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[[quoteright:203:[[Webcomic/{{Subnormality}} http://static.tvtropes.org/pmwiki/pub/images/periphery_demo_nocaption_8327.jpg]]]]
[[caption-width-right:203: [[http://www.viruscomix.com/page500.html There are people who are not in the target audience, yet are the truest fans.]]]]

->''"You're dead if you aim only for kids. Adults are only kids grown up, anyway."''
-->-- '''Creator/WaltDisney'''

A notable bunch of audience members outside of the [[TargetAudience intended (i.e., marketed) demographic]].

This is very frequent when it comes to WesternAnimation that manages to overcome the AnimationAgeGhetto and feature subtle humor that's often [[ParentalBonus over the heads of youngsters]]. Then of course, there's the simple fact that despite the increasing presence of adult-oriented animation, there's still a severe lack of cartoons specifically directed towards teenagers. As a result, teens who are still into animation have no choice but to tack onto the viewership of one or the other.

A very noticeable instance of this occurs in the anime fansub community. Digital recorders/encoders, which effectively remove the timeslot and language constraints to a program, make it accessible to anyone, and the series audience is largely drawn only by the perceived quality of the show itself. For this reason, [[{{shoujo}} a show packed with girls]] is enough like "[[BishoujoSeries a show packed with girls]]" that may be enjoyed by the same fan, even if that fan is wildly different than the 'original' one. This likewise holds with male characters, who are often deliberately drawn as [[{{bishounen}} pretty boys]] in order to attract fangirls who were reading similar stories anyway (e.g., ''BishonenJumpSyndrome'', because ''Magazine/ShonenJump'' was infamous for it). Sometimes this is taken a step further and you get a SelectiveSquick-cleansed [[AudienceShift rough adaptation of the premise]] marketed directly to ''them''.

It is also common for a popular franchise that is marketed towards [[FleetingDemographic children]] to gain an older fanbase if [[LongRunner it's been around for a while]]; many of these older fans enjoyed it when they were young and simply never outgrew it. The companies making such shows may give [[ContinuityNod little nods]] to the older fans [[AudienceShift (and sometimes even make new installments that cater exclusively to older fans).]] Some fans, perhaps because of these nods, seem not to realize that these popular kids' series are still made mainly for kids, and that doesn't change just because the older viewers are not kids anymore. Unfortunately, fans like these may cause negative stereotypes about nerd fanbases.

A large portion of the periphery demographic also comes since media classifications are very often ignored and media intended for mature audiences (like FirstPersonShooter games) also attracts teens and preteen audience.

Can also be due to many demographics simply having wider ranges of interest than they're given credit for.

Series with strong marketing sense usually profit from being at least slightly aware of these fans, if not outright creating MultipleDemographicAppeal. Unfortunately, this creates the danger of an annoying Periphery Demographic being viewed as a MisaimedFandom, if not outright FanDumb.

Also some fans within a show's main demographic, may consider the work in question a guilty pleasure.

When the Periphery Demographic is in another country, then you've got GermansLoveDavidHasselhoff. For specific examples of Periphery Demographics, see EstrogenBrigade, TestosteroneBrigade, and LGBTFanbase. If a fandom forms around media that was not intended for entertainment purposes in the first place, it's FunForSome. Contrast PeripheryHatedom. Not to be confused with fans of ''Music/{{Periphery}}''.



[[folder:In-universe examples]]
* ''LightNovel/{{Oreimo}}''
** Central to the premise. Kirino, a 14-year old girl, loves playing little sister-themed [[{{Eroge}} H-Games]] due to liking the [[{{Moe}} incredibly cute]] character designs.
** Kirino is also a fan of ''Stardust Witch Meruru'', a MagicalGirl anime that is aimed at little girls and that has a huge fanbase of grown men.
* In one of the episodes of ''Vicky the Viking'', the protagonist's father secretly listened to a children's story about a girl since he found it very touching.
* Konata, the OtakuSurrogate from ''LuckyStar'', is another underaged female anime character fond of {{Eroge}}s aimed at an adult male demographic
* You could say this is an important plot point in ''Anime/SuperDimensionFortressMacross'' and its ''Anime/{{Robotech}}'' adaptation: the reason many of the Zentraedi defect (the turning point in the war) is because of their exposure to human culture... including the fact that many of them are Minmay fans. (Also inverted, given that her songs basically turn into psychological warfare when used on unexposed Zentraedi...)

[[AC:{{Comic Books}}]]
* In ''ComicBook/LoveAndRockets'', Doralis's kids' show develops a big adult male Periphery Demographic purely because of [[ParentService how hot she is]]. Then subverted when, after her lesbianism is publicly revealed, the channel tries to continue it virtually unchanged in a late-night time slot as an adult show and discovers that the Periphery Demographic isn't big enough to sustain it.

* ''Film/{{UHF}}'' uses this in-universe. Stanley Spadowski's Clubhouse, a typical Saturday morning kid's show, ends up with much more than kids wanting to see it.
* In ''Film/NineMonths'', two seven year olds are fans of of a Barney-like TV show. Since the inspiration is aimed squarely at preschoolers, what is a school-aged child doing watching shows like that?
** There are a few fans that age in real life-an article when the show came out stated that a group of first graders paid homage to a Barney poster on their classroom door before entering every day.
* ''DiaryOfAWimpyKid'' : Rowley, a middle schooler who's 11 at the youngest, goes to Europe in ''Rodrick Rules'', and gets hooked on an IdolSinger named Joshie who Greg points out is for 6-year-old girls; but is rebuffed by Rowley when he tells him this. The same book also has Rowley get [[EverythingsBetterWithDinosaurs Dino-Blazer]] toys and enjoy them.

* Dave Lister from the British sci-fi sitcom ''Series/RedDwarf'' is a self professed fan of SpotTheDog
* Jack Hodgins from Bones is revealed in the episode "The Bone in the Bounty" to be a fan of children's shows and [[BillNyetheScienceGuy Bill Nye]] ExPy Bunsen Jude the Science Dude. When told "you're a bit older than my usual audience", he explains that it was a drinking game.
* Sheldon Cooper of ''Series/TheBigBangTheory'' is a fan of Creator/TaylorSwift, enjoys [[http://en.m.wikipedia.org/wiki/Tuvan_throat_singing tuvan throat singing]], and describes Literature/PrideAndPrejudice as "a flawless masterpiece".
* In ''Series/{{Oz}}'', many of the prison inmates watch an educational children's show called ''Miss Sally's Schoolyard'', because the titular host is very attractive (they're especially fond of her large breasts).
* Spike in ''Series/BuffyTheVampireSlayer'' avidly watches the daytime soap opera ''Series/Passions''.

* In ''ComicStrip/USAcres'', Booker and Shelldon, two baby chicks, watch [[http://garfield.com/usacres/vault.html?yr=2012&addr=120602 a children's show]] featuring a clown as the main character. In [[http://garfield.com/usacres/vault.html?yr=2011&addr=110822 an earlier comic]], we see Filbert The Worm watching the same show. Filbert is an adult worm, so how could he be watching a kids' show?

* VisualNovel/{{Phoenix Wright|AceAttorney}} chides his assistant Maya (17) for enjoying ''The Steel Samurai'', a {{Sentai}} show that she readily admits is marketed for 10-year olds. Later games also reveal that [[TheRival Miles Edgeworth]] is as much of a rabid fan, if not more so, than Maya herself, despite being in his mid-20s. Must be an attorney thing. On a related note, Phoenix has the show's theme tune as his ringtone, implying even he likes the show (even if he doesn't want to admit it). He still has this ringtone as of ''VisualNovel/PhoenixWrightAceAttorneyDualDestinies'', a game that takes place after the time skip introduced within ''VisualNovel/ApolloJusticeAceAttorney''.
* In ''VisualNovel/LittleBusters'', 17-year-old Kyousuke loves reading sports manga intended for [[ShonenGenre ten-year-old boys]], highlighting his [[ManChild childlike, optimistic personality]].

* A ''CheckerboardNightmare'' arc had the titular character create a children's show with the sole purpose of creating a fiercely loyal demographic and the prospect of selling merchandise. However, the show's blantant MerchandiseDriven nature coupled with its 4 A.M. timeslot (the only one Chex could afford) makes it a hit with teenagers and young adults who [[PoesLaw mistake it for satire]].
* In ''Webcomic/{{Homestuck}}'', Dirk, much like many people in real life, claims to watch ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' out of an outsider, scientific interest in popular culture and the way it reflects society, but secretly admits to being very fond of Rainbow Dash.
* In ''Webcomic/ElGoonishShive'', Noah watches ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' in order to learn about friendship. He even [[http://www.egscomics.com/?date=2011-07-18 takes notes.]]
* In ''Webcomic/{{Sinfest}}'' The Devil {{squee}}s (literally) upon receiving a DVD of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' for Christmas. At another time he sets up his security to maximum, orders no visitors, etc. so that he can watch that show.

