->''"If you want to keep her interested, you have to act aloof, like you don't really care one way or the other."''
-->-- '''Sokka''', ''WesternAnimation/AvatarTheLastAirbender'', "The Fortune Teller"

This is the old idea that the best way to attract romantic interest is by "playing hard to get" because of course "the chase" is an important part of romance. Traditionally used by women to attract men, and "let them think they are in control."

However, it can also be reversed, and probably is connected to why AllGirlsWantBadBoys and NiceGuysFinishLast. {{Dogged Nice Guy}}s in particular suffer from having violated this trope.

Often [[PlayedForLaughs played for comedy]] when a person actually isn't playing hard to get, but their StalkerWithACrush assumes they are and are thus actually interested in them. It can result in an UnwantedHarem or even a LoveDodecahedron for maximum hilarity. Of course, the AbhorrentAdmirer tends to operate on this assumption as well, and not just because an Abhorrent Admirer and a Stalker with a Crush tend to have a lot in common.

Another fun twist on this is when the DoggedNiceGuy or another unwanted LoveInterest finally decides to give up, and suddenly their former target is shaken in their world view, and begins pursuing the former StalkerWithACrush, seeking to regain their affection. This leads to UnrequitedLoveSwitcheroo.

Sometimes this results in an inversion of the previous situation, leading the former StalkerWithACrush to realize how annoying their romantic pursuit was (don't expect them to get much sympathy from the other characters). Other times this will lead to a HappilyEverAfter (or TheMasochismTango) relationship. More often the former StalkerWithACrush will excitedly return the romantic feelings at which point the target will suddenly lose all interest resulting in a SnapBack. Occasionally it will turn out that the StalkerWithACrush was attempting to invoke this trope, in this case a SnapBack is almost certain once the target learns of it.

Connected to LoveAtFirstPunch. Might explain why the {{Tsundere}} is popular. See BelligerentSexualTension when both are playing hard to get, yet still seem to become inevitably romantically connected.
* An Israeli commercial for an upscale hotel in TheNineties featured a man trying to get his girlfriend to marry him, but she keeps telling him to ‘[[GrandRomanticGesture make an effort]]’. He buys her a large bouquet, then gradually ups the ante, finally getting her a ''car'', before getting them both a vacation in the advertised hotel. She is pleased and asks him to marry her, but then [[IronicEcho he tells her to ‘make an effort’]].

[[AC:{{Anime}} and {{Manga}}]]
* ''Manga/{{Bleach}}'': Despite the quote above, Orihime didn't ''mean'' to play hard to get. When Ichigo offered to walk her home, she was surprised and told him it wasn't necessary. As the quote reveals, he let it go. She regretted the event right away.
* ''Manga/RanmaOneHalf'':
** Shampoo does this to Ranma in ''The Reversal Jewel'' segment (though this is due to said reversal jewel and not any planning on Shampoo's part). Ranma falls for it, not because of the lure of the chase, but rather because his massive ego can't stand the thought of losing part of his [[HaremAnime harem]], even though the harem is most definitely [[UnwantedHarem unwanted]] and eliminating Shampoo as a suitor would simplify his LoveDodecahedron. Fortunately, Akane engineers a SnapBack before anything serious happens.
** In the Sleep Incense arc of the manga, Akane has a dream where [[LadyAndKnight she's a princess and Ranma is a knight]]. After he rescues her from the unwanted harem and pledges his loyalty to her, he pulls her down for some passionate love-making. Smiling widely, she socks him in the face, then tells him, "Oh, Sir Ranma. You must not be so forward!"
* Kyoko of ''Manga/MaisonIkkoku'' seems to attract men this way, (unintentionally), as she is still grieving for her dead husband, yet the men in her life insist on turning down other attractive and willing women for the opportunity to be rejected again and again.
** Happens to her two suitors as well, Shun Mitaka attracts Asuna (and Akemi to some extent) while Godai attracts Kozue and Yagami. Of course, they are both really after Kyoko.
* In ''Manga/AhMyGoddess'', Aoshima says Belldandy is doing this when she refuses his sexual advances and says that he thought she wanted him. She tells him she never meant that which causes him to get angry and attempt to rape her. Thankfully, she manages to get away.
* ''Anime/PhantomQuestCorp'': [[HardDrinkingPartyGirl Ayaka]] is well aware of [[DoggedNiceGuy Karino's]] feelings for her and knows [[SingleWomanSeeksGoodMan he's a good guy at heart.]] Even so, she doesn't make it easy for him and switches from flirting one moment, to ignoring him the next. Still, she almost confesses her feelings for him at the end... until Karino blew it by [[spoiler: staring at her boobs when her top popped open, due to ClothingDamage from her duel with Mukyo]].
* In a male version of the trope, ''Manga/KaguyaSamaLoveIsWar'''s Miyuki Shirogane decides to invoke this in order to grab his crush (the titular Kaguya)'s attention, after reading about the action in a magazine. All that resulted was that Kaguya thought the boy hated her now.

