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Anime & Manga
- Scarlett from the film Steamboy.
- Erza Scarlet from Fairy Tail. Her last name was chosen for her by Jellal because of her red hair.
- Freezing's Dr. Scarlet Ohara, who's willing to do anything to save the world including knowingly (if extremely reluctantly) setting up her teenage human test subjects to die to ensure funding for her real project.
- Scarlet aka Angel Salvia from Wedding Peach.
- Obviously, Scarlett O'Hara from Gone with the Wind. And despite what many assume, she was actually a brunette in the book and film.
- Miss Scarlet from Perry Moore's Hero, a superheroine with fire powers to match her temper.
- While not the name of a person, The Scarlet Letter invoked this trope in its title as far back as 1850.
Live Action TV
- The Glasgow-based TV soap River City has a character called Scarlett Mullen who ticks all the boxes. However as her maiden name actually was O'Hara she was, in universe, clearly named after the GWTW heroine.
- Scarlet's Walk is an album by Tori Amos where the character, Scarlet, travels the U.S. post 9/11.
- The vampires Remilia and Flandre Scarlet from the sixth Touhou game, Embodiment of Scarlet Devil. Best displayed by the former, who has many attacks that involve the manipulation of a scarlet Battle Aura, including wreathing herself in a giant cross-shaped one.
- Final Fantasy VII's Scarlet, who is a mid-level villainess, a Corrupt Corporate Executive and a Lady in Red.