with 'Seven Things to do before you Die in Talgarth', my faux misery memoir 'A Fork of my Own' and 'The Life Debt of Phoebe Smalls'. The title just seemed so perfect for the book. Not only does it conjure up the notion of a noir thriller, but also a, well, rubbish noir thriller. The sort of title an idiot who can't write to save his life would come up with. Hmm. Worrying. I wonder if it's an ironic thing? Hatchett: Yes, Mr Fforde, I'm sure that's the case.
Fforde has nothing on Robert Rankin, who constantly breaks the fourth wall to self-complain about plot holes, stupid running gags, and absolutely ridiculous plot devices (Elvis with a time-travelling sprout in his head has to kill the Antichrist! Yeah!). At one point he actually inserted himself, writing the novel in a bar, in the novel itself.
Similarly, some of Terry Pratchett's Discworld books have a quote from The BBC's Late Review: "Doesn't even write in chapters... a complete amateur... hasn't a clue..."
Iain Banks's extremely controversial first novel The Wasp Factory went one better, by reprinting every negative review the book had received, alternated with more positive reviews. Some of the negative reviews were hilariously extreme, with one critic claiming that the decision to publish the novel showed that civilization had come to an end.
In one of the books of the Tamuli, David Eddings takes the opportunity to have one of the heroes describe heroic fantasy as being written by sub-par authors. Guess which genre contains vast numbers of very thick books with the name "Eddings" prominently emblazoned on the cover?
Older Than Print: Geoffrey Chaucer does this all the time; many of his dream poems include a moment (or three) where his Author Avatar narrator is castigated for being fat, dorky, and a writer of love poetry although he doesn't get any himself, and in The Canterbury Tales his pilgrim persona, when it's his turn to tell a tale, tells first a mock-romance that's so silly that the Host cuts it off before he can finish, and then a long, boring moral tale.
In 'The Pleasure is Mine' the main character Prate constantly believes he is not taking care of his wife, or spending enough time with her, believing he is not good enough. This changes when his son has him babysit Jackson, Prate's grandson, who teaches him to believe he is a good person for his family.
Chaucer's inspiration and near-contemporary Boccaccio did this a fair amount. The most famous is in his epilogue to the Decameron, an extremely funny but also obscene defense of his work. He responds to those who accuse him of being "light" by saying that he had been "weighed many times"—a clear reference to the fact that he was rather fat—and pretends to be flattered by the claim that he had the "sweetest tongue" in Italy by playing up the Double Entendre (to be brief, he has a conversation with a woman who talks of his "sweet tongue", by which they actually mean "he totally ate her out").
The Illuminatus! Trilogy features, as a running plot thread, a dialogue between a book reviewer and his editor about a book full of "conspiracy nonsense" and "gratuitous sex scenes" which seems to strongly parallel the novel itself.
From Mostly Harmless, but it sums up the series' attitude to "Britishness":
''"It's just an arbitrary set of rules like chess or tennis or, what's that strange thing you British play?" "Er," said Tricia, "cricket? Self-loathing?" "Parliamentary democracy."
In And Another Thing..., Eoin Colfer gets meta about it: after describing the five entries in the Guide about the Guide itself as "a lengthy article, accompanied by many hours of video and audio files, and some dramatic reconstructions by some quite well known actors", it adds that there is also "a text only appendix, with absolutely no audio and not so much as a frame of video shot by a student director who made the whole thing in his bedroom and paid his drama soc mates in sandwiches."
Isaac Asimov's Azazel and Black Widowers stories often had his characters insulting him. It's especially egregious in the former, as those stories always begin with the author having lunch with a character named George, who constantly insults him — and then proceeds to run out on the check (sometimes even borrowing money from Asimov) at the end of the story.
In fact, just in case the reader missed it (the stories never explicitly state that the narrator is Asimov himself), he makes a point of saying so in the introduction to the anthology.
In the foreword to one of the Black Widowers stories, he acknowledged that when he portrayed the character of Manny Rubin as constantly insulting his "friend" Dr Asimov ("Just because I lend him some money, that makes him a friend?") the person he was really being unfair on wasn't himself but Lester del Rey (who Rubin was based on).
The novel Murder at the ABA includes several insult exchanges between Asimov (self-inserted as a minor character) and the protagonist Darius Just (who is based on Harlan Ellison).
The second book of Matthijs van Boxsel's Encyclopedia of Stupidity consists of a list of the most stupid scientific theories published in the Netherlands and Flanders. He has included his own books on the list.
As a challenge, try to find a James Herriot book in which the author does not mention how slow he is.
I Am A Cat, Natsume Soseki's social satire of late Meiji-era Japan, not only features a major character bearing more than a passing resemblance to the author who comes off about as well as any other character in the book (i.e. not at all), but has a passage in which this character and several others directly bash Soseki's other work. (Since none of these characters are at all likeable, it may be that we're supposed to disagree with them, which would make this either a Take That at critics or a roundabout form of self-praise. It's hard to tell.)
Robert A. Heinlein takes a shot at himself in The Number Of The Beast. At a point when the four main characters are polling each other on their favourite authors, one asks about Heinlein. Another promply snorts and admits to having read Stranger In A Strange Land. "My God, the things some writers will do for money!"
A character in The Number of the Beast disparaging any other Heinlein story is hilarious, given that that particular novel represents everything bad about his later work turned up to 11 and also introduces a couple of entirely new (for Heinlein) ways of stinking on ice.
Edward Lear engages in a few pot-shots directed at himself in his nonsense-filled poetry. At least one of his poems is a spot of Self-Deprecation.
The loser protagonist of A Confederacy of Dunces is, when you know his life story, very very clearly based on the author, John Kennedy Toole.
You didn't want to hear that? I'm sorry. You'll just have to forget that I wrote it. There are several convenient ways to do that. I hear hitting yourself on the head with a blunt object can be very effective. You should try using one of Brandon Sanderson's fantasy novels. They're big enough, and goodness knows, that really is the only useful thing to do with them.
In Sanderson's novel Elantris, there's a bit of stealth Self-Deprecation. Apparently a while back Sanderson wrote a Beowulf-style epic called Wyrn the King, then decided it was pretty horrible and abandoned it. In Elantris, Wyrn shows up as the national epic of the evil Fjordell Empire, and the heroes at one point discuss it's literary merits (or rather, the lack thereof).
Then there's the observation in The Tommyknockers that Bobbi writes books you could read, "not all full of make-believe monsters and a bunch of dirty words, like the books that fellow who lived up Bangor way wrote."
The Author's Note at the beginning of Dave Stone's second Doctor Who New Adventures novel, Death and Diplomacy, describes his first, Sky Pirates!, as just a joke book, "gags being the lowest form of tragicomedy, but the highest tragicomic form of which this author is capable." He goes on to say that Death and Diplomacy is a comedy, which is different from jokes because "for one thing, a comedy doesn't have to be funny". The following 280 pages prove him more than capable of doing something that isn't just gags, while at the same time being extremely funny.
Richard K. Morgan, author of the Takeshi Kovacs trilogy about a future where the mind can be digitised and transferred to other bodies, also wrote Market Forces, which takes place Twenty Minutes into the Future. The protagonist in Market Forces is trying to relax and so picks up a book in which the main character digitises his mind and swaps into other bodies. He decides the book is too weird and unrealistic to bother reading and discards it.
Harry Turtledove is pretty fond of this. His characters frequently disparage the genre of alternative historical fiction. In Colonization: Aftershocks, one of his characters also describes the study of Byzantine history, the field in which Turtledove earned a Ph.D., as "uselessly arcane."
In the Star Trek Expanded Universe novel A Singular Destiny by Keith R.A. DeCandido, a character looking through another's PADD finds a complete collection of Battlecruiser Vengeance novels. She can't understand why anyone would read novels based on a drama series.
Halting State by Charles Stross has a scene in a Dungeons & Dragons-based MMORPG, where the characters fight a slaad (i.e., a giant chaos frog) and then discuss what a ridiculous monster it is. Stross wrote the magazine article for 1st-edition D&D that slaadi originally appeared in.
Anthony Trollope, in his role as a Post Office Surveyor, was responsible for introducing pillar boxes to Britain. In He Knew He Was Right, the character of Miss Stanbury considers the pillar box outside her house to be "a most hateful thing", and has rants against "chucking [letters] in an iron stump" rather than entrusting them to a postal employee.
Sisterhood Series by Fern Michaels: In Payback, Sweet Revenge, and Hide and Seek, the South is essentially derided for being sleazy and stupid while pretending to be genteel and high-class. What makes all these instances this trope is the fact that the author is a Southern woman herself, and it's possible that she is only showing what other people's opinion of the South is.
Jedi Versus Sith: The Essential Guide to the Force contains an essay that Luke Skywalker, by then a Jedi Master, gave as a speech to some of his Jedi students. In it he talked about an event from Shadows of the Empire: building the green lightsaber he has in Return of the Jedi, how he worked slowly and carefully in full awareness that getting something wrong would be a disaster - at best it wouldn't work, at worst it would explode. He tells his students that only Artoo was with him as he finished, and he told the droid to wait inside.
"It may sound ridiculous, but I thought if something went wrong, I needed someone to tell Leia that Luke Skywalker, the galaxy's biggest idiot, had flash-flamed himself into a black crisp because he couldn't follow an elementary circuit diagram."
In The Brothers Karamazov, of all places, when Mitya is interrogated, he claims that to give the full story of the crime would "take you three volumes and an epilogue." How long is the book at this point? Three volumes!
In ''Aunt Dimity and the Lost Prince'', Lori and Dimity are discussing the diverse exhibits at Skeaping Manor when Dimity writes: "You and I are living proof—more or less—that some people prefer the pretty to the icky." As she writes this, Dimity Westwood has been dead for about a decade.
The characters in Douglas Coupland's novel jPod lament that they're turning into characters in a Douglas Coupland novel. Later, as the characters are drinking Zima, one opines, "Drinking Zima is something Douglas Coupland would make a character do". There are also a couple of mocking references to Coupland's first book, Generation X.
In 'Perelandra', second book of The Space Trilogy, C. S. Lewis introduces himself as a character, so the protagonist can explain things to him (and hence the reader). Lewis in the book spends most of his time being frightened and confused, often thinking cowardly thoughts he barely manages to avoid acting on.
George Burns "20 years ago I made an investment of $2.00 that has paid off a million times over in the years since. I bought a marrage license.
In The New Normal: Ryan Murphy delivers a nod to some of his less popular decisions concerning Glee.
Played with in Buffy the Vampire Slayer when Faith (in Buffy's body) attacks Buffy (who is in Faith's body) - Faith has issues, but here she is literally beating herself crying out that she is sick and disgusting.
Oz is modest to a fault about his musical talent - Xander asks if it's hard to play the guitar, he shrugs "Not the way I play it." When bandmate Devon suggests they need roadies since other bands have them, Oz replies "Other bands know more than three chords."
"Tabula Rasa", in which the main cast lose their memories due to a magic spell, contains an example of the creators poking fun at the show's spinoff. Spike, who finds himself unwilling to bite Buffy, believes he is a vampire with a soul, describing himself with an almost exact description of Buffy's former boyfriend and spinoff protagonist Angel. Buffy's response?
Buffy: A vampire with a soul? How lame is that?
Joss Whedon loves this trope. On Angel, Fred's mom mentions that her husband loves "those Alien movies", except for the last one, which made him fall asleep. Guess who wrote the screenplay for Alien: Resurrection? It might also be interpreted as a Take That, though, based on Whedon's dissatisfaction with how his characters' surprise developments were blown by typecasting.
Mac: Hey, did anyone else hear there's gonna be a Matchbox 20 reunion show? Piz: So? Rob Thomas is a whore. Mac: Yeah.
iCarly: Some of the iCarly writers themselves cameo in the very weird clips (i.e. shrimps up the nose, biting off heads of dolls) that the trio shows whenever they have a technical difficulty.
Andrew Hill Newman, one of the show's writers plays as Mr. Henning in iGo Nuclear, where his hippie looks garner himself most of the jokes and insults from his students and Spencer, a Ridgeway alumna. Special mention is that Newman himself co-wrote the said episode. Newman also voices George, the "sentient" Bra who tells Ghost Stories (which are actually NOT horror stories) who is also poked fun by Carly and Sam in their webshows.
The "iHave a Question" segments, which sometimes actually answer a question and usually just poke fun at the webshow's silliness.
The Random Debates usually start well, then the debaters will suddenly change topic (as early as Round 2), as far as their arguments are not anymore related to the topics they defend. Hilarity Ensues considering the context of the skit's title.
During its Dork Age, X-Play absolutely beat this trope into the ground in regards to Adam Sessler. This probably wouldn't have been so bad, except 1) every other joke on the show was about how pathetic he was, and 2) Sessler is actually an intelligent and well-spoken person, but the show made him look like a complete idiot and undercut his credibility.
An episode of The Daily Show featured Lewis Black talking about how we shouldn't let celebrities teach us political views. For examples, he shows pictures of Tom Cruise, Oprah... and himself.
Also when he discusses the Jews, although this may be more related to N-Word Privileges.
