A subtrope of Product Placement
, this is the practice by manufacturers and retailers of providing prize money or goods to the producers of a Game Show
in exchange for being mentioned during the program. (Game show fans often refer to them as "fee plugs".)
It also turns up in Talk Shows, wherein the sponsors' contributions usually come in the form of hotel accommodations for the guests or clothing for the host and allow the sponsor to air a ten-second ad for their program, a form never offered in regular television advertising. Also used in a separate form where the Closed Captioning
expenses for a program are paid for by a sponsor in exchange for a short ad, with Hot Pockets the main purveyor of this type of ad and sponsorship (appropriate for a product that only takes two minutes to cook).
Also done with syndicated dramas and sitcoms such as The Big Bang Theory
, even though the closed captioning is already done; at this point the promotional consideration is just a Genius Bonus
for the syndicator to get a few more bucks.
Closed Captioning and other consideration for "Promotional Consideration" provided by:
- The Oprah Winfrey Show
- The Price Is Right
- Top Chef, any incarnation — yes, they do say where the prize money comes from and who supplies the normal appliances the chefs use. Got embarrassing during the years General Electric (the longtime owner of Bravo and NBC, no less!) was the appliance sponsor because the fridges often failed and the ice cream machines never worked.
- Project Runway — the supplier of accessories on that show went from Macy's to bluefly.com to piperlime.com.
- From the 1960s through the 1980s, Spiegel and Service Merchandise were both prolific with game show prizes, most famously on The Hollywood Squares. The companies had no other advertising, and had only catalogs and a few brick-and-mortar clearance stores. Once game shows went down the tubes, so did both companies.
- Same with Jules Jurgensen.
- Michael C. Fina Co. is also more well known for offering game show prizes, but is still well in business.
- Fox Sports is the oddest example of the trope, ending every game broadcast with a blue screen featuring thanks to product manufacturers for putting ads on the game, and the voicing of the line above.
- For years WWE programming would end with "Promotional Consideration has been paid for by the following..." read by Lord Alfred Hayes.
- This sound clip is used near the beginning of every WrestleCrap Radio podcast to plug its own sponsors.
- Said quote is also used in Botchamania usually before a clip from CHIKARA is played. This makes sense as CHIKARA is currently hosting the series on their site.
- Spoofed in a few incarnations of You Don't Know Jack:
- Each "episode" of The Ride is brought to you by a fictional (and often quite silly) product or business.
- In the 2011 version of the game, the "Wrong Answer of the Game" is sponsored by a bizarre product related to it such as "Granny's Roach Butter" and "Bobbe's Knobbe Shoppe".
- The Facebook edition of the game has a list of unlockable bogus "sponsors", including "NachoPedic Cheese-Filled Beds and Pillows" and "The Warehouse Supply Warehouse".
- Also parodied in The Fairly Oddparents episode "Odd Ball", which was said to be sponsored by "Farmer Ahab's Blubber Nuggets".
- Syndicated prints of the show use a bumper that goes like this: "Promotional Consideration for The Fairly Oddparents is provided by the following".
- The Simpsons: The Bully Jimbo ran for mayor. At the end of his ad, there was a note saying it was paid by his victims.
- Doubly parodied in Futurama; the Couch Gag at the beginning of a couple of shows had sponsors of Molten Boron (with the jingle 'Nobody doesn't like molten boron!') and Torgo's Executive Powder), and in-universe, the Omicronians' ritual eating of Leela in The Problem with Popplers was brought to you by Fishy Joe's new extreme walrus juice. (Ride the walrus!)
- Parodied in Persona 4: Arena, where Atlus and Arc System Works (the publisher and developer of the game, respectively) are considered the sponsors of the "show."
- Kids Incorporated had such bumpers during its earliest seasons - a rarity among scripted shows. An example can be found (after an On the Next bumper) here.
- Another rare scripted example is Club Mario, which had a "Promotional consideration provided by" credit at the very start of the credits. The original Super Mario Bros. Super Show might have done this, but they were left out of DVD releases.
- Back in the 80's and early 90's, the Macy's Thanksgiving Day Parade would throw in a plug for Omni Berkshire Place, the hotel where many of the guests were staying, right before the credits rolled. A similar bumper for Delta Airlines ran for a few years in the 2000's.
- Speaking of airlines, in the late 80's and early 90's literally dozens of TV shows and specials had a plug for Continental or some other airline (as the airline provider for guests) shortly before or during the credits. Even scripted specials weren't immune (Sesame Street's 25th anniversary special in 1994 had one).
- Many British game shows, such as Deal Or No Deal, give away holidays from icelolly.com, and aren't afraid of telling you about it.
- Pak De Poen De Show Van 1 Miljoen
- Wrestling-themed clothing brand SPLX sponsored the inaugural Super Strong Style 16 tournament for Progress Wrestling in 2015. Several wrestlers who’ve wrestled for Progress are SPLX-sponsored athletes – Zack Sabre Jr, Dave Mastiff, Adam Cole and Prince Devitt.