* In ''Film/EatDrinkManWoman'', Jia-Ning's friend takes tangible glee in tormenting her boyfriend Guo Lun with this trope. [[spoiler:It backfires when Jia-Ning misunderstood her intentions and starts dating Guo Lun herself]].
* ''Film/StreetsOfFire'': [=McCoy=], a tough [[TheLadette ladette]], tells Cody that he's not her type. After spending the night on the couch instead of Cody's bed, [=McCoy=] tells Cody's surprised sister, "Sometimes it helps a guy out if you don't make it so easy." The last line in the film is [=McCoy=] telling Cody again that he's not her type. Apparently she's playing a really long game.
* ''Film/{{No Man of Her Own|1932}}'': Connie (played by Creator/CaroleLombard) plays hard to get with Babe (Creator/ClarkGable).
-->'''Connie''': The girl who lands him will say no and put an anchor on it... But isn't it tough when all you can think of is yes?
* A pretty disturbing one from 1932's ''Film/WhatPriceHollywood'' Finding out that Lonnie doesn't like blonde actresses and is a general snob, Mary ignores his earnest pursuit of her. Having stood him up, he gets so angry that he ''breaks down her window'', gets ''into'' her house, ''takes'' her to his house while she’s still in her negligée, and ''forces'' her to eat the meal he prepared. We’re supposed to take this as romantic.
* ''Film/FrenchKiss''. {{Deconstructed}} as Luc details the poutiness of French women. He states they know how to say "no" when they mean "yes", and that it excites French men. Later, Kate defies the trope, saying she isn't capable of doing that:
-->'''Kate:''' Happy - smile. Sad - frown. Use the corresponding face for the corresponding emotion!

* Several Creator/JaneAusten heroines find themselves dealing with a suitor who thinks "No, I wouldn't marry you if you were the last man on Earth!" translates to "[[GrandRomanticGesture If you put in the effort, Yes.]]":
** Catherine Morland with John Thorpe in ''Literature/NorthangerAbbey''
** Elizabeth Bennett with Mr. Collins in ''Literature/PrideAndPrejudice''
** Fanny Price with Henry Crawford in ''Literature/MansfieldPark'', and not just Crawford but ''everyone'' from his sister to Fanny's uncle believes she must just be playing hard to get!
* ''[[http://en.wikipedia.org/wiki/The_Rules_(dating) The Rules: Time-Tested Secrets for Capturing the Heart of Mr. Right]]'' advises women to use this technique.
** Conversely, ''Literature/TheGame'' recommends the same thing to men (see real life entry below).
* In ''The Shadow of His Wings'', [[ActionGirl Rui Ravenstone]] tells [[NiceGuy Lukan Barra]] there's a shore bird in her native land whose courtship behavior involves a tug of war. Lukan realizes what she's hinting, but says he's not willing to "pull" because he has more important concerns just then. Later, she announces she's giving up on him ... [[spoiler:but then comes back to rescue him, and whispers between kisses, "Why'd you have to pull so hard?"]] A subversion, really, because Lukan genuinely didn't think he was playing at all, "hard to get" or otherwise.