Jon Stewart has also struck at his own past selves on more than one occasion. He mocks himself for his past condemnation of an NRA convention near Columbine High School as well as for his past commendation of conservative activist James O'Keefe.
Even House has a surprising amount of these, considering that he's got a huge ego and calls himself "almost always eventually right". While he's very sure of his medical and observational skills, he shows much deprecation on the other aspects of his life. He calls himself a "lonely misanthropic drug addict" and says he should've died in the bus crash instead of Amber. He once tells Cameron that she wants to date him only because he's damaged. The man obviously has huge issues of self-worth.
House: You don't love, you need. And now that your husband is dead, you're looking for your new charity case. That's why you're going out with me. I'm twice your age, I'm not great looking, I'm not charming, I'm not even nice. What I am, is what you need. I'm damaged.
His own subconscious is positively nasty to him, especially here
Hallucination Amber:(as House is [hallucinating] detoxing with the help of Cuddy, and spots a Vicodin pill lying on the floor) You're pathetic. If you want the pill, just send her home. But you can't because that would be admitting defeat to her. Now, this is interesting. If you take the pill, you don't deserve her. If you secretly take the pill, you don't deserve anyone.
House and his subconscious actually seem to despise one another. In the episode No Reason, House gets shot and hallucinates that he wakes up in the ICU next to the man who shot him. Over the course of the episode, each one gives the other a scathing Reason You Suck Speech.
In a similar vein, Drew Carey often made jokes about his own weight (as did everyone else). A couple of them were reactions to Colin's own bald jokes. For a Scenes From a Hat involving unsuccessful personal ads:
Colin: "Slightly balding superhero...."
Drew: Yeah, slightly. And I'm slightly overweight.
"World's Worst person to be stuck on a desert island with." Drew Carey was the first to pick a role... as himself.
On this particular show lampooning oneself is often the back door out of getting teased even worse by the other cast members, and is even met by sympathy from the audience on most occasions.
A Running Gag for Scenes From A Hat was where an insulting suggestion was read (say, "People You Wouldn't Want To Meet At A Nudist Colony") and one or more of the cast would walk up as themselves.
Speaking of Drew Carey, the send-up to The Full Monty they did on The Drew Carey Show ended with him walking into the audience and handing out 50 dollar bills, saying "Sorry you had to see me naked" each time. Of course, he stopped when he realized he didn't get to see any of them naked and took his money back.
An episode of CSI: Crime Scene Investigation has a victim who is working on a "darker and edgier" version of a cheesy sci-fi show. In one scene, a fan shouts "YOU SUCK!" at the victim. That fan was played by Ronald D. Moore, executive producer of the darker and edgier Battlestar Galactica remake.
In fact, most of the cast from BSG comes together as a nod to knowing how they had alienated the former fans. And Ellen Tigh is the murderer of Not Ronald D. Moore
"Due to poor acting, the burden of the story was placed on the narrator. [...] He was actually found in a hole near the house, but this inattention to detail was typical of the laziness the show's narrator was known for. [...] Real shoddy narrating, just pure crap."
"In fact, Mr. Attell was portraying Tobias' actual never-nude affliction, but this perplexed the Scandalmakers' audience due to the unfocused nature of the narrator's explanation."
Later in the episode, "Notice it wasn't something the narrator said."
Alternately this is the Arrested Development narrator feeling threatened by the Scandalmakers one and attacking it gratuitously.
Lister:(sighs) We're a real Mickey-Mouse operation, aren't we? Cat: Mickey Mouse!? We ain't even Betty Boop!
"Back to Earth" has a character criticise the fictional show's use of Psi-Scan. Although given the Psi-Scan's response, this may have been more Take That, Critics!...
When James May joined Top Gear in season 2, Jeremy Clarkson introduced him as a "complete imbecile." May then presented a segment about how no intelligent person would buy a luxury car out of a magazine just to say he owned one — and then showed off his own Bentley T2, admitting he'd bought it so he could own a Bentley and faithfully listing all the ways it had made his life worse.
The show itself has the motto of "Top Gear - Ambitious but rubbish!".
Jeremy Clarkson consistently refers to Top Gear as "That poky little motoring programme on BBC 2" and occasionally to himself as "a fat balding idiot" or words to that effect.
Top Gear has a segment called "The Cool Wall", where the presenters debate the coolness level of the Cool Cars the show features. There are a number of common rules note For example, small French cars are always cool, and supercars are always uncool, except for the monstrously powerful Swedish-made Koenigsegg and Aston Martins but one of them states that if any of the presenters own the car in question, it can never be considered cool, even with all other considerations in mind.
In the New Zealand series Pulp Sport, every third episode has some sort of reference to them being derivative and terrible, while every season finale ends with Bill and Ben being Fired.
The concept of Wormhole X-Treme! as a Show Within a Show for Stargate SG-1 exists solely to make fun of themselves. Includes the concept of the Zat disintegrating things (long since ret conned in the actual show) and the question of why exactly, someone who is "out of phase" can stand on the floor and sit in chairs (reused years later).
Martin: <referring to apples about to be used on the set> Paint them or something. We can't have aliens eating red apples!
The season 8 finale also mocks a particular infamous line from the pilot episode, when Carter was clunkily written as much more of a vocal feminist: "Just because my reproductive organs are on the inside instead of the outside, doesn't mean I can't handle anything you can't handle." An alternate-universe Carter is in the middle of rehearsing a "The Reason You Suck" Speech to her boss and starts saying the line, but stops halfway and exclaims, "God, that is awful! Who would ever say that?"
Yet another episode introduces us to a barber who had visions of Jack's life. He tries writing out the stories for a magazine, but there are several that absolutely no one liked, particularly the unpopular episode Hathor. Hathor seems to be a common target for this sort of thing: in another episode, as Dr. Frasier is going through a list of files on O'Neill's injuries over the years and explaining them, she comes across one stack and immediately puts it aside, saying "Oh, that's the whole "Hathor" incident, which he has asked me to never speak of again."
Monty Python's Flying Circus once did a sketch set in a Chemists where everyone had an embarrassing ailment — and then ran a mock apology for the poor quality of writing in that sketch. Similarly, a particularly violent Sam Peckinpah sketch was followed by a sketch claiming that the Python team only wrote it because they all came from broken homes (especially Eric).
Another episode was linked by a spoof educational film on parts of the body. When they got to no 17 'the inside of a country house', the characters in the next sketch the following dialogue ensued
That's not a part of the body
It's a link though
Not a very good one
Well, it's the end of the series, they must be running out of ideas.
The boys meet a writer (whose pseudonym is named after two of the show's writers) who receives visions of the boys' adventures and turns them into novels. When they confront him about it, he initially thinks that everything he writes comes to life. He instantly feels guilty about all the crap he's put Sam and Dean through, and then regrets writing "Red Sky at Morning", a season 3 episode notorious for being hated by the fans.
Chuck: To be forced to live bad writing...!
Supernatural got one in the form of Paris Hilton. She plays an ancient pagan god who chastises humanity for worshipping the cult of celebrities since all they have is "small dogs and spray tans." (She herself could be seen as the patron saint of the cult of celebrity.)
In "The French Mistake", Sam and Dean get sent into an Alternate Universe that's basically ours — as in, they take on the role of their actors, playing themselves. This included this memorable bit of conversation:
Dean: Why would anybody want to watch our lives?
Sam: Well, according to the interview, not many people do.
The Late Late Show's Craig Ferguson fills his monologues with self-deprecation, calling himself a "creepy European" and "a vulgar lounge entertainer". He goes so far as to slander himself, implying that he's some sort of severe sexual deviant, and that his show is unfunny and poorly produced.
During the Late Nite Wars "We may suck, but we suck at the same damn time every night!"
He also jokes that the audience is only laughing because they got free stuff, and are only there because they couldn't get into The Price is Right (which, admittedly, might actually be true, as they tape in the same building). "If you're watching this program regularly - I'm sorry."
Heroes: Noah Bennet's comment "Sorry about the Sylar thing. We all admit it was a terrible idea" could be read as an apology for the volume 4 finale.
One particular episode of Babylon 5 has what could be read as either Self Deprecation or Strawman Political: when Garibaldi is trying to break Sheridan out from his imprisonment by President Clark's forces (as atonement for setting him up while under mind control), he says to one of the guards, "Maybe you've seen me on the news?" The guard immediately replies, "I don't watch TV. It's a cultural wasteland filled with inappropriate metaphors and an unrealistic portrayal of life created by the liberal media elite."
Also doubles as a subversion of stereotypical dumb guards.
Scottish comedian Frankie Boyle gave us this nugget in Mock the Week:
There were concerns as to whether Mel Gibson could accurately portray a Scotsman [in Braveheart], but look at him now - an alcoholic racist.
John Cena posed for photos with fans wearing "I hate Cena" T-shirts after defeating Batista for the WWE Championship in Wrestlemania XXVI.
Cena revels in being simultaneously the most loved AND most hated man in pro wrestling, as well as being the only guy who can get fans chanting stupid things like "Fruity Pebbles". From one post-injury-rehab promo:
John: I even miss that guy in section 26B telling me I suck!
Random guy in the audience: YOU SUCK!
John: *throws up his arms in victory with a huge smile*
Cena was pre-dated by Kurt Angle in WWE, who had fans chanting "YOU SUCK!" to the beat of his theme music, whether he was a heel or a face. During one Heel-Face Turn after neck surgery, he came out to those chants, declared "You have no idea how good it feels to hear those words again!" and then started leading the chants. The next night on Smack Down, when his proteges Charlie Haas and Shelton Benjamin said they were sick of getting those chants themselves, Angle replied "You don't deserve to have these people chant 'you suck!' I earned it!"
An episode of Will and Grace guest starring Rosie O' Donnell had her character watching TV looking bored, turning it off and exclaiming "Daytime television sucks!".
After some critics called That Mitchell and Webb Look hit and miss, the next series featured a sketch in which David and Robert were seen writing the 'misses' for this week, with David saying he didn't envy the other writers who had to write the hits.
Self Deprecation was a staple joke on the 80s sketch comedy Bizarre - jokes included Richard Nixon telling host John Byner (who played Nixon in the sketch), not to "make the mistake I did", but instead to "burn the tapes", and an ET parody, where the ET character was the children's grandfather who couldn't even bear to be in the house while they were watching Bizarre.
Saturday Night Live had a series of skits called "Superfans," poking lots of fun at Chicagoans, especially their fanatical attitude towards sports and love of greasy meat-based food. With the exception of Canadian Mike Myers, all the actors in the skits were Chicago natives. And no one found the skits funnier than Chicagoans.
People have been declaring that SNL"isn't funny anymore" since about 1980. They've been making fun of themselves for not being funny anymore since the '90s.
Much of the humor in SNL skits in general involve celebrity hosts (or musical guests) using the opportunity to poke fun of themselves and their images or personal and professional lives, or to allow themselves to be spoofed, especially via Celebrity Paradox or Actor Allusion.
Scrubs had an episode about this, My Night To Remember. JD even said "A sitcom without new stories to do".
You Can't Do That on Television is practically made of this. The opening preempt announcement, the closing announcement, and the locker gags are the biggest offenders, but in all honesty something like a third of the jokes are about how bad the program is. An episode revolved around the show being sold to a new producer every few minutes because none of them wanted it—one producer bought it without having seen an episode and sold it once he had.
In one episode of Stargate Atlantis, Rodney McKay describes television as 'ridiculously attractive people in absurd situations' to Ronon and Teyla, who are amazed that someone would 'watch a box' for hours on end.
Rick Harrison, of Pawn Stars, described The Rat Patrol as a "low budget TV show about four guys in the desert". He then looks right at the camera.
Literal in-universe example: Any time two or more different incarnations of the Doctor have met on Doctor Who, it's a safe bet at least one will say something snarky about the others ("A dandy and a clown?"). Also doubles as a lighthearted Take That between the various actors who've portrayed the character.
It's also something of a tradition when a new actor becomes the Doctor for the writers to, in the scenes immediately after the regeneration, single out one of the new actor's less-than-flattering features and then write a few lines of dialogue wherein the new Doctor looks at himself in the mirror and makes a point of noting how unsightly he thinks this feature is.
Russell T Davies (Welsh) and Steven Moffat (Scottish) have taken potshots at their own countries. Aliens in Cardiff? Why Cardiff, of all places? And Scotland's never conquered anywhere, y'know - not even a Shetland.
In the Friends episode "The One with the Blind Date", Phoebe and Joey intentionally set Rachel and Ross on bad blind dates, to make them realize that they should be together. Rachel's date is Steve, who spends the evening with insulting himself.
Steve: I - I just have to say this; you're really beautiful.
Rachel: Oh, well, that's - that's very sweet. Thank you.
Steve: I'm kind of funny looking.
Steve: Oh, come on, you're way out of my league. Everybody in here knows it. Bet that guy over there's probably saying, "ooh, why she out with him? He must be rich!" Well, I'm not!
Rachel: Okay... well, I guess then the joke's on him! So, what do think you wanna order? I'm really excited about that chicken.
Steve: I'm not funny either. So, if you were thinking, "well, he's not that good-looking, but maybe we'll have some laughs..." that ain't gonna happen!