* ''TheOnion'' News Network has made fun of the phenomenon for a few times.
** "[[http://www.theonion.com/content/node/28009 Children, Creepy Middle-Aged Weirdos Swept Up In Harry Potter Craze]]".
** "[[http://www.theonion.com/content/news_briefs/man_not_belonging_to_movies?utm_source=a-section Man Not Belonging to Movie's Target Demographic Escorted from Theater by Hollywood Officials]]".
** "[[http://www.youtube.com/watch?v=KV32uLQGFR8 Adults Go Wild Over Latest In Children's Picture Book Series]]".
* The [[WebVideo/SuperMarioLogan SML Movie]] series has this in spades:
** Bowser Junior, who is six years old, enjoys ''WesternAnimation/ThomasTheTankEngine'' and sometimes plays with the trains with his friends. In fact, Thomas has been a major plot point of quite a few episodes.
**** Samantha, a girl in Junior's class, also likes Thomas and goes nuts when she mentions her wish to be him when she grows up.
*** In earlier episodes, Junior slept in a pink bedroom with a Frozen-themed bedspread and a Minnie Mouse pillow, and also had ''Franchise/MyLittlePony and ''DisneyPrincess'' toys.
*** The episode "Bowser Junior's Annoying Toy!", has Bowser get a ball popper toy from a garbage dump and enjoy it, much to the annoyance of Chef Pee Pee.
** Cody, one of Bowser Junior's friends, always carries around a [[{{Barbie}} Ken doll]] with him, thinking he is sexy.
*** In the "Bowser Junior's First Grade!" series of videos, Cody has a HelloKitty notebook.
* ''WesternAnimation/{{Rugrats}}'': In one of the episodes, the whole family goes to the movies to watch the latest "Dummi Bears" movie. The children (and grandpa) lose interest quickly, while the rest of the adults become enraptured.
** In another episode, they go to see a ''Reptar On Ice'' show (with a ''very'' cheesy RomanticPlotTumor). The kids go off in search of Reptar, Didi and Stu fall asleep, and Grandpa actually gets into it.
** In yet another episode, Mafia boss Jack Montello is revealed to be an obsessed Dummi Bears fan.
** Following into ''WesternAnimation/AllGrownUp'', it is shown in one episode that Kimi (now 10-11) still enjoys watching the Dummi Bears, and is terrified at the thought of anyone finding out.
* An episode of ''WesternAnimation/{{Arthur}}'' revolved around Arthur (who is in the third grade and eight years old) being both thrilled that Fred Rogers of ''Series/MisterRogersNeighborhood'' fame was going to visit the family and terrified that his classmates would make fun of him for still loving a "baby show". It turns out that the classmates ''also'' all still love the show.
** Another episode showed Arthur developing an interest in the [[DisneyAcidSequence trippy]] children's show ''Love Ducks'', and enduring the mockery of his classmates. However, they soon watched ''Love Ducks'', and ended up liking it as well.
* ''WesternAnimation/PhineasAndFerb'' has Candace, who is 15 years old and a fan of "Ducky Momo" (shown in a later episode to be roughly equivalent to ''Dora the Explorer''). She even gets a [[CrowningMusicOfAwesome touching song]] dedicated to her love of it and the fact that other people can't understand why a teenager likes it. By the end of episode-- "Nerds of a Feather"-- she's found out and [[AnAesop realizes that it's not too big a deal to like something outside of her age range]]. Rather amusing, since Phineas and Ferb has been listed under real world examples of this trope.
** In another episode, Doofenshmirtz admits that he really likes that [[Literature/{{Twilight}} teen vampire movie]].
* In ''WesternAnimation/KimPossible'', Cuddle Buddies are a Wuzzles/Beanie Baby knock-off that attracts the attention of then 15 year old Kim as well as the 30 something villain [=DNAmy=]. As Kim gets older, 17-18 by the shows end, it's implied she hasn't grown out of them.
** A very rare variety is mentioned at one point, implying that the manufacturer is marketing to adult collectors as well as children.
* On ''WesternAnimation/RegularShow'', an 80s band called Fist Pump, who cater more to children, was shown to have an audience almost entirely of adults. [[FridgeBrilliance Given the show's own audience, it might be an in-joke]].
* In the ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' episode "Lesson Zero", Twilight [[ItMakesSenseInContext accidentally brainwashes half the town into being obsessed with her old "Miss Smarty Pants" doll]] in a desperate attempt to come up with something for [[AndKnowingIsHalfTheBattle her weekly friendship report to Princess Celestia]]. Even after the magic is dispelled, Big Macintosh seems oddly obsessed with the doll... Doubles as a FandomNod since the doll, like Franchise/MyLittlePony toys in general, was girl-oriented intended (and like most bronies, Big Mac is male).
* In ''ComicStrip/{{Foxtrot}}'', both Jason and Paige clashed over the ''Literature/TheLordOfTheRings'' movies. He went because it was ''The Lord Of The Rings'', she went because of... Creator/OrlandoBloom.
* ''WesternAnimation/FairlyOddParents'': When first introduced, Chip Skylark's fans were exclusively teenage girls..."and Timmy Turner's Dad."
* In the ''WesternAnimation/BobsBurgers'' episode "The Equestranauts", Tina is a fan of the eponymous [[MyLittlePhony magical talking horse adventures show]], and she and her dad are equally surprised to find there's a massive following of adult male fans who call themselves "Equest-icles".
* In the ''WesternAnimation/GravityFalls'' episode "The Inconveniencing", Grunkle Stan gets stuck watching a drama on the Black-and-White Period-Piece Old-Lady Boring Movie Channel called "The Duchess Approves", but ends up really getting into it.
-->'''Stan:''' It's just like my life... in a way.
* In ''WesternAnimation/TheSimpsons'', when temporarily put in charge of a kindergarden class Professor Frink turns out to be one of these for those colourful "ball popper" push toys that are usually aimed at toddlers, to the extent that he refuses to let the children play with it. It's the compression and expansion of the longitudinal waves that appeals to him. [[ArsonMurderAndJaywalking And the colours]].
-->'''Professor Frink:''' No, you can't play with it. You won't enjoy it on as many levels as I do.

!!Real Life Examples:

* [[PeripheryDemographic/AnimeAndManga Anime and Manga]]
* [[PeripheryDemographic/LiveActionTV Live-Action TV]]
* [[PeripheryDemographic/VideoGames Video Games]]
* [[PeripheryDemographic/WesternAnimation Western Animation]]


* The {{Marvel}} ''[[ComicBook/TheTransformers Transformers Generation 1]]'' comic would occasionally get letters from parents who admitted to reading their kids' comics after dropping the young 'uns off at school. One wonders how the kids would feel if their friends happened to read that letter.
* For a line marketed mostly to 5-12 year old boys, the ComicBook/MarvelAdventures comics have a pretty decently-sized internet fanbase of mostly adults. This can be attributed almost entirely to the fact that the comics are both A) excellently written, and B) ''Fun''.
** Readers wanting an escape from the {{Romantic Plot Tumor}}s and KillEmAll mentalities of the 616 and Ultimate continuities are also a factor here.
** In the same vain, there's ''ComicBook/TinyTitans'' on the DC side of the fence.
* ''ComicBook/ChickTracts'' [[PlayingWithATrope may or may not be an example]] -- their target demographic is evangelical Christians, but said Christians are supposed to use them as witnessing tools to convert non-Christians... the very people who are the biggest "fans" of the tracts -- but for [[SnarkBait other]] [[{{Narm}} reasons]].
** Even among Christians these tracts have gained notoriety. Mainly the only churches still using them are isolated rural community churches who believe any contradictory statements to those made by Jack Chick must be Satanic lies. Even the provably false stuff like what your average ''TabletopGame/DungeonsAndDragons'' game looks like.
* ''Franchise/{{Batman}}''
** Despite the comic's chiefly male readership (and target demo), Nightwing is well known as a draw to the series for women, and sales figures for [[ComicBook/{{Nightwing}} his stand-alone title]] reflect this. While some suspect it's because he's [[MrFanservice cute]], others have suggested the appeal might have something to do with his role as Batman's [[TheChick supportive partner]] and his [[{{Applicability}} struggle to determine his identity outside of that role]].
** Jason Todd also has a large female fanbase. Because he is a DarkerAndEdgier PrettyBoy with daddy issues ([[JerkassWoobie and many others]]) and was voiced by JensenAckles in his [[WesternAnimation/BatmanUnderTheRedHood animated movie.]] Really all the Robins have a large female fanbase.
** The BDSM community is likely the only place on Earth where the Joker is considered a supporting character to Harley Quinn.
* The ''DisneyDucks'' have traditionally been aimed at children. however, [[ComicBook/PaperinikNewAdventures PKNA]] gained a decent college-age fanbase.
** In Germany the ''Disney Ducks'' (or at least ''Lustiges Tashenbuch'') are popular by any demographic. This is due to the way comic book writing is handled there. Anyone could write for the comic series, with almost no rules as to what the content should be. This is why you could get some very traditional kiddy fare coupled with detective stories, romance, superhero stories and detailed metafictional stories about the economy in one and the same comic compilation (though the stories in general would have the same protagonist).
* Unintentionally invoked by Creator/JhonenVasquez. Kids who loved ''Invader Zim'', would eventually look for other things created by Vasquez. Unfortunately, these other things included a series about a [[ComicBook/JohnnyTheHomicidalManiac homicidal maniac]]. Somehow, the title still didn't deter kids from reading it. [[WhatDoYouMeanItsNotForKids Disastrous results occurred.]]

