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alt title(s): Rule34; Rule36; Rule Thirty Six
The Web brings people together because no matter what kind of a twisted sexual mutant you happen to be, you've got millions of pals out there. Type in 'Find people that have sex with goats that are on fire' and the computer will say, 'Specify type of goat.'
—Richard Jeni
As the infamous musical number from Avenue Q tells us, " The Internet Is For Porn". This isn't that far off.
Say you have a movie, or a TV show, or a video game, or a comic book, or some other visual medium that proves popular. Ultimately, a Fandom will be built around it. Now, generally, it's a good bet that a substantial number of those fans are living their lives on MUCKs and other web outlets for their love of the medium. Also, some of the fanbase may harbor a Perverse Sexual Lust for some of your characters — even if they were too young for such thoughts before watching the medium. As such, after a while, their interest in it may become darker, their thoughts turning towards more risqué items of note... and they will start putting pen to paper (or fingers to keyboard) and write, draw, or render their fantasies for everyone to see.
Formulated in the dank depths of the 4chan imageboard, this is Rule 34 of the Internet, the ubiquitous knowledge that somewhere, some small group of your franchise's fandom is probably getting their rocks off at porn of your characters.
This may or may not be a problem, depending on the circumstances; most Fan Art and Fan Fiction, in general, are posted free of charge, so unless the owner of the franchise in question fears such scandalous depictions of their life's work damaging the franchise's and the owners' public image, it's presumed to be better for them to just let it slide instead of suing for copyright infringement. After all, if the fans like your stuff enough to have those kinds of thoughts about it, then they're obviously the kind of fans you want to keep to ensure your medium's success, right? And it's not like they're going to stop making such pictures or stories, even with a court order over their head.
Of course, sometimes a fandom can go too far with this rule, which ultimately damages their public image regardless of how widespread the practice really is. And, if the fandom and the medium are both widely known enough publicly, there's always the threat of the Media Watchdogs coming in with threats of censors and sanctions against the medium itself for the creations of the fans. But that's just a real-life example of Viewers Are Morons, on both sides of the coin.
This is, of course, nothing new. It's just that now, in the Communication Age, all of humanity's dirty little secrets are coming out into the open. Add Memetic Mutation to that dynamic, and you get what could be considered either a revolution or a moral crisis of epic proportions. Often leads one to reach for the Brain Bleach. It depends on your point of view. Beauty is, after all, in the eye of the beholder.
Some of the examples of Rule 34 may be explained (if that's the right word) by Rule 36: "If you've thought of it, there's somebody out there with a fetish for it." Lesbians. Pregnant women. Giants. Cannibalism. Centaurs. Balloon animals. And, of course, Giant Pregnant Inflatable Cannibal Lesbian Centaurs. Yes.
See also Fetish Fuel and Power Perversion Potential if you really wanna blow your mind. You may wish to keep a bottle of Brain Bleach handy. Or not. Basically, if you're on the internet long enough you'll be turned on by Anything That Moves. (or not, statue fetish anyone?)
Be warned: pretty much every outside link on this page is NSFW.
Not to be confused with the Other Wiki's Rule 34 .
Examples:
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Pass the Brain Bleach...
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