Also Chandler, who frequently throws out jokes at his own expense, especially concerning his love life.
Done in the pilot and at the beginning of every single following episode in Burn Notice by Sam Axe:
Sam: You know spies, bunch of bitchy little girls.
For the record, both Michael and Sam are former spies.
Technically, Sam is a former Navy SEAL. But he apparently has similar skills to Michael, who is former/current CIA.
"Chums is filmed before an easily pleased studio audience."
"Was Dane Bowers a vampire? Were the chums turned into lifeless zombies, and if so, would anybody notice the difference? Find out now as we return you to Chums."
It also poked fun at the previous pop careers of its stars Ant And Dec ("Everyone knows you've never been able to sing a note!").
The first episode of Power Rangers Dino Thunder lets Tommy poke fun at his mythical "Swiss cheese memory" from earlier seasonsnote Which in Real Life was done to explain his absence from battles, due to his Japanese counterpart from Kyoryu Sentai Zyuranger being Killed Off for Real and Saban not being able to make their own action footage yet. Tommy is running from an apparently reanimated Tyrannosaurus and runs to his car, buckles up, locks the door...and then realizes he's in an open-topped Jeep. "Yeah, real great Tommy, lock the door."
Bones mocks itself mercilessly on "The Suit on the Set". A Hollywood studio is creating a movie based on one of Dr. Brennan's books. Technical accuracy takes a backseat to Rule of Cool. The lab has a superfluous environment, including for some reason a monorail in the background.
Star Trek: Deep Space Nine: Garak enjoys doing this. Improbable military knowledge? He reads a lot! Unusual and fancy engineering equipment? It's a common tailor's tool! Ability to ooze power and order around Guls like you own them while spouting active and valid codes despite having been in exile years? Overheard it while hemming a woman's dress! Expert ability to rewrite high-class military encryption software? Any tailor can do it!
In one season two episode of Monk at the end of the episode Monk gets a fangirl who tells him that if he somehow he gets a TV show, it should never change its theme song. By that point in the series the Randy Newman song "It's a Jungle Out There" had been used as the theme for the show; as an acknowledgement of the change, the original theme begins playing during the end credits rather than the instrumental version of the current one.
On an episode of the NBC sitcom Night Court, Brandon Tartikoff, the network president at the time, shows up As Himself to post bail for a Neilsen family. Why? So they can get home in time to see Misfits of Science, another of the network's series that was struggling in the ratings at the time.
Mike Rowe of Dirty Jobs never misses an opportunity to snark on himself and the show, to the point of frequently starting things off by asking his host "What can I do to slow things down?" and reassuring his hosts about looking silly on the air by saying, "Nobody watches the show."
Host: You're probably right-handed, aren't you?
Mike: Oh, it doesn't matter, I'm equally incompetent with either limb.
David Letterman does this all the time on his late night show(s), but a memorable one was back in the late 1990s when Leno/NBC placed a giant advertisement in Times Square for The Tonight Show with Leno's face and "#1 in Late Night" after winning the 11:35 ET time slot for the period. At that time, Letterman not only trailed Leno, but also ABC's Nightline. In response, Letterman put up an even bigger ad with his face on it proudly declaring himself "#3 in Late Night!"
The hosts of New Zealand comedy show Jono and Ben at Ten frequently joke about the show's supposedly low ratings. In reality, it is one of the top-rated shows on its channel.
In Dexter, Masuka makes a racist comment at the expense of his own race, followed by his trademark goofy laugh:
Vincent Masuka: Genius. He doesn't want to leave shoe prints, so he leaves sock prints. And I thought Asians were supposed to be smart.
The Mick Molloy Show was a talk/sketch/variety show that aired in 1999 and lasted only eight episodes. It was more than just an inconvenience for Molloy at the time, as he and many others involved had made sacrifices that turned out to be for naught, but several years later in the ninth episode of his next show The Nation, he had various Australian celebrities, including The Wiggles, congratulate him on the milestone. Unfortunately for Molloy, the show was cancelled eight
While promoting the final season of How I Met Your Mother at the Comic-Com 2013, a promo trailer was released where Ted's kids, who are all grown-up, vented their frustrations at their dad for dragging the story too long in over eight years and wanted him to get to the point on how he actually met their mother.
Future Ted: So... you're saying you want me to wrap it up?
Mindless Self Indulgence frequently insult themselves. If you see anyone in a shirt that says "MSI sucks", they're probably a fan.
They Might Be Giants' fifth album John Henry included pictures in the liner notes of children waving signs that said "We hate They Might Be Giants." Seeing as this was the first album where the Johns were accompanied by a full band, quite a few fans did.
KMFDM's albums usually contain one song in this vein. The straightest example would be "Sucks" from Angst.
Other rock stars brag about the size of their respective members, but not Mark McGrath of Sugar Ray. He brags about his smallness, and is reportedly the least endowed man in the business.
"Reportedly?" Is there a chart somewhere comparing musicians' penises?
Yes. It's on the Metal Sludge website. I wish I was joking.
Flight of the Conchords typically open their live performances by describing themselves as New Zealand's "second/third most popular novelty music band". The most popular New Zealand novelty music band is a Flight of the Conchords tribute band.
For one of the biggest acts in pop history, The Beatles were remarkably prone to this. One 1963 interview has John saying they'll be lucky to last three months, Paul extremely certain they won't still be performing these songs at 40, George hoping he owns his own business "by the time we do flop," and Ringo speculating that he'll end up owning a hair salon.
In a 1982 interview George was asked to describe himself, and freely answered "a middle-aged ex-pop star." There's a picture in the book The Beatles' Recording Sessions of George in the studio c. 1967 wearing a "Stamp Out The Beatles" sweatshirt.
The Replacements on occasion, as evidenced by the fact that their discography includes titles like Stink and Don't Sell Or Buy, It's Crap. Even their name itself was chosen to suggest being second-rate: As member Chris Mars put it, "Like maybe the main act doesn't show, and instead the crowd has to settle for an earful of us dirtbags".
Elton John's 1976 world tour was self-dubbed "Louder Than Concorde (But Not Quite As Pretty)".
Many of Elton's own wardrobe selections and costumes exaggerated (or covered up) Elton's less-than-conventionally-pop-star-like looks and qualities (eyeglasses, overweight build, gapped front teeth, receding hairline, sexuality (even when few people knew about it)) for laughs.
Not sure if this was an official release, but a 1977 compilation EP of his was titled Four From Four Eyes.
Green Jelly/o's Theme Song contains the chant-along chorus of "Green Jello Sucks!" along with some lyrics touting themselves as the worst in the land.
They were also fond of touting themselves as "the world's first video-only band," until they released "Cereal Killer Soundtrack" on CD/cassette and proclaimed in the liner notes that "now we're liars as well as jerks with no talent."
GWAR is fond of pointing out in their movies that they aren't particularly good, and the band characters are often depicted as fairly dim-witted.
Henry Rollins has said numerous times he thought Black Flag's best work was before he joined the band.
His spoken word albums occasionally include digs at his own solo career: one bit has an airport security worker asking him if he's a singer, to which he responds "Not to anyone who has good taste in music!". In another he claims to be one of rock and roll's ninjas because "I put out records... no one hears them! I make videos... no one sees! I go on tour... no one knows! NINJA! I was never here!"
He's also made comments to the effect that he's not an actor, but he takes roles whenever anybody's stupid enough to offer him one.
Five Iron Frenzy was all over this. In the hidden track on their first live album, Reese Roper thanks the listener "for buying another one of our stupid albums!" In the Cheeses liner notes, he writes "Thank goodness [our 1995 demo was never released]. This song suffers from suction." Their 2003 farewell tour was titled The Winners Never Quit Tour, and on this tour they sold t-shirts proclaiming "We were the future of rock and roll... in 1995." At the band's final show, Reese told fans how hospitals were using old FIF albums as an alternative to stomach pumping.
"Five Iron is stupid and you are if you like them also."
Starflyer 59 writes lyrics like "It's not the same when I try, it's just a bad lullaby" ("When I Learn to Sing") and "My ideas, they outweigh all the talent I own" ("Ideas for the Talented").
Limp Bizkit album Significant Other actually opens with the line, "You wanted the worst... you got the worst. The one... the only... Limp Bizkit."
An article by metal group Harvey Milk has band members savaging their musical catalog.
After The Who started doing radio commercials, fans complained that they had "sold out". The title of their next album? The Who Sell Out.
Dos Gringos engaged in this as well, with their song I'm A Pilot. It's based on the perceptions and stereotypes that crew chiefs have of fighter pilots.
Emilie Autumn called herself "Drama Queen" in her 'Opheliac' era track "Shalott"
Matthew Shultz of Cage The Elephant came up with the lyrics to their hit "Ain't No Rest For The Wicked" while on the job at a construction site, and wrote them down on an unfinished drywall. He's subsequently joked that "one day, someone will find those lyrics on the wall and say 'who wrote these crappy words?'".
Show me a grunge band from the late 80's/early 90's that didn't do this and I'll show you a bunch of posers.
One of the more visible/notable examples of this is when the members of Pearl Jam appeared in the 1994 movie Singles as the other members of Matt Dillon's character's band. Their appearance was nothing but one giant pisstake at their (Pearl Jam's) expense.
Another notable example of this was Mudhoney's Performance Video for "Suck You Dry", which has them playing a "10 Years Of Grunge" event at a dive bar in 1998 (the song came out in 1992) - they're mainly playing to a handful of incredibly bored looking people sitting at the bar... and one really enthusiastic fan in front of the stage who is effectively slam-dancing with himself.
Bloc Party's vocalist has said that he wrote "Helicopter" as a jab at himself. He's not nearly as much of a Small Name, Big Ego as the song makes him sound.
Micky Dolenz of The Monkees put out an album of lullabyes in the early 1990's titled, Micky Dolenz Puts You To Sleep.
The inner fold of Deep Purple's Who Do We Think We Are LP consisted of a collection of print reviews from around the world, panning the band. Uriah Heep also did this, in the gatefold of their double-live album. In the early 1970s, most critics' attitudes toward any Heavy Metal band not named Blue Öyster Cult ranged from indifference to contempt, so the two bands probably couldn't have scraped together enough positive press between them to fill an album cover.
Luke Seinkowski, A K A "The Great Luke Ski" of Dr. Demento fame, named one of his albums "Worst Album Ever", and interspersed its tracks with verbal tirades in which he lambasts the album as a ripoff and himself as a shameless hack. Tirades, self-delivered in a Gilbert Gottfreid voice.
One blink-and-you-miss-it example occurs in the music video for Jessie J's "Price Tag". The song is about anti-consumerism and Doing It for the Art, for context. Around the time the line "We need to take it back in time/when music made us all unite/and it wasn't low blows and video hoes/am I the only one getting tired?" is sung, you can see briefly Jessie wearing the same outfit and doing similar dance moves she is using in "Do It Like A Dude", which is a song about being a The Lad-ette.
He relased a live album entitled An Evening (Wasted) With Tom Lehrer, including negative reviews in the liner notes, such as "plays the piano acceptably".
His songbook is titled Too Many Songs By Tom Lehrer.
One of his album covers is a photograph of him on stage playing a piano in front of a theater of empty chairs.
The song Runaway by Kanye West takes jabs at how rubbish he is at romancing a woman, even admitting that the relationship failing was his fault.
The Spinto Band promoted their shows at the SXSW festival with a take-off on the "Shit (insert group of people here) Say" YouTube meme called "Shit People At SXSW DON'T Say" - one such line is "Man, the line for the Spinto Band showcase is four blocks long!".
The a cappella band Instant Sunshine's members all carry personas of being failures desperate for fame. Their first LP is called "Funny Name For A Band...", positioned directly over their name.
Former Pink Floyd leader Roger Waters does this on his current The Wall Live tour. For the song "Mother", he sings in harmony with a video clip of himself singing the same song back in 1980, which he refers to as "miserable, fucked-up Roger". (By many accounts, he really wasn't a very nice person back then, and really has mellowed considerably since.)
Paul and Storm have a song entitled Opening Band which is mostly made of this. Slightly subverted, since they also poke fun at the sound guy ("he's probably out behind the building rolling up a fattie"), the venue ("we're wondering if this was worth the drive here"), and the headline act ("they're probably getting wasted in the green room").
We're probably not the band you came to see tonight
The Insane Clown Posse has often been called "the world's most hated band" by the media (and non-fans), and relishes it - their The Howard Stern Show appearances often end in hateful phone calls from listeners, which they joyfully respond to, often making the caller seem like an absolute ass by loving their criticism.
During her 19th birthday, Cyrus made a speech (similarly filmed on a smartphone and leaked on TMZ) sarcastically describing herself as a "stoner" and referring to herself by the nickname her close friends have given her as "Bob Miley", all as a reference to an incident where Miley inhaled from a salvia bottle in New Orleans.
Relatedly, one of her adopted dogs is named "Mary Jane". She tweeted this post in December 2012.
Jon Anderson takes a poke at his own rather obtuse lyrics in Yes's "Going for the One."
Now the verses I've sang
Don't add much weight to the story in my head
So I'm thinking I should go and write a punch line.
