->''"Okay, they're dead, all right? We're not going to be seeing them again."''
-->-- '''''WesternAnimation/FamilyGuy''''''s Stewie Griffin, about Vern and Johnny.[[note]]They do appear one more time, as ghosts.[[/note]]

A RunningGag is a recurring event that becomes more humorous or meaningful each time it is used, depending on its subject. However, it can only happen so many times before fans will call out the writers for being unoriginal. What to do? This is the payoff of a RunningGag, where all the humor or drama caused by this builds up to an ending. Ending the gag is hard to pull off successfully whether the gag was popular among the fanbase or not. If it's popular, that means the gag won't be used anymore. If it isn't, it's wasting time when there are bigger fish to fry.

How do you handle it? Send it off in grand style, of course. Give it a conclusion, or maybe [[BreakingTheFourthWall tell the audience and end it there.]]

Compared to OverusedRunningGag, where the writers acknowledge the joke's tiredness but don't retire it. If the Running Gag makes a reappearance after a while, it would be a CallBack or a ContinuityNod, depending on the example. [[IThoughtItMeant Has nothing to do]] with jogging with your mouth stuffed.
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!!Examples:

[[AC:AnimeAndManga]]
* In Part 1 of ''{{Naruto}}'', viewers would sometimes see how Sakura feels through Inner Sakura whenever she felt differently then how she responded. In Part 2, Sakura has learned how to express her true feelings and Inner Sakura only appears once in what could be considered a CallBack (seen in Episode 8 of ''Shippuden'' and Chapter 250 of the manga).
** The last time the gag is used in Part 1 is when Inner Sakura is implied to be a full on 2nd personality and foils Ino's attempt at GrandTheftMe.
* Usopp's lies in ''OnePiece''. His fighting style used to heavily rely on flat-out lying to his opponents to scare them and gave him the upper edge. This is a variation because instead of entirely dropping them at a certain point, he used them less and less and utilized more of his inventions. He still lies, but only occasionally, and he will usually have a plan instead of improvising a lie, such as the Usopp Golden Pound in his Thriller Bark fight against Perona.
** Not to mention many of his early lies (such as being eaten by a giant goldfish) have since come true providing a nice BrickJoke for people paying attention.
* In the Funimation dub of ''Manga/CrayonShinChan'', Penny has a very abusive dad that stems most of her humor. Near the end of Season 2, her dad goes to therapy, but because Penny is used to the ideal that LoveHurts, she has trouble coping for an episode before finally accepting it. After the show was brought back after 2+ years on hiatus, the writers seemed to have kept this element.

[[AC:ComicBooks]]
* ''ComicBook/UltimateSpiderMan''
** Spider-Man following every single denial he was a mutant with "Not that there's anything wrong with that." before ultimately stopping whilst thrown into a HuntingTheMostDangerousGame situation alongside the X-Men.
** In a meta-sense, J. Jonah Jameson twisting every single heroic deed Spider-Man made & Spider-Man's general status as a HeroWithBadPublicity. After over 4 decades of it in the mainstream Marvel universe & 9 years in the Ultimate universe, Jameson stopped slandering Spider-Man after the events of ''ComicBook/{{Ultimatum}}'', when he witnessed Spider-Man doing everything he could possibly do to save people in the midst of New York being flooded whilst the other superheroes where nowhere to be seen, and subsequently this led to Spider-Man having the best PR out of any of the heroes when Jameson proceeded to admit he was wrong & the Bugle became Spider-Man's biggest supporters. He ''did'' restarted the slandering when Miles Morales started on his path as Spider-Man, but on an interesting twist this was because Jameson (like many people) thought that Miles was desecrating Peter's memory.

[[AC:FanFic]]
* In Season 1 of ScriptFic ''Fanfic/CalvinAndHobbesTheSeries'', the titular duo would often have meaningless arguments over stupid things. This was quietly dropped in the second season.