* Tons of people who used Windows XP Professional edition were home users, instead of business users as originally intended. This one can be blamed on TechnologyMarchesOn. In the early years, there were software houses that released software that outright refused to install if it detected that the version of Windows installed was not XP Professional (IBM with Rational Rose and [=DataStage=] comes to mind). Yes, there are people who take their work home, particularly if there's a looming deadline and they're not allowed to stay at the office overnight, and there are companies evil enough to not provide a laptop to the employee if they need to take their work home. Later, when multi-core [=CPUs=] hit the market, it was discovered that Windows XP Home was crippled to the point where it supported only ''one'' core in ''one'' CPU, nothing more. As far as Windows XP is concerned, each core is a separate CPU. Sure, Device Manager shows two [=CPUs=] on a dual core machine, but Task Manager shows only one CPU, and does not provide any options to map CPU affinity.
** Another important advantage of Windows XP Professional is that it has a very good DOS-Compatibility. So you can use it both for doing serious things like writing Programs or control selfmade Aardware and connect to the internet without having to reboot or use another computer simultaneously. (In the Future one could also connect to the Internet with [=FreeDOS=] but its currently quite buggy.) As long you are Administrator, you can access most Hardware directly, without access violations. This is also important for some commercial Devices for burning PROMS or Microcontrollers because they also use the COM-Port directly (and don't support Linux). Further you can redirect Datastreams to COM and LPT ports, bypassing the Windows Printer Driver. This is very useful if one writes Programs and wants to print several Headers (*.H,*.ASH,...) on the same piece of Paper or have an endless Paper Pinprinter. The Windows Printer Driver adds always Pagefeeds so one would waste plenty paper using it. Under Windows XP Professional you can simply send Data to ports with Commands like "TYPE VGA.ASH >LPT1". The only annoying thing is that Windows XP doesn't recon the \\DEV\\ Directory (as opposed to true [=DOSes=]).
* Because Windows ME was such a horribly buggy operating system, a lot of home users settled for Windows 2000 instead, which was similarly intended for business users.
* Adobe Photoshop was originally targeted at the professional market segment only and was priced accordingly. But the vast number of home users pirating it for private use, like FauxtivationalPoster, made Adobe realize this marked potential and led to the release of the much more affordable Photoshop Elements line.
* There is a recent trend for General-purpose computing on graphics processing units (GPU) aka tricking video chips into performing calculations on data other than images. Technology which was originally designed solely to create cool graphics for video gamers now becomes interesting for use in systems which usually don't even have video output, like high performance supercomputing clusters.
** The basic idea has been around a for quite a while: there were people writing number-crunching programs to run on the graphics hardware of Evans & Sutherland graphical workstations at least as far back as the 1980s, because it was ''much faster'' than doing the same thing on the CPU, especially for tasks that parallelized well. The only thing that's "recent" is that the technique became more or less common knowledge.
* UsefulNotes/{{UNIX}}-based [=OSes=] are often seen as intended for programmers and other geeks who have in-depth knowledge of how to use them, but are gaining in popularity among casual users who simply want an alternative to Microsoft and Apple, or for ideological reasons (FLOSS).
** Mac OS X (along with iOS) is in fact UNIX-based. It's more or less a front-end for the Darwin OS, which is itself a descendent of both UNIX and FreeBSD. Also, from the perspective of the console, the filesystem and command structure of Mac OS X is obviously UNIX. While Darwin is largely open source, proprietary UNIX distributions do exist (i.e. HP-UX, pre-2005 Solaris). In any case, starting with Mac in particular can be a good way to ascend from casual userdom to geek level. While Mac OS X is intended for nontechnical users, a number of programmers have adopted it because of the previously mentioned UNIX underpinnings.
** In fact all Usages of Linux on [=PCs=] or embedded Systems are cases of periphery demographics, because Linux was initially intended as a Unix Clone and Unix only ran on large Computers like mainframes and servers (Homecomputers used CP\\M or DOS). But TechnologyMarchesOn and now every PC with an 80386 or higher and other microprocessors which support some kind of protected mode can run Linux or Linux-ports.
* Windows Movie Maker 2.6 is available for download on Microsoft's website, and is meant for people whose computers couldn't support 6.0, the version that came with Vista. However, there are Vista and 7 users who downloaded it because 2.6 is the version that came with XP, and they prefer it over Movie Maker 6.0 and Windows Live Movie Maker.
* Because scripting languages are relatively easy to code for, they often attract people who don't have traditional computer science backgrounds.

[[folder:Films -- Animated]]
* ''WesternAnimation/{{Ratatouille}}'', as noted by TheOnion AV Club, has gained a cult following among all artists because it is the best at showing what actually creating art feels like. It also gained recognition from critics as one of the only movies that, well... justifies the existence of critics.
* ''WesternAnimation/HowToTrainYourDragon'', a children's movie, has a big teenage/twentysomething following on sites like deviantART, mostly due to its clever humor and emotional depth.
* Another big Creator/DreamWorksAnimation franchise, ''WesternAnimation/KungFuPanda'', was enjoyed for the same reasons.
* While Franchise/DisneyAnimatedCanon films specifically target family audiences, they're made in such a way that they can be enjoyed by anyone. However, there are a few more specific examples.
** While flops on their initial release, ''Disney/{{Fantasia}}'' and ''Disney/AliceInWonderland'' saw a massive resurgence in the [[TheSixties late 1960s]]/[[TheSeventies early 1970s]] when they became popular with college-aged hippies and stoners. Rather than steering away from that rather family-unfriendly demographic, Disney actually responded by re-releasing both films into theaters and advertising them with psychedelic trailers and posters. Though criticized at the time, this plan ended up working out incredibly well for Disney: it not only helped them recoup their losses on both films, but it also helped Disney become more accepted by younger baby boomers, a subset who up until that point had been rather dismissive of the studio. When the baby boomers grew up and had families of their own, they showed their own kids ''Fantasia'' and ''Alice in Wonderland'' alongside more popular Disney movies, resulting in both movies [[VindicatedByHistory achieving "classic" status]] by the [[TheEighties late 1980s]].
** ''Disney/RobinHood'', ''Disney/TheRescuers'' and ''Disney/TheGreatMouseDetective'' were on their initial release (and to this day still are) very popular films within the [[UsefulNotes/FurryFandom Furry community]].
** Inverted for ''Disney/WreckItRalph''. Although mainly targeted towards traditional family audiences like the rest of the Franchise/DisneyAnimatedCanon, it was also made specifically to appeal to the retro-gaming crowd. Ditto with ''Disney/BigHero6'' and fans of the Franchise/MarvelCinematicUniverse.
* Creator/{{Disney}} had so little faith in ''WesternAnimation/TheNightmareBeforeChristmas'', which was darker in style than its usual fare, that it opted to release the film under its Creator/TouchstonePictures label. Not only was the film unexpectedly popular, but it managed to reach a demographic that Disney barely even knew existed - Goth teens. Notably, rereleases are under the main Disney label.
* The ''WesternAnimation/DespicableMe'' films have gained a huge following of teenage and adult fans. In fact, it's hard to not look anywhere without seeing Minion-laden merchandise for different age groups.
* ''WesternAnimation/YellowSubmarine'' was originally created to appeal to teen and adult fans of Music/TheBeatles, but it has become a popular way to introduce new generations of kids to the band's music.