But they're so hard to find
In my cosmic mind
So I think I'll take a look out of the window
Referring to their notorious status as a Revolving Door Band, one instance of which occurred when Anderson and keyboardist Rick Wakeman departed from the group prior to the album's recording to be replaced by The Buggles, they named their 1980 album Drama.
Ex-Supertramp singer Roger Hodgson reportedly asked his son Andrew (who was in his backing band in the mid-1990s what a stereotypical Hodgson lyric would be be, and then wrote a song with that phrase as the title. The song, "Don't You Want To Get High?", was released on Hodgson's live 1997 Rites Of Passage album.
Torche's Songs For Singles EP has a sticker on the packaging with the following quote:
"It's a bunch of radio rock bullshit" - Rick Smith (Torche Drummer)
It doesn't take long to find a Twitter post by pop star / ex- Hannah Montana actress Emily Osment that doesn't poke fun at her 5'2'' frame (her profile contains the description "2 foot 38 inches. Dorm life." as of December 2012), indie-rock-leaning tastes in music (she's fond of ironically referencing to "hipsters") or her love of panda bears (her fans label her as a "Panda Queen").
Hardcore Punk band Poison Idea released an EP titled Record Collectors Are Pretentious Assholes, with the cover depicting a large pile of various records messily strewn about the floor. This was actually a joke at the expense of their guitarist, Pig Champion - the record collection in question was in fact his.
Johnny Mercer's Hooray for Hollywood. If you think it's a paean to tinsel town you haven't paid close attention to the lyrics. It's mostly about how shallow the place is. Of course, "tinsel town" is itself a self depreciating moniker
Type O Negative's singer/bassist Peter Steele was an embodiment of this trope. Reportedly, many fans who met him were intimidated by his appearance and voice at first, so he would help them relax by being as self-ironic as possible. It also shows up a lot in his interviews.
Also, one of TON's "best of" albums (the one they named themselves, not the one their ex-label produced without their consent) is appropriately titled The Least Worst Of.
One of their albums, kept in a "live show" style (although it's anything but) has the virtual audience cuss the band, throw trash on the stage and call in a false bomb alarm. The album's form was a sarcastic reply to how poorly TON was received during their first tour in Europe, including accusations of playing Music to Invade Poland to.
In homage to this, it's become a TON fan custom to chant YOU SUCK!!! during some TON shows, and it carried over to tribute shows after Steele's death and TON's subsequent disbandment.
Sonata Arctica's The Days Of Grays contains the following line in the booklet (translated from Finnish): "Wrong phrase and in the wrong key, but otherwise pretty good".
Garbage took their name from a comment made about their sound.
Before writing the music for Disney's Mary Poppins, Richard Sherman teamed up with Milt Larsen to make an album called "Smash Flops." The record label was Lemon. It included songs such as "Columbus, You Big Bag Of Steam" and "Watch World War Three on Pay TV."
Bright Eyes' A Collection of Songs Written and Recorded 1995-1997 features a negative review in the liner notes that describes the collection as a "20 song torture hour".
In-Universe in thisGarfield strip: A TV show's host loves hosting it because it means not having to watch it. Garfield wished to be the host.
MAD is infamous for this, regularly referring to its writers and artists as "The Usual Gang Of Idiots" and insulting its readership by claiming that only Too Dumb to Liveschmucks would be caught reading their magazine. It's all meant in jest though.
Nintendo Power, for its 100th volume, listed 100 things that were equal to 100. One of the entries was the approximate running time of Super Mario Bros.. The next entry was "Number of people who went to see the Super Mario Bros. movie." Finally, in response to a fan letter, a columnist wrote that 100 was also the number of speed bumps they had to add to keep people from leaving the movie.
The Funday Pawpet Show used filmed opening segments of people saying "Hi, I'm ________, and you're wasting your time watching the Funday Pawpet Show!".
The Muppet Show often engaged in this. For example in one Veterinatian's Hospital sketch, when discussing the things that might happen to herald the end of the world, such as "Dr Bob actually curing a patient", Nurse Piggy suggests "One honest laugh". And then there's Statler and Waldorf.
Howard Stern lives this trope on the show. While he savages other celebrities, rival radio hosts and his own crew, he also spends a lot of time making fun of his small penis (though later he found out he's actually fairly normal, he's just reall tall and it looks small on him), his big nose, his nuerosis, etc.
I'm Sorry I Haven't a Clue lived and breathed this trope, with the late Chairman Humph being baffled that anyone was listening to this rubbish. Chairman Jack continues this tradition.
This was a direct continuation of I'm Sorry I'll Read That Again, in which not just the late Announcer Hatch, but the cast was baffled that anyone was listening to this rubbish. Later episodes also made fun of the performers' careers outside Radio Prune, leading to the pleasing symmetry of Clue's parent show slagging it off after the first season:
Director-General of the BBC: I'm Sorry I Haven't A Script, that was you lot, wasn't it? Call that a Panel Game? Don't make me laugh. Bill Oddie: We didn't.
The competitors also engaged in it themselves, on occassion — in the "Broadcasting Ball" episode, the contestants were to identify a sound or bit of music. A quick, monkeyesque 'ooo ooo ooo' played for Tim, to which he responded with this.
Tim: Well, that'd be three geriatrics called The Goodies attempting to sing.
(the clip is played again, slightly longer this time, with audience cheers in the background)
Tim: Hold on, that can't be The Goodies, that's applause...
Most comedy shows on American public radio generally make fun of public radio, as being too liberal, too erudite, too boring, or what have you.
Tom or Ray Magliozzi: Well, it's happened again - you've wasted another perfectly good hour listening to Car Talk... and even though Roger Clemens stabs his radio with a syringe whenever he hears us say it, this is NPR: National Public Radio.
Garrison Keillor on A Prairie Home Companion relies on self-deprecating humor all the time, most famously by discussing the foibles of rural Minnesotans, but also referring to himself as having "a face made for radio", referring to the show as "this job I picked up on the weekends", and so forth.
Much of Ricky Gervais and Steve Merchant's radio show consisted of them expressing amazement at how bad the show was and apologizing to the listeners (or suggesting that there no longer were any). They usually blamed Karl, particularly if he was in charge of a feature like Rockbusters or Monkey News, but also for the long stretches of silence that would sometimes follow if he was asked a question. They also got a kick out of reading the abusive emails they got from hostile listener Richard Anderson ("Dickers!")
The late Radio 1 DJ John Peel frequently poked fun at himself on his radio show, from his looks to the way he would sometimes play records at the wrong speed (back when DJs spun vinyl records) to how much time he spent listening to demo tapes from young upstart bands clamoring for a chance to be on his show.
Hamish And Andy: When Hamish got fat many jokes were made about it. Hamish made more jokes about it then Andy
On The Tony Kornheiser Show, many self deprecating jokes are made about the show's quality. The show's email address, This Show Stinks, bears that out.
LA morning show hosts Kevin and Bean on KROQ get a lot of mileage out of criticizing the production value of their show, the skills of their co-workers, and their own idiosyncrasies. This is one of the big tonal differences between them and their chief rivals, Mark and Brian on KLOS, who spare few opportunities to express pride in their show and comic timing.
The radio show Hello Cheeky starred performers Tim Brooke-Taylor, Barry Cryer and John Junkin, who also wrote the scripts. Thus, the leads wrote jokes against themselves. It's frequently mentioned that the show only has one listener ("Hello, Eric"), and episodes with guest stars generally focus on the guest star trying to comprehend the rubbish they get away with.
John:(reading a letter) Dear John Junkin — quit comedy and stick to straight acting. Yours, Tim Brooke-Taylor and Barry Cryer?! Here, fellas, I want a word with you!
Also, in later seasons, a section of the show was reserved for the fictional post they received. No insults were spared.
Dear Hello Cheeky, I was wondering if you could help me. On second thoughts, if I'm writing to you, I must be beyond help.
David: I'm one of the most talented producers of our time! Good heavens, I produced Hello Cheeky! But a man's allowed one mistake, isn't he?
Rodney Dangerfield pretty much made a career out of this. It's the whole idea of his routines.
Stewart Lee is very fond of this, mostly about his weight. One of his routines is about when he reappeared on TV after a couple of years hiatus; with people not even knowing who he is yet still taking pot shots at how he looks.
"Look it’s that bloke off the telly, whats his name, Terry Christian, but he’s let himself go. No, not Terry Christian that other one, Mark Lamarr, but he’s really fucking let himself go. No, sorry, not Mark Lamarr that other guy, the singer. You know, that’s it, Edwyn Collins… but he’s let himself go. No, not that man, but a 1930s newspaper cartoon of Tarzan’s face, which has let itself go."
Nearly all of Last Comic Standing's Jay London's act was doing this. He would frequently say, "It's almost over," as if the audience was suffering through his routine.
Eddie Izzard will sometimes criticize himself, especially during his lapses when he forgets where he was going with a joke.
The Scottish comedian Arnold Brown tells his audiences that he likes to do self-deprecating humour, even though he's not very good at it.
A number of Mike Birbiglia's stand-up routines center around how he's geeky, weird, and not a very good comedian. One routine in particular tells how he was brought in as one of the celebrities for a celebrity golf fundraiser. He was assigned to a group of golfers, who innocently wondered who their celebrity would be. It took Mike a minute to realize that he was the celebrity, and promptly began apologizing because he felt like a letdown.
From Norwegian comedian Daniel Simonsen:
"In Norway, there's only one comedy club in the whole country - that nobody goes to - and the best Norwegian comedian he's really shit. He's dressed as a cat on the stage. [badly impersonates cat] Meow. Me-me-me-meow. And that guy is me."
"Do you like how I start jokes with mass appeal and continue 'til only six people have a clue what I'm talking about? That's not a good style. That doesn't make you famous."
It's tradition in game rulebooks to include a page or so showing how the game is played. In the "Obligatory Example of Play" (yep, that's what they called it) in "Lucha Libre Hero" one of the players, "Steve", is clearly not getting the point of the game. His character, El Heraldo de Justicia, is described as a "dark-clad avenger of the night", and "Steve" spends most of his actions trying to get his hands on a gun despite the fact that a luchador can do more damage in this game with his wrestling moves. Steve Long, part-owner of Hero Games, and incidentally the guy who edited "Lucha Libre Hero", got his start as a game designer with the book "Dark Champions", which focused on gritty Punisher-style vigilante action. The flagship character for "Dark Champions" and Steve's very own player character is the Harbinger of Justice. (The section wraps up with "Editor's Note: I do so have a gun.")
The Werewolf: The Apocalypse supplement Subsidiaries: A Guide To Pentex describes some of the companies under the umbrella of the titular evil Mega Corp.. The last one listed is "Black Dog Game Factory", a fictionalized version of the real Black Dog Game Factory — an actual subsidiary of Werewolf's own publisher White Wolf (which published their mature-themed gamebooks). The company's fictional games all feature White Wolf's signature traits (Darker and Edgier settings, etc.) taken Up to Eleven, and the employees are all unflattering parodies of real White Wolf writers, including the writers of the supplement itself.
In the Apocalypse book that ended the series a sidebar details the horrific fates of the aforementioned writers. Cannibalism is involved.
The 20th anniversary edition of Werewolf updates Black Dog to the present day, with the company under the influence of a group of unknown horrors from beneath the Scandinavian ice (spoofing White Wolf's partnership with Icelandic company CCP).
One Vampire: The Masquerade supplement was discussing how to apply difficulties to skill rolls. One of the examples was robbing a Role-Playing Game designer (difficulty 9 just to find anything worth stealing).
Ho L - Human Occupied Landfill is in general a parody of hack-and-slash powergaming. In the "Obligatory Example of Play" section, the example game quickly degenerates into the Jerkass players insulting and then beating the crap out of each other.
When the Shadowrun Verse's metaplot called for a nuke to be set off to destroy a massive bug-spirit infestation, then-publishers FASA situated both the spirit-hive and ground zero for the nuclear blast in their own Chicago office.
For very good reason — HMS Pinafore was a satire of the British upper crust, which Queen Victoria is said to have particularly disliked. Penzance was an attempt to get back on the Queen's good side by mocking their earlier work, and by sucking up shamelessly at the end. (The pirates immediately surrender when ordered in the name of Queen Victoria, because they're good English boys despite being pirates and all.)
The character of KingGama in Princess Ida is said to be Gilbert's lampoon of himself.
In God by Woody Allen, the characters make several not-so-flattering comments on Woody's abilities as a playwright.
Hepatitis: It's terrible being fictional. We're all so limited. Lorenzo Miller: Only by the limits of the playwright. Unfortunately you have been written by Woody Allen. Think If you had been written by Shakespeare.
Shakespeare himself: every mention of love poems in his many plays implies them to be cynical wooing devices, or a sign of a mind driven to madness by frustrated love. This is much funnier when you're aware that the man himself wrote what is almost the longest sequence of love sonnets in history.
"They say the lady is fair; 'tis a truth, I can bear them witness; and virtuous; 'tis so, I cannot reprove it; and wise, but for loving me; by my troth, it is no addition to her wit, nor no great argument of her folly, for I will be horribly in love with her."
"If it be true that good wine needs no bush, 'tis true that a good play needs no epilogue. Yet to good wine they do use good bushes; and good plays prove the better by the help of good epilogues. What a case am I in, then, that am neither a good epilogue nor cannot insinuate with you in the behalf of a good play!"