[[AC:{{Film}}]]
* In ''SpyKids 3D'', everybody constantly refers to "The Guy", and it becomes ArcWords and a minor plot thread. Once the kids reach the entrance to Level 5, "The Guy" appears, opens the way, then gets killed immediately after. Nobody brings it up again.
* After two movies of being a [[FoundFootageFilms Found Footage Film]] series, [[Film/{{REC}} REC 3]] goes through a GenreShift to more traditional horror... and the way it does this is by filming its first act in the regular Found Footage style and then one of the characters ending up pissed at the cameraman because he is eager to continue recording everything instead of helping (the cameraman even justifies himself by repeating a line that the characters on the other films use to ''encourage'' their cameramen into continuing his recording), so he wrestles the camera away from the cameraman and slams it into the ground.

[[AC:LiveActionTV]]
* Maeby in ''Series/ArrestedDevelopment'' often says "Marry me!" to her coworkers as a means of allaying suspicion whenever they point out how young she looks. But one time when she uses it, the proposal is taken a little too seriously and she quickly stops.
** Another (temporary) example in ''Series/ArrestedDevelopment'' is Tobias' "never-nude" syndrome. For those who don't know, never-nude syndrome is when whenever you are required to be naked, you instinctively wear cutoff jeans. He recovers from it in a mid-season 1 episode, but at the beginning of season 2, he develops this again after [[ItMakesSenseInContext an extreme close-up of his testicles is aired on TV as "proof of weapons of mass destruction"]].
* A rare example of a RunningGag ending dramatically instead of comically happened on ''Series/HillStreetBlues''. Every few episodes Belker would arrest the same petty criminal. Whenever Belker asked him for his name, he would always give an obviously fake one. Belker would often be on the phone with [[MyBelovedSmother his mother]] while booking the criminal, who smirked at the incongruity of a tough detective being nagged by his mom. This went on for years, until the criminal was accidentally caught in the crossfire of a shootout. He had nothing to do with the gang shooting it out with the police; he was just in the wrong place at the wrong time. When Belker ran up to him where he lay dying he finally told Belker his real name and asked Belker to tell his (the criminal's) mother what had happened.
* ''Series/{{Friends}}'' had a RunningGag going since the beginning involving "[[NakedPeopleAreFunny Ugly Naked Guy]]", a [[HeWhoMustNotBeSeen never-seen]], um, ExactlyWhatItSaysOnTheTin character who lived in the next apartment building over, who would occasionally get mentioned with lines such as "Oooh, Ugly Naked Guy's doing X!" By Season 6, the writers decided it was time to retire the gag, and at that point Ross was also in need of a new place to live. So they killed two birds with one stone by having him move out, and Ross get his apartment.
* ''Series/HowIMetYourMother'' brought back Barney's fireball magic trick only for everyone to snap at him that it wasn't funny any more, the barmaid to remind him he'd been banned from doing it by the fire marshal, and Lily to tell him to go stand in the corner. A flashback in a later episode shows that the gang at some point held an intervention to try to persuade him to stop doing it.
* In ''Series/KamenRiderDrive'', Lt. Otta had two major running gags:
** First, he only got bits and pieces of information about the Kamen Riders and therefore had a wildly inaccurate image of them - for instance, he saw only parts of Drive's body at times when he was in [[MultiformBalance different forms]], so his mental image of Drive was a mashup of all of them; and then when he realized there was more than one Kamen Rider running around he thought that ''all'' of Drive's forms were actually different people. This ended when Drive's identity went public and Otta could get his facts straight from the source.
** Otta also displayed a comical inability to say the word "[[MonsterOfTheWeek Roidmude]]" no matter how many times he's corrected; what he does say instead gets translated into things like "Hemmoroido" and "Pork Roasto". In one episode, he even acknowledges this while under the effects of a HatePlague, raging that his co-workers think he's an idiot because of it. The gag gets put to rest about 3/4 of the way through the show, [[spoiler:where it's revealed to be part of an actual mental block placed on Otta by the incredibly powerful Freeze Roidmude, in order to keep the police [[PoliceAreUseless ineffectual]]. A cure is developed, and once it's used on Otta he's able to say the word properly, much to his teammates' relief.]]
* ''Series/WhoseLineIsItAnyway'': To end the game "Scenes from a Hat", Drew Carey would fling the hat offstage. He stopped doing it when he accidentally hit a camera, knocking it off its crane.