[[folder:Films -- Live-Action]]
* ''Film/AnimalHouse'' might just be the trope codifier. The film was originally made for grown up Baby Boomers who were part of the whole Youth Counterculture movement of the 60's (the story is set in 1962, just a few years before all of that happened). Lo and behold, the film's biggest fans turned out to be high school and college students, while many of the adults it was marketed at were turned off by its raunchiness.
** This is actually the case with a lot of gross out comedies from the late-70's and early-80's. Most of them were marketed towards adults but were much more popular with teenagers. Yes, that's right: [[{{Irony}} the entire phenomenon of Generation-Xer teen comedies owes its existence to an attempt to pander to Baby Boomers]].
* Gangster films might be an even earlier example. They are hugely popular with urban blacks, despite featuring white protagonists almost exclusively. This is perhaps because the "ethnic" whites who became gangsters in the past were in some significant ways more "black" than "white", [[WeAreStrugglingTogether growing up in environments very similar to those of urban blacks]].
* ''8Mile'' arguably succeeded for the opposite reason. Set almost exclusively in a black milieu, but featuring no less than three white (and blond!) actors as major characters, and living (somewhat) like urban blacks. Black audiences got the atmosphere and themes they wanted, while white audiences got to [[PrettyFlyForAWhiteGuy vicariously pretend they were "wiggers."]]
* ''Film/GIJoeTheRiseOfCobra'' was intended for teenage {{fanboy}}s to get introduced to ''Franchise/GIJoe'' and not-so-teenage fanboys to reminisce about one of their favorite cartoons from their childhood. Oddly, a good chunk of the money it made came from Creator/ChristopherEccleston's EstrogenBrigade.
* A special on ''Film/TheTerminator'' pointed out that the original movie unexpectedly attracted a sizable female audience who connected with the action movie's underlying love story.
** ''Film/DieHard'', similarly, also has a pretty sizeable female audience due to John [=McClane=]'s sex appeal and the underlying romantic plot.
** As did the the live-action ''Film/{{Transformers}}'' movie. [[Film/BatmanForever Chicks really love the cars]].
** ''Film/FightClub'', despite being as [[RatedMForManly manly]] as movies can possibly get, has a large female following (probably due in no small part to Brad Pitt's sex appeal).
* ''Franchise/StarWars'' is a story about TheHero fighting TheEmpire [[AC:[[RecycledInSpace IN SPACE]]]], and clearly aimed at the Sci Fi crowd. It ended up appealing to, in one way or another, ''absolutely everyone''.
* ''Film/TheAvengers2012'' was initially aimed at comic book fans. When its success became apparent, it was marketed as a movie for the entire family.
* While Creator/MichaelMoore's 1989 documentary ''Film/RogerAndMe'' hardly painted GM in a positive light, it became really popular within the corporation due to its humorous and buffoon-like portrayal of GM's then-CEO Roger Smith. By the time of the film's release in the Christmas season of 1989, GM was losing significant amounts of money and market share, leading many employees and executives to become disillusioned with Smith's leadership.
* Quite a few children enjoy ''Film/TheDarkKnightSaga'' just because Franchise/{{Batman}} is popular with kids to begin with. This resulted in a real-life CrowningMomentOfHeartwarming when [[http://www.buzzfeed.com/txblacklabel/christan-bale-fullfills-wish-of-young-batman-fan-28m7 Christian Bale visited a five-year-old cancer patient whose dream was to meet the real Batman]].
* The Burton/Schumacher ''Batman'' films were also made for adults. Well, at least the 1989 original was - but kids wound up loving it anyway, PG-13 rating and all. Kim Basinger even remarked that for years afterwards she couldn't go anywhere children were present without being recognized as Vicki Vale. This had pretty grim consequences when it came to ''Film/BatmanReturns'': Warner Brothers simply ''ran'' with their Periphery Demographic and outright marketed the movie toward children. [[WhatDoYouMeanItsNotForKids Big mistake.]]
* Creator/TylerPerry's movies are pretty popular with white Southerners, probably due to the Christian values promoted. Surprising because his target demographic is black church-going types.
* ''Film/{{Superbad}}'' was mainly targeted toward the 20-37-year old people who remember what high school was like, but it has also gained many 14-18-year old fans who enjoy the movie for its crazy and naughty humor, and the characters.
* ''Film/{{Maleficent}}'' was intended to be for children, but the rather dark theme, together with Angelina Jolie cast as the main character resulted in quite a large adult fanbase.
* Although ''Film/{{Paddington}}'' was made for children, there are a lot of adults fans who grew up with the character and love the film as well.
* ''Film/{{Emmanuelle}}'' is an erotic film based on an erotic novel by a woman, Emmanuelle Arsan. Despite that the movie was marketed mostly towards a male audience until the makers found out a lot of women came to see the picture, albeit more because of the camp value.
* ''Film/TheWizardOfOz'' has become a camp classic in the gay community to people who see "Over The Rainbow" as some sort of PepTalkSong.
* ''Film/TwoThousandOneASpaceOdyssey'' was released and advertised as a sciencefiction movie, yet became incredibly popular with hippies for its trippy visuals and especially the psychedelic ''Star Trip'' scene.
* ''Film/AClockworkOrange'' (1971) became incredibly popular within the PunkRock community, a subculture that didn't even exist yet (or existed only ephemerally) when this film was made.
* Despite zombie movies often being seen as "male oriented" fare, both ''Film/ShaunOfTheDead'' and ''Film/{{Zombieland}}'' have at least as many female fans as they do male fans, probably due to their romantic subplots and greater emphasis on survival than combat.
* ''Film/{{Ghostbusters}}'' was created as an adult comedy like ''Film/{{Stripes}}''. However, the film instantly took off with kids who loved the film as a fun fantasy movie of ScienceHero protagonists who took on the stuff of nightmares with AwesomeBackpack weapons. As such not only was ''WesternAnimation/TheRealGhostbusters'' SaturdayMorningCartoon show commissioned, but ''Ghostbusters 2'' had the heroes stop smoking to set a good example for kids.
* ''Film/MadMaxFuryRoad'', despite on paper being completely RatedMForManly, has a large female fanbase due to its plethora of diverse, strong and {{Badass}} women who each get a good deal of focus as independent characters. Creator/CharlizeTheron's Furiosa has been hailed by critics and audiences as possibly the greatest action movie heroine since [[Film/{{Aliens}} Ellen Ripley]] and, for all intents and purposes, is treated as the real hero of the movie over Creator/TomHardy's [[SupportingProtagonist Max]].

* Lemony Snicket's ''Literature/ASeriesOfUnfortunateEvents'' is considered by many to be far too dark and depressing for children. It's essentially a dark comedy about different ways the author can torment children and the unusual ways supporting characters can be killed.
* ''Literature/HarryPotter''. The original series was intended for children and adolescents, but the series quickly caught on with adults as well. Different covers were created specifically to market the books toward adults. However, author JK Rowling designed the series specifically to avoid alienating fans who had grown up by the time it was completed. Each book grows progressively more mature, "growing up" with the reader.
* Philip Pullman's ''Literature/HisDarkMaterials'' is both a children's story and an allegorical discourse on various complex issues of science and philosophy.
* The ''Literature/{{Twilight}}'' books by StephenieMeyer, aimed at teenage girls, have a significant overlap with the romance novel demographic of middle-aged women. And the {{Hatedom}} continues to buy books just so they can mock them
** It also has a ''huge'' [[LGBTFanbase gay fanbase]]. Many on the internet speculate that if Jacob and Edward had been the couple of the series instead, it would've been far more interesting. [[LesYay Or Alice and Bella]].
* Everyone who reads ''Literature/DiaryOfAWimpyKid'' is a Periphery Demographic according to either the author (who planned it as a ''TheWonderYears''-type nostalgia trip for adults) or the publisher (whose idea it was to market it as a kids' book).
* ''Literature/TheHungerGames'' is an interesting example of what happens when you ignore the periphery demographic. Marketed as a gritty dystopia, its romantic subplot attracted a large number of young female fans (particularly after Stephenie Meyer endorsed the series.) When the final book dropped most of the romance to focus in on the dystopian elements, fans still bought it - they just complained about it on the internet. Now, the franchise's female fan base is much larger than its male one.
* ''Literature/PercyJacksonAndTheOlympians'' has a very large fanbase of older fans of high school and college age (as well as librarians and parents) who picked up the series and stuck with it not only for its clever humor and being based on the idea of the MythologyGag, but also because of it's surprisingly deep character development and realistic responses to certain situations. It's a rare mixture of regular young teen action/adventure novels mixed with older demographic drama.
* ''Literature/WarriorCats'' is aimed at 10 year-olds, but the average age of a member of the fandom[[note]]on WarriorsWish[[/note]] is 18.
* Since their creation in the late 1920's, it's always been a given that ''Literature/NancyDrew'' is "for girls" and the ''Literature/TheHardyBoys'' are "for boys." However, since there is very little difference between the series besides the names of the main characters, the two fandoms have a large amount of overlap (in fact, Nancy was actually created because so many girls read the Hardy Boys, they saw a large untapped market.) Nowadays, there's also a large periphery of older fans who read for nostalgia as well.
* The vast majority of the remaining ''Literature/{{Animorphs}}'' fandom consists of adults who read the series as kids back in the '90's.
* ''Oh, the Places You'll Go!'' by Creator/DrSeuss is an extremely popular gift to give kids upon graduating high school.
* It seems unlikely that Victor Hugo wrote ''Literature/LesMiserables'' expecting it to garner a large fanbase of teenaged and twentysomething women.
* The ''Literature/HankTheCowdog'' series was originally written with adults (particularly those who had worked on ranches) in mind. The books became incredibly popular with children.
* ''Literature/ATreeGrowsInBrooklyn'' was one of the most-read books by American servicemen in UsefulNotes/WorldWarII.
** ''Literature/PrideAndPrejudice'' was also widely enjoyed by British servicemen.

* The free automobile magazines ''Auto Exchange'' and ''Auto Freeway'' ([[DuelingShows which competed with one another]]) are extremely popular amongst both automobile enthusiasts and graphic designers.

