An American reality television show on TLC about Kleinfeld Bridal, a salon in the Big Applesauce
, and more specifically, the women shopping there for their wedding dresses, and the employees trying to balance the brides' egos, budgets and families. A Guilty Pleasure
if ever there was one.
Tropes featured include:
- Age-Inappropriate Dress: Many of the dresses tried on by the older brides are more appropriate for 20-year-olds.
- Beautiful All Along: How many women feel while trying on the dresses.
- Bratty Teenage Daughter: Many of the brides, despite most being in their 20s or older.
- Bridezilla: Not as common as you might think, given the show's focus, but it does happen.
- Camp Gay: Randy, the style consultant.
- Censor Decoy: One bride who wanted to dress 'sexy' persuaded Randy to bring her out in an extremely provocative dress first so that the dresses she actually wanted would seem tamer by comparison.
- Conspicuous Consumption: One gets this vibe from the $20,000 dresses.
- Daddy's Girl: Many of the brides are this.
- Dysfunctional Family: Money doesn't buy happiness or stability, kids.
- Extreme Doormat: A few of the women, most notably one who was purchasing a gown for her vow renewal ceremony ended up buying a dress she hated instead of the one she loved because she couldn't stand to disappoint her 8-year-old sons.
- Or a young (late teens early 20s) bride who was sad because her grandmother kept bitching at her dress choices.
- Fairytale Wedding Dress: Why the brides are at a fancy boutique.
- Gem-Encrusted: Some of the dresses will leave the viewer wondering how the brides can stand under the weight of the adornments.
- Happily Ever After: The show usually ends with pictures from the featured brides' weddings.
- Hide Your Lesbians: Notably averted on this show, which treats lesbian brides no differently from straight brides and candidly discusses the possible challenges of styling two brides in two dresses for the same wedding without ever once falling into Unfortunate Implications. It probably helps that TLC is a cable channel — and that fashion director Randy is flamboyantly gay.
- Insistent Terminology: They're consultants, not saleswomen.
- It's All About ME!: Many of the brides. More distressingly, some of the bride's families.
- One distresing example was when when a young woman brought in her mother and stepmother (both of whom were very important to her). The mother took every time the woman liked anything the stepmother said as a snub while the stepmother backed off quickly and tried to be nice no matter what the dress was (aka which mother picked it).
- My Beloved Smother: Some of the mothers of the bride.
- No Accounting for Taste
- Pimped-Out Dress
- Put on a Bus: Most of the saleswomen are featured for several episodes and never heard from again. There are a few long-runners though, notably Dianne, Sarah, Keasha, and Audrey.
- Rich Idiot with No Day Job
- Serious Business
- Spin-Off: They now have a whole second show (or was it just a special set of 20 or episodes?) about bigger brides—usually size 12 and up. Those episodes had even more about "the right fit" and showing how to mitigate/play up parts of your body.
- They have another spin-off called Say Yes to the Dress: Atlanta, which is Exactly What It Says on the Tin.
- And now Say Yes to the Dress Bridesmaids, where the brides need to be reminded that it's their wedding and they can pick any bridesmaids dresses they want, or that you can get nice dresses in weird colors, or that it's the bride's day not yours, etc. Or that automatically making your sister the maid of honor doesn't mean she'll be nice to you.
- Spoiled Brat: About half the brides.
- And half the families sometimes.
- Spoiled Sweet: The other half of the brides.
- Stripperific: Most of the gowns by designer Pnina Tornai are low-cut, transparent, and covered in rhinestones.