[[AC:VideoGames]]
* ''VideoGame/DragonQuestVIII'' had Yangus's catch phrase "Cor Blimey!" which happened as a funny background event any time Trode appeared from nowhere. By Tyran Gully, it had happened three times, and instead we got
--> "Cor Bli- Nah, fed up of that line".
** Given a callback as the very last line of the ending before the credits roll, though not by Yangus this time.
* In the first ''VideoGame/{{Portal}}'' game, numerous references were made to cake, such as Chell's reward being cake, and the famous TheCakeIsALie meme was found here. In ''VideoGame/{{Portal 2}}'', [[DiscreditedMeme the writers were sick of the memes]] and stripped out all references to cake... except ''one'': an ObviousTrap labeled "[=GLaDOS=] Emergency Shutdown and Cake Dispensary".

[[AC:WebAnimation]]
* Parodied in ''WebAnimation/HomestarRunner'': In a Strong Bad Email, Homestar tells Strong Bad he's incorporating a new CatchPhrase, "That's bupkis", which he never says in any other cartoon.

[[AC:WebOriginal]]
* ''Webcomic/ElGoonishShive'' had a Running Gag involving women hitting men with a HyperspaceMallet whenever they said something sexist. The Hammers were eventually deconstructed as their true purpose was revealed: They were not designed to prevent sexist comments, but rather encourage them, as the hammers gave women an opportunity to get back at the men in a harmless manner, meaning the men didn't have to feel bad about upsetting them. The hammers became permanently unusable when [[spoiler:The immortal who controlled them was preparing for his death and rebirth.]]
** References to Tedd being androgynous have also stopped, probably because in the [[ArtEvolution newer art style]] he doesn't really look all that androgynous. Especially with [[http://egscomics.com/?date=2011-01-26 Noah]] in the comic...
*** [[http://www.egscomics.com/index.php?id=1847 These may be coming back soon enough though.]]
*** And, the androgyny RunningGagged has been officially, 100% magnificently subverted.
*** In fact, Bringing Silly Back, seemed to be mainly using this as a chance to call a capper on the overly silly running gags, and reconstruct them to fit the new tone of the comic.
* In ''[[http://dbzu.3gkai.com/ Dragon Ball Z Uncensored]]'' (a comparison of the original ''[[Manga/DragonBall Dragon Ball Z]]'' TV show and its English dub), some time after the episode which introduced Hell, Chris Psaros started using the exclamation "What the HFIL?" (in reference to Hell's DubNameChange), which he kept using until near the end of the Frieza Saga, at which point [[http://dbzu.3gkai.com/series/ep095.html he retires the phrase]], but not before admiring the meme that resulted from it.
* A short-lived example in ''Webcomic/BobAndGeorge'': The [[RuleOfThree third]] time the RightBehindMe gag was [[http://www.bobandgeorge.com/archives/000617 used with Dr. Wily]], Dave Anez retired the joke. (The name of that particular strip even [[LampshadeHanging lampshades]] this: "This Is The Last Time, I Swear".) The "retirement" only lasted one year before [[http://www.bobandgeorge.com/archives/010617 it was brought back]], at which point Wily rages about the author's broken promise. The gag would continue to be used on occasion right up to the final story arc.
* ''Series/{{Noob}}'' has a case of this trope meeting RealLifeWritesThePlot. One of the running gags was situation in which a [[PlayerKilling Player Killer]] was in MistakenForBadass situation with TheFool of the cast. The actor playing one of the two could no longer participate so [[spoiler:the Player Killer's higher ups suddenly got frustrated with the situation that had been lasting for years and expelled him for his guild. That was followed by The Fool managing to beat him up in the middle trying to give him a little consolation. That resulted in him quitting the game out of spite]].
* The WebOriginal/NostalgiaCritic has had various jokes that he used at the beginning of his run, only to cycle them out and exchange them for new ones. With one - his showing of a clip M. Bison saying "Of course!" when a character expresses a desire to rule the world - he refuses to show it because it's been overdone, only for the clip to force its way onto the screen despite his protests. In the commentary for the review, Doug Walker mentions that he tries to be mindful of if he's overusing a joke to the point where it isn't funny, at which point he tries to mix things up a little and keep it fresh.
** On that point, one of his reviews ''did'' ended with its respective RunningGag (a [[{{Flanderisation}} Flanderized]]-to-the-point-of-uselessness Film/PatchAdams called "Bitch Spasms") being blown away (and the cadaver being left on the ground as a BrickJoke for a future episode), the review for ''Film/JurassicPark III'' finishing (at least apparently for now) the "Motherfucking T-Rex" gag (on the moment that the T-Rex gets its neck snapped by another dinosaur), the review for ''The Lost World'' kills the newsreel-style LongList [[HumansAreTheRealMonsters of how humans screw up nature]] that had pervaded several nature-related film reviews with the critic belting out a BigShutUp and rambling about how annoyingly {{Anvilicious}} films get when they try to (continuously) hammer this point.
* Jeph Jacques of ''QuestionableContent'' frequently used Yelling Bird, a foul-mouuthed avian, as filler material when he needed a break. In August of 2015, he officially retired Yelling Bird, after letting the bird verbally abuse the [[http://questionablecontent.net/view.php?comic=3016 readers one last time.]]
-->Jeph: I am tired of Yelling Bird comics so there will be NO MORE OF THEM, goodbye you shitty bird