* Music/TaylorSwift seems to have a large following of young adult males, despite being marketed to teenage girls.
* Music/TheyMightBeGiants started out aiming at two separate audiences: New York hipsters and college-age alternative rock fans. But from the beginning, they've always managed to attract a huge cult following among teens. Then, when their original fans got older and started playing TMBG to their kids, the band was surprised to discover that they had a lot preteen fans too. Since then, they've started doing child-oriented work (albums, [=DVDs=], kids-only concerts, even some stuff for Disney) alongside their usual stuff. However, they've made a point of making their children's music accessible to their adult fans too.
** This hasn't stopped people from [[TheyChangedItNowItSucks complaining]].
* Music/TheBeatles gained a large crop of child fans with the animated movie ''WesternAnimation/YellowSubmarine'', an inversion of the usual AnimationAgeGhetto situation. In fact, George Harrison claimed that was how his own son came to know of the Beatles, since Harrison hadn't yet informed his son that he'd been in one of the most popular bands of all time.
** Music/TheBeatles' more innocent and silly songs have also been frequently recorded specifically as children's songs. "Octopus' Garden" is a major target, as is the iconic "Yellow Submarine" song itself.
* Before Music/MichaelJackson's death, his "This Is It" concerts were stated to be an oldies act by the news media who expected mostly people in their 40s and up to be buying tickets. However, most of the people who actually bought tickets to the concerts were people in their 20s who became fans long after Michael's heyday. In fact, Michael kept a relatively young audience, especially females, throughout his entire solo career. Which is very rare for an older act.
* Music/{{Madonna}} is another example. She is marketed towards a female audience, but her biggest market is largely in the gay community. Also, like Michael, since she changes her format and looks every five or so years, she constantly has a fresh audience to perform for.
** Music/{{Cher}} is also inordinately popular with gay men, as is Music/BarbraStreisand.
** Music/LadyGaga may be considered ''the Gay Icon'' of TheOughties and New Tens.
*** Gaga is also quite popular with middle aged women and mothers, no doubt due to her heavy Madonna influence.
* Many fans in the western side of the world inexplicably fail to realize that HelloProject fandom is meant to include both ninth-grade girls ''and college-age '''guys'''''.
* Music/EmilieAutumn, despite probably, along with Otep, being the closest thing to riot grrrl today, has a rather large male fanbase.(according to a survey, as much as 60% of her fans were male). She has acknowledged this, calling them her "Asylum Boys".
* For most of the 1980s and 1990s, Music/JohnnyCash was thought by most country music executives to be washed up and incapable of attracting younger fans. Then he hooked up with producer Music/RickRubin for a series of recordings featuring covers of artists such as Music/NineInchNails in classic Johnny Cash style. These were a huge success with young AlternativeRock fans, revitalizing Cash's career.
** In general, Johnny Cash has long been the one exception for people who say they don't like country.
*** [[WesternAnimation/BeavisAndButthead Beavis and Butt-Head]] praised the video for "Delia's Gone," a MurderBallad from his 1994 album ''American Recordings'', asking, "Is this GangstaRap?"
* [[http://www.youtube.com/watch?v=3x4weajfqm0 Green and Purple]], a weed-themed parody of Wiz Khalifa's "Black and Yellow", has attracted a lot of [[ImageBoard /v/ users]] due to the two colors' [[MemeticMutation memetic status]] on there, thanks to [[http://knowyourmeme.com/memes/daily-dosepiccolo-dick a NSFW Dragonball porn GIF]].
* Hippies and stoners like to read the song "PuffTheMagicDragon" as a metaphor about getting high, rather than the obvious story about childhood imagination and growing up. The writers of the song have made it very clear that it's not about drugs.
* A lot of fans of rave music have no interest in going to a club, they enjoy it for its energy. Particularly amongst fans of metal and punk. As a result there are a lot of bands who cross over metal and dance music, and their fanbases are similarly entwined.
* Rapper [[Music/TooShort Too $hort]]'s music is made up of stories about pimps and hoes. But you would be shocked to know that he has a disturbingly large racially diverse female fan base.
* Latino rap group Music/CypressHill has a surprisingly large fanbase with rock audiences who don't normally listen to hip-hop. This audience was eventually one of the reasons they experimented with RapRock and RapMetal in their later albums.
* Many of {{Otaku}} band (or Gaijin-Rock, as they dub themselves) {{Music/Area 11}}'s fans are just viewers of the LetsPlay/{{Yogscast}}, due to two of their members, Sparkles* and Alex Parvis, being members of the network and providing music for the main channel, and not necessarily fans of anime, although a few fans have since gone on to become fans of anime as a result of this band. It helps that they are subtle enough with some of their references and the GratuitousJapanese isn't too OTT.
* Music/AvengedSevenfold has a surprisingly large female fanbase. Probably because their music, despite its fierce nature, generally averts the RatedMForManly trope. Opting to, instead, follow the "sensitive tough guy" model of most post-grunge bands.
* HeavyMetal was originally intended to appeal to working-class, male teenagers and young adults - especially if they were heavily disillusioned with life and taking drugs. How ironic, then, that metal eventually developed a ''huge'' middle-class fanbase, and became almost as popular with girls as it was with boys.
** A huge example is hair metal, which was initially marketed towards men like the rest of metal, but as the 80's went on, there were just as many female fans as male, or even more. A good example is the Music/{{Judas Priest}} live video ''Priest...Live!'', released to document the tour in support of the ''Turbo'', which was a very hair metal sounding album. If you watch it, the crowd shots show just as many women at the concert as there are men , way more than would have been just two years earlier.
** One of the earliest metal bands, Music/BlueOysterCult, provides a very good example of how the genre managed to branch out. BOC originally meant to appeal to three specific demographics: intellectuals, hippies, and kids who wanted to shock their parents. They were very surprised in the mid-1970s to find that their albums were being snapped up by pop-music fans, and [[AudienceShift adjusted their sound accordingly]]. By the early '80s, they were practically a New Wave/synthpop band.
** On the other hand, harder genres like DeathMetal, BlackMetal and more extreme ThrashMetal (ie. harder than Metallica or Megadeth) have a very large male to female fandom ratio. At least, [[GermansLoveDavidHasselhoff in the United States.]]
* HipHop has a surprisingly strong following among [[AlternativeRock indie rock]] fans. The {{hipster}} tastemaker Pitchfork features as much hip-hop and R&B as much as it does indie rock.
* Music/{{Lorde}} is ''much'' more respected by adults, especially men, than most teenage singers. Likely due to her being DarkerAndEdgier than most people her age, and having a singing voice that's actually good.
* Music/ThousandFootKrutch, despite being a Christian Rock group, have a substantial number of non-Christian and atheist fans. It's gotten to the point where every odd comment is "I don't believe in God but this music is awesome, shut up about religion and rock out" on most of their Website/YouTube videos.
* Music/{{Skillet}} have amassed a large fanbase throughout their career. What's particularly impressive is that of these fans, many are not Christian, and of the non-Christian fans, ''many'' are agnostic or atheist outright.
* ClassicalMusic enjoys a large following amongst Metalheads.

[[folder:Newspaper Comics]]
* ''ComicStrip/TheFarSide'' gained a substantial following among biologists and other scientists, most particularly for cartoonist Gary Larson's humorous [[ShownTheirWork yet accurate]] depictions of anthropomorphic animals. Larson, himself a wilderness buff, was especially gratified by this, especially when one of his fans arranged to have a species of chewing louse named after him.
** And as a further ShoutOut, when a paleontologist realized that no scientist had ever actually given a name to the bunch of bone spikes on a stegosaur's tail, he proceeded to start using the name given to them by the one guy who had thought about it: thus the growing usage of [[http://en.wikipedia.org/wiki/Thagomizer thagomizer]] in the paleontological community.
** Following one cartoon that involved a female chimp accusing a male chimp of "hanging around with that Goodall tramp", Larson got a bunch of hate-mail from people who resented the implication on Jane Goodall's behalf - and a letter from Goodall herself telling him that she thought the cartoon was hilarious and that she was honored to have been featured. Goodall, who was a long time fan of ''TheFarSide'' enjoyed the cartoon so much that she invited Larson to her nature reserve in Tanzania and wrote the preface for a collection of ''Far Side'' comics that included the cartoon. Her institute also recently began selling a T-shirt with that same cartoon on it.
*** And in the first known instance of interspecies PeripheryHatedom, [[ShoutOut Frodo]], Goodall's alpha male chimp, proceeded to [[CurbStompBattle beat the snot]] out of poor Gary Larson. Jane Goodall recounted the experience in the preface she wrote to one of the Far Side collections.
* ''ComicStrip/BabyBlues'', a domestic family strip which has always had at least one baby in it, is supposedly popular among loads of baby-less fans… even teenage girls.