Elphaba does this sarcastically in act 1 of Wicked where in response to her invalid sister being called tragically beautiful calls herself beautifully tragic. However she does it much more honestly at the end of act 2 when she convinces Glinda in song that Elphaba has limitations she cannot overcome.
In Fable II, one can read any gravestone in the game. One reads "PDM, This is the best grave in history and will change the way people look at final resting places forever." It's a perfectly normal grave. Also, Peter Molyneux's middle name is Douglas.
Fable III has a side quest where you enter the world of a tabletop roleplaying game run by three gaming geeks/amateur wizards. The quest ends with you striking down the evil Baron with the Sword of Baron-Slaying, and one of the gamers complains "What kind of rubbish game lets you kill the villain in one hit?", no doubt a reference to the infamous anticlimactic confrontation with Lucien at the end of Fable II.
"Bear put these on vehicle so float. If not enough, vehicle sink, like this game at market." — Mumbo
In fact, almost all of the humor in the game is derived from how much the game sucks, gaming has left Rare behind, etc. Is it just a show of typical sardonic Brit humor, or did the company truly have no confidence in their own product whatsoever?
The two Discworld games starring Rincewind have him continually complaining about all the inane items, insane puzzles and fetch quests he was expected to collect, solve and achieve, respectively. The first game, near the end, contained a man who supposedly sold all those ridiculous puzzles and quests, and Rincewind had a very cathartic time shouting at him.
Final Fantasy Tactics has a tutorial mode featuring several lengthy Auto Pilot Tutorials, narrated by Professor Daravon. Mediators in the same game can learn the "Mimic Daravon" skill, which puts its targets to sleep. Given the quality of the translation, especially in the tutorial, Confusion would have been just as appropriate for the English version.
One might also note that Daravon's first name is "Bordam."
"Wouldn't chocobo racing be totally extreme?... No, I guess not."
Dmitri of Backyard Sports mocks the games' lack of good AI and their focus on the characters rather than gameplay.
Done several times in The Curse of Monkey Island. First, when Guybrush tells an actor that his Shakespeare rewrite sucks, the actor continues practicing for it, telling Guybrush that now he knows he's produced a work of unredeemable trash, he's guaranteed to get a lot of attention (which Guybrush finds strangely encouraging). Second, Guybrush is talking to a talent agent, who describes his job as "making his living off the hard work and talent of others". Guybrush says "You're a project leader on a computer game?". When examining a horror trilogy, Guybrush wonders why trashy media always comes in threes (Curse is the third game in the Monkey Island series). Guybrush also has the option to guess that the "Secret of Monkey Island" is that a sequel can never be as good as the original.
And way back in The Secret of Monkey Island, at the very end you have a choice of four Aesops for Guybrush to claim to have learned over the course of the game. One of the options is about the inadvisability of shelling out good money for a short video game.
Matt Hazard: Blood, Bath and Beyond is full of self deprecating jokes related to itself and the previous game. At one point, the title character even claims that said previous game is "now available in bargain bins everywhere!"
The weapons and upgrades are protected by 'Fabrication Rights Management'? Almost funny enough to make up for the Digital Rights Management protections on the PC version of ME1.
The absolute king of this is Conrad Verner. In the interim between the two games he's attempted (and failed) to take Shepard's place as the galaxy's saviour. Bioware uses the opportunity to take potshots at themselves:
Shepard: So, you just wander the galaxy, righting wrongs?
Also, there is an argument by investors on how the attacks on human colonies will lead to a huge amount of business for the prefabricated building companies. The first Mass Effect used the same 2 or 3 prefabricated buildings for all content except the main story line.
There's also several shots at disliked missions or elements from the first game, such as a couple in a store arguing about gene therapy for their child and saying that maybe they should turn to a random stranger to solve their problems, or Tali getting annoyed when she's reminded about the elevators, or Mordin saying that, when he served in a military squad, at least he, "Didn't have to purchase own equipment." Plus there's Miranda's annoyance when stuck in an elevator during her loyalty mission, during which she whacks the control panel with her omni-tool and screams for it to hurry up, which causes the elevator to speed up and the obnoxious music to shut off.
The "Lair of the Shadow Broker" DLC contains several jabs at the previous game, from the poor handling of the Mako to the simplistic hacking.
Mass Effect 3 takes shots at some of the most mocked lines from the second game.
Garrus' "I'm in the middle of some calibrations" line when he doesn't have anything important to say:
Primarch Victus: "Garrus said he had to attend to the Normandy's weapon systems. Something about calibrations."
Jack's "I will destroy you!" (itself a prod at enemies' lines in the first game) is mocked by her students.
Thermal clips were introduced in the second game as an ammo system, whereas the first game had unlimited ammunition. Conrad doesn't think the clips are a very good idea; as he puts it, "You might as well be going back to limited ammunition."
The Leviathan downloadable mission has EDI running references on "Basilisk" in her database. One of the entries she reads aloud describes a mid-level boss enemy in Galaxy of Fantasy that is infamous for "synched-animation instant kills" and commenting that the players regularly complain it is overpowered. Many of the actual game's Demonic Spiders are reviled by the fanbase for being able to use synched-animation instant kills on the player if they get too close.
Flemeth does this in Dragon Age II, describing herself as "An old hag who talks too much."
The DLC Mark of the Assassin gives us a nice bit of dialogue mocking the games lack of locations outside Kirkwall and its much maligned recycling of levels.
Merril: "It's so exciting to be out of Kirkwall. It seems like we haven't left there in ages."
Hawke: "We do seem to spend a ridiculous amount of time in the city."
Merril: "Ah I needed this break. I was starting to think every part of Kirkwall looked alike."
In the midst of a long winded rant by Smug Snake Dr. Hartman in Alan Wake, Hartman mentions that one of the mental patients is in the production of video games. In a very derogatory tone of voice, he says it's "utter trash, but it does require small amounts of creativity." Whether or not this fully qualifies as Self-Deprecation is unclear, however, because Hartman is clearly someone whose opinion shouldn't matter much to players.
In Alan Wake's American Nightmare. One of the complaints of the first game was the small enemy variety, and a manuscript page in American Nightmare states that the Dark Presence in the first game lacked imagination.
The marketing slogan for EarthBound was "This Game Stinks!" And it came with scented stickers with unusual smells.
Hyperdimension Neptunia has the two characters IF and Compa who are the personification of the companies (Idea Factory and Compile Heart respectively) who made the game. They do not get any Limit Breaks at all, something that other characters (even DLC ones!) do.
The HD versions of Sonic Unleashed features Eggman Robots that can can be spoken to as civilians, when visiting Eggman Land after completing the game. Three of said robots are named, "EF-MD1991"note The "MD" designation was left unchanged in North American releases, despite the Mega Drive being called the Sega Genesis over there., "EF-DC1998" and "EF-XB2006". Talking to EF-XB2006 prompts the robot into saying how he is the youngest of the fighters and therefore lacks experience. He's also apparently clumsy and is rubbish at doing anything right... it seems Sonic Team themselves didn't find THAT particular Sonic game any good.
Similarily, once you complete Crisis City in Sonic Generations and release Blaze, she laments the fact that she was captured to begin with with a line that's rather... open for interpretation:
Blaze: Sonic, I hope we can keep this slip up of mine just between the two of us, all right?
In The Legend of Zelda: Phantom Hourglass, one of the corpses in the Temple of the Ocean King laments that he was unable to use the pad controls instead of the touch screen. The latter is how the game is controlled, as it's a Nintendo DS game.
Many gamers were unhappy about being unable to drive the cars present in Postal 2, particularly after the Grand Theft Auto series became popular. It became possible to ride on Segways in the third game... but your weapons' options were massively limited. The Postal Dude doesn't let this pass unsnarked:
"'Postal has vehicles now!' Thanks a lot, assholes."
Also in Postal 2, if one reads the tombstones in the graveyard during the "Piss on Dad" section of the game, they'll get this gem.
At the Sonic Boom festival, Sega released a trailer for the upcoming re-release of Sonic Adventure 2 declaring themselves "The masters of secrecy"... before showing all the webpages that revealed the existence of games like Sonic the Hedgehog 4 and Sonic Generations and declaring that the game will be "leaking onto consoles" this Fall.
And then we found it! After working our butts off in this adventure, after collecting every stinkin' power cell in this entire crazy world, clawing my paws to the bone, we got—that's right, drumroll, please—ab-so-lu-tely nothin'. Zippo, nada. Hello?! That sucked. That SUCKED. I'll send you my therapy bill and a receipt for the broken game controller.
When Axton throws down his turret, sometimes he'll say "Hey stand in front of this." taking a shot at how in the first one the turret could only shoot if an enemy was in front of it.
There's also an In-Universe example near the end of the game, when Claptrap is attempting to hack some defense turrets so they'll attack enemies rather than the player, his reaction to his success is this:
Claptrap: HOLY *** THAT ACTUALLY WORKED!!! The turrets are fighting for us now! I actually did something!
Next Level Games, a Canadian game studio, essentially made fun of their own nationally in their version of Punch-Out!! with the character Bear Hugger.
Booker:A city at the bottom of the ocean? Ridiculous.
When Booker and Elizabeth go to the Hall of Heroes Gift Shop, they find some Duke and Dimwit machines, Elizabeth remarks about the third one made; "It's the newest in the series, I herd it was delayed three times!", This is a reference to the delays that 2K and Irrational Games made to Bioshock Infinite.
If Val Ve's memory served them right, then down bellow is how their conversation with a member of the community went while making the Robotic Boogaloo for Team Fortress 2 went...
VALVE: Help, we forgot how to do our jobs! Please make a new update or else the giant iguana posing as Gabe Newell will fire us and have us escorted out by security in that order!
MODEST COMMUNITY MEMBER: Fear not, incompetent Valve employees, the community is here to save the day once again. We have but one stipulation: we will not make robot hats under any circumstances and that's final. Unless you pay us lots of money.
Rune Factory 4's Manual references North American translator and publisher XSeed Games having mistranslated the Sechs Empire as the Zzyzx Empire in their earlier work on Rune Factory Frontier, suggesting that the empire briefly changed its name due to a practical joke or illness-induced delirium.
Ace Attorney Investigations features Miles Edgeworth as protagonist instead of Phoenix Wright. This is used to make fun of some of the weirder things that happened in previous games. For example, upon examining a fire extinguisher Edgeworth muses how silly it would be to get hit on the head with it and lose your memory. This is the framing device for the first case tutorial of Justice For All.
Apollo Justice: Ace Attorney constantly makes fun of the series' cliches. For example, Apollo gets told of off for shouting out "HOLD IT!" to loud in court. Phoenix also reminisces on the times when he used to present evidence to people through the present button and how he would shout out "hold it" for no apparent reason just to scare people.
Investigations was full of these. At one point Edgeworth is battering Larry Butz with reasons why his act of dressing as Santa, in the middle of summer, was idiotic, throwing in a couple of "objections!". This leads to Larry lampshading the game's court style arguments that happen at crime scenes.
Larry: "Wait a second, This isn't court."
Also in investigations, Upon finding Gumshoe's name written in blooding lettering, Edgeworth doesn't seem to even take any notice, and almost immediately assumes the message to fake. While this could be seen as the fact that he trusts Gumshoe would never kill, it could also be a reference to the series reputation of fake dying messages.
During the first case of Investigations 2, Gumshoe goes to get a gun dusted for prints, only for him to arrive back around 10 seconds later with the results, much to Edgeworth's shock. This is likely a joke at swift the forensic testing in the Ace Attorney world seems to be, compared to how long such things would normally take in real life.
Gumshoe: "Mr. Edgeworth, I've got the results!"
Edgeworth [shocked]: "A-Already?!"
In Hatoful Boyfriend, Sakazaki Yuuya spends much of the first game being mysterious and sketchy, having to run off and disappear a lot, being seen rummaging through trash, and often being insulted for all this. Since he's actually a Teen Super Spy it's necessary, and he responds with his usual careless cheer to all insults. There are a few times when it's visible that this does get to him, though, like in Holiday Star, where he admits that his lifestyle is seedy. Hiyoko doesn't like this.
"Sometimes he says stuff in that self-deriding, or maybe even despairing way. He's usually so cheerful, so whenever he does it I don't know how to respond!"
ThisSluggy Freelance strip joked that a (fictional) wrongful hiring scandal had drastically hurt the strip's viewership. "Two people used to read Sluggy Freelance. Now only one does. In percentage terms, this is devastating for the comic."
In this strip of The Order of the Stick, one of the demon roaches says, "They'll let any old hack write a sourcebook these days" in reference to the strip's acid-breathing shark. The acidborn template, with the specific example of the acidborn shark, appears in the Dungeons & Dragons sourcebook Dungeonscape, co-written by OotS author Rich Burlew.
Which begs the question of whether Rich first dreamed up the acid-breathing shark for his webcomic, and included it in the sourcebook merely to lay the groundwork for his Take That Me...
Each print compilation of The Order of the Stick comics opens with a Foreword by one of the characters. Typically they spend the Foreword mocking the concept of the strip, the writing of the strip, the art style, and the reader's intellect for having wasted their money on an amateurish comic they could have read for free.