* [[SubvertedTrope Subverted]] in ''Ink'': Donna tried to attract a guy she liked by playing hard to get, but that just made him quickly lose interest. They got together when she was forward with him.
* In a non-romantic example, Vala in ''Series/StargateSG1'' suggested Mitchell play "hard to get" when he's trying to convince the ex-members of SG-1 to rejoin. Mitchell's response? "'''Look who's talking!''" It does eventually work, though.
** Especially funny considering the last time this pair of actors worked together, on ''{{Farscape}}'', her character played this trope throughout their season-spanning romantic arc.
* In ''Series/{{Friends}}'', Rachel plays hard to get with Joshua and with Danny. When Danny misinterprets this and introduces her to one of his friends, she thinks he's playing hard to get.
** Joey suggests this to Ross when they find out Emily is interested in someone else.
-->'''Ross''': She already lives in ''London''.\\
'''Joey''': ...So you go to Tokyo!
* ''Series/StarTrekVoyager''. In "The Q and the Grey", [[GreatGazoo Q]] is trying to seduce Captain Janeway, but for some reason this scrawny human biped is resisting his natural awesomeness.
-->'''Q:''' Oh I see! This is one of those silly human rituals. You're playing hard to get!\\
'''Janeway:''' As far as you're concerned, I'm impossible to get.
* ''Series/BuffyTheVampireSlayer''. Buffy plays it cool a couple of times when Angel asks her out for coffee, but then has to explain what she's doing as, being a vampire, it's been several centuries since he last dated a girl.
* ''Series/ADifferentWorld''. Whitley attempts this with Dwayne. During a summer while they're on opposite sides of the world, he writes letters to her. She doesn't respond, thinking this will heighten his interest. It backfires--Dwayne gives up, assuming she's not interested, and by the time they return to campus, he's dating someone else.
* In ''[[Series/Supergirl2015 Supergirl]]'', Cat advises Kara do this to get James' attention in one episode.
* On ''Series/EverybodyLovesRaymond'', the only time Debra -- who can accurately be described as the AllWomenArePrudes trope page [[AnthropomorphicPersonification made flesh]] -- is shown to actually want sex with her husband is when ''he'' pretended not to want it.

* Janie Fricke, a country music stalwart of the late 1970s through mid 1980s, had a hit song called ... "Playing Hard To Get." A top 20 country hit from January 1979, the song is about a young woman admitting that the game of "hard to get" is "''... getting hard to play/but then I really didn't fit the part anyway''."
* Holly Dunn, a country music vocalist of the late 1980s and early 1990s, once released a song called "Maybe I Mean Yes," whose lyrics about enjoying the chase gained controversy after several women's groups claimed that the song endorsed date rape. "... Yes" stopped short of the top 40 of the country charts, and Dunn never had another hit single again.
* The {{Music/Queen}} song "The Game" cautions against this: ''This is your life/Don't play hard to get/It's a free world/All you have to do is fall in love...''

[[AC:Newspaper Comics]]
* In one strip of ''ComicStrip/BeetleBailey'', Sgt. Louise Lugg despairs at catching Sgt. Snorkel's romantic attention. Somebody advises her to "play hard-to-get". Lugg decides the best way to do this is to call enticingly to Snorkel ''from the top of a barracks roof''.

* Oghren in ''VideoGame/DragonAgeOrigins'' uses it in a sidequest in which he tries to rekindle an old love, if he succeeds he excuses himself after his target offers him a drink.
-->'''Oghren:''' Don't you know anything about women? You must play hard to get! Make her want more!
* An ECHO recording made by Lilith in ''VideoGame/{{Borderlands 2}}'' reveals she tried this on her ex-boyfriend [[spoiler:Roland]] in an attempt to rekindle their relationship. The target being who he is, it didn't work.
* ''VideoGame/AlphaProtocol'' gives a rare gender inversion, where playing hard to get is the best way to boost your reputation with [[PsychoForHire SIE]] who will get bored if you flirt with her.
* In ''VisualNovel/MyHaremHeavenIsYandereHell'', Kanna notices that Yuuya isn't always AboveTheInfluence, so she accuses him of trying to invoke this trope. (He's not.)