* ''Pinball/CirqusVoltaire'' is somewhat polarizing to most players, but it has a very enthusiastic following within the gay community. Designer Creator/JohnPopadiuk guesses they like the "happy music and bright colors".
* ''Pinball/TimeFantasy'' was developed for all-age play in family fun centers, but test machines ended up attracting an older audience, as parents were playing it while their children played the ticket-vending games.

* ''Radio/CabinPressure'' is a fairly gentle and traditional [[Creator/TheBBC Radio 4]] comedy, Radio 4's audience being memetically middle-aged, middle-class and terribly English. Presumably thanks to the presence of BenedictCumberbatch in the cast (as well as the program being good enough to sustain a devoted following), the show has attracted quite a fandom on the notably international, all-comers, young people jamboree that is {{Tumblr}}.
* Australian radio station ''Creator/{{TripleJ}}'' has a large one. Though intended to cater to Australian youth 18-34, many of its most vocal listeners grew up with the station and its music. This can lead to plenty of NostalgiaFilter and constant whining over the year's ''Hottest 100'', leading to the saying, "If you don't enjoy [=TripleJ=] anymore, you're too old!"
** The Internet and TheNewTens gave them another one: ''non-Australians''. Early in the last decade, votes for the ''Hottest 100'' ranged in the hundreds of thousands. Starting in 2009, the total was around ''a billion'', or about '''one-seventh of the Earth's population!!''. Hottest 100 parties are now thrown all over the world. Not bad for an indie music station!

* ''{{Franchise/Transformers}}'' is the absolute king of this. About 10% - 20% of toys are sold to adult collectors. Hasbro and Takara Tomy are only too pleased to appeal to these people, with {{homage}}-tastic toys, [[TransformersGenerationOne G1]]-centric comics, and general love. Plus, we have ''WesternAnimation/TransformersAnimated'', master of the MythologyGag and much loved among fans for its own merits.
** This relationship is inverted with the [[Film/{{Transformers}} live-action movies]]: though primarily aimed towards older teenagers and adults (what with all the gratuitous swearing, violence [[ArsonMurderAndJaywalking and]] {{Mythology Gag}}s, the movies are more unanimously popular among children than [[LoveItOrHateIt among]] [[BrokenBase adults]], resulting in a fair bit of MisaimedMarketing.
* While ''Transformers'' may be the king, it's fair to say that ''Franchise/MyLittlePony'' has become this trope's queen. Even prior to G4 there was a very strong community of adult collectors. The kicker to its demographic, however, came much later, beginning with ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' developing the rather unexpected "[[FanCommunityNicknames brony]]" fandom. These fans praise the cartoon for many reasons, ranging from quality animation, to well-developed characters, to great [[ShoutOut/MyLittlePonyFriendshipIsMagic pop culture Shout Outs]], and even the domination of the internet by [[Memes/MyLittlePonyFriendshipIsMagic pony memes]]. Much of the fandom for this show built its foundations on the internet, and many view the episodes on livestreams, [=YouTube=], or download them via torrents. Some have chosen to support Hasbro's show with their hard earned cash to make up for their effective piracy of the show (which Hasbro doesn't seem to mind about, generally allowing episodes to be posted online without penalty, as long as it's TV rips from Creator/TheHub). Others genuinely are into it for collecting. Regardless of the reasons though, an increasing number of these brony fans have taken to browsing the pink aisle in their local department stores.
** Some bronies buy custom toys from other bronies. The work put into these can be staggeringly amazing, and some sell on eBay for ''thousands of dollars''.
** Though it is worth noting that some official merchandise actually spits in the face of this trope, with Hasbro actually changing elements of the show in order to sell their products better with [[TargetAudience young girls]]. One such change was altering Princess Celestia's color from [[http://images3.wikia.nocookie.net/__cb20120401202551/mlp/images/thumb/1/13/Celestia_large.jpg/452px-Celestia_large.jpg white]] to [[http://rebeccahains.files.wordpress.com/2012/01/screen-shot-2012-01-16-at-9-56-42-am.png pink]], much to many bronies' chagrin.
** And then the periphery demographic grew so large that Hasbro released [[http://www.equestriadaily.com/2012/02/celestia-is-finally-white.html a new series of toys that is quite obviously built to appeal to them]], including a non-pink Celestia and toy versions of [[EnsembleDarkhorse fan favorites]] Trixie, Zecora (which is made with ''glow in the dark material''), DJ PON-3, and [[http://www.equestriadaily.com/2012/02/hasbros-mlp-booth-video-time-for-lyra.html Lyra]]. To say that the fans were happy is a massive understatement.
** And in the summer of 2012, Derpy Hooves got her own toy as the San Diego Comic-Con's "2012 Special Edition Pony." It became one of the fastest selling My Little Pony toys ever as it sold out at the Comic-Con and online.
** NOTE: The average viewer to MyLittlePonyFriendshipIsMagic actually is a brony. Yes, the periphery demographic massively outnumbers the intended demographic. Not really surprising, seeing as there are roughly [[http://en.wikipedia.org/wiki/Brony#Fan_activities 10 million bronies]] in the United States ''alone''.
* In the world of toys, there's {{LEGO}}. While the iconic building bricks are marketed to kids, there's a number of adults who make a hobby of them as well. LEGO has seemed to thoroughly embrace this demographic; scale LEGO models and the people who design and build them are showcased in the Legoland theme parks, and there's a downloadable program for home model design and purchase. And then there's the LEGO themes with nostalgia value, like ''Lego Franchise/StarWars'' and ''Lego Franchise/IndianaJones''. Even the in-house ''{{Franchise/Bionicle}}'' line has its own Periphery Demographic. And then there's a host of online webcomics using LEGO, such as ''Webcomic/IrregularWebcomic''.
** LEGO itself may be a sort of double-inversion, as the toys were originally intended as ''architectural tools'' to allow, well, ''architects'' to rough out a model of a prospective building in 3D in a rapid and efficient manner. To this day they're still used as this, and LEGO has even spun-off a corporate consulting division which uses LEGO bricks to help solve problems in similar ways. This went full circle when LEGO started its Architecture line, LEGO sets for architectually famous buildings.
** Being an adult also has its advantages. For one thing, [[CrackIsCheaper it's actually affordable to you]], and adults have the skills to engineer much more complex sets (check out the author's creations [[http://www.reasonablyclever.com/lego.html here]] at Reasonably Clever, home of the famous [[http://www.reasonablyclever.com/mizers.html LEGO Minimizer]]).
** LEGO Mindworks has become popular as of late with early robotics engineering prototyping, lower level university mechanical engineering courses, and AI with robots (which hack out the default Mindworks instruction system for something more suitable like ROS).
** If that wasn't enough, ''WesternAnimation/TheLEGOMovie'' [[spoiler: actually made this ''a plot point''.]] They also do Shout Outs to BIONICLE and Fabuland, two sets that ended before most kids nowadays were born.
* A line of merchandise called ''151'' was released in Japan. What are they? Artistic ''{{Franchise/Pokemon}}'' products for the series' large young adult fanbase, many of whom became fans when they themselves were children. As the name implies, it focuses on the first-generation Pokémon that the older fans started with.
* [[AmericanGirlsCollection American Girl]], despite being a company aimed at girls between the ages of 8 and 12 mostly, has a very large fanbase of adult women, usually middle-aged or older with either children outside of the target age or no children of their own. There are at least three popular adult collector forums (with thousands of members each) and most of the secondary market is fueled by the demand from adult collectors.
* If you go to a {{Franchise/Barbie}} convention, you will not find many people there who are too young to buy the dolls with their own money, and only about half of them will be female.
* Even specific toys can get this. A Hot Wheels radar gun has become remarkably popular among {{geek}}s, presumably because it's cheap, durable enough to stand up to kids, and one of the few radar guns you can buy in the toy section of any store.
* There are internet forums dedicated to Webkinz collecting. Almost none of the members are in the target demographic of children.
* Many action figure lines get this, either due to nostalgia or the company willingly trying to appeal to the collector market. The most well known examples are the aforementioned Transformers, Tamashii Nation's sublines (Toys/SHFiguarts, Toys/RobotSpirits, Toys/SuperRobotChogokin, Ultra-Act, D-Arts and the like) and ''Marvel Legends'', one of the first mass-market figure lines made to appeal to adult collectors for usually excellent sculpts and hyper-articulation.
* Toys/BeanieBabies, originally made for '''children''' like nearly every other plush toy, were insanely popular among adult collectors in the latter half of TheNineties. The collector's market was absolutely ludicrous, with many housewives paying thousands of dollars just to get some obscure, retired Beanie or a rare variant. (For instance, the dark-blue variant of Peanut the Elephant once fetched $5,000 - compare to the roughly $5 that probably even most kids could afford for the more common ones.) There was also a sub-market of collector related paraphernalia, such as special plastic boxes to protect the Beanies themselves, clamshells for their tags, entire books and magazines dedicated to the fandom, et cetera.
* Plastic model construction kits have gone in and out of fashion, but are currently undergoing something of a renaissance. Old established firms like Airfix still consider their primary demographic is adolescent boys, but enough adult males still enjoy constructing the kits to a high professional standard - generally affluent older males who grew up with Airfix, Revell, et c, and who now have disposable income for buying models and accessories. "Simple" kits marketed at the young now rub shoulders with insanely detailed models of fearsome complexity marketed with older people in mind who can afford to invest more time and experience.
* Toys/{{amiibo}} are primarily marketed to children, but like nearly all of Nintendo's franchises (including those represented in the line), they have a sizable adult fanbase. Because the most popular line covers the entire playable roster of the fourth ''VideoGame/SuperSmashBros'' game, amiibo exist not only for kid-friendly characters with {{Periphery Demographic}}s such as those from ''Franchise/SuperMarioBros'' and ''Franchise/{{Pokemon}}'', but also for characters aimed directly at older audiences such as those from ''Franchise/FireEmblem'' and ''VideoGame/XenobladeChronicles''. However, due to the entire kid-oriented focus of amiibo, almost all characters in the latter category are notoriously hard to find, which is a frequent source of frustration for amiibo collectors.
* ''Toys/TheTrashPack'', a standard "gross-out boy toy" had a surprisingly large female following as well, possibly due to the designs being slightly cuter and accessible compared to other gross series.