[[AC:WesternAnimation]]
* Early on in ''WesternAnimation/TheBoondocks,'' Tom was deathly afraid of [[BlackComedyRape being raped by Bubba,]] [[HypocriticalHumor despite happily sending members of his own race to the exact same fate.]] In ''A Date With The Booty Warrior,'' he faces his greatest fear: [[MemeticRapist The Booty Warrior.]] [[TookALevelInBadass He easily defeats the Booty Warrior,]] and he doesn't get a single rape joke in Season 4.
* From ''WesternAnimation/FamilyGuy'', the evil monkey living in Chris' closet. In season 8, he finally [[AccidentalInnuendo came out of the closet]], turned out not be that bad of a monkey, helped Peter and Chris amend their relationship, and moves out to live in Jake Tucker's closet. He has been OutOfFocus in Family Guy, but he makes a complete HeelFaceTurn in ''WesternAnimation/TheClevelandShow,'' where he is [[SignificantRename renamed Monkey,]] and he saves Cleveland from the guys from {{Deliverance}}.
** Another example is Vern and Johnny, the Vaudeville players whose killing off provides the page quote. They started making appearances after the show's revival, and were killed by Stewie in the next season. Their ghosts made one reappearance as a ContinuityNod.
** Possibly Quagmire's hatred for Brian, which was last seen in an EscalatingWar in "Tiegs For Two" where Brian suggested the two making amends. Granted it culminated in Quagmire running him over with his car, but the feud has not been brought up since, save for Quagmire being seen apathetically playing on his phone during [[spoiler: Brian's funeral]].
* ''WesternAnimation/TheSimpsons'', with a combination of AbortedArc. Pre-season 8, Skinner was a NonGivingUpSchoolGuy and Krabappel was a ChristmasCake. In season 8, Skinner and Krabappel hooked up, ending the jokes about the two individually (particularly Krabappel), and became more notable as a couple with ADayInTheLimelight together occasionally. In season 14, the two got engaged, and since this show loves StatusQuoIsGod this would put a stalemate to any future development. Surprisingly, season 15 showed their marriage, where Krabappel left Skinner at the altar. Since then, they reverted back to their original characters, Skinner was received opposite {{Flanderization}} (which is very notable considering TheSimpsons is the TropeNamer), and Krabappel received regular {{Flanderization}}, though Krabappel's case seemed like it might change since in the season 22 finale, she and Flanders hooked up in a {{Cliffhanger}}. However, the death of her voice-actress and with it, apparently, the character, leaves whatever plans for the character there were derailed.
* "Oh, my God! TheyKilledKenny!" In its early seasons, Kenny [=McCormick's=] death OnceAnEpisode was one of the defining traits of ''WesternAnimation/SouthPark''. Many a fan eagerly awaited to see how Kenny would bite it this week. Soon, however, the writers felt that it was becoming an OverusedRunningGag, and decided to end it before it got too much. And so, Kenny was KilledOffForReal in the aptly titled episode "Kenny Dies", and stayed dead for the better part of the following season. Eventually, Kenny was brought back from the dead, only now he wasn't killed off... at least not as often. The whole thing got a good {{Deconstruction}} in the "Coon and Friends" arc, where we learn that [[spoiler:Kenny's parents were part of a Lovecraftian cult and his immortality was a curse from the Dark Ones.]]
** The boys trying to find a replacement fourth friend in the sixth season. For the majority of the first half they took in Butters, who GotVolunteered into all sorts of {{Zany Scheme}}s OncePerEpisode, before finally getting thrown out with Tweek being placed in the role instead. However Tweek was eventually phased out before Kenny himself finally reappeared at the end of the season.
* A recurring gag of ButtMonkey Brett accidentally getting shot on ''WesternAnimation/{{Archer}}'' ends in the Season 5 premiere when FBI agents storm ISIS headquarters and accidentally shoot him in the head.