* ''WebComic/EerieCuties'': Layla [[http://www.eeriecuties.com/strips-ec/cozy_spot invokes the trope by name]], when her [[spoiler: ex-]]boyfriend tries coaxing her into a make-out session in the janitor's closet.
* In ''Webcomic/GunnerkriggCourt'' the trope is discussed in the "Annie in the forest" arc (originally print-only) as a way of telling Annie how to snag someone she likes. Annie later (in-universe chronologically, said strip was published earlier) tries pulling the routine on [[spoiler:Jack]], only to have it backfire when the person takes her rather blunt dismissal at face value and reveals a romantic interest in someone else.

* Masterfully demonstrated [[http://donatellosnest.wordpress.com/2009/01/16/everything-you-thought-you-knew-about-women-is-wrong/ here]]:
-->"Something strange happened. After calling once, he didn’t call again. And every day without him calling her, her opinion of him swayed ever so slightly. By about day 3 she was talking about how “maybe he wasn’t so bad after all.” On day 4 he was suddenly cute. On day 5 my roommate wanted to f*ck him."
---> That dude is definitely 21.

* [[WesternAnimation/LooneyTunes Pepe Le Pew]] thinks this is what his crush is doing. She's actually just running away.
** In one cartoon he decided to play hard to get himself. This consisted of him chasing Penelope around shouting "I am hard to get! You cannot get me!"
** However it also varies from cartoon to cartoon. In many cases the object of his affections ''does'' openly reciprocate, but only flees because of his smell. A very frequent ending in these cartoons is for Pepe's smell to be somehow eliminated, (perfume, water, his love interest catches cold, etc.) and ''he'' runs away from an aggressively amorous pursuer.
* In an episode of ''WesternAnimation/AmericanDad'', a Carmen Electra {{Expy}} ends up pursuing Steve because he's actually making her work for it (insisting on seeing her medical records, making her remove her breast implants). [[spoiler:She gets killed in a freak accident immediately after she and Steve are about to get together (Ironically, she would have survived had she kept her implants).]]
* WordOfGod states that Lila from ''WesternAnimation/HeyArnold'' was doing just this due to to some unresolved sexual tension connected to her suppressed darker side.
* In the ''WesternAnimation/EdEddNEddy'' episode "A Twist Of Ed" while the Eds are practicing reverse psychology on the Kankers Eddy demands that they quit playing hard to get.
* In the ''WesternAnimation/TomAndJerry'' episode "Flirty Birdy" Tom dresses up as a female eagle so he can capture Jerry from a male eagle and pretends to act like this to entice the male eagle.
* In the ''WesternAnimation/SchoolhouseRock'' song "Interjections!", Geraldine does this to resist the advances of Geraldo. The lyrics even use this phrase almost word-for-word. Geraldine eventually does take a shining to Geraldo, [[MakesJustAsMuchSenseInContext only to see him turn into a frog.]]
* In ''WesternAnimation/{{Rugrats}}'', Angelica gets a crush on a new boy and while trying to get his attention, Angelica comes up with this idea by just coming up behind him and shouting, "You can't have me, you can't have me, you can't have me!" It doesn't work.

* This is a cornerstone of the "Seduction Community" tips and tactics they give to men that want to be more successful with women. The argument most commonly used is "Women want guys who pose a challenge", and they claim that this is especially true for very attractive women, as opposed to a guy who is open and forward about his feelings, in which case he will be taken for granted and any interest in him will quickly vanish. How effective, let alone coldly manipulative, these tactics are is open to debate, [[RuleOfCautiousEditingJudgment and that's all that is going to be said about it here]].
** Also goes to 'Girls want guys who do not need girls'.
* Standup comedian Creator/LouisCK cited this in a bit where he almost had a one-night stand with a waitress, but she kept guiding his hands elsewhere. The next day, she asked him why he didn't just "Go for it," prompting him to criticize it as "What're you, out of your fucking mind?! You think I'm just going to ''rape'' you on the off-chance that, hopefully, you're ''into'' that shit?"
* This can easily backfire, depending on who it's tried with. An intended pursuer with a serious enough degree of social anxiety or autism is likely to take such a strategy at face value as a flat rejection, while those with [[TheSpock an INTP or INTJ personality]] may quickly recognize the technique for what it is, but simply not wish to waste their time on what they see as pointless or unnecessary mind games.