In Snips, Snails, and Dragon Tales, the Order is telling stories to one another. In Belkar's, the heroes die, which doesn't amuse the rest of the group:
Elan: Belkar, I can't think of a single story where the protagonist dies. Roy:Ahem. Elan: Well, at least, not any that are worth the paper they are printed on.
Something Positive occasionally features Choo-Choo Bear "off-stage" to address the reader directly, declaring that his author is a lazy, talentless hack who can't get his act together.
Choo-Choo Bear: Alas, dear readers, you know when you see me Randy is planning something "special." It'll be over quickly, I promise ... And if you hate it, don't worry. It's not like this will be the project Mr. "I swear I'll update Midnight Macabre" will actually finish."
In another strip, Milholland gives a nod to the Fourth Wall when PeeJee asks, "Why does everything around here revolve around sex?" and Davan, who's reading a book, mutters, "Bad writing." When glanced at in curiosity, he says, "I'm reading a John Grisham book, worst writing I've ever seen." Milholland also draws filler strips with himself in them, usually self-deprecating in some way. This version of his Author Avatar even has a razor blade with hands and feet as his muse, who constantly says/does whatever he can think of to make Milholland miserable or want to kill himself.
And then there's this strip. Technically, Milholland did subvert a little of what the character predicted. A little.
Jayden and Crusaderembodied this trope for much of its early stages. Later the self-deprecation slackened a little, but it's still there.
ThisDominic Deegan strip has Mookie poking fun at his own inability to draw noticeably different faces.
Tom Siddell, the author of Gunnerkrigg Court. Not so much in the comic itself (Tom doesn't write himself into the comic and promises that he never will) but in talking with his fans: If you ask him about the art, he'll probably tell you that he thinks it's bad and that it used to be worse. If you ask him about the hollow-eyed cartoon self-portraits resembling male variant of Zimmy he uses as avatars, he'll tell you that they're more handsome than he is.
8-Bit Theater: there's lampshading the metric buttloads of Filler, and then there's his footnoted clarification of a point about "most consistent work you've ever seen online."
Terrible work is still consistent work.
Strip 1,000 was called "I can’t believe someone was asshole enough to make 1,000 sprite comics." Strip 1,001 was called "I can’t believe someone was asshole enough to make more than 1,000 sprite comics."
And then there's Hussie making fun of Vriska's Creator's Pet status by having his Author Avatar propose to her...only to get clocked in the face and turn up sobbing pathetically later on.
From the newsposts:
I will be attending ECCC in Seattle this weekend. If you would like to come see your favorite cartoonist ever, this could be your chance. And if you go there and find your favorite cartoonist is unavailable, you can always come see me instead. I will console you. This kind of humor is known by professionals as "self deprecation" and as you can see I'm quite good at it.
Questionable Content creator Jeph Jacques introduced the character of Yelling Bird into the comic, whose sole purpose is to berate him when he is unable to get the comic up on time for various reasons. Yelling Bird doesn't stop there, though.
A slightly more subtle version in Spinnerette. Protagonist Super Heroine Heather admits to hating manga style comics. Odd considering the general art style of the comic.
During chapter 58 of Welcome To The Convenience Store one character is showing off short (yet true) stories that have happened. At the end the manager says that the artist/writer was just being incredibly lazy.
In Sinfest, one character reads Sinfest. Criminy's anthropomorphic feminism book reacts badly. Also a regular staple for whenever the Author Avatar character shows up.
David Morgan-Mar, author of Irregular Webcomic!, periodically mocks his own drawing skills and penchant for awful, awful puns. He even once convinced Jane Goodall to pretend to slap him for how he portrayed her LEGO alter-ego. (Well, actually, he asked her to pretend to punch him - she convinced him a monkey-slap would be more in-character for her!)
They will generally poke fun at the stereotype that all of its members are socially inept, perma-virgin,shut-ins, and the humor may also vary depending on the particular board. For example, posters on /v/ will joke how having fun while playing a game is wrong since they all suck, new and old, and the main fitness guide on /fit/ assumes that its readers are most likely social failures and how obsessive /fit/ members are with the littlest of details in fitness and diet practices.
The pejorative term "fag", is used frequently as a suffix when referring to groups. When introducing themselves in a post, many users may point out that they are a Xfag, with X being an arbitrary group. While referring to another group as "Xfags" may be used as an insult, it is more frequently used as a non-hostile way to refer to oneself or another group.
"You're watching the Ebolaworld Channel. Why are you doing that?" "You're watching the Ebolaworld Channel. W..What?" "You're watching the Ebolaworld Channel... Weirdo!"
The Busy Street Mailbags, where hate mail sent by those aggravated by the site are picked apart, is usually accompanied by self-deprecating humor, with the commentators acknowledging the faults and weaknesses in their articles while mocking each other in good humor.
Cracked.com is fond of this, often saying how advice for living your life is coming from internet comedy writers, and then there are asides that raise questions as to the sanity of said internet comedy writers.
Many of Daniel O'Brien's articles are all about how much of an asshole he is. And Robert Brockway's tend to end with either him or the reader arrested for some outrageously drug-fueled mischief.
The Dead Horse Interchange staff frequently make reference to their "internet has-been" status, their self-described perma-virginity, greed, lack of talent, and inability to maintain frequent updates. Ebeeto is an "understimulated hermit Swede", Monty is a "Charlie Brooker-lite alcoholic teenager", and Schlasser being a "ripoff of The Angry Video Game Nerd".
In Whateley Universe stories, most of the canon authors have an Author Avatar. All of them are members of the Whitman Literary Girls, all have annoying characteristics, and all of them wish they were the big heroes who get to save people and stuff. They're not.
Phase constantly puts himself down by comparing himself to his friends, other, more powerful students, and superheroes. Thing is, he's an incredibly powerful character, has a number of very versatile attacks, and is continually shown to be much better in nearly every aspect than he thinks he is. Poor bastard has no self-esteem.
While The Nostalgia Critic often doesn't take himself seriously, the majority of his snark tends to be the movies and TV shows he reviews. To make up for it, he created an episode devoted to times he did something particularly embarrassing. Top 11 Fuck-ups
During his review of Jack Frost (1998), he mocks the article done about him on Entrepreneur magazine saying "They'll print anything these days".
Over the course of his reviews, he's been socially awkward, seriously obsessive about his childhood (which really seemed to suck for bigger reasons than just bad movies), goes on rants about "dreams not coming true" and sometimes not all that bright. Doug does love making his main character a mess.
In his tribute to Siskel And Ebert, he responded to Ebert's claim that Congo was intentionally So Bad, It's Good by sarcastically saying that Dominic from Video Game Confessions had a good Cockney accent
When Mara Wilson became peeved at Doug for mocking her acting, he wrote a list of insults that she could use on him if she wanted. She also had guest spots in later That Guy with the Glasses reviews of her movies where she wreaked horrible vengeance on them. (the first even brought the Critic's self deprecation further, as she replied to him criticizing her as a child actor by showing off his embarrassing teen videos - Doug deliberately picked the worst ones)
And the most extreme example of Doug's self-deprecation by far comes in how he tears apart HIS OWN movies (Kickassia, Suburban Knights, and To Boldly Flee) as the Nostalgia Critic as if reviewing a movie he hated. By the way he reviewed his three films, you would think that he DESPISED them. He even calls himself "the nostalgia cricket" (perhaps a joke about his high pitched voice) and takes jokes about his movies' and character's flaws Up to Eleven. Also, in his review of "The Room" by Tommy Wisseau, he calls a movie he made in college that had the same title "one of the worst movies of all time".
The Nostalgia Chick's "Thanks For The Feedback" videos paint her in a rather pathetic light, first with her best friend Nella saying that at least going on a date with the Critic will mean leaving the apartment for a few hours (her response is "We haven't watched the My Little Pony movie in three days!"), then answering the question of why Nella puts up with all her mistreatment by showing that the Chick pays Nella to be her friend and shore up her fragile self-esteem.
And of course, related to the above mention of Mara Wilson she co-reviewed Matilda with the Chick.
In their RP of Policenauts, Diabetus comments that the only thing sadder than reviewing the game would be hacking it. Slowbeef, who was working on a translation patch for the game at the time, commented "I'll sa—fuck you."
Many good Let's Players do this almost constantly. Common subjects include the infrequency of their updates/uploads, their voice/recording setup, and the vast amount of time they use to produce the videos instead of doing something productive.
A lot of Slashdotters crack jokes about living in their parent's basement, not having any love life, etc.
Similarly, Diggers make similar jokes, since one cannot have sex on the internet.
The Something Awful Forum Goons are pretty fond of this as well, but then again they don't take much seriously in the first place.
Most of the more self-aware Abridged Series do this, occasionally with the creators guest-starring on other people's Abridged Series in order to make fun of themselves.
LittleKuriboh of Yu-Gi-Oh! The Abridged Series does this pretty consistently. In one extreme case the characters wondered where he had gone for four months. Another time, he parodied his own proposal video and had his characters wonder what kind of "sick, lonely person" would do such a thing. In a later video, Yugi and Yami complain about LK's incredibly boring voice.
In JourneyQuest, at the end of episode 7, Wren the bard is trying to figure out what to name her epic (which is about the series' events). She comes up with "Journey Quest", then discards the title.
Wren: I have to give it a name! Uh... well, it started out as a journey, and then it just kinda became this whole different quest... journey, quest... Journey Quest!... ugh, that's terrible.
While the persona Yahtzee of Zero Punctuation assumes in his videos, is that of a quite pompous, sarcastic, caustic critic, he often take pot-shots at himself, especially his awkward relationship withsexuality, and fully admits to often falling prey to some of the same shortcomings that he frequently criticizes developers for in his own games and writing.
Key of Awesome's "Moves Like Jagger" parody illustrates the apparent difficulty of imitating Adam Levine by having Mark sing about being too fat to perform the parody, and Todd about being too weak. They end the song by calling themselves "attention whores" who will "do-o-o-o-o-o anything for laughter."
FIMFiction.net has had a lot of trouble with 502 errors. So much so that, for a time, they replaced their title banner with:
"502Fiction.net. We sometimes serve fanfiction."
TV Trash: In Rowdy's review of "Happy New Year Charlie Brown", he remarks that Charlie Brown was his dating guide. "I'm going to die alone!"
In Ultra Fast Pony, Wacarb frequently mocks his editing or lip-synching by slapping a "Quality editing!" subtitle (or some humorously misspelled variant) on scenes he considers sub-par, or by using a "This looks familiar..." subtitle to mock his overuse of certain clips. In "The Longest Episode", he takes a big swipe at the writers of the source material, then follows it up by implying that he's even worse.
Celestia: Whoever wrote this episode must have had brain damage. Twilight: Yeah, I think all the writers do. Subtitle: That's why I don't even have a brain!
In Google, you can start typing "why google s" and one of the term suggestions is "Why Google sucks". If you type "google is", two of the suggestions will be "Google is evil" and "Google is making us stupid". Typing "I hate g" will instantly show you "I hate Google". And so on.
In The Lion King, when Zazu is asked by Scar to sing a more upbeat song while imprisoned, he sings the first few words of "It's A Small World" to which Scar vehemently shouts "No! No! Anything but that!"
In the Broadway stage version, he instead sings "Be Our Guest", and gets the same reaction from Scar.
Avatar: The Last Airbender takes a few shots at itself in "The Ember Island Players", where the Gaang goes to see play done in tremendous detail about everything that happened to them since Aang's awakening. In an early episode ("The Great Divide"), the group stopped at a canyon and wound up trying to resolve the differences between two feuding clans. Many fans felt it was the worst episode in the series. In the play when the actors playing them spot the canyon they point out its existence... and then decide not to stop and just keep going. There's also Sokka saying that whether or not Jet died wasn't very clear.
Though the last one was more of a Take That at the execs not letting them actually say that Jet was dead; Combustion Man's death also gets this treatment despite being a bit more clear.
The Simpsons: Matt Groening has occasionally taken shots at himself, including having his Life in Hell comics have coffee deflected onto them from a superior comic, showing himself willing to sign anything at a comic convention, and having Homer insult his work being in an art gallery.
His appearance in The Simpsons Game takes it even further: it is revealed even he doesn't know whether his name is pronounced "Groan-ing" or "Grain-ing"; he introduces himself as "animation's greatest luminary" only for Bart and Homer to blurt out "Seth MacFarlane?", and he is a a level boss that Simpsons have to fight. Once he's defeated, the family chide him for milking their franchise.
The Comic Book Guy is also lightly based on Groening; specifically how he believed he would be perceived by fans.
And at the start of The Movie, we have Homer chastising viewers for watching in a cinema something they could watch for free at home.
In the Meta-episode, The Simpsons 138th Episode Spectacular, an impromptu interview with Mr. Groening has the camera barge into his office, to find an old, shriveled man with one eye doing tequila shots, who promply picks up a gun and shoots the camera man.
"Groening":GIT OUTTA MAH OFFICE! *BANG* *BANG*
From the same episode:
Troy McClure: Yes, the Simpsons have come a lot way since an old alcoholic made humans out of his rabbit characters to pay off his gambling debts.