--> ''"He died doing what he loved... getting shot."''
* In the first season of ''WesternAnimation/AmericanDad'', Stan would often want to make Steve, his geeky son, popular at school because he was very unpopular when he was his age and doesn't want him to live through what he had to. In the last episode that aired before most Stan/Steve episodes were stripped of this plot thread, Stan gives Steve ''steroids'' to make him strong, but instead because of his genes he ''grows boobs'', becomes popular at school because the boys are using him for a cheap grope, and resists Stan when he tells him the boys are only using him. Stan had to resort to giving himself a larger dosage of steroids so he would grow bigger boobs to prove his point to Steve. At the end, Steve gets a chance to tell him he's happy with his real friends, and Stan seemingly accepts it.
** In the early seasons of ''American Dad'', Klaus' entire character (aside from being a man's brain in a goldfish) was his crush on Francine, doing things like trying to look up her dress or rolling around in her underwear, culminating in an episode where he gets a human body and tries to steal her away from Stan. As the show started GrowingTheBeard, this aspect of his character quietly disappeared without explanation[[note]]Well, ''maybe'' one explanation. In one episode the house catches fire, and Francine [[ForgottenFallenFriend didn't express concern for Klaus until she realized he was]] [[RightBehindMe right behind her]]. Klaus responds "Too late, Francine. Too [[PrecisionFStrike fucking]] late." This might mean that he gave up on his lust for her.[[/note]]
** One ongoing plot point in the first season was Hayley being an enemy and foil for Stan's uber-conservative personality who was often at odds with him. When the show started to become more original, Hayley's SoapboxSadie tendencies were downplayed and she has since gotten married and [[DemotedToExtra doesn't appear that much]].
* For four and a half seasons of ''{{Daria}}'', Quinn refused to admit that Daria was her sister, insisting that she was her "cousin" instead. She was especially nervous that her friends in the [[GirlPosse Fashion Club]] not find out her real relationship with Daria. But thanks to CharacterDevelopment, by the fifth season Quinn's relationship with Daria had improved and she started sticking up for herself more in the Fashion Club. This led to the following exchange in the episode "Lucky Strike":
-->'''Quinn''': Besides, why *shouldn't* I act sisterly towards her? After all... she's my sister.
-->'''Sandi''': [fake gasps] Did you hear that? Oh, my gosh! Quinn just admitted that weird girl is her sister!
-->'''Stacey''': Well, um, of *course* she is, Sandi! We knew that.
-->'''Tiffany''': We were just being polite about it.
* An early episode of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' attempted to give Spike "Holy guacamole!" as a CatchPhrase. It didn't take.
* ''WesternAnimation/KimPossible'' had the popular gag where {{Sidekick}} Ron would [[ISeeLondon lose his pants]]. Eventually, the gag ended in "Clean Slate" where Kim gave him a titanium belt. However, it got a good sendoff with a montage of Ron's best pants losing moments, which [[AmnesiacLover helped an amnesia-recovering Kim remember that they were dating]].
** A gag that surfaced in the PostScriptSeason was Kim and Ron {{Almost Kiss}}ing, only to be interrupted by various people (usually Wade), which could've been seen as frustrating to K/R fans. Fortunately, the gag ended in the GrandFinale where we see Kim and Ron kiss onscreen twice.
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