[[folder:Web Original]]
* [[http://www.cracked.com/blog/the-4-most-unexpected-fan-bases-in-pop-culture/ This article]] from ''Website/{{Cracked}}'' gives you a good sample of what you can expect from this trope.

* The classic European TV series ''TheMagicRoundabout'' (known mostly to Americans through ''Doogal'', the {{Macekre}}d dub of the recent CGI movie) is both popular with children and with teen-to-college-age "sophisticates" who just "knew" that they were about drugs. The drug references didn't have to be genuine, the teens just had to convince themselves that they were cool enough to spot a hidden message. The English dub of ''Magic Roundabout'' did have a degree of satire aimed at the older viewers, a genuine case of MultipleDemographicAppeal, but the drug thing is an [[UrbanLegends urban myth]].
* The ''HelloKitty'' franchise appears to be aimed at young girls, but that doesn't explain the ''HelloKitty vibrators''.
** What does explain them is that using a cartoon character lets them be sold as toys legally when selling them as sexual aids isn't.
** There's also a [[LoveHotels love hotel]] in Osaka, [[http://www.quirkyjapan.or.tv/lovehotels.html Adonis]], that has a ''Hello Kitty S&M room''.
*** That, and Hello Kitty is on tons of things you wouldn't expect, anyway, so it was probably inevitable.
*** Yeah, like Machine Guns...
** While in other parts of the world, Hello Kitty may seem like strictly kids' stuff, in Japan they've been marketing Hello Kitty to the teen/young adult crowd since the beginning.
* You'd expect the primary market for guns in the U.S. to be either criminals or angry rednecks, right? Well, a lot of gun owners are young, urban adults and middle-aged women.
** Actually [[InvertedTrope inverted]]. Regular handguns and such are actually intended (with emphasis on the ''intended'') to be sold to responsible citizens for self-defense, technically making the criminals and such the true Periphery Demographic.
** It makes sense, because "young, urban adults" are the ones most vulnerable to street crime, and the ones most justified in protecting themselves. Who is an "angry redneck" living out in the woods ever going to need to shoot?
** The intended demographic usually only own one gun, or at least one at a time. The Periphery Demographic however usually owns (or has regular access to) at least two or more guns.
* Elouai.com is a dollmaker website, directed at girls ages 4 to 14. However, due to the high quality of the art and the vast range of available "parts", it has attracted a large number of teenage-and-young-adult writers - people who tend to have little art skill, but want a quick visual representation of their characters, for showing off and for personal reference.
* While compact economy cars like the Saturn, Honda Civic, Dodge Neon, and Ford Focus were originally intended for women and first-time car buyers, they became very popular among young males and car enthusiasts due to how easily they could be turned into performance vehicles. The automakers have acknowledged this periphery demographic and that is why high-performance versions of these vehicles, such as the Mitsubishi Lancer Evolution, exist.
** Volkswagen was the first automaker to acknowledge and try to exploit this periphery demographic with the 1975 release of the Golf [=GTi=], a high performance version of the Golf hatchback. It was a resounding success and inspired other automakers to make high performance versions of their economy cars.
** While we are on the subject of cars; the Dodge Viper. Essentially a two-seater with a truck engine, Dodge thought it would be bought by the regular sports-car crowd, millionaires and such, while in reality most buyers were upper working-class who had saved up for it and given it to themselves as a reward.
** Another example could be the Mercury Grand Marquis, a large luxury car. While it was intended for older suburban whites, it is very popular among young African-Americans.
*** Additionally, older full-size luxury/semi-luxury American cars in general tend to be popular with younger people. This may be due to them being a fairly good value on the used car market compared to many higher-end foreign luxury brands while simultaneously holding just as much or even more "wow" factor (especially brands like Cadillac) in a lot of places.
* The coin-operated rides outside of supermakets. Hope the place has no security guards (or that the guards are of the jobsworth type - those machines are normally not under their surveillance).
* [[Website/ThatGuyWithTheGlasses Channel Awesome]] has a lot of attractive nerds, both male and female. Do you really think that ''everyone'' watching WebVideo/TheNostalgiaChick[=/=]WebVideo/TheNostalgiaCritic or [[WebVideo/AtopTheFourthWall Linkara]] is going to care about bad nostalgic shows/films, bad comics, or bad anime?
** That and the [[YaoiFangirl slash fandom]].
** Linkara is an interesting example in that many of his fans don't read comics, and many people who ''do'' read comics don't like him.
** Lindsay Ellis claims that the average fan of her show and Doug's is a couple of years younger than they are, which can have an effect when you're criticizing 'nostalgic' art.
* ''WebVideo/JonTron'', formerly of ''WebVideo/GameGrumps'' fame, has a legion of fans who have no clue what his show is even about (a lot of them haven't even seen it). They just love his [[LargeHam ridiculously]] [[ChewingTheScenery over the top]] [[MemeticMutation behavior]] and spam animated gifs of him ''everywhere''.
** The bronies in particular ''love'' this guy's gifs and spam them in the comments of poor images. They even have a tag for [[http://derpibooru.org/tags/jontron+thread derailed Jontron threads]] on Derpibooru.
* Franchise/{{Neopets}} Is a very odd case; although the site originated for college kids, the eponymous {{Ridiculously Cute Critter}}s attracted a Periphery Demographic of kids, and the site became LighterAndSofter as a result. This wasn't a bad thing, as TNT still got a lot of [[GettingCrapPastTheRadar crap past the radar]], but after Viacom started [[ExecutiveMeddling meddling]], the site became more focused to the kids and started neglecting the older fans, who had become a periphery demographic, and loyalists who started playing as kids but remained on the site through their teens. However, TNT started interacting with the new periphery demographic of older fans by setting up a [[http://www.facebook.com/Neopets facebook page]], and [[SoCoolItsAwesome The Faeries' Ruin]] did a great job of [[WinBACKTheCrowd winning back older fans]]. Not only that, but said older fans are the ones who play the most on the site. They're the writers for the Neopian Times, plot participants, and are the ones who don't get bored and leave after a few months. TNT's trying to reach a happy medium between appeasing the "preteen girl" fans who only want cute things, the "tween boy" fanbase who just like the games, and the older fans who love writing for the Neopian Times and Poetry Gallery, drawing for the Art Gallery and Beauty Contest, and participate in plots.
* Road sign creation software, like [[http://www.keytraffic.com KeySIGN]] and [[http://www.buchanancomputing.com SignPLOT]] have become popular with automobile geeks, roadgeeks and [[WeWillNotUsePhotoshopInTheFuture graphic designers]]. Strange, but true. ViralMarketing by a fan plays a part here.
* The author of ''Fanfic/WithStringsAttached'' has said that she wrote the book under the assumption that Baby Boomer [[Music/TheBeatles Beatle]] fans would be its primary audience, and was quite surprised when she started getting letters from 16-year-old girls who were reading it. And this was back in 1997. Now it has readers as young as 12 and as old as 80, and she's given up trying to figure out where the periphery is.
* Henry Jenkins, in his book ''Textual Poachers'' says this may be the primary driving force behind FanFic. The GirlShowGhetto means that females aren't going to have their brothers or husbands watching shows that are aimed for them, or they find the [[LifetimeMovieOfTheWeek female-aimed shows lacking in quality]] and they end up watching shows aimed at men and using fanfic to refocus the narrative.
* Male homosexual pornography is popular among heterosexual women.
** Not surprising, as lesbian pornography is [[GirlOnGirlIsHot popular among heterosexual men]]. And naturally, lesbian porn aimed at men has some female watchers (some of whom are bisexual or lesbian, obviously, but also straight women).
*** One woman among the Honey Badgers said that she loved gay porn because it was the only kind of porn focusing on men's pleasure (straight porn generally is [[MenAreGenericWomenAreSpecial all about the women]], where the man is, as she calls it, "a disembodied cock".)
** Asexuals sometimes watch porn because they find it fascinating, despite not finding it sexually appealing. Ditto to those who ''are'' aroused by porn, but decide to check out something outside their realm of interest.
** Porn in general! Most industries assume [[AllWomenArePrudes that all women hate it]] and only try to appeal to men.
** {{Hentai}} has a sizeable demographic of people who only seem to watch it for the SugarWiki/AwesomeArt . Back when the Electronic Hentai Organization specialized in nothing but hentai the admin noticed how a lot of artwork that is not Hentai got high ratings despite having nothing that is even the slightest bit pornographic. Eventually the admin would embrace the demographic and create a Non-H folder for artwork that people like but that simply is not Hentai.
* Cow's milk is so popular with humans that they made it into an industry.