Another Clip Show episode also has the song "They'll Never Stop The Simpsons" (to the tune of "We Didn't Start The Fire") in which the line "Have no fears, we've got stories for years" is presented as Blatant Lies. A similar joke occurs in "Behind The Laughter", which ends with Homer concluding that the plot of the episode being filmed ("I can't believe we won another contest!" "The Simpsons are going to Delaware!") indicates that this will be the last season. (And yes, they did use that dialogue the following season in "Simpsons Tall Tales".)
In the episode written by and guest starring Ricky Gervais, Gervais takes a swipe at himself, as Homer dismisses his schtick as "You take forever to say nothing!"
The series frequently makes fun of the fact it's animated overseas in Korea. Once they recruited Banksy to help them.
Rupert Murdoch appears as himself in "Sunday, Cruddy Sunday" and refers to himself as "the billionaire tyrant." He also sends his goons after Homer and the others for breaking into his sky box.
Lisa says someone is still a loser despite getting a job, due to the job in question being a writer.
In Sideshow Bob's Last Gleaming Bob laments "My crusade against television has come to an end so formulaic it could have spewed from the power-book of the laziest Hollywood hack!"
In "Guess Who's Coming to Criticize Dinner?":
Lisa: Wow, my first published article! Although someone else's name is on it...
Homer: Welcome to the humiliating world of professional writing!
"Cartoon Wars", a two episode-long Take That towards Family Guy, takes a couple jabs at itself when a stranger drops Kyle off to save Family Guy, "I know the show is just joke after joke with no structure, but I kinda like that. At least it's not all preachy and up its own ass with messages, you know?"
In the episode where Stan and Kenny go to Mel Gibson to get their money back for The Passion of the Christ, Stan says "This is just like when we got our money back for BASEketball," a film starring Matt Stone and Trey Parker.
An in-universe example: Several times Cartman actually helps out with the jokes directed towards him, saying a large structure compared to his ass is nowhere close to rivaling him. That might be due to Cartman Comically Missing the Point combined with his massive ego.
In the episode where Randy is going for the "Biggest Crap" Record along with a few jabs at Bono they would occasionally flash the words "Emmy Award Winning Series" on the bottom of the screen during the moments where the episode was reaching absurd levels of stupidity.
The Movie features the kids going to see in-universe TV show Terrence And Philip's own The Movie. At the end they complain about the film's lame animation, and then have an especially badly-animated walk away from the theater.
The season 16 episode 'Raising the Bar' features this dialogue:
Kyle: How did shamelessness get to this? Did it start with fat people on scooters or did the bar get lowered way before that? And then I started thinking that maybe it was us. I don't know, but maybe somehow we lowered the bar... a long time ago and now we're just sitting in the stink of it all.
In fact, the show's tongue-in-cheek opening disclaimer, which it has had from the start, could count:
Disclaimer: All characters and events in this show-–even those based on real people–-are entirely fictional. All celebrity voices are impersonated.....poorly. The following program contains coarse language and due to its content it should not be viewed by anyone.
In "A Very Crappy Christmas", after the boys recreated the 1995 "Spirit of Christmas" and showed it to the town:
Mayor: "Kids, that cartoon was fabulous. How would you like to have your own show and make 100 more of them?"
Stan: "Are you kidding? I think we'd rather stab ourselves in the head."
''Terrance and Philip" mocks their potty humor and jokes.
Quagmire is starting to become this, pointing the flaws and many things disliked by the fans. It reached its peak in a Take That, Scrappy! at Brian, of all people.
An episode included a news anchor whose name was Chevapravatdumrong, but changed it because no one would allow that name on television. This is a dig at Cherry Chevapravatdumrong, one of the show's producers whose name appears at the beginning of each episode.
The Return of the Jedi special ends with Lois, Meg, and Chris outright insulting MacFarlane, calling him unoriginal, an asshole, and a one-trick pony ("He watched television in the 80s, We get it.").
One episode has them complain about Scrubs and the way it often jumped to imagination cuts, in a drawn out way that makes it very clear that they are also talking about their own tendency to jump-cut to jokes.
In the 100th episode special, Seth MacFarlane interviews several people about Family Guy (who don't know who he is). They all say that the show is terrible.
The opening to "Valentine's Day in Quahog", which parodies the theatrical trailer for Valentine's Day, includes a text card saying that the episode is another sign of the show's declining quality.
Brian goes back in time to Nazi Germany and is disgusted by a piece of Nazi propaganda featuring a horrible caricature of a Jew. The picture of the Jew is identical to Family Guy's recurring Jewish character Mort Goldman.
Futurama episode "Where No Fan Has Gone Before" has the Star Trek: The Original Series cast performing self-deprecating versions of themselves; with William Shatner playing his repuation for self-importance, as well as his failed attempts at music, to the hilt (say what you like about the guy's acting, he does have a great sense of self-parody).
Melllvar: Here I've been admiring a bunch of actors while you, a crew of genuine space heroes, risked your lives to save them.
Also, blurring the lines between this and Biting-the-Hand Humor, at one point Bender refers to the people who cancelled the series as idiots...and the people who brought it back as bigger idiots.
In one episode, Bender says of lifting heavy objects in the moon's lower gravity, "You can work and be lazy at the same time. It's like being a voice actor!"
The creators of Robot Chicken occasionally insert themselves into sketches, usually for jokes at their own expense, and each season finale ends with the show's cancellation (necessitating the renewal of the series in each subsequent season premier).
Fanboy: Hey Kyle! It's pizza day! Come play pizza monkeys with us!
Kyle: You two are... pizza monkeys? What do you do, throw your poopparoni?
Fanboy and Chum Chum burst out with laughter
Kyle (sighing): I'm witty day after day - and this is what they laugh at.
Season 2 of Yogi's Treasure Hunt reveled in self-deprecation, parody and self-parody. Most notably in the episode "Yogi's Heroes," where Dick Dastardly and Muttley capture Snooper and Blabber and torture them by making them watch old Dastardly & Muttley cartoons.
Blabber: Our brains will turn to mush!
An episode of Rocky and Bullwinkle dealt with Boris and Natasha's attempts to open a giant trunk, and failing everything else they opt to bring in an A-bomb.* Actually, they do this several times despite the show being popular. The following exchange:
Rocky: They said "A-bomb." Do you know what that means, Bullwinkle?
Bullwinkle: Sure. "A bomb" is what some people call our program.
Rocky: I didn't think that was very funny.
Bullwinkle: (looking at us) Neither did they, apparently.
Arthur did this quite a few times. One episode was when they wrote a contest and they were watching a parody of themselves. "If they're animals, do they eat garbage for lunch?" Also, "And Now Let's Talk to Some Kids" where they poked fun at the usually choppy segment.
In The Grim Adventures of Billy & Mandy episode "My Fair Mandy", Grim introduces the kids to an underworld makeover artist. Grim then says that she made him what he is today and once looked like a "total nerd". It then cuts to a picture of creator Maxwell Atoms.
From the episode where Billy, Mandy, and Grim go to the Sassy Cat Amusement Park:
The very first song of the series is sung by Pinkie in the second episode, prompting the following exchange:
Pinkie Pie:When I was a littile filly, and the sun was going dooown... TwilightSparkle: Tell me she's not- Pinkie Pie:The darkness and the shadows, they would always make me frooown... Rarity: She is.
Pinkie Pie's announcement that she's written a song about Zecora in "Bridle Gossip" is immediately preceded by eye-rolling and a weary "Here we go" from Rainbow Dash. After the song finishes, Pinkie is met with an awkward silence and bewildered stares.
In "Over a Barrel", after watching Pinkie Pie's song about sharing and caring, Chief Thunderhooves announces that he's found something he and Sheriff Silver Star agree on: "That was the worst performance we've ever seen." An ill-timed reprise of the song later on actually angers Thunderhooves into going through with his attack on Appleloosa.
In "Baby Cakes", Pinkie's attempt to cheer up Pound and Pumpkin Cake with her excessively juvenile "Piggy Dance" song actually makes them start crying again.
In "A Friend in Deed", Cranky Doodle Donkey is repeatedly annoyed by Pinkie's songs.
Additionally in "Animation Sucks", they both agree that animation sucks after seeing the hundreds of dead people that they drew turn into 2 repeatedly dying people. Plus, said dead people looked just like them.
Others who took the Razzies as a Medal of Dishonor also fit, such as Showgirls director Paul Verhoeven. ("I was driven out of Holland for being sick and perverted and disgusting. When I was making movies in Holland, they were blasted by critics as decadent, perverted and sleazy. Then I moved to the United States.")
Woody Allen uses this throughout his work, most often against himself but occasionally against Jews or New Yorkers generally. For instance, from Annie Hall:
Alvy: Don't you see the rest of the country looks upon New York like we're left-wing, communist, Jewish, homosexual pornographers? I think of us that way sometimes and I LIVE here.
Jon Stewart is a big fan of this. Like other Jewish comedians, he makes fun of his "Jewish-ness" as well as making fun of his, uh, lacking in height, his piriform physique, his home state of New Jersey, and the fact that he hasn't been in very successful movies and these jokes carry over to The Daily Show. Even The Daily Show itself is a victim as one of the longest Running Gags in the program was for a guest to mention how they've seen The Daily Show and for Jon Stewart to say that he himself doesn't care for it.
Stewart: I don't watch it, myself. I find it crass.
19th-century German Jewish poet Heinrich Heine once commented on the efforts of various groups to convert Jews to Christianity;
“It is extremely difficult for a Jew to be converted, for that would force him to accept the divinity... of a Jew."
Groucho Marx once said, "I don't care to belong to a club that accepts people like me as members."
Rodney Dangerfield's the patron saint of this trope for a reason. His act was made up of self-directed Take Thats. It annoyed his wife to realize that people thought he really was the slob he portrays in his act.
Irish humour, when it's not about drinking, fighting, or nationalist conflict; is all about the Irish predilection for drinking, fighting, and nationalist conflict.
Jay Leno routinely makes jokes about the badness of his jokes. These are often among his funnier jokes.
He's also quite aware that people make fun of his big chin; in one opening monologue, he even pretended to use it to block out the sun to help the citizens of Burbank cool off from a current heat wave.
This is cartoonist Robert Crumb's favorite subject.
No episode of Late Night with Conan O'Brien goes without it. Usually he's joking about his hair and/or awkward body.
In Conan O'Brien's opening song when Conan hosted the Primetime Emmys (a parody of "Trouble" from The Music Man), one of his examples of NBC's decline in quality was that the Emmys were opening with a song-and-dance number "performed by a host with limited musical ability!" (The chorus then shouted, "He can't sing!")
Conan later went, "To prove things are going to Hell, we're relying on Howie Mandel...."
The opening screenshot of this software review shows a few open source developers have this sense of humor.
Will Rogers' frequently quoted line, "I'm not a member of an organized political party. I'm a Democrat."
Hugh Laurie once mentioned that the reason he keeps acting is because he hates himself and doesn't believe he deserves to be happy.
A big part of Icelandic humor, common factors include bad driving habits, cutting in lines, extremely frequent bodily noises and an Icelandic tourist attempting to speak English but constantly peppering his language with Icelandic-exclusive idioms (Venus pronounced as "weenis" and riding on horseback replaced by "fucking".)
The slogan for The Comedy Network, Canada's equivalent of Comedy Central, is 'Time Well Wasted.'
Self-deprecation is a notable part of Hungarian culture, including their own version of the old stand-by, "If two Hungarians are in a room, they'll have three opinions."
Stand-up comedian Jim Gaffigan interrupts his act frequently to make disapproving comments (in a different voice) about his jokes.
Is he really that fat? ... Why is he talking to himself up there?
Craig "The Lovemaster" Shoemaker will supply critical analysis of his jokes:
Mr. Erase: Oh my god, that was so disgusting! What a visual! I am so sorry. Erase, erase, erase!
Valve Time. Valve mocks itself for its loose schedule for putting out their games and failing to meet even that.
They even mock themselves for it in Portal 2, as when their names appear on the screen in a credits sequence, GLaDOS reads off various negative personality traits for them, which includes "procrastinator" and "perfectionist"(Though she doesn't she anything wrong with the latter). And the line in "Still Alive": "We're out of beta, we're releasing on time."
Many game companies will poke fun at their release delays, saying only that they'll be release "soon."
CCP Games seems to claim that they trademarked the joke.
Bungie Software, back before the Microsoft buyout.
NCSoft (now Paragon Studios) has apparently licensed this term from CCP.
Blizzard Entertainment. It seems that successful game companies that can afford to push back release dates for the sake of quality have come to use Soon™ as a way of mocking both themselves and their fans.
when he hosted Saturday Night Live, joked that he would be endorsing John McCain in the 2008 U.S. Presidential election because every candidate he ever supported lost.
When promoting the film Gigli, which by that point, was infamous as one of the biggest flops of the decade, went on The Tonight Show and read his "favorite" parts of the movie reviews, namely, the most scathing and brutal quips from film reviewers about how bad the movie and Affleck himself were.
Affleck's late-'90s Saturday Night Live appearance was full of this, with Mango calling him "Ben Whofleck?", and Gwyneth Paltrow showing up because she thought he would need help with the opening monologue.
During the commentary for Mallrats where he describes himself as desperate and suicidal during the production of the movie, coming home at night with a bag of sleeping pills and preparing to just end it all. It's funnier than it sounds.
Likewise, Tim Robbins asked for the mangled production puppet of himself so he could frame it.
The British channel E4 is mostly composed of British soap operas, American drama and comedy, and reality shows. Its advertising mocks the melodrama of British soaps and American drama, the ridiculousness of American comedy, the stupidity of reality TV and itself for broadcasting them.
Highlights the national stereotypes of stubbornnesss, drunkeness and quietness. For example, two men went camping for a week with several bottles of vodka. The last day one of them raised a glass and said: "Cheers!" The other angrily responded: "Did we come here to drink or talk?"
There's a whole category of jokes starting "A Swede, a Norwegian and a Finn..." that tend to paint the Finn as hardy, if a bit thick in the head. A pair of illustrative examples:
A Swede, a Norwegian and a Finn tried to swim from Norway to America on a dare. Ten miles from the Norwegian coast, the Swede gasped "I can't make it..." and promptly drowned. Fifty miles from the Norwegian coast, the Norwegian gasped "I can't make it..." and promptly drowned. The Finn had just caught sight of the American coast, when he sighed "I can't make it either..." and promptly swam back to Norway.
The basis of the whole Blue Collar Comedy Tour. Bill Engvall and Jeff Foxworthy both focus on aspects of themselves and their family, then make as many redneck jokes about it as they can.
It is a common feature in Filipino humor to make fun of their reputation for procrastination and lateness known among Filipinos as "Filipino Time". Another common self-deprecating Filipino joke is to comment on the unstable political environment of the Philippines or to make fun of the almost religiously fanatical celebrity-worship tendencies of Pinoy Pop Culture. They also make fun of their religious fanaticism.
Indians love to make fun of themselves for their lateness as well, joking that the acronym I.S.T doesn't mean "Indian Standard Time" but "Indian Stretchable Time."
Few people enjoy the "Scots are cheap" stereotype as much as Scottish comedian Billy Connolly.
"My uncle once dropped ten pence; he bent over to pick it up, and it hit him in the back of the head."
"You may have heard that nasty rumour floating around that copper wire was invented by two Scotsmen fighting over a penny."
One time, Connolly was on Conan O' Brien explaining that he once bungee jumped naked on his travel show. Why? The place apparently had a policy that if you jumped completely naked, it was free. When Conan asked why he did this just to save a few tens of dollars, Connolly replied "You'd have to be a Scotsman to understand".
Kevin Smith describes his wife as a man-hating feminist, "which explains why she married the guy with the tiniest dick on the planet."
Brian Regan uses this in a lot of his comedy acts as well, usually to make him look stupid. The best example is his skit "Stupid in School"
Christopher Eccleston is known to be very modest and down-to-earth in interviews and live shows, and especially self-depreciating about his unconventional looks. (Which was also referenced in the first episode of the 2005 series of Doctor Who.)
The Doctor: *looking into a mirror* Could've been be worse. Look at the ears!
On Top Gear, there was a lot of self-mockery about the fact that he had learned to drive only about a year before appearing on the show, and that he was only qualified to drive an automatic. Also, this bit of Northern English working class attitude:
*after being complimented for not being a diva and offering to use public transport to help the prodution save money on his travelling costs* "That's because I'm tight. I wouldn't give a door a bang."
When Jonathan Ross handed him the 'cock-o-meter' on his talkshow and asked where he measures on the thing, Eccleston pointed to the lower edge of the tube, saying "I come about... 'Registered Trademark'." And he took great satisfaction in the fact that his Doctor Who action figure got the ears right. "They even got the fact that one of my ears sticks out more than the other!"
(After being called "two-faced"): "But sir, if I was two faced, do you think I would be wearing this one?"
Polish humour has this in spades:
The "German, Russian and Pole" jokes. They usually start with the trio getting into trouble, and each of them trying to work his way out of it. The Pole traditionally ends up the most successful - but through the least moral means.
Satan caught German, Russian and Pole. He gave them two metal balls, and ordered to do something interesting with them. Russian started juggling, German placed one ball on another and it didn't fall, and Pole lost one of the balls... and broke the other.
One of the most popular targets for mockery in Poland is the public opinion's tendency to veer towards extremes. A successful sportsman becomes the nation-wide butt of jokes overnight if he loses as much as one match/fight/competition/whatever. Many famous musicians had their careers utterly broken because they failed to win the Eurovision Song Contest. This leads to any number of jokes lampshading the trend.
General Polish tendency to praise Heroic Sacrifice and Moral Victory is also often parodied. When President Lech Kaczynski, criticized and made fun of on a daily basis, died in a plane crash, he was suddenly showered with praise by the same people who made fun of him in the first place. This lead to a minor meme "Who swapped the bodies?"
Many nations' people complain about themselves. It's often surprising to non-Dutchies to realise that to the Dutch, this is regular conversation.
British writer, critic and presenter Charlie Brooker is fond of this, describing himself, among other things, describing himself as looking like a cross between "Laurence Fishburne" and "a paedophile walrus".
Stephen Fry's autobiographies Moab Is My Washpot and The Fry Chronicles both have a strong theme of this running though them; Fry will regularly suggest a plausible psychological reason for the mistakes and wrongs he's done in his life only to then take them back and accuse himself of just being selfish and immoral.
In an odd case of Double Insult Backfire, Sam Clemens tried to tell a self-deprecating joke at a banquet honoring legendary American writers Oliver Wendell Holmes, Henry Wadsworth Longfellow, and Ralph Waldo Emerson, claiming he ran into drunken reprobates who were posing as them while he was working as a silver miner in California. While he was really poking fun at his own lowly stature at the time, the press misconstrued this as Clemens insulting the writers themselves, and he was so ashamed by the fallout he moved to Germany for several years. And thus, Mark Twain created the celebrity roast.
Aussies don't make fun of themselves, so much as they make fun of everyone, including themselves, but it has the same effect.
You know you're Australian if you spend a month looking for the remote instead of getting up and pressing the button. We refuse to let a remote get the better of us, dammit!
Andy Warhol once said in an interview that he couldn't defend his works against his critics, because they were right.
Chis Colfer of Glee makes quite a lot of self-deprecating jokes in interviews.
Say what you will aboutGlenn Beck, but he's a good sport when it comes to those parodying him. Two of the most well-known parodies of Beck were the ones done by Jon Stewart. The very next day those aired, Beck replayed both of them on his show and has admitted they were both hilarious. Also, when organizing his Rally to Restore Honor, Glenn Beck had Frank Caliendo, the King of Impressions himself, on his radio show to talk extensively about Caliendo's developing impression of Beck and Glenn then invited Caliendo, should he finish developing the impression, to open up the Rally with a short routine in order to help ease the hundreds of thousands in attendance out of their tension.
Aside from mercilessly roasting other celebrities, Joan Rivers is known for making jokes about her lack of a sex life, lack of sex appeal, "maturity/oldness" and plastic surgery.
There are some jokes for cities/states that start with "You know you're from (insert state) when..." For example: You know you're from California when the fastest part of your commute is down your driveway.
New Jersey's legislature once famously attempted to make Bruce Springsteen's "Born to Run" the state song. "Born to Run" is a song about wanting to get out of the state of New Jersey.
Ask anyone from Iowa what there is to do there. "Leaving's always good" is the standard response.
The most common fall guy in Afrikaans jokes is someone called Van Der Merwe, which is a typical Afrikaans surname. His opponents are usually the Scot and the Englishman, ethnicities which Afrikaners historically have been in conflict with and traditionally don't particularly like. And the Scotsman and the Englishman always, always win... except if Van Der Merwe accidentally wins through his sheer stupidity. It's like self-racism. Still funny though.
Hence the name of the none-too-bright protagonist of District 9, written and directed by an Afrikaner.
Stand up comedian Simon Amstell spends the vast majority of his shows waxing lyrical about how socially inept he is.
Lindsay Lohan sometimes likes to mock her "party girl" image, the most notable example being that "Funny or Die" parody of an E-Harmony ad.
She does this on Saturday Night Live as well most recently She played herself as a an inmate participating in a "scared straight program" with sketch regular Lorenzo MacIntosh played by Kenan Thompson.
Ken Dodd delved into this occasionally.
Comedy's in me blood. I wish it was in me act, but there you go.
Barack Obama has had some, like "Some have said I'm arrogant. They obviously haven't looked at my approval rating," and the infamous politically incorrect ad-lib about how he should be bowling for the Special Olympics.
Another time he introduced a Steven Chu, a Nobel Prize winner in Physics by calling him "a man who actually earned his Nobel Prize."
Also, while speaking of Henry Kissinger, he claimed they he had a lot in common, saying Kissinger won the Nobel Peace Price for negotiating an end to the Vietnam War; “and I won mine for. . . ” then he looked off camera, and said, “What did I win mine for?”
He once interrupted, via satellite feed, an unflattering statement by Stephen Colbert, when Colbert was performing/reporting in Iraq. Colbert believed Obama was listening in via spy satellite, but the President explained: "My ears are just that big."
Britney mocked herself and her mistakes in her Will and Grace feature. Emilie Autumn mocked her over the topness in her anti bullying video.
George Lucas frequently makes fun of his own extremely popular changes to Star Wars, including wearing a "Han Shot First" shirt and having Darth Vader give a speech about how much he hates the changes.
He's also poked fun at his stilted writing. For instance, upon receiving the 2005 AFI Lifetime Achievement Award, he called himself "the King of Wooden Dialogue".
Jeff Dunham did this in "Controlled Chaos", where he shows pictures of himself as a kid and he (and his puppets) can't believe how he would bring ventriloquist dummies to school to get free-professional pictures, in addition to the stuff he actually wore as a kid.
John Oliver does this a lot, most notably in his Comedy Central special.
What I wanted to be, when I was growing up, was an athlete. [...] Really? An athlete, John? And the word "athlete" means the same in Britain as it does here, does it? [...] What sport was it in Britain that rewards a concave chest?! Did you, perhaps, plan on becoming a sail?
A huge part of the Canadian identity, according to the rest of the world, is lumberjacks, Mounties, helmetheads, polar bears, maple syrup, beer chilled on the back step, hard liquor that tastes like gasoline and unfailing politeness. According to any Canadian, the keystone of the Canadian identity is managing to both mock and cherish those stereotypes at the same time.
A Norwegian woman was observed sliding on a slippery road during wintertime. Her immediate response to almost falling was:
And if Norwegians actually allow themselves to be proud of some effort, like getting international acclaim for a movie or such things, count on the Swedes to set them straight.
Daniel Radcliffe seems to be this way, especially in this conversation about how he needs help getting dressed:
Interviewer: You can't tie your shoelaces?
Daniel: (mock outrage) Who tipped you off about that? Yeah...shoelaces are not a strong point of mine, for whatever reason...
Carrie Fisher does this frequently. Most of her jokes are poking fun at her past drug use and mental illness. During the roast of Roseanne, she spent more time roasting herself than Roseanne or the other roasters.
"Religion is the opiate of the masses. Well I did masses of opiates religiously."
Barry Cryer tends to engage in this a lot, joking about his lack of talent, inflating his reputation for heavy drinking, and claiming that people who come to see his gigs have confused him with Barry Took. He's stated in several interviews that this can be traced back to Yorkshire tradition.
I've just sung to you! I don't know why, you've never done anything to me...
George R. R. Martin mentioned on his blog that Game of Thrones is "one bitch of an adaptation" because the original writer made the "damn battle way too big and too expensive." He also griped that the gigantic wall separating Westeros from the north had been written as "way too high" even when its height was cut in half. The original writer he was trying to adapt, of course, is George R. R. Martin.
Also, the reason why he switched from writing TV shows to to novels? He never had the budget to do what he wanted on the TV shows. Oooopsies!
Italian jokes are mostly about Italians from a different part of Italy, Italians from the same part of Italy, or Italy in general.
At the 2012 Olympics, gymnast McKayla Maroney's silver medal for the vault would have otherwise been an afterthought in The Year Of Phelps and Bolt - until a picture of her lip-curling disdain on the awards podium morphed into the "McKayla Is Not Impressed" Photoshop meme. Instead of being embarrassed, McKayla gamely lampshaded the moment by teaching her teammates "the face," then trotting it out on David Letterman and Stephen Colbert.
Mara Wilson claims on her Facebook page that she doesn't act in movies anymore because she can no longer look or act cute, and that she no longer does improv because "women aren't funny." She eventually explains that she writes plays because she can apply "...some of her worst habits (e.g., eavesdropping, nitpicking, automatically imagining the worst case scenario)".
Slowly becoming the pre-2004 Red Sox of basketball. Right down to the 45 shameless writers who would release a quickie book if the Knicks ever turned things around and won a title. Wait, I think I just made fun of myself.
This trope is considered good manners in Japan in certain circumstances, such as when you present a gift to someone.
After getting fired from the news show Breakfast because of his offensive comments, New Zealand TV presenter Paul Henry appeared in several ads that poked fun at his mean personality.