** Swap that out for Goat's milk in Mediterranean regions (where it's too dry and the soil too poor to support cattle farming).
** Lampshaded in one ''ComicStrip/CalvinAndHobbes'' strip:
--> '''Calvin:''' Why do we drink ''cow'' milk?! Who's the first guy who thought, "I think I'll drink whatever comes out of ''these'' things when I squeeze 'em!"?
* William F. Buckley's run for mayor of New York City in 1965, for which he founded the state's Conservative Party, was intended to appeal to the sorts of people who embraced his brand of conservatism at the time — country-club patricians like Buckley himself, some businessmen, and the odd intellectuals. But his platform [[http://www.nytimes.com/2005/10/02/magazine/02buckley.html turned out to have strong appeal]] to middle-aged White working-class men, sort of like [[Series/AllInTheFamily Archie Bunker]], a character that wouldn't debut until 1971. The discovery proved key to the ascendance of the conservative movement nationally over the next decade and a half.
* High-end digital still cameras are capable of recording HD video, making them popular with indie filmmakers, as the cheapest high-end models cost only a few hundred dollars at the lowest, compared with HD cameras that start at multiple-thousand range.
* The Pinnacle Dazzle DVC 100 is marketed as a device for copying old VHS footage to [=DVDs=]. However, a great number of video game reviewers and [[LetsPlay let's players]] on websites such as Website/YouTube use it as a low-end capture device for video game footage.
* Serious coffee enthusiasts have started using popcorn poppers to roast their own beans.
* [[PickACard Pick a]] YouTube [[PickACard beauty guru. Any beauty guru.]] She will undoubtedly have a portion of her fanbase that is male because of finding her attractive. Men tend to like "outfit of the day" videos best, since many of the outfits are very beautiful, flattering, and sexy. Of course, [[AllMenArePerverts a lot of the younger men and boys tend to say extremely crude and inappropriate comments such as "I want to pinch your fanny", which goes against the aim of most beauty channels to be family friendly]].
** And let's not forget the shoe videos, which can be high octane FetishFuel.
* The Ouya gaming system was supposed to usher in an age of open source game gaming. Support for the console among game developers was average at best, and very thin on the major developer level. The console's sales were carried mostly by consumers buying the system to use as an Android media center (that also played games). It's still considered by some to be the best Android TV box on the market.
* Bizarre, but perhaps inevitable in a secular age: Many entertainments with explicitly religious themes that were previously attacked by Christians as being blasphemous are now widely popular with those critics' older selves, or with younger generations within that demographic, because they are now viewed as TheMoralSubstitute. Christian leaders now encourage their flocks to see ''JesusChristSuperstar'' (previously aimed at hippies and other hipsters)[[note]]It helps that a core message of the story is that people, even at the time, misunderstood what Jesus was saying and intended, that the 1970/73 version (the best known) goes full JesusWasWayCool, and most of the theologically "objectionable" material is only that if you have very specific views on the nature of Jesus that not all Christians hold[[/note]] and ''TheExorcist'' (previously aimed at horror fans); when MelGibson's ''Film/ThePassionOfTheChrist'' was released in 2004, one pastor even [[LampshadeHanging lampshaded]] this, acknowledging that he was begging his parishioners to see a graphically violent, R-rated movie.
* LetsPlay/PewDiePie has a huge fandom of teenage girls.
* While WesternAnimation/{{Maya The Bee}} is very well-known in Europe. [[GermansLoveDavidHasselhoff The series is very popular in Poland, Italy, Spain, and especially Germany!]] However in Poland, Maya The Bee is so popular that a Polish singing group called [[https://www.youtube.com/watch?v=3dFavrY53s8 "Akcent" made a song based around the Maya and her friends.]] [[https://www.youtube.com/watch?v=Hdo5IIlVyfg The group would commonly play this song at popular teenage/adults clubs in Poland.]]
* The LetsPlay/{{Yogscast}}, despite not specifically advertising for children or younger teenagers, has a fairly large number of people in that age range. On the one hand, some, such as LetsPlay/InTheLittleWood and LetsPlay/ZoeyProasheck, have embraced their younger fandoms and keep them in mind, with a family-friendly channel also being set up and other Yogscast members showing appreciation for this. On the other hand, this has led to obnoxious MoralGuardians [[WhatDoYouMeanItsNotForKids bashing the Yogscast for swearing and use of dark humour]] (eventually becoming discredited due to MemeticMutation).
* [[http://en.wikipedia.org/wiki/Hitachi_Magic_Wand The Hitachi Magic Wand vibrating massager]]. Originally designed and marketed as a back massager, women soon discovered that the Magic Wand's relatively soft rubber head and variable speed made it an even better vibrator. It's considered the gold standard of women's sex toys' to the point where, when Hitatchi planned to discontinue the line (partly ''because'' of its association with sex toys), sex toy distributor Vibrex stepped in and took over distribution, rebranding it as the "Magic Wand Original."
* Creator/AdultSwim's Creator/{{Toonami}}. The action programming block is meant to target a teenage/adult male audience with various RatedMForManly action shows. However, the programming block also had attracted a female audience as well. This is mainly because many of the anime aired in Creator/{{Toonami}} such as ''Manga/AttackOnTitan'', ''Anime/KillLaKill'', ''Manga/{{Naruto}}'', ''Manga/{{Bleach}}'', ''Anime/CowboyBebop'', ''Manga/InuYasha'', ''Manga/BlackLagoon'', and ''Manga/{{Hellsing}}'' features female protagonists with [[PluckyGirl strong, assertive personalities]], and the fact that some of the shows features {{bishonen}}s that have become fan favorites for the female audience (such as [[EnsembleDarkhorse Levi]] from ''Manga/AttackOnTitan''. The Toonami crew has acknowledge their growing female audience, and is considering airing anime targeting for a female audience (with ''Anime/SailorMoonCrystal'' being one of the most requested anime titles for Toonami, which is a {{shoujo}} title).
* An interesting variation comes in the form of the animation website Website/GoAnimate, ostensibly a tool designed to help businesses create promotional videos. However, the software became inordinately popular with... a different kind of demographic. For reasons only they understand, these people used the simplistic software to create [[WidgetSeries all kinds of bizarre nonsense]], which was almost always related to cartoon characters getting in trouble (the "X gets grounded" videos are the most well-known of the crop). This had the side effect of turning the website into the laughingstock of the animation community. Eventually the staff tried to save face: first by more-or-less deleting their forums, which had become a hotbed of stupidity, and then by introducing prohibitively expensive subscription plans as a way of trying to get their original demographic back on track.
** Even its Periphery Demographic has a Periphery Demographic as there's a strange circle of the video makers of the "Grounded" videos who like the videos made of those who mock their videos and vice versa.
* The automaker Scion (a Toyota division) typically caters to college students, particularly when they debuted in the early 2000s with a huge list of factory accessories, ranging from simple colored interior panels, expensive sound system setups, or RiceBurner-esque spoilers. However, the "hip" Scion [=xB=] hatchback has attracted a large amount of purchases from the elderly, because of how simple, cheap, and ergonomic the vehicle is. The vehicle rides at just the right height for someone with a bad back to sit down in without having to stretch (as in a SUV) or crouch (as in a sedan). The traditional chariot of the elderly, Buick, noticed this and began to produce a vehicle (the Encore) with similar proportions.
* Creator/RoosterTeeth, despite having most of their programming, no matter if it's ''Machinima/RedVsBlue'', Creator/AchievementHunter or ''WebAnimation/{{RWBY}}'', be geared for young adults ''at best'', do have children as fans of them, despite the fact that these guys can get ''very vulgar'' at times. They've expressed displeasure of older fans bringing their kids to RTX or other con appearances and have them admit they've watched their stuff, too. This most likely spurred the creator of the Game Kids channel.

-->'''[[JustForFun/StatlerAndWaldorf Statler]]:''' I doubt this page will appeal to people outside of the target demographic.
-->'''[[ThoseTwoGuys Waldorf]]:''' I doubt it will appeal to people ''inside'' of the target demographic!
-->'''Both:''' [[MemeticMutation Do-ho-ho-ho-